Connection House

What Connection House does

Connection House Oy is a privately held Finnish B2B sales outsourcing and market research firm founded in 2006 and headquartered at Hatanpään valtatie 18, Tampere. The company provides two core services: Buukkauspalvelu (B2B appointment booking), in which trained phone-based outreach specialists contact business decision-makers on behalf of clients to schedule qualified sales meetings; and Ketterä markkinatutkimus (agile market research), in which the same professionals conduct personal telephone interviews to gather customer intelligence and surface promising prospects. Services are delivered in Finnish primarily to enterprise and mid-market B2B clients across Finland, with named customers spanning healthcare (Pihlajalinna Oyj), textile services (Lindström Oy), accounting (Talenom Oyj), industrial automation (Klinkmann Oy), hospitality (Saunaravintola Kuuma), and business associations and government funds (Helsingin seudun kauppakamari, Yrittäjäkassa).

The firm's operations are built on third-party contact center infrastructure. LeadDesk provides the contact management and CRM-integrated campaign platform used to handle customer data (ISO 27001 certified and OWASP ASVS Level 2 audited), and Enreach provides the calling systems. Bookers can either work directly inside a client's own CRM or via secure alternatives depending on the client's data-handling preferences. Delivery combines a core in-house team with a freelance subcontractor network (the "Yrittäjämalli" entrepreneur model) under which freelancers are paid €100 per confirmed appointment, allowing the firm to flex capacity beyond its 11–50 employees. Calling systems and contact data handling are governed by the LeadDesk platform's ISO 27001 certification, which the company can pass through to enterprise procurement processes.

Connection House generates revenue primarily through transaction-based per-meeting fees of approximately €120–150 per confirmed appointment and, alternatively, time-based hourly billing, supplemented by professional-services fees for market research engagements. The go-to-market motion is sales-led and direct: the company reaches out to B2B prospects, supported by content-driven inbound through a Finnish-language blog, YouTube, LinkedIn, Facebook, and customer case studies, plus earned media coverage including a feature in Helsingin Sanomat's Yrittäjä supplement. The company is owned and led by founder and CEO Juha Raittila, with no external funding, and relies on long-tenured staff (most 5+ years, many 15+ years) and a Great Place to Work certification to position itself as a quality-focused, relationship-driven alternative to volume-driven B2B telesales operators.

Name

Connection House

Legal name

Connection House Oy

Website

https://connectionhouse.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Connection House Oy is a Tampere, Finland-based B2B sales outsourcing firm, founded in 2006, that books qualified sales appointments and conducts telephone market research for Finnish enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

B2B Sales and Marketing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B appointment booking
• Sales outsourcing
• Market research services
• Lead generation
• Customer survey calls

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buukkauspalvelu (Appointment Booking Services): Main revenue stream. Connection House books sales appointments for B2B clients by phone. Services include contact list building, campaign planning, baseline surveys, and meeting scheduling. Charged either per completed appointment (approximately 120-150 €/meeting) or on a time-based/hourly rate depending on campaign scope, target group difficulty, and brand recognition of the represented company.
2. Ketterä markkinatutkimus (Agile Market Research): Market research conducted via telephone interviews to understand customer needs, preferences, and market dynamics. Can include customer surveys and market mapping.
3. Freelancer/Subcontractor Model (Yrittäjämalli): Pays freelancers and independent entrepreneurs 100 € per confirmed appointment for B2B booking work performed under their framework. This is a cost structure rather than direct revenue but reflects their hybrid service delivery model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Connection House provides B2B appointment booking (Buukkauspalvelu) and agile market research (Ketterä markkinatutkimus) delivered through phone-based outreach by experienced interaction professionals. The booking service schedules qualified sales meetings for client sales teams, including target group contact lists, campaign planning, and needs assessments. The market research service conducts personal phone interviews with target groups to identify promising customers and can convert findings into warm sales leads.

Product overview

Connection House is a B2B sales and customer experience company founded in 2006, offering two core professional services. The primary offering is the Buukkauspalvelu (B2B booking service), which schedules sales appointments and conducts prospect outreach on behalf of B2B clients. The secondary offering is Ketterä markkinatutkimus (agile market research), which provides customer discovery interviews and lead qualification. Both services are delivered by experienced phone-based interaction professionals who build meaningful customer connections and hand off qualified prospects to clients' own sales teams. The two services are closely related — market research can be used to qualify leads before passing them to booking, or booking clients can use market research to inform campaign targeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Buukkauspalvelu (B2B Appointment Booking Service) Phone-based B2B appointment booking service that schedules qualified sales meetings for client sales teams. Includes target group contact lists, campaign planning, and baseline needs assessments. Experienced interaction professionals contact business decision-makers and niche experts, introduce the client's offering, and book meetings directly into the client's calendar.
• Ketterä markkinatutkimus (Agile Market Research) Personal phone-interview-based market research service. Researchers interview target group members, identify the most relevant information, and profile the most promising customers. Findings can be extended into warm sales leads upon request.
• Asiakaskyselyt (Customer Surveys via Phone) Phone-based customer survey service used to gather customer feedback, preferences, and market mapping data for B2B clients, delivered as part of the firm's market research offering.

Quantifiable outcome

• Over 50 sales leads generated in 2 days for Lindström Oy campaign
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• ReforestminorOthersConnection House compensates its carbon footprint from work car travel and IT use by purchasing trees through Finnish Reforest. 267 trees purchased at time of writing, planted in Kangasala. One tree binds approximately 234 kg CO2 over its lifetime. Compensates beyond their own emissions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cognism: European B2B sales intelligence and prospecting platform with automated outreach capabilities. Comparable as an emerging tech-driven challenger offering a self-service alternative to outsourced appointment booking.
• Chili Piper: Scheduling and inbound meeting-routing automation platform for B2B sales teams. Comparable as an emerging tech-driven alternative addressing parts of the appointment-booking workflow that Connection House delivers as a service.
• Apollo.io: B2B sales intelligence and engagement platform combining prospecting data with email/LinkedIn automation. Comparable as an emerging self-service alternative to outsourced B2B appointment booking.

Others

• LeadDesk: Nordic-based contact center software provider whose platform Connection House uses to run campaigns. Comparable as the underlying technology stack for the buukkaus service and as an adjacent ecosystem participant in the same market.

Broad incumbents

• Nordic Morning: Nordic marketing and communications group offering data, digital, and customer-experience services across the region. Comparable as a broader Nordic incumbent whose portfolio of B2B services overlaps with Connection House's market research and customer engagement offerings.
• Salesforce: Enterprise CRM and sales engagement platform with Sales Engagement and Einstein SDR capabilities that automate parts of the appointment-booking workflow. Relevant as a broad incumbent whose product investments compete with services-based B2B outreach.
• HubSpot: Global sales and marketing platform with built-in meeting booking, CRM, and outreach automation that increasingly encroaches on services outsourced to firms like Connection House. Comparable as a broader incumbent addressing the same B2B prospecting workflow.
• ZoomInfo: Large B2B data and sales intelligence platform with workflow tools that support outbound prospecting at scale. Comparable as a broad incumbent whose data and automation layers overlap with Connection House's core value proposition.
• Outreach: Enterprise sales engagement platform with sequencing, call, and meeting-booking features widely adopted by B2B sales organizations. Comparable as a broad incumbent whose productized capabilities compete with outsourced appointment-booking services.

Direct peers

• Prewise: Nordic (Sweden-headquartered) B2B sales outsourcing and appointment-setting agency serving enterprise and mid-market clients. Most directly comparable to Connection House on service line, delivery model (phone-based outreach), and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ConnectionHouseOy
• Facebookfacebook.com/Yhteystalo
• LinkedInlinkedin.com/company/connection-house-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connection House