Sequence - Amazon Advertising Agency

What Sequence - Amazon Advertising Agency does

Sequence Commerce (Sequence - Amazon Advertising Agency) is a full-stack managed-service ecommerce advertising agency founded in 2021 and headquartered in Brampton, Ontario, Canada, with a stated footprint of 12 offices spanning North America, Europe, the Middle East, Asia Pacific, and Latin America, and 51-100 employees. The firm serves ambitious ecommerce brands from DTC startups to enterprise CPG, with named clients including Heinz, Nestlé, Catelli, Lululemon, Joe Boxer, ANS Performance, and VASANTI Cosmetics. Core services cover paid media across Amazon (Sponsored Products, Brands, Display, DSP, AMC, Streaming TV), Walmart Connect, TikTok Shop, Meta, Google Ads (Search, Shopping, Performance Max, YouTube), and Shopify Plus, complemented by Amazon SEO, AI-SEO/AEO/GEO optimization for citation in generative search engines, listing services, product launch, creative production, DTC fulfillment and FBA prep, Recruiting-as-a-Service, and ecommerce M&A advisory. The agency's technical stack combines proprietary reporting dashboards (daily ACoS, TACoS, ROAS, SOV refresh), an AI-powered Listing Content Generator, predictive bid optimization, and senior human strategists on every account — positioned as the alternative to software-only platforms such as Pacvue and Perpetua. Platform partnership status at the Advanced or Premier tier (Amazon Ads Advanced, Walmart Connect Premier, TikTok Shop Certified, Target Plus Approved, Shopify Plus, Meta Business Solution) is the gating credential that unlocks DSP and AMC access for client accounts.

Sequence monetizes exclusively through monthly managed-service retainers scoped after a free 30-minute audit, with publicly disclosed engagement terms withheld; the firm cites typical payback within 90 days through ACoS reduction. Customer acquisition is inbound-led, anchored by an SEO-optimized blog, eight free calculator and generator tools (ACoS, CPC, ROAS, TACoS, Super URL, Walmart URL, PPC Audit, Listing Content), a weekly Spotify podcast, and referral traffic from platform partners. Management is founder-led by Alex Kung (CEO, ~10+ years Amazon advertising experience) and Jake Gilbert (CRO). The agency is privately held with no disclosed institutional capital, no parent entity, and no M&A or leadership transitions on record. Reported scale metrics include $500M+ in managed client ad spend, 100+ brands, an average 285% revenue lift in the first 90 days, a 4.9/5 Clutch rating across 280+ reviews, eight Clutch awards through 2024-2025, Inc. 5000 inclusion in 2024, Clutch Top 1% in 2025, and seven new Clutch and G2 awards in 2026.

Name

Sequence - Amazon Advertising Agency

Legal name

Sequence Commerce

Website

https://sequencecommerce.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Sequence Commerce is a managed-service ecommerce advertising agency operating 12 global offices to deliver full-funnel Amazon, Walmart, TikTok Shop, Google, and Meta advertising plus AI-SEO, listing, and creative services for 100+ brands including Heinz, Nestlé, Catelli, and Lululemon.

Ownership category

akta.pro rank

Product category

Digital Advertising Agency

akta.pro primary industry

Category Management & Retail Analytics (MPAAAJAI)

akta.pro secondary industries

Category Management & Assortment Strategy Services (CRAOAOAA), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Amazon advertising management
• Ecommerce PPC services
• DSP programmatic advertising
• AI-SEO services
• Ecommerce brand consulting

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Managed-Service Retainer (Ecommerce Advertising Agency): Sequence Commerce operates as a managed-service agency where a senior strategist runs each client account. Engagements are scoped to the client's account, channels, and goals after a free audit. Retainers cover full-funnel paid media management across Amazon, Google, Meta, Walmart, and TikTok Shop, including DSP, AMC, SEO, creative production, and strategic advisory. The agency differentiates from software-only platforms (Pacvue, Perpetua) by providing hands-on human management.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Sequence Commerce is a full-stack ecommerce growth agency offering managed advertising services across Amazon (PPC, DSP, AMC, Streaming TV), Google, Meta, Walmart Connect, and TikTok Shop, supplemented by AI-SEO/AEO/GEO services for citation in AI search engines and creative production. Each client account is run by a senior strategist, with full DSP and AMC access standard on every retainer and a transparent reporting dashboard refreshing daily on ACoS, TACoS, ROAS, and share-of-voice metrics.

Product overview

Sequence Commerce is a full-stack ecommerce growth agency offering managed services across paid media, organic search, brand strategy, and creative production. The core platform consists of Amazon advertising management (PPC, DSP, AMC), Google Ads, Meta advertising, Walmart Connect, and TikTok Shop services, complemented by AI-SEO/AEO/GEO optimization for AI citation visibility. A suite of 8 free calculator and generator tools (ACoS, CPC, ROAS, TACoS, Super URL, Walmart URL, PPC Audit, and Listing Content Generator) supports client acquisition. The agency operates 12 global offices across North America, EU, and APAC, managing $500M+ in ad spend across 100+ brands with an average 285% revenue lift in 90 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon PPC Management Full-funnel Amazon advertising management covering Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and AMC custom audiences, with senior strategist oversight on every account for ecommerce brands selling on Amazon.
• Amazon DSP Agency Programmatic advertising and Amazon Marketing Cloud measurement services for reaching audiences on and off Amazon, including Twitch, IMDb, and third-party sites, with DSP and AMC access standard on every retainer.
• Amazon × TikTok Cross-Channel Integration Cross-channel integration combining Amazon advertising with TikTok Shop, including Spark Ads, shoppable formats, and creator partnerships via a 100K+ creator network for ecommerce brands.
• AI-SEO / AEO / GEO Practice Optimization services for citation in Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI engines, including schema and entity graph engineering, off-page citations, and cross-engine AI citation tracking.
• Amazon SEO Services A10 algorithm optimization and organic ranking improvement services for Amazon product listings, including keyword research, backend search term optimization, and content refinement.
• Amazon Product Launch Product launch services including honeymoon period optimization and Vine program management to drive early visibility and conversion for new products on Amazon.
• Listing Services Optimization of titles, bullets, A+ Content, and Storefront creation for improved conversion performance on Amazon product detail pages.
• Amazon Account Management End-to-end Seller Central operations management for Amazon sellers, covering day-to-day account administration and strategic oversight.
• DTC Fulfillment + FBA Prep Whitelabel multi-warehouse fulfillment and FBA preparation services across North America for DTC ecommerce brands.
• Shopify Agency Shopify Plus development services plus marketplace bridge integrations for DTC brands, including headless commerce implementation connecting Shopify storefronts with Amazon, Walmart, and other marketplace channels.
• Global Marketplace Accelerator Cross-border expansion management across 12 marketplaces and 60 countries with end-to-end support and weekly dashboard reporting for ecommerce brands.
• RaaS — Recruiting as a Service In-house ecommerce team hiring and recruiting services for brands building internal Amazon and digital advertising capabilities.
• Risk Advisory + M&A Acquisition diligence and brand exit advisory services for ecommerce businesses, including due diligence support and transaction advisory.
• Brand Consulting Ecommerce brand strategy engagements covering positioning, ICP definition, marketplace expansion, and channel-mix planning for ecommerce brands.
• Product Photography & Creative In-studio hero imagery, lifestyle shoots, infographics, and Sponsored Brand video production built for Amazon, Walmart, and DTC with conversion-tested creative.
• Google Ads for Ecommerce Search, Shopping, Performance Max, and YouTube advertising engineered to drive demand into Amazon and DTC funnels for ecommerce brands.
• Meta Advertising Agency Facebook and Instagram paid social campaigns engineered for marketplace brands, with social discovery into Amazon conversion and retargeting via Meta Business Solution Partner status.
• Walmart Marketplace Ads Platform-specific keyword strategy, WFS optimization, and conversion-focused listing rebuilds for Walmart Connect marketplace advertising, delivered as Walmart Connect Premier Partner.

Quantifiable outcome

• 285% average 90-day revenue lift across active client portfolio
• +5 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Amazon AdscoreTechnology or IntegrationSequence Commerce holds Amazon Ads Advanced Partner status, providing them with DSP and AMC access for client accounts. This partnership enables full-funnel advertising management including Sponsored Products, Brands, Display, DSP, and AMC custom audiences. DSP and AMC access is standard on all retainers, differentiating from in-house teams and generalist agencies that typically lack these capabilities.
• Walmart ConnectcoreTechnology or IntegrationWalmart Connect Premier Partner status. Sequence manages Walmart Marketplace advertising including 3P seller services, WFS optimization, and Connect Ads for client brands. The partnership enables platform-specific keyword strategy and conversion-focused listing rebuilds for the Walmart ecosystem.
• Shopify PluscoreTechnology or IntegrationShopify Plus Partner status. Sequence provides Shopify development services and marketplace bridge capabilities, connecting DTC Shopify storefronts with Amazon, Walmart, and other marketplace channels. Includes headless commerce implementation.
• TikTok ShopcoreTechnology or IntegrationTikTok Shop Certified Partner status. Sequence manages TikTok Shop advertising including Spark Ads, shoppable formats, and 100K+ creator network partnerships for brands. Trend-native creative tied to TikTok Shop conversion measured against ROAS, not vanity engagement.
• Meta (Facebook + Instagram)coreTechnology or IntegrationMeta Business Solution Partner status. Sequence manages Facebook and Instagram paid social campaigns engineered for marketplace brands. Social discovery into Amazon conversion, with Meta serving as both a discovery channel and a retargeting platform.
• Google AdscoreTechnology or IntegrationTeam members include former Google operators. Sequence manages Google Ads for ecommerce including Search, Shopping, Performance Max, and YouTube, engineered to drive demand into Amazon and DTC funnels. Google is a key channel in the multi-channel execution model.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Disruptive Advertising: Digital marketing agency specializing in paid search, paid social, and ecommerce advertising. Overlaps with Sequence's Google Ads, Meta, and Amazon PPC work, though focused more on Google/Meta than marketplace advertising.
• Hawke Media: Full-service digital marketing agency serving DTC and ecommerce brands across paid media, retention, and creative. Comparable to Sequence in serving DTC/CPG clients but with a much broader service scope beyond marketplace advertising.
• Wpromote: Large digital marketing agency managing Amazon, paid search, paid social, and programmatic for enterprise brands. Directly competes for enterprise CPG mandates (similar to Sequence's Heinz/Nestlé work) with a broader media mix.
• Tinuiti: Large independent performance marketing agency with deep Amazon, Walmart, and Target practices. Competes for the same enterprise retail-media and ecommerce mandates as Sequence but at greater scale and with broader services including streaming and traditional media.

Emerging players

• Helium 10: Leading Amazon seller software suite (keyword research, listing optimization, PPC automation). Adjacent competitor to Sequence, especially in the AI-SEO and listing/content services, where Helium 10's tool stack increasingly overlaps with agency deliverables.
• Quartile: AI-driven Amazon and retail-media advertising platform serving enterprise brands. Adjacent competitor to Sequence's managed-service model, accelerating automation of bid management and reporting that Sequence currently provides as a service.

Direct peers

• Pacvue: Enterprise SaaS platform for Amazon, Walmart, and Instacart advertising automation and analytics. Direct competitor to Sequence's managed-service PPC, DSP, and AMC offerings, but positioned as a software/self-serve alternative that Sequence explicitly differentiates against.
• Channel Bakers: Amazon and Walmart advertising agency offering managed services across PPC, DSP, and creative. Closest like-for-like Amazon agency competitor to Sequence, with a comparable multi-channel service catalog and senior-strategist model.
• Perpetua: Ecommerce advertising optimization platform for Amazon, Walmart, Target, and Instacart. Competes head-to-head with Sequence for mid-market and enterprise marketplace advertising budgets, with similar cross-channel coverage and DSP/AMC integration.
• AdBadger: Amazon-focused PPC agency offering managed advertising and Helium 10-powered audits. Comparable to Sequence's Amazon PPC management service, though narrower in vertical and multi-channel scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/7p8zbD3WOE6FQAcjw4u4Pp
• LinkedInlinkedin.com/company/sequence-commerce
• Facebookfacebook.com/Sequence-Amazon-Advertising-Agency-104865145484538

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequence - Amazon Advertising Agency