Outloud Media
Outloud Media (The Outloud Group) is a Detroit-based influencer and podcast marketing agency serving enterprise and mid-market consumer brands across YouTube, TikTok, Instagram, gaming, and podcasts, leveraging 18+ years of proprietary performance data and premier platform partnerships to deliver measurable campaign outcomes.
- Company typePrivate
- Founded2019
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outloud Media does
Outloud Media, operating as The Outloud Group, is a Detroit-based influencer and podcast marketing agency founded in 2019 that serves high-growth consumer brands across the YouTube, TikTok, Instagram, gaming, and podcast ecosystems. The agency positions itself as an extension of client marketing teams, executing full-service influencer campaigns spanning strategy, creator partnerships, paid amplification, ambassador programs, and brand lift measurement, with a stated emphasis on measurable ROI in dollar values across awareness, consideration, and conversion funnel stages.
The company's underlying technology is a proprietary performance data platform built from 18+ years of campaign execution, combined with premier partner status at YouTube, TikTok, and Meta that enables real-time data access and cross-platform reporting. Outloud maintains a network of 120k+ creator relationships and has cumulatively delivered 42k+ brand sponsorships generating 14.9B views. Its service portfolio extends beyond core influencer campaigns into gaming and esports, podcast advertising, paid amplification, brand lift studies, ambassador program management, talent representation through Outloud Talent, and a 'Coming to America' service for international brands entering the U.S. market.
The business model is professional services revenue, with pricing not publicly disclosed and engagement delivered through direct enterprise sales consultations rather than self-service or transactional channels. The customer base skews enterprise and upper mid-market, with named clients spanning AG1, KitchenAid, Whirlpool, Shark Ninja, SimpliSafe, CarGurus, Fiverr, Chomps, Hungryroot, Homeaglow, Policygenius, and Philly across seven verticals. The company is privately held, founder-led, and shows no disclosed institutional investors, parent company, or subsidiary structure in the source material.
Outloud Media firmographics
Firmographics- Name
- Outloud Media
- Legal name
- The Outloud Group
- Website
- https://outloudmedia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outloud Media (The Outloud Group) is a Detroit-based influencer and podcast marketing agency serving enterprise and mid-market consumer brands across YouTube, TikTok, Instagram, gaming, and podcasts, leveraging 18+ years of proprietary performance data and premier platform partnerships to deliver measurable campaign outcomes.
- Ownership category
- akta.pro rank
Outloud Media industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Outloud Media is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outloud Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Influencer Marketing Campaign Services: Full-service influencer marketing agency providing campaign development, creator partnerships, and management across YouTube, Instagram, TikTok, gaming, and podcast platforms. Services include campaign strategy, execution, paid amplification, and performance measurement.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Outloud Media product offering
Product offeringCore offering
Outloud Media operates as a full-service influencer and podcast marketing agency that plans, executes, and measures creator-driven campaigns on YouTube, TikTok, Instagram, gaming/esports, and podcasts for enterprise consumer brands. The agency pairs campaign execution with proprietary performance data built over 18+ years and premier platform partnerships to report results in dollar values across awareness, consideration, and conversion.
Product overview
The Outloud Group operates as an influencer and podcast marketing agency offering a comprehensive suite of service offerings. The portfolio includes Influencer Marketing Campaigns as the core offering, supplemented by specialized services such as Gaming & Esports, Podcast Advertising, Paid Amplification & Boosting, Brand Lift Study, Ambassador Program, Talent Management, and Coming to America. The agency functions as a service-based consultancy rather than a software platform, providing strategic guidance, creator relationships, and campaign execution across YouTube, TikTok, Instagram, and podcast platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Campaigns End-to-end influencer marketing campaign service for consumer brands, covering creator sourcing, campaign strategy, execution, and performance measurement across YouTube, Instagram, and TikTok.
- Podcast Advertising Places brand advertisements within popular podcasts, including host-read endorsements, to reach audiences through an intimate audio medium.
- Gaming & Esports Connects brands with gaming influencers and esports audiences to drive engagement, conversions, and brand visibility in the digital gaming arena.
- Paid Amplification & Boosting Enhances top-performing organic influencer campaigns through paid promotion and boosting services on social platforms.
- Brand Lift Study Measures the impact of upper-funnel influencer campaigns on brand awareness, sentiment, affinity, and related brand health metrics.
- Ambassador Program Builds and manages brand ambassador programs that supplement paid campaigns and foster ongoing brand conversation.
- Talent Management Represents and supports creators through Outloud Talent, providing personalized service, support, and resources to maximize creator earnings.
- Coming to America Assists international creators or brands seeking to expand into the American market through influencer marketing campaigns.
Quantifiable outcome
- 216M views generated for AG1 campaign
- +3 more outcomes
Companies that use Outloud Media
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Outloud Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Outloud Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship.
- YouTubeflagshipPremier agency partner status with YouTube. Partnership enables real-time data access, enhanced reporting capabilities, and dollar-value reporting across awareness, consideration, and conversion funnel stages.
- TikTokflagshipPremier agency partner status with TikTok. Partnership enables real-time data access, enhanced campaign reporting, and performance measurement across TikTok's platform for influencer marketing campaigns.
- MetaflagshipPremier agency partner status with Meta (Facebook/Instagram). Partnership enables real-time data access, Instagram influencer campaign capabilities, and comprehensive performance reporting across Meta's advertising ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Outloud Media competitors and assessment
Company assessmentDirect peers
- Open Influence: Open Influence is an end-to-end influencer marketing agency serving Fortune 500 brands with campaign strategy, creator sourcing, and performance measurement across major social platforms—comparable to Outloud's enterprise focus and full-service offering.
- Aspire (AspireIQ): Aspire is an influencer marketing platform and agency that serves mid-market and enterprise consumer brands with creator campaign management and analytics—overlapping significantly with Outloud's customer base and campaign execution focus.
- Obviously: Obviously is a full-service influencer marketing agency focused on producing data-driven campaigns for consumer brands across Instagram, TikTok, and YouTube—closely aligned with Outloud's service and customer profile.
- Viral Nation: Viral Nation is a full-service influencer marketing agency and talent management company that runs campaigns across YouTube, TikTok, Instagram, and gaming platforms for enterprise brands—directly comparable to Outloud's service model and target customer base.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform that powers global brands' creator programs with data and workflow tools—comparable in serving large enterprise customers and offering advanced data capabilities.
- IZEA Worldwide: IZEA is an influencer marketing technology and services company that provides campaign management, creator marketplace access, and managed services to brands—comparable to Outloud's combination of agency services and creator relationship assets.
- NeoReach: NeoReach is a data-driven influencer marketing agency that combines proprietary technology with campaign execution for enterprise brands, offering a similar blend of data analytics and creator campaign management that Outloud emphasizes.
- Grin: Grin is an influencer marketing software platform purpose-built for consumer brands, offering creator relationship management and campaign tools—directly comparable to Outloud's enterprise consumer brand target market.
- Carro: Carro is an influencer marketing platform and agency that connects brands with creators across social platforms, with a particular focus on ecommerce and DTC consumer brands—overlapping with Outloud's enterprise consumer brand focus.
- The Influencer Marketing Factory: The Influencer Marketing Factory is a boutique agency focused on TikTok, Instagram, and YouTube influencer campaigns for consumer brands—comparable service mix and customer segment to Outloud, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outloud Media social profiles
Digital presenceOutloud Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outloud Media leadership team
Management profileNumber of profiles
Outloud Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outloud Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outloud Media
What does Outloud Media do?
Outloud Media operates as a full-service influencer and podcast marketing agency that plans, executes, and measures creator-driven campaigns on YouTube, TikTok, Instagram, gaming/esports, and podcasts for enterprise consumer brands. The agency pairs campaign execution with proprietary performance data built over 18+ years and premier platform partnerships to report results in dollar values across awareness, consideration, and conversion.
Is Outloud Media a public or private company?
Outloud Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outloud Media founded?
Outloud Media was founded in 2019. It employs 11 to 50 people.
Where is Outloud Media based?
Outloud Media is headquartered in Detroit, United States, in the North America region.
How does Outloud Media make money?
One revenue line is on record: influencer Marketing Campaign Services.
Who are Outloud Media's main competitors?
Direct peers on record are Open Influence, Aspire (AspireIQ), Obviously, Viral Nation, CreatorIQ, IZEA Worldwide, NeoReach, Grin, Carro and The Influencer Marketing Factory.
Does Outloud Media have an API?
No public API is recorded for Outloud Media.
What industry is Outloud Media in?
Outloud Media's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.