Unit 11

What Unit 11 does

Unit 11 Inc. is a U.S.-based custom fabrication services company founded in 2010 by Don Loughlin. The company designs and builds physical installations across four formal service categories: exhibits and displays, corporate events, television broadcast studios, and art installations. Its work integrates metal finishing, wood grain accents, and on-camera-engineered technology such as custom inlaid backlit logos designed to remain camera-ready without glare. Client engagements span broadcasters, enterprise brands, and arts/cultural institutions.

The business operates through a four-phase project methodology — consultation and discovery, design and prototyping, fabrication and construction, and installation and support — with revenue generated exclusively through custom, quote-based, one-time project engagements. A representative high-profile engagement was the 2026 fabrication of an 18-foot anchor desk for TSN's FIFA studio broadcast live from Vancouver's Jack Poole Square, designed in collaboration with Mood Designs. Distribution is regional (North America) via a direct, consultation-driven enterprise sales motion, with inbound leads sourced through the company website and a single contact form.

Unit 11 is a privately held, founder-owned, bootstrapped corporation. There are no external institutional investors, no public market listings, no disclosed revenue or headcount figures, and no indications of ownership changes or outside capital raises in the available sources. The operating footprint is limited to North America, with no claimed global presence.

Name

Unit 11

Legal name

Unit 11 Inc.

Website

https://unit11.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Fabrication Services: One-time project-based fabrication services for exhibits, displays, corporate events, television broadcast studios, and art installations. Revenue generated through custom project quotes and engagements from concept to completion, including installation and ongoing support.
2. Design and Consultation Services: Collaborative design services including consultation, discovery, design and prototyping phases. These professional services support the core fabrication offering and ensure client vision alignment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Unit 11 Inc. is a custom fabrication company that designs, builds, and installs exhibits, corporate event installations, television broadcast studio furniture (such as anchor desks), and art installations. Engagements are run through a four-phase process of Consultation & Discovery, Design & Prototyping, Fabrication & Construction, and Installation & Support, delivering physical, broadcast-ready, and brand-aligned installations for enterprise clients.

Product overview

Unit 11 is a fabrication services company offering a unified suite of services rather than a software product platform. The core offerings include Exhibits & Displays, Corporate Events, Television Broadcast Studios, and Art Installations—all delivered through a four-phase work process: Consultation & Discovery, Design & Prototyping, Fabrication & Construction, and Installation & Support. The company collaborates closely with clients to transform concepts into impressive installations, managing every aspect from concept to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibits & Displays Custom-designed exhibits and displays that captivate audiences and elevate brand presence for trade shows, museums, and corporate spaces. Offered to enterprise clients, museums, and brand teams requiring custom physical exhibits.
• Corporate Events Design and production of memorable corporate events including custom stage design, event logistics, and brand-aligned installations, delivered to corporate clients for conferences, product launches, and seminars.
• Television Broadcast Studios Design and construction of state-of-the-art broadcast studio environments, including anchor desks and technical furniture for high-quality television production. Targeted at television networks and media companies (e.g., TSN broadcast anchor desk project).
• Art Installations Transforming artistic visions into captivating installations that engage audiences through unique designs and artistic craftsmanship. Targeted at museums, galleries, and cultural organizations seeking engaging art installations and exhibits.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Mood DesignscoreStrategic or Co-development PartnerMood Designs, led by Spike, served as the design partner for TSN's FIFA studio desk project. They provided the creative vision and design for the 18-foot broadcast anchor desk that combined industrial and organic aesthetics with metal finish and wood grain accents.
• TSN (The Sports Network)coreOthersTSN commissioned Unit 11 to fabricate the main anchor desk for their FIFA studio broadcast from Vancouver's Jack Poole Square. This was a high-profile project requiring custom engineering for a major sports network's broadcast setup.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sparks: A global experiential agency providing design, fabrication, and event production services for major brands. Comparable to Unit 11 in the corporate events and experiential installations space at much larger scale.
• MKG: An experiential marketing and creative agency producing events, activations, and brand experiences. Comparable to Unit 11's corporate events offering but operating at a larger agency scale with broader service lines.
• Jack Morton Worldwide: A large global experiential marketing agency that designs and builds branded experiences, events, and exhibits. Comparable to Unit 11 in delivering corporate events and exhibits but at much larger scale and geographic reach.
• George P. Johnson (GPJ): A global experiential marketing agency delivering large-scale events, exhibits, and brand activations. Comparable to Unit 11 in the corporate events and exhibits segment but operating at significantly larger scale.
• The Freeman Company: A major events, exhibits, and trade show services company with end-to-end design, fabrication, and on-site execution. Comparable to Unit 11's exhibits and corporate events business but with broader portfolio and global scale.

Direct peers

• Clickspring Design: A broadcast-focused design and fabrication studio producing custom sets, newsroom environments, and studio furniture for media clients. Directly comparable to Unit 11 in broadcast studio fabrication capabilities and client base.
• Devlin Design Group: A specialized broadcast set design and fabrication firm serving television networks and sports broadcasters. Highly comparable to Unit 11's television broadcast studio practice, particularly for custom anchor desks and technical studio furniture.
• Displaycraft: A custom exhibit, display, and event fabrication company serving trade shows, museums, and corporate environments. Comparable to Unit 11's exhibits and corporate events fabrication offerings.
• FX Design Group: A broadcast and entertainment set design firm specializing in branded environments for networks, sports, and live events. Comparable to Unit 11 in delivering camera-ready broadcast installations with integrated technology.

Emerging players

• BRC Imagination Arts: A design and fabrication firm specializing in immersive brand experiences, museums, and cultural attractions. Comparable to Unit 11's art installations and exhibits work, with a niche focus on narrative-driven environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/unit11inc
• Facebookfacebook.com/unit11inc
• LinkedInlinkedin.com/company/unit-11-custom-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unit 11