What Smart Lotto does

Smart Lotto Ltd. (legal entity Réitigh Cliste Teoranta) is an Irish private SaaS company that provides a cloud-based digital fundraising and lottery management platform to community organizations, sports clubs (particularly GAA), charities, churches, educational institutions, and other nonprofits across Ireland. Its core product is an all-in-one platform that combines ticket sales, donation processing, automated draw scheduling with real-time results, marketing design support, offline ticket integration and reselling, automated supporter notifications, and a public-facing player directory, with end-to-end encryption, PCI DSS payment compliance, and GDPR data handling.

The platform operates on a two-sided model: an Admin Portal (club.smartlotto.ie) for organizations to manage campaigns and draws, and a Player Portal (player.smartlotto.ie) for individual supporters to purchase tickets and donate. The company monetizes through quote-based monthly subscription service fees plus transaction-based processing fees, with direct fund settlement to client bank accounts and automated monthly invoicing. Distribution is sales-led, with free demo booking as the primary conversion mechanism, supported by dedicated account managers, in-house social media and design support, and active social media presence across Instagram, Facebook, LinkedIn, and Twitter.

Founded circa 2020 and headquartered in Belmullet, County Mayo, the company reports 130+ client organizations, 10M+ supporter engagements, and €20M+ in cumulative funds raised for clients, with a 4.9/5 Google rating. The company appears bootstrapped with no disclosed external funding, is privately held, and operates exclusively in the Irish market.

Name

Smart Lotto

Legal name

Réitigh Cliste Teoranta

Website

https://smartlotto.ie

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Lotto is an Irish SaaS platform that provides digital fundraising, lottery management, and donation processing to 130+ community organizations, sports clubs, charities, and churches across Ireland, monetizing via subscriptions and transaction fees.

Ownership category

akta.pro rank

Product category

Fundraising and Lottery Management Software

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Lottery management software
• Digital fundraising platform
• Online ticket sales
• Nonprofit donation software
• Lottery management platform

Headquarters

HQ city

Mayo

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Subscription & Service Fees: Monthly service fees for organizations using the platform, with automated monthly invoices for services used. Organizations pay for the convenience of digital fundraising tools, automated draws, and marketing support.
2. Transaction Processing: Revenue generated from processing lottery tickets, donations, and fundraising transactions through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Smart Lotto operates a cloud-based digital fundraising and lottery management platform that enables organizations to run lotteries, sell tickets, process donations, and engage supporters. The platform combines ticket sales, donation processing, automated draw management, marketing design support, ticket integration and reselling, and automated notifications in a single integrated solution serving sports clubs, charities, churches, educational institutions, and community groups in Ireland.

Product overview

Smart Lotto is a single unified SaaS platform for digital fundraising and organization management. The core offering combines ticket sales, donation processing, automated draw management, marketing design support, ticket integration and reselling, and automated notifications into one integrated solution for organizations of all sizes, including sports clubs, educational institutions, cultural groups, churches, charities, animal welfare groups, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Lotto Fundraising Platform

Quantifiable outcome

• Trusted by 130+ organizations
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor.

• OFTECminorOthersOFTEC (Technical and Fuel Skills Council) is listed as a partner organization. OFTEC represents registered oil technicians and heating engineers in Ireland. Appears in partner/client logo section of website.
• NSAI (National Standards Authority of Ireland)minorOthersNSAI is listed as a partner/client organization. NSAI is Ireland's official standards body. Appears in partner/client logo section of website.
• NISOminorOthersNISO (National Inspection and Testing Authority) is listed as a partner/client organization in Ireland. Appears in partner/client logo section of website.
• SEAI One Stop ShopminorOthersSEAI (Sustainable Energy Authority of Ireland) One Stop Shop partners are listed as client organizations. SEAI One Stop Shop provides energy upgrade grants for homes.
• Churchfield Home ServicesminorOthersRegistered Gas Installers (RGI Ireland) / Churchfield Home Services is listed as a partner/client organization. They are registered contractors for SEAI One Stop Shop energy upgrades.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GoFundMe: A leading global online fundraising platform for individuals, nonprofits, and community causes. It is comparable to Smart Lotto as a digital donation and crowdfunding channel, though it operates at much larger scale and is not purpose-built for lottery or recurring sports-club fundraising.
• JustGiving: A major UK-headquartered online fundraising and donation platform serving charities and individuals. Comparable to Smart Lotto in enabling digital donations and supporter engagement, though its model centers on one-off donations rather than recurring lottery ticket sales for sports clubs.

Direct peers

• Funraise: A nonprofit fundraising platform with donation forms, CRM, events, and supporter management. Comparable to Smart Lotto as a digital fundraising platform for mission-driven organizations, though it targets larger US nonprofits rather than local community clubs.
• Donorbox: A SaaS fundraising platform with recurring donations, event ticketing, and donor management for nonprofits. Highly comparable to Smart Lotto in providing digital fundraising tooling to small and mid-sized organizations, though it is global rather than Ireland-focused.
• PrizeIQ (formerly Total Lottery Solutions): A lottery management and fundraising software provider used by nonprofits, sports clubs, and charities to run raffles and lotteries. Direct peer to Smart Lotto as a vertical lottery/fundraising SaaS with similar target customer base of community organizations.
• Givebutter: A US-based fundraising platform combining donations, event ticketing, auctions, and member engagement for nonprofits. Directly comparable to Smart Lotto as an all-in-one fundraising SaaS, though optimized for US-based nonprofits rather than GAA-style sports clubs.
• Premier Lotto Ireland: An Ireland-based lottery management and fundraising software provider serving sports clubs, charities, and community groups. The closest geographic peer to Smart Lotto, competing in the same Irish GAA and community fundraising market with comparable product functionality.

Emerging players

• CharityEngine: An all-in-one nonprofit platform combining CRM, donations, email, events, and payments. Comparable to Smart Lotto as a multi-tool fundraising platform, though it focuses on larger US charities rather than Irish sports clubs.
• RallyUp: A cloud-based fundraising platform offering online auctions, raffles, ticketed events, and recurring giving. Comparable to Smart Lotto's ticketing and lottery features, with overlap in nonprofit and community organization use cases.
• OneCause: A fundraising and event management platform for nonprofits supporting auctions, peer-to-peer events, and online giving. Comparable to Smart Lotto's event and ticketing functionality, though it targets US gala-style events and larger nonprofits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smart_lotto
• Facebookfacebook.com/smartlottoapp
• LinkedInie.linkedin.com/company/smart-lotto
• Instagraminstagram.com/smartlottoirl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Lotto