Daz Roupaz
Daz Roupaz is a São Paulo–based circular fashion thrift retailer (brechó) founded in 2016 that buys secondhand clothing and accessories from individual sellers and resells them via a flagship store, an e-commerce platform, and a C&A in-store kiosk to Brazilian consumers and corporate clients.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Daz Roupaz does
Daz Roupaz Brechó is a Brazilian circular fashion retailer founded in 2016 by sisters Gabriella Wolff and Julia Wolff, headquartered in São Paulo. The company buys secondhand clothing, shoes, bags, accessories, cosmetics, and beauty products from individual sellers and resells them through a single flagship store in Itaim Bibi (Rua Clodomiro Amazonas, 35), an e-commerce site, and an embedded kiosk inside C&A Shopping Metrô Tatuapé. Its assortment spans over 15,000 active SKUs with 400+ new pieces received daily, priced from R$20 upward, with installments available on purchases over R$100. There is no proprietary technology platform; operations run on standard e-commerce tooling plus a digital seller queue (Fila de Espera Digital) and WhatsApp-based customer service.
Daz's revenue model rests on a buy-low/sell-high consignment-style spread: sellers are paid either 30% cash via PIX, Vale Circular vouchers at partner brands (Zara, C&A, Riachuelo, Renner, Nike), or non-expiring Daz store credit. Supporting revenue lines include the Daz Crédito store credit float, the Clube Daz subscription club, the Peças Premium luxury assortment, and the Daz Ponto B2B program serving corporate sustainability clients (named clients include Gol and NotCo). The company is privately held with no outside funding disclosed and employs between 11 and 50 people.
Daz Roupaz firmographics
Firmographics- Name
- Daz Roupaz
- Legal name
- Daz Roupaz Brechó
- Website
- https://dazroupaz.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daz Roupaz is a São Paulo–based circular fashion thrift retailer (brechó) founded in 2016 that buys secondhand clothing and accessories from individual sellers and resells them via a flagship store, an e-commerce platform, and a C&A in-store kiosk to Brazilian consumers and corporate clients.
- Ownership category
- akta.pro rank
Daz Roupaz industry classification
Industry- Product category
- Secondhand Fashion Retail
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Single-Price Variety & Five-and-Dime Stores (CRAEAAAF)
Keywords
Where Daz Roupaz is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Daz Roupaz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Secondhand Fashion: Daz Roupaz operates as a consignment-style secondhand fashion retailer, buying pieces from individuals and reselling them in their physical store and e-commerce. They evaluate, price, and sell clothing, accessories, shoes, bags, cosmetics, and beauty products from over 15,000 available items. The company receives over 400 new pieces daily.
- Seller Purchase Model: Daz purchases unwanted clothing and accessories from consumers through a structured evaluation process. Sellers receive payment via PIX (30% cash), Vale Circular credits at partner brands (Zara, C&A, Riachuelo, Renner, Nike), or Daz store credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level items from R$20 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Daz Roupaz product offering
Product offeringCore offering
Daz Roupaz is a circular fashion thrift store (brechó) that buys second-hand clothing, shoes, bags, accessories, cosmetics, and beauty products from individuals and resells them through a physical flagship store in São Paulo and an e-commerce platform. It maintains over 15,000 pieces in inventory and receives more than 400 new items daily.
Product overview
Daz Roupaz is a circular fashion thrift store (brechó) operating as both a physical retail location in São Paulo and an e-commerce platform. The core offering is the buying and selling of second-hand clothes, shoes, bags, accessories, cosmetics, and beauty products, with over 15,000 pieces in inventory and more than 400 new items received daily. The business model supports circular fashion by evaluating and purchasing items from sellers, then reselling curated inventory to buyers. Supporting products include Vale Circular (partner brand vouchers), Daz Crédito (store credit), Fator Circular (pricing program), Clube Daz (subscription club), Linha Pets (pet accessories), and Peças Premium (luxury items). A digital queue system (Fila de Espera Digital) manages seller appointments for physical store evaluations.
Differentiator
Problem solved
Functional benefit
Products and services
- Daz Roupaz Brechó (Loja Física) Physical thrift store in São Paulo's Itaim Bibi neighborhood where customers can buy and sell second-hand clothes, shoes, bags, accessories, cosmetics, and beauty products. The store evaluates and purchases items from sellers and curates inventory for buyers.
- E-commerce Daz Roupaz Online store platform where customers can purchase second-hand clothing, accessories, shoes, cosmetics, and beauty products. Receives over 400 new pieces daily and features items across multiple brands and categories.
- Vale Circular Digital voucher payment system that allows sellers to receive credit valid at partner brands (Zara, C&A, Riachuelo, Renner, Nike). The voucher typically has a validity of 11-12 months after receipt.
- Daz Crédito (Crédito na Daz) Store credit option for sellers who prefer to receive payment as credit applicable to purchases in the physical Daz store. Unlike Vale Circular, this credit has no expiration date.
- Fator Circular Exclusive pricing program where items treated with care and meeting various requirements receive higher valuations, benefiting sellers with well-maintained pieces.
- Clube Daz (Clube de Assinatura) Subscription club program, described as Brazil's first subscription club in the thrift store segment, offering exclusive benefits to members.
- Linha Pets Pet clothing and accessories product line allowing customers to circulate pet items through the thrift store.
- Peças Premium (VIP/Luxury) Premium second-hand items including luxury bags, shoes, glasses, watches, and perfumes valued above certain thresholds, targeting customers seeking higher-end pre-owned fashion.
- Fila de Espera Digital Digital queue system for sellers to register and schedule their spot for item evaluation, available from 9h10 to 17h Monday to Friday and 9h10 to 16h on Saturdays.
Quantifiable outcome
- Daily inventory refresh with 400+ new pieces
Companies that use Daz Roupaz
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Daz Roupaz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daz Roupaz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- C&AcoreDaz Roupaz and C&A partnership began in 2022 with the opening of a Daz kiosk inside C&A Shopping Metro Tatuapé, marking C&A's first circular fashion initiative. The partnership allows Daz to reach C&A's customer base while enabling C&A customers to access secondhand fashion. Expansion potential exists as this is described as the 'first experience' of its kind.
- Zara (Vale Circular Partner)minorZara is a partner brand for the Vale Circular program, allowing Daz sellers to receive store credits valid at Zara locations. Credits typically expire within 11-12 months.
- Nike (Vale Circular Partner)minorNike participates in the Vale Circular rewards program, allowing Daz sellers to receive Nike store credits as an alternative payment option.
- Riachuelo (Vale Circular Partner)minorRiachuelo is a partner brand for the Vale Circular program, accepting Daz seller credits at their retail locations.
- Renner (Vale Circular Partner)minorRenner participates in the Vale Circular rewards program, providing Daz sellers with store credit options at Renner locations.
- MPM PARK (Parking Partner)minorMPM PARK at Rua Tabapuã, 827 provides discounted parking (R$10) for Daz customers who sell items evaluated over R$150 or make purchases over R$300.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Daz Roupaz competitors and assessment
Company assessmentBroad incumbents
- Poshmark: Large global peer-to-peer fashion resale marketplace; comparably relevant as a demand aggregator for branded secondhand apparel, although it operates a marketplace model rather than a curated retail model.
- OLX Brasil: Brazil's largest general classifieds marketplace including a sizable secondhand fashion category; competes indirectly for both supply (sellers seeking cash) and buyer demand in used apparel.
- ThredUp: US online thrift and consignment operator with managed services for brands; relevant comparable for the operational-playbook side of secondhand retail and for resale-as-a-service models that complement brand retail.
- The RealReal: US-based luxury consignment and resale platform; comparable to Daz's premium SKU strategy and consignment-style intake, with category depth and scale much larger than Daz's.
- Vestiaire Collective: Global luxury and premium secondhand fashion marketplace; comparable to Daz's Peças Premium vertical in terms of assortment, with significantly broader geographic reach and authentication infrastructure.
Regional players
- Vinted: European peer-to-peer secondhand fashion marketplace with a growing presence in adjacent markets; comparable business model to Brazilian resale peers but operates outside Daz's geography.
Direct peers
- Repassa: Brazilian online secondhand fashion marketplace focused on branded apparel; overlaps directly with Daz's core categories (clothing, shoes, bags) and competes for the same fashion-conscious, budget-aware buyer.
- Enjoei: Brazil's leading peer-to-peer marketplace for secondhand fashion and decor; competes directly with Daz for branded used-clothing supply and end-buyer demand, but as a digital-first platform rather than a retail store.
- Breshop: Curated Brazilian thrift store chain (brechó) selling secondhand branded apparel; closest pure-retail analogue to Daz Itaim Bibi, with multiple physical locations and similar pricing positioning.
- Trocafone: Brazilian recommerce platform originally for used electronics but expanding into fashion; comparable circular-economy intake and resale mechanics to Daz, with comparable Brazilian consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Daz Roupaz social profiles
Digital presenceDaz Roupaz compliance and trust
Trust signalCompliance1 record
Daz Roupaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daz Roupaz leadership team
Management profileNumber of profiles
Profiles2 records
Daz Roupaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daz Roupaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daz Roupaz
What does Daz Roupaz do?
Daz Roupaz is a circular fashion thrift store (brechó) that buys second-hand clothing, shoes, bags, accessories, cosmetics, and beauty products from individuals and resells them through a physical flagship store in São Paulo and an e-commerce platform. It maintains over 15,000 pieces in inventory and receives more than 400 new items daily.
Is Daz Roupaz a public or private company?
Daz Roupaz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daz Roupaz founded?
Daz Roupaz was founded in 2016. It employs 11 to 50 people.
Where is Daz Roupaz based?
Daz Roupaz is headquartered in São Paulo, Brazil, in the Latin America region.
How does Daz Roupaz make money?
Two revenue lines are on record. Retail Sales of Secondhand Fashion is the primary driver. The others are seller Purchase Model.
Who are Daz Roupaz's main competitors?
Broad incumbents on record are Poshmark, OLX Brasil, ThredUp, The RealReal and Vestiaire Collective. Vinted is listed as a regional player. Direct peers are Repassa, Enjoei, Breshop and Trocafone.
Does Daz Roupaz have an API?
No public API is recorded for Daz Roupaz.
What industry is Daz Roupaz in?
Daz Roupaz's product category is Secondhand Fashion Retail. Its primary akta.pro industry code is CRAEAAAF, Single-Price Variety & Five-and-Dime Stores. Its NAICS code is 459510 and its SIC code is 5399.