SuperUber
- Company typePrivate
- Founded2002
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
SuperUber firmographics
Firmographics- Name
- SuperUber
- Legal name
- SuperUber
- Website
- https://superuber.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SuperUber industry classification
Industry- Product category
- Creative Design Studio
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
Keywords
Where SuperUber is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
SuperUber business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Creative Services and Project-Based Work: SuperUber generates revenue through commissioned creative projects including museum exhibitions, brand experiences, event installations, and interactive installations. Projects involve custom design, technology development, and implementation services. Revenue is generated on a project-by-project basis with no standardized pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SuperUber product offering
Product offeringCore offering
SuperUber is a creative studio that designs and produces immersive installations, interactive exhibitions, and projection mapping experiences for museums, cultural institutions, brands, and event organizers. They combine creative direction, custom software development (including proprietary platforms SuperApp and SuperViz), and on-site production to deliver commissioned projects worldwide. Their work spans permanent museum exhibitions, brand activations at retail and events, and large-scale visual spectacles for festivals and performances.
Product overview
SuperUber operates as a creative studio offering a portfolio of products and services centered on design and technology for cultural and immersive experiences. The core offering includes SuperApp (a mobile/web platform for museum and exhibition content delivery with accessibility and multilingual features) and SuperViz (a collaborative VR/AR tool for virtual presentations). Supporting infrastructure includes Gallery 78 (art gallery for new media exhibitions) and SuperLab (artist residency and experimentation program). The company delivers interactive installations, projection mapping, multimedia exhibitions, and immersive experiences for museums, brand activations, events, and performances globally.
Differentiator
Problem solved
Functional benefit
Brands
- SuperApp: A multilingual accessibility application for museums and exhibitions, enabling visitors to use their own devices to access content via QR codes, audio guides, videos, and accessibility features without requiring downloads or installations.
- SuperViz
- Gallery 78
- SuperLab
Products and services
- SuperApp Mobile and web-based platform that adds multimedia content layers to museum and exhibition experiences, supporting QR-code triggered content, multilingual guides, screen reader integration, AI-driven personalization, Libras (Brazilian Sign Language) videos, remote content management, and visitor analytics. It is sold to and deployed for museums and cultural institutions that need to deliver accessible, multilingual, and remotely managed exhibition content.
- SuperViz Collaborative VR/AR presentation tool enabling users to build galleries of panoramas, 360-degree photos and videos, 3D models, and Google Street Views with collaborative features such as laser pointers, drawing tools, hotspots, and voice conferencing. It is sold to organizations and creative teams that need cross-platform immersive presentations on mobile screens, VR headsets, and desktop computers.
- SuperUber Creative Studio Services Project-based commissioned services covering creative direction, interactive installation design, projection mapping, multimedia exhibition development, immersive experience creation, and set design for museums, cultural institutions, brands, events, and performances worldwide.
Quantifiable outcome
- Museum of Tomorrow has served millions of visitors since opening in 2015
- +2 more outcomes
Companies that use SuperUber
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
SuperUber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
SuperUber partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- IntelcoreOngoing collaboration on interactive installations and technology projects. Intel has partnered with SuperUber on multiple projects including The Creators Project festival and Mobile World Congress installations. Intel provides technology platform support while SuperUber creates interactive experiences leveraging Intel hardware.
- Vice MediacoreVice Media has collaborated with SuperUber on The Creators Project festival, combining SuperUber's interactive installations with Vice's creative direction and media reach. The partnership has produced installations at major international venues.
- The Creators Project (Intel + Vice)coreThe Creators Project, a partnership between Intel and Vice, has featured SuperUber's interactive installations at festivals in New York, Barcelona, San Francisco, Beijing, and other global locations. The platform celebrates creativity, culture, and technology.
- MIT Senseable City LabcoreCollaboration on the Makr Shakr robotic bar project. MIT Senseable City Lab led the concept and research while SuperUber developed data visualization and creative technology, bridging design, code, and hardware for the futuristic installation.
- PentagramminorCollaborated with Pentagram on the Makr Shakr robotic bar project for data visualization design. Also partnered on the Mexico space at London Design Biennale with FR-EE.
- FR-EE (Fernando Romero Enterprises)coreLong-standing partnership with architect Fernando Romero's firm on major projects including the Mexico space at London Design Biennale and Free City installation at Guggenheim Museum. SuperUber transforms FR-EE's architectural concepts into immersive, animated experiences.
- Victoria & Albert MuseumminorSuperUber's Super Pong installation was featured at the V&A's Friday Late 'Hot Brazil' event, showcasing Brazilian design and visual culture at one of the world's leading design museums.
- Embratur (Brazilian Tourist Board)minorPartnership with Embratur for international tourism promotion installations including interactive map at Grand Central Station, NY, and Times Square activation for Brasil Quest app launch.
- The Meta AgencyminorPartnership for Social Snap installation at SXSW 2013, where SuperUber created interactive art using Instagram content projected onto geometric sculptures.
- Globosat / SporTVcoreLong-standing partnership with Globosat for SporTV set design including the first projection-mapped TV set in Brazil for World Cup 2010 and modular set designs for Confederations Cup broadcasts.
- Fundação Roberto MarinhocoreStrategic partner for Museum of Tomorrow project, where SuperUber served as Technology Director for the museum's permanent exhibition. Fundação Roberto Marinho is the founding organization behind the prestigious museum.
- Kenzo DigitalcoreCollaboration with Kenzo Digital on major set design projects including Beyoncé's 'I Was Here' performance at the United Nations and Kenzo's Spring 2013 collection at Paris Fashion Week. Shared production team including Founding Fathers.
- LuminosidademinorPartnership on CRio International Creativity Festival where SuperUber's Liana Brazil served as curator for the World Creativity Biennale and artistic director of the festival.
- Goethe InstitutminorPartner for 'Brazil-Germany: Connected Cultures' digital urban art exhibition featuring the 100-meter tall 'Shadows' projection on FIESP building in São Paulo.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SuperUber competitors and assessment
Company assessmentDirect peers
- Roto (formerly RLMG): US experiential design firm producing permanent museum, attraction, and brand installations with a strong technology + storytelling mix. Overlaps with SuperUber's museums, brand-experience, and events segments and competes for similar high-profile commissions.
- Obscura Digital: San Francisco creative technology studio delivering projection mapping, immersive content, and interactive installations for museums, brands, and events — a near-overlap with SuperUber's projection mapping and brand-event portfolio (Nike, Coca-Cola, Audi).
- teamLab: Japanese interdisciplinary art collective creating digital, immersive museums and exhibitions that blend technology, design, and storytelling — the same convergence SuperUber offers for cultural institutions and brand experiences.
- Ideum: US-based design and engineering firm specializing in interactive museum exhibits, multitouch tables, and AR/VR — same intersection of museum technology, custom hardware interfaces, and accessibility features that SuperUber's SuperApp and multitouch surfaces address.
- Moment Factory: Montreal-based multimedia and immersive experience studio producing permanent museum installations, projection mapping, and brand activations worldwide. Directly comparable to SuperUber in service mix (museums, brand experiences, public art) and delivery model.
Broad incumbents
- Frog Design: Global design and engineering consultancy with significant work in connected products, brand experiences, and physical-digital installations. Operates in the same design-plus-technology-for-experiences space as SuperUber but at far greater scale and breadth.
- Pentagram: Global design consultancy active across brand identity, exhibition, and spatial design. Operates in the same creative-direction space as SuperUber (e.g., it partnered with SuperUber at London Design Biennale) but is far broader and not specialized in technology-driven experiential installations.
Others
- Universal Design Lab / UDL: Adjacent accessibility-first design and software firm working on inclusive digital experiences. The accessibility and multilingual focus of SuperApp maps closely onto UDL's mandate, though UDL is more research/standards-oriented than installation-based.
Regional players
- Cocolab: Mexico City-based studio producing immersive museum, exhibition, and brand experiences across Latin America. Comparable creative + technology intersection and museum/cultural-institution client base, although primarily serving Mexico and LATAM.
Emerging players
- Bartlett Summer School / Third Rail Projects: US-based experiential design and immersive studio active in museums, gallery installations and live events. Comparable in creative-direction plus immersive technology delivery for cultural and brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SuperUber social profiles
Digital presenceSuperUber financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperUber leadership team
Management profileNumber of profiles
Profiles6 records
SuperUber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperUber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperUber
What does SuperUber do?
SuperUber is a creative studio that designs and produces immersive installations, interactive exhibitions, and projection mapping experiences for museums, cultural institutions, brands, and event organizers. They combine creative direction, custom software development (including proprietary platforms SuperApp and SuperViz), and on-site production to deliver commissioned projects worldwide. Their work spans permanent museum exhibitions, brand activations at retail and events, and large-scale visual spectacles for festivals and performances.
Is SuperUber a public or private company?
SuperUber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperUber founded?
SuperUber was founded in 2002. It employs 11 to 50 people.
Where is SuperUber based?
SuperUber is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does SuperUber make money?
One revenue line is on record: creative Services and Project-Based Work.
Who are SuperUber's main competitors?
Direct peers on record are Roto (formerly RLMG), Obscura Digital, teamLab, Ideum and Moment Factory. Broad incumbents are Frog Design and Pentagram. Universal Design Lab / UDL is listed as an others. Cocolab is listed as a regional player. Bartlett Summer School / Third Rail Projects is listed as an emerging player.
Does SuperUber have an API?
No public API is recorded for SuperUber.
What industry is SuperUber in?
SuperUber's product category is Creative Design Studio. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541430 and its SIC code is 7330.