Thrive Psychology

What Thrive Psychology does

Thrive Psychology is an outpatient mental health therapy practice headquartered at 830 Pleasant Street, Suite 5, St. Joseph, Michigan, founded in 2013 by Dr. Mitzi Kalin, PsyD. The practice delivers individual, couples, family, child and adolescent, group, and art therapy, alongside ADHD assessment and parent support, using more than fifteen evidence-based therapeutic modalities — including CBT, DBT, EMDR, IFS, Narrative Therapy, Family Systems, Attachment-Based Therapy, ACT, ERP, Inference-Based CBT for OCD, and ADHD executive functioning skill-building. Services are delivered both in-office at the St. Joseph location and via a secure telehealth video platform, with the Client Care Team (Office Manager, Billing Manager, Client Care Coordinator, Client Care Assistant) handling intake, scheduling, and insurance verification.

The clinical team comprises 20 or more licensed therapists with differentiated specialties — including EMDR-certified trauma clinicians, OCD specialists practicing ERP and I-CBT, ADHD diagnosticians, registered art therapists, and child/adolescent clinicians — and the practice is HIPAA-verified through the Compliancy Group. There is no evidence of external investment, no parent company, no subsidiaries, and no M&A activity; the firm operates as an independent founder-led practice.

Thrive Psychology operates a direct-to-consumer, sales-led model: prospective clients reach the practice via phone, email, or a website contact form and are onboarded through intake and insurance benefit verification, with payment collected at time of service via credit or HSA card on file. The practice accepts multiple insurance plans, deriving a portion of its referral flow from insurance networks and primary care partners. Revenue is generated almost entirely from billable outpatient therapy sessions and discrete clinical evaluation services (notably ADHD Assessment), with no disclosed public pricing, no subscription software product, and no technology or data monetization outside of clinical service delivery.

Name

Thrive Psychology

Legal name

Thrive Psychology

Website

https://thrivepsychgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Thrive Psychology is a St. Joseph, Michigan–based outpatient therapy practice founded in 2013 by Dr. Mitzi Kalin, serving individuals, couples, families, and adolescents across Southwest Michigan via in-office and telehealth sessions using evidence-based modalities including CBT, DBT, EMDR, and ERP.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Outpatient mental health therapy
• Individual and couples counseling
• Child and adolescent therapy
• ADHD assessment services
• Telehealth psychotherapy

Headquarters

HQ city

Joseph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outpatient Therapy Services: Thrive Psychology generates revenue primarily through billable outpatient therapy sessions. Services are provided to individuals, couples, families, and groups. The practice accepts insurance and also bills clients directly. Payment is collected at time of service via credit card or HSA card kept on file.
2. ADHD Assessment Services: Comprehensive ADHD evaluations for children, college students, and adults. These assessments go beyond identifying symptoms to understand the whole person and determine whether ADHD is the most accurate explanation for difficulties being experienced.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Thrive Psychology is an outpatient mental health therapy practice that provides individual, couples/relationship, child and adolescent, group, and art therapy sessions, plus ADHD assessments and parent coaching. Treatment is delivered using evidence-based modalities (CBT, DBT, EMDR, IFS, ERP, I-CBT, ACT, Narrative, Family Systems, Attachment-Based therapy). Services are available via in-office appointments at the St. Joseph, Michigan location and via telehealth video sessions, billed per session through insurance or direct client payment.

Product overview

Thrive Psychology is a mental health therapy practice offering a comprehensive portfolio of clinical services delivered through individual, couples, family, and group therapy modalities. The practice provides specialized services including Child and Adolescent Therapy, Art Therapy, ADHD Assessment, and Parent Support and Coaching, supported by over 20 distinct evidence-based therapeutic modalities such as CBT, DBT, EMDR, IFS, Trauma Therapy, ERP, I-CBT, ACT, and Attachment-Based Therapy. Services are available via both in-office sessions at their St. Joseph, MI location and virtual Telehealth sessions. The practice was founded in 2013 by Dr. Mitzi Kalin and operates as a clinical team of multiple therapists serving clients across the lifespan.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one outpatient psychotherapy sessions for adults and young adults addressing anxiety, trauma, OCD, ADHD, depression, perfectionism, burnout, and life transitions using evidence-based approaches tailored to individual goals.
• Relationship Therapy Couples counseling focused on communication patterns, conflict resolution, attachment dynamics, trust repair, and premarital preparation, delivered to partners in Michigan.
• Group Therapy Therapeutic group sessions that provide peer support and shared learning experiences for specific mental health concerns or life challenges.
• Child and Adolescent Therapy Outpatient therapy for children and adolescents (ages 5+) addressing anxiety, ADHD, behavioral challenges, emotional dysregulation, school concerns, trauma, and social struggles using age-appropriate evidence-based approaches, with family involvement.
• Art Therapy Creative arts-based therapeutic service combining talk therapy with carefully selected art media to help clients explore emotions and experiences through color, line, and form, particularly when verbal expression is limited.
• Parent Support and Coaching Support, coaching, and practical guidance for parents of children navigating mental health challenges, focusing on understanding child behavior and strengthening family connections.
• ADHD Assessment Comprehensive diagnostic evaluations for children, college students, and adults to determine whether ADHD is the most accurate explanation for attention, executive functioning, and behavioral challenges.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alma: Therapist platform offering insurance credentialing, practice management, and referrals to independent licensed clinicians. Comparable in targeting the same provider supply and client demand Thrive serves.
• Talkspace: Public online therapy platform connecting clients with licensed therapists via messaging, audio, and video. Comparable as a direct competitor in the virtual outpatient therapy space with insurance and self-pay options.
• Octave: Outpatient mental health practice operating clinics in multiple states with a multi-modality therapist team serving individuals, couples, and groups. Closely comparable operating model — brick-and-mortar + virtual, evidence-based, lifespan coverage.
• BetterHelp: Largest consumer online therapy platform with licensed therapists serving individuals, couples, and teens. Comparable as a broad outpatient therapy provider competing for similar client segments via telehealth.
• Two Chairs: Outpatient therapy practice operating multiple in-person clinics (San Francisco, LA, NYC, etc.) plus telehealth, employing licensed therapists across multiple evidence-based modalities. Highly comparable as a multi-modality, multi-segment outpatient therapy brand.
• Brightside Health: Telehealth mental health provider combining therapy and psychiatry with a focus on anxiety and depression. Comparable as a virtual-first, evidence-based mental health service targeting similar adult demographics.
• Grow Therapy: Therapist network and practice-management platform enabling independent clinicians to accept insurance and offer telehealth. Comparable as a peer competing for Thrive's same licensed-therapist labor pool and serving the same insurance-billed clients.

Emerging players

• Charlie Health: Intensive outpatient and virtual mental health provider focused on adolescents, young adults, and adults with high-acuity needs. Comparable in the outpatient virtual-therapy space with overlapping adolescent and family segments.

Broad incumbents

• Refresh Mental Health: Multi-state outpatient mental health platform operating group practices across the U.S. Closely comparable operating model — multi-clinician outpatient therapy practices — but at a substantially larger, multi-state scale.
• Lyra Health: Larger mental health benefits platform working with employers to deliver therapy and coaching nationwide. Comparable in operating in the same outpatient mental health space but at a broader enterprise scale than Thrive's local practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thrivepsychgrp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Psychology