MOA

What MOA does

MOA operates a subscription-based recurring revenue model with unlimited users per organisation and module-based pricing; specific pricing is not publicly disclosed and quotes are obtained via demonstration requests. The company sells primarily through a direct enterprise field-sales motion targeting aged care, disability, retirement living, and healthcare providers, supported by an Australian-based customer service and implementation team and content marketing via its blog. In September 2025, MOA was acquired by Accel-KKR, a global technology-focused private equity firm with over $23 billion in cumulative capital commitments, and is positioned alongside fellow portfolio company Health Metrics for deeper platform integration.

Name

MOA

Legal name

MOA Benchmarking

Website

https://moa.com.au

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

MOA is a cloud-based quality improvement and compliance platform serving nearly 2,000 aged care, home care, retirement living, NDIS, and healthcare providers across Australia and New Zealand with modular audits, quality indicators, risk, and AI-assisted continuous improvement tools.

Ownership category

akta.pro rank

Product category

Healthcare Compliance and Quality Improvement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• Quality improvement platform
• Aged care compliance software
• Clinical audit management
• Healthcare benchmarking analytics
• Incident management software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Subscription-based Platform Access: MOA provides an integrated quality improvement platform with various modules including audits, surveys, quality indicators, incident management, feedback and complaints, and CQI planning. Organizations pay for platform access and module usage, with no limit on user numbers. The platform automates data collection, quality indicator submissions, and reporting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MOA (MOA Benchmarking) provides a cloud-based, subscription software platform for governance, compliance, and continuous quality improvement for residential aged care, home care, retirement living, NDIS/disability support, and healthcare providers in Australia and New Zealand. The platform bundles scheduled audit programs, configurable surveys, mandatory quality indicator tracking (including NACMQIP submission tools), a digital Plan for Continuous Improvement (PCI), incident management, risk management, and a feedback and complaints module, supported by real-time reporting and benchmarking against the sector's largest benchmarking dataset. AI capabilities (running on Microsoft Azure AI) generate feedback responses, suggest continuous improvement activities, and extract insights from unstructured survey data.

Product overview

MOA is a quality improvement and compliance management platform for aged care, disability, home care, retirement living, and healthcare sectors. The platform operates as a unified integrated system combining a core platform with modular components: Audits (monthly scheduled audits with expert-reviewed content), Surveys (CX, staff, and pulse surveys), Quality Indicators (tracking and NACMQIP submission tools), CQI Planning/PCI (digital continuous improvement planning with built-in AI), Incident Management System (incident reporting with SIRS decision support), Risk Management (ISO 31000-aligned risk tracking), and Feedback and Complaints (confidential handling with AI-powered responses). The Reporting module provides tiered benchmarking dashboards, while Support Services offers implementation and training. The platform is used by nearly 2,000 aged and community care services and covers nearly half of all residential aged care services under NACMQIP.

Differentiator

Problem solved

Functional benefit

Products and services

• MOA Platform Integrated online platform for governance, compliance, and continuous quality improvement that streamlines data collection, reporting, and team collaboration across aged care, disability, retirement living, and healthcare sectors. Includes tools for audits, self-assessments, quality indicators, incident management, risk registers, feedback systems, surveys, and improvement planning, with real-time reporting and benchmarking against industry peers.
• SPOT (Self-Performed On-Demand Auditing Tool) On-demand auditing and reporting capability that facilitates peer review and rapid identification of risks and gaps in care delivery, available across home care, residential aged care, and healthcare services.
• Support and Implementation Services Australia-based customer service, implementation support, and ongoing training services including interactive education sessions, face-to-face or webinar training, dashboard announcements, and assistance with platform customisation and integration needs.

Quantifiable outcome

• Used by more than half of Australia's residential aged care homes
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Health MetricscoreStrategic or Co-development Partner · 29 September 2025Fellow Accel-KKR portfolio company and enterprise healthcare management provider known for its eCase clinical, regulatory and compliance platform. MOA and Health Metrics will explore ways to integrate their platforms to deliver enhanced clinical and operational management solutions. Collaboration aims to provide a 360° view of resident outcomes, clinical risks, and continuous improvement opportunities. MOA will continue to work with all other clinical management solutions in the market.
• EvarancoreOthersEvaran is the parent company behind MOA Benchmarking. The website footer shows 'MOA by Evaran' branding. Evaran develops and owns the MOA platform.
• BelgrinminorImplementation/ SI/ Consulting PartnerExternal design and development agency credited for designing and developing the MOA website. Minor service partnership for web presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AlayaCare: Home and community care software provider operating in aged care and disability sectors globally including Australia, overlapping with MOA's home care and provider segments.
• Telstra Health: Large Australian health-tech provider with aged care and clinical management software across the sector, a broad incumbent overlapping parts of MOA's target market.

Emerging players

• SafetyCulture (iAuditor): Australian-founded audit, inspection, and quality/compliance platform used across industries; overlaps with MOA's digital auditing and continuous-improvement workflows.
• Camms (Cammsgroup): Australian governance, risk, and compliance (GRC) software vendor whose risk and audit management capabilities overlap with MOA's compliance and ISO 31000-aligned risk modules.

Direct peers

• Mirus Australia: Australian aged care analytics and benchmarking provider serving residential aged care operators, directly comparable to MOA's benchmarking and quality-performance analytics offering.
• Provider Assist: Australian firm delivering aged care data, quality, and compliance support with benchmarking tools, closely aligned to MOA's core aged-care quality improvement market.
• Health Metrics: Fellow Accel-KKR portfolio company providing the eCase clinical, regulatory and compliance platform for aged care and disability services in Australia, overlapping directly with MOA's compliance and quality management focus.
• Lumary: Australian healthcare technology platform for aged care and NDIS/disability providers, serving the same customer base and compliance-driven use cases as MOA.

Others

• StewartBrown: Australian firm providing widely used aged care sector benchmarking (financial/operational), an adjacent benchmarking data provider comparable to MOA's quality-benchmarking niche.

Regional players

• AutumnCare: Australian residential aged care management software provider serving the same aged-care operators, with adjacent care documentation and compliance functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MOABenchmarking
• LinkedInlinkedin.com/company/mg-tennis-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOA