Social Schweiz

What Social Schweiz does

Social Schweiz is the personal brand and consultancy of Baschi Sale, a Switzerland-based LinkedIn expert and social-selling advisor operating in the DACH region (Germany, Austria, Switzerland). The business delivers one-on-one consulting and coaching, corporate workshops, and speaking engagements through direct bookings via the onecal.io platform under a service line called Social Business & Performance Development. Its core methodology targets decision-makers, teams, and companies seeking to improve digital and analog visibility on LinkedIn and adjacent business networks.

The offering is structured as an integrated content and services ecosystem rather than a software product. Revenue streams include professional advisory services, book sales (three published titles including 'SOCIAL BOOK - Die besten 333 Tipps für Social Selling auf LinkedIn' and 'Das LinkedIn Verkaufssystem'), the Social Business DACH podcast and videocast, and recurring in-person networking events branded as Social Drinks. The operating company is organized under Social Group (Holding), with Sparring24 operating as an adjacent executive-sparring subsidiary. No mobile app, API, or proprietary technology platform is offered; the technology layer is built on LinkedIn-native distribution, owned media (newsletter, podcast, YouTube), and community channels including a WhatsApp business community and a 7,800+ member Swiss LinkedIn group.

The go-to-market motion is sales-led and personal-brand-led, with LinkedIn functioning as the primary acquisition surface, supported by 13 years of content publishing (200+ newsletter editions), industry recognition (LinkedIn Top Voice, Top 10 Swiss Business Influencer, Top 50 LinkedIn Expert DACH 2025 and International 2024), and a community of more than 24,000 company-page followers, 15,000 Social Group followers, and 9,000 newsletter subscribers. Pricing is quote-based and not publicly disclosed. The founder retains full ownership with no disclosed external funding.

Name

Social Schweiz

Legal name

Baschi.SALE

Website

https://socialschweiz.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Schweiz (Baschi.SALE) is a Switzerland-based personal-brand consultancy run by LinkedIn expert Baschi Sale, offering one-on-one consulting, workshops, and corporate training on LinkedIn visibility and social selling to DACH decision-makers and business professionals.

Ownership category

akta.pro rank

Product category

Social Selling Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• LinkedIn consulting
• Social selling training
• Personal branding services
• Executive coaching services
• Business networking events

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting & Coaching Services: One-on-one consultation and coaching services for professionals and companies seeking to improve their LinkedIn presence and social selling capabilities. Booked through onecal.io platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Social Schweiz, operated by individual entrepreneur Baschi Sale, sells LinkedIn-focused consulting, coaching, and training for decision-makers, executives, and teams across the DACH region. The offer spans social selling and personal-branding advisory, the Sparring24 coaching/sparring partner program, Social Drinks networking events, and a portfolio of published books (SOCIAL BOOK, Das LinkedIn Verkaufssystem, Social Recruiting Ratgeber) sold via Amazon and BoD, complemented by the Social Business DACH podcast and LinkedIn newsletter used as audience-development channels.

Product overview

Social Schweiz is the personal brand and business of Baschi Sale, a leading LinkedIn expert and Top Voice in the DACH region. The offering consists of a portfolio of advisory/consulting services (Social Business & Performance Development, Sparring24), published books (SOCIAL BOOK, Das LinkedIn Verkaufssystem, Social Recruiting Ratgeber), a podcast (Social Business DACH), and networking events (Social Drinks). This is not a unified software platform but rather an integrated content and services ecosystem centered on LinkedIn expertise and social selling education.

Differentiator

Problem solved

Functional benefit

Brands

• Social Business DACH: Podcast and videocast series focused on LinkedIn and social business topics in the DACH region.
• Social Drinks
• Social Group (Holding)
• Sparring24

Products and services

• Social Business & Performance Development Consulting Bespoke social-selling and personal-branding consulting for decision-makers, executives, founders, and teams in the DACH region, focused on using LinkedIn as a measurable lead-generation and business-development channel.
• Sparring24 Coaching Program A coaching and sparring-partner program positioning Baschi Sale as an always-available (24/7) thought partner for executives and business owners on social-selling and personal-branding decisions.
• Social Drinks Networking Events In-person networking events hosted by Baschi Sale in the DACH region, bringing together his LinkedIn and social-business community for face-to-face connections.
• SOCIAL BOOK Published book by Baschi Sale codifying social business and personal-branding methodology, sold directly to readers via Amazon and Books on Demand.
• Das LinkedIn Verkaufssystem Published book presenting Baschi Sale's LinkedIn sales system methodology, sold directly to readers via Amazon and Books on Demand.
• Social Recruiting Ratgeber Published guidebook by Baschi Sale on social recruiting on LinkedIn, sold directly to readers via Amazon and Books on Demand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Golfclub WinterbergminorGTM or Marketing PartnerSponsor partner - Golfplatz Winterberg. Listed as sponsor on Baschi.SALE Linktree profile with logo placement.
• OrisminorGTM or Marketing PartnerSwiss watchmaking brand listed as sponsor on Baschi.SALE Linktree profile with logo placement.
• Signature - Premium Offices & CoworkingminorGTM or Marketing PartnerZurich's Premier Offices & Coworking space - listed as sponsor partner with logo on Baschi.SALE Linktree.
• 42 ZürichminorStrategic or Co-development PartnerSchweizer Innovationshub für digitale und KI-Talente. Listed as partner on Baschi.SALE Linktree profile. 42 Zürich is a coding school without instructors in German-speaking Switzerland.
• V1CEminorGTM or Marketing PartnerNFC Card networking solution provider. Partner for networking tools - 'Networking wie ein Pro' with NFC cards. Used for professional networking and lead capture.
• Sparring24coreStrategic or Co-development PartnerSparring-Partner für Führungskräfte, die den Mut haben, das Wesentliche zu verändern. One of Baschi's own companies providing executive sparring services.
• Social Group (Holding)coreStrategic or Co-development PartnerParent holding company for Social Group. Owns Social Group LinkedIn page with +15,000 followers and various social business initiatives.
• Social DrinkscoreGTM or Marketing PartnerSocial Drinks LinkedIn & Business Networking Events - 'Die lockere Business-Community für echte Kontakte, spannende Gespräche und neue Möglichkeiten.' Community organization for business networking.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn (Microsoft): The professional social network on which Social Schweiz's entire practice is built. Comparable as the platform incumbent whose algorithm, advertising product, and content policies directly shape both the addressable opportunity and the principal risk vector for this business.
• Sprout Social: Enterprise social media management platform offering publishing, engagement, analytics, and listening. Relevant as a broader incumbent that sells software to the same marketer persona Social Schweiz coaches on LinkedIn execution, representing a potential substitute for parts of the workflow.
• Buffer: Social media publishing and analytics platform popular with SMBs, creators, and small teams. Relevant as a tooling incumbent in the same execution stack Social Schweiz coaches clients on, with overlapping customer persona among LinkedIn-using marketers.
• HubSpot: Full-stack marketing, sales, and CRM platform with built-in social media publishing and content tools. Relevant as a broad incumbent that covers the marketing workflows Social Schweiz's clients operate, including LinkedIn content and social selling at scale.
• Hootsuite: Long-standing social media management platform used by enterprises and agencies to schedule, monitor, and measure social activity. Comparable as an incumbent serving marketers — including LinkedIn — whose tooling competes with advisory-led approaches for share of marketing budget.

Others

• Talkwalker: Consumer intelligence and social listening platform providing brand, audience, and conversation analytics across social/web. Relevant as an enabling data/analytics supplier for the brand-visibility and audience-insight work Social Schweiz helps clients operationalize.
• Later: Social media management and influencer marketing platform focused on visual platforms (Instagram, TikTok, LinkedIn) with scheduling, link-in-bio, and analytics. Adjacent as a complementary social tooling vendor for the creator/brand workflow Social Schweiz's customers run.
• Brand24: Social listening and media monitoring tool that tracks brand mentions, sentiment, and reach across social/web sources. Comparable as an enabling technology supplier for the brand-visibility use cases Social Schweiz addresses with advisory services.
• Agorapulse: Social media management platform tailored to agencies and brands, offering publishing, unified inbox, and reporting. Comparable as an adjacent tooling incumbent serving the same marketer persona and competing for the same social media operations budget.

Direct peers

• Socially Powerful: A global social media marketing agency focused on influencer campaigns, content, and paid social strategy for consumer and B2B brands. Comparable as a service-side competitor targeting marketers seeking social-led growth, though with a more agency/influencer orientation versus Baschi's individual-consultant model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SocialBusinessDACH
• LinkedInlinkedin.com/company/baschisale
• Xx.com/SocialSchweizch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Schweiz