What Bever Automatisering does

Bever Automatisering is a Dutch privately held software company founded in 1990 and headquartered in Dodewaard, Netherlands, that builds Powerall, a vertical ERP and business software platform for the machine and vehicle trade and service sector in the Netherlands. The platform is delivered in two forms: Powerall Connect, an on-premise Windows-based ERP, and Powerall Online, a SaaS SKU priced at approximately €40 per user per month with a self-serve trial entry point. The product covers workshop management, machine and fleet administration, warehouse and inventory, sales, financial administration, rental, a field-service work-order app, and barcode labeling, with adjacent revenue from hardware resale (scanners and label printers), Bever Academy training, and ICT Beheer managed services.

The company's core technology is a domain-specific ERP codebase rather than a modern cloud-native platform, reinforced over more than three decades by a library of pre-built supplier integrations (Granit Parts, Kramp, Sparex, Reesink Agri, BartsParts, VA-keur, Badger/PLEQ) that connect customers to parts catalogs, pricing, and industry data standards. Bever generates revenue through software licenses and SaaS subscriptions, hardware sales, training programs, and managed IT services, and goes to market via direct sales to Dutch SMBs (MKB), on-site implementation, and in-person customer events. The installed base is distributed across multiple sub-segments including hydraulics, fishing vessel maintenance, truck and trailer service, construction machinery, and garden and park equipment, with no public disclosure of revenue, headcount beyond the 11-50 range, or funding.

Name

Bever Automatisering

Legal name

Bever Automatisering B.V.

Website

https://beversoftware.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Bever Automatisering is a Dutch software company, founded in 1990, that develops Powerall, a vertical ERP platform for machine and vehicle trade and service SMBs in the Netherlands, delivered on-premise and as SaaS with adjacent hardware, training, and managed IT services.

Ownership category

akta.pro rank

Product category

Vertical ERP Software for Machine Trade

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• ERP software
• Machine trade software
• Vehicle dealer software
• Business automation
• Workshop management

Headquarters

HQ city

Dodewaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Powerall Software Subscriptions (SaaS/On-premise): Recurring subscription revenue from Powerall Connect (on-premise/hosted) and Powerall Online (SaaS). SaaS subscriptions are billed monthly or annually (e.g., Powerall Online from €40/month). On-premise licenses include annual maintenance/usage rights fees. Bever also offers bundled ICT management packages combining software, hardware, telephony, internet, and security.
2. Hardware Sales: One-time sales of hardware including wireless barcode scanners (€729 one-time), label printers, servers, and other IT equipment. Hardware is often bundled with software packages and ICT management services.
3. Training Services (Bever Academy): Classroom and information session training for Powerall users, offered at Bever's Dodewaard location. Training fees range from €125 (2.5-hour onboarding) to €595 (2-day accounting course) per participant. Bever Academy training includes Magazijn Beheer, Werkplaats Management, Sales & CRM, and Basiskennis Boekhouden.
4. Professional Services (Consultancy, ICT Beheer, Implementation): Consulting services for process optimization, system implementation, software onboarding, and ongoing ICT management. ICT managed services include monitoring, security (ESET), backup, and support. Bever provides full outsourcing of IT infrastructure for customers who want a single partner for all technology needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Bever Automatisering develops and sells "Powerall," a vertical ERP/business automation software suite tailored for Dutch machine dealers, agricultural machinery traders, vehicle dealers, and vehicle service companies. The suite handles workshop planning, machine and inventory management, sales, rental, financial administration, and CRM, delivered both as on-premise ("Connect") and SaaS ("Online") deployments, complemented by hardware (PDAs, scanners, label printers), training, and support services.

Product overview

Bever Automatisering is a Dutch ERP and business automation company founded in 1990, serving the machine trade, service, and rental industries with its Powerall platform. The core offering is Powerall, a unified ERP system available in two deployment modes: Powerall Online (cloud/SaaS, targeting mobile field technicians via smartphone/tablet app, from €40/month) and Powerall Connect (Windows on-premise client). Powerall integrates a suite of modules: Werkplaats (workshop management), Machinebeheer/Machine Portal (asset and customer portal), Magazijn (warehouse/inventory), Verkoop/Kassa (sales and POS), Financieel (accounting with Scan & Herken invoice automation), Verhuur (rental management v2.0), Werkbon App (mobile field work orders), and Barcodering (scanner hardware plus app). Beyond software, Bever delivers ICT managed services, ESET cybersecurity, hardware procurement, and Bever Academy training. The platform connects natively to supplier platforms including Granit Parts, Kramp, Sparex, Reesink Agri, BartsParts, and VA-keur.

Differentiator

Problem solved

Functional benefit

Brands

• Powerall: The company's flagship ERP/business software product that automates business processes for companies working with machines.
• Powerall Connect
• Powerall Online
• Bever Academy

Products and services

• Powerall Connect
• Powerall Online
• Hardware Bundles (PDA, Scanner, Label Printer)

Quantifiable outcome

• Customers report achieving full cost recovery within 12 months of Powerall Connect implementation (W.v.S. Hydrauliek en Verhuur testimonial)
• +4 more outcomes

Named customers8 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Granit PartscoreTechnology or Integration · 2 April 2025Bever developed, together with Granit Parts, an automatic invoicing feature for Granit Parts Partnershop orders within Powerall. This streamlines the order-to-invoice workflow for dealers who use Granit Parts as their supplier, reducing manual invoice processing steps.
• KrampcoreTechnology or Integration · 13 March 2023Powerall Connect 3.0 introduced a digital packing slip recognition feature for Kramp. Packing slips sent by Kramp via email are automatically read and matched against purchase orders, flagging discrepancies without printing. This is part of a broader supplier integration strategy to eliminate manual data entry across the order-to-pay cycle.
• Reesink AgricoreTechnology or Integration · 20 June 2022Bever Automatisering and Reesink Agri jointly developed an integration enabling Powerall users to electronically send orders to Reesink Agri with one click. Orders are processed automatically and the user receives an electronic notification with expected delivery time. Additionally, article information (bruto/netto price, stock, article characteristics) can be queried directly from Powerall's article management, eliminating manual copy-paste between the Reesink Agri webshop and Powerall.
• BartsPartscoreTechnology or Integration · 29 May 2019BartsParts and Bever Automatisering integrated the Powerall ERP with the BartsParts international parts sales platform. Powerall users can live-upload their inventory to BartsParts for global sales of slow-moving/courant parts. They also gain direct insight into BartsParts' international inventory from within Powerall for ordering missing parts. Approximately 30% of dealer inventory is typically slow-moving — this partnership addresses that cost burden.
• SparexTechnology or IntegrationPowerall has an established integration with Sparex for digital communication and parts ordering. Within Powerall, users can (online) search the complete Sparex database and articles are automatically created in the user's system, streamlining the parts procurement workflow.
• Vliek MechanisatieminorChannel Partner/ Reseller/ DistributorVliek Mechanisatie from Putten, an existing Bever/Powerall customer, referred Slemmer Bouwmachines to Bever Automatisering. This referral pattern — where satisfied customers recommend Bever to peers in the same industry — is a key GTM mechanism for Bever in the dealer network.
• ESETcoreTechnology or IntegrationBever Automatisering is an ESET partner, providing advanced cybersecurity solutions to customers as part of their ICT management services. ESET's Network Attack Protection (IDS) and Web Access Protection components are used to detect and block threats, including the Log4j vulnerability. This partnership enables Bever to offer comprehensive IT security as part of its one-stop ICT management proposition.
• Microsoft (Microsoft 365, Power BI, Azure)coreTechnology or IntegrationBever leverages Microsoft 365 and Power BI as core components of its solution stack. Power BI dashboards are integrated with Powerall for customer reporting. Cloud services from Microsoft underpin the SaaS delivery of Powerall Online. Bever also leverages Microsoft Teams, Exchange, and related M365 services as part of its ICT management offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Visma: Large Nordic and European SMB software group (owns Exact, SnelStart, Visma eAccounting, among others). A broad incumbent with overlapping SMB-ERP/accounting/HR capabilities and significantly greater scale across the same European SMB market Bever serves.
• CDK Global: Large global vendor of dealer management software primarily for automotive retailers. Broad incumbent offering a wider portfolio (CRM, F&I, marketing, fixed ops) that overlaps with Bever's Verkoop/Werkplaats/Magazijn modules but at a much larger scale and broader vertical focus.
• Trimble: Large US-listed technology vendor with significant agriculture and construction equipment software (Trimble Ag, Trimble Civil Construction). Operates at much greater scale than Bever but addresses overlapping vertical customers (ag and construction equipment dealers/service shops).
• Unit4: European ERP and finance software vendor with Dutch roots. Competes in the same SMB/mid-market ERP space as Powerall but with a much broader horizontal portfolio rather than Bever's vertical specialization.

Direct peers

• SnelStart: Dutch SMB accounting software (acquired by Visma) explicitly cited in Bever's own case material as a legacy system replaced by Powerall (Slemmer Bouwmachines transitioned from SnelStart garagemodule to Powerall). Targets the same Dutch MKB financial software wallet.
• Exact (Visma): Dutch-origin SMB accounting and ERP software (now part of Visma). Directly comparable to Bever's financial and ERP modules targeting Dutch SMBs, including machine/vehicle dealers that may use Exact alongside or instead of Powerall.
• AFAS Software: Dutch SMB-focused ERP and HR software vendor with comparable customer base (Netherlands MKB) and similar mid-market SaaS/on-premise go-to-market. AFAS competes for the same back-office software wallet share that Bever targets through Powerall Financieel and its broader ERP suite.

Regional players

• PBS Systems: North American dealer management system for powersports, agricultural, and automotive dealerships. Closest international vertical peer — same dealer-management category Bever targets (workshop, parts, sales, CRM) but serving North America rather than Benelux.
• Reynolds and Reynolds: US-based dealer management software and services vendor primarily for automotive retail. Comparable in product category (dealer DMS) and vertical (vehicle service/dealer operations) but primarily serves the US market rather than the Benelux.

Emerging players

• John Deere Operations Center: Connected-equipment and farm-management platform from a major OEM. Competes for the same ag-dealer and farmer workflows that Powerall Werkplaats/Machinebeheer support, but is owned by a machinery OEM rather than an independent software vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bever-Automatisering-BV-711828808856759
• LinkedInlinkedin.com/company/bever-automatisering-b-v-
• Instagraminstagram.com/beverautomatisering
• Xx.com/beversoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bever Automatisering