Unlisted
Unlisted is a Melbourne- and Shanghai-based animation and film production company that delivers commercials, music videos, and branded content for global brands while exclusively representing award-winning international studios and directors across APAC.
- Company typePrivate
- Founded2018
- HeadquartersCremorne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Unlisted does
Unlisted is a Melbourne-headquartered animation and film production company operating across APAC from offices in Cremorne (Victoria, Australia) and Shanghai, China. Founded in 2018 by Katie Mackin, the company operates a dual model: (1) direct production services spanning CGI Animation, 2D Animation, Motion Graphics, Hand Drawn Animation, VFX, Stop-Motion, and live-action combined with animation for commercials, music videos, short films, games, and web content; and (2) exclusive APAC talent representation for a curated roster of international animation studios and directors, including Oscar-winning Passion Pictures, Hornet, Wizz, Eddy, Pomp&Clout, 2veinte, and Scholar, as well as individual directors such as Julian Frost (creator of Dumb Ways to Die, Cannes Lion Grand Prix winner) and Vallée Duhamel.
Unlisted serves advertising agencies, brands, entertainment companies, and content creators, with a marquee enterprise client roster that includes McDonald's, Coca-Cola, Samsung, Louis Vuitton, Chanel, Hermès, Nike, SK-II, Heineken, Spark NZ, and MECCA, among others. Project work spans concept creation, script writing, storyboarding, character design, animation, production consulting, full production, post-production, and delivery. Pricing is bespoke and not publicly disclosed, with revenue generated through project-based professional services fees and representation commissions.
The business is led by founder/managing director Katie Mackin, supported by an executive bench including Executive Producers Graham Pryor and Anita Emor (formerly The Mill LA and BBH), Creative Director Hugo Jackson (ex-Buck, The Mill London), Producers Su Mei Chia and Mark Howarth, and new business lead Monaliza Ziba. The company is privately held with no disclosed funding rounds, parent company, or institutional investors. Distribution relies on portfolio-driven inbound, a multi-language website, Vimeo and Instagram presence, and active industry event participation at Annecy and Pictoplasma. The company is a member of the Giving What We Can pledge, signaling an ESG-aligned operating posture.
Unlisted firmographics
Firmographics- Name
- Unlisted
- Legal name
- Unlisted
- Website
- https://unlisted.tv
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unlisted is a Melbourne- and Shanghai-based animation and film production company that delivers commercials, music videos, and branded content for global brands while exclusively representing award-winning international studios and directors across APAC.
- Ownership category
- akta.pro rank
Unlisted industry classification
Industry- Product category
- Animation and Film Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animation Pipeline, Asset & Render Services (MPADACAM)
- akta.pro secondary industries
- Stop-Motion & Hybrid Animation (MPAHACAM), 3D Product/Explainer Animation (MPAHACAD), Stop-Motion Animation Production (MPADACAC)
Keywords
Where Unlisted is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Unlisted business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Animation and Film Production Services: Unlisted produces award-winning commercials, music videos, short films, games, web content and more for advertising agencies, brands, entertainment companies and content creators. Revenue is generated through project-based production fees for custom animation, VFX, and film projects of all shapes and sizes.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Unlisted product offering
Product offeringCore offering
Unlisted is an animation and film production company that produces award-winning commercials, music videos, short films, games, and web content for advertising agencies, brands, entertainment companies, and content creators. It delivers full-service production across CGI Animation, 2D Animation, Motion Graphics, Hand Drawn Animation, Visual Effects (VFX), Stop-Motion Animation, and live-action, from concept creation through post-production and delivery. It also operates as an exclusive representative in Asia, Australia, and New Zealand for international animation studios such as Hornet, Wizz, Eddy, Passion Pictures, Pomp&Clout, and 2veinte.
Product overview
Unlisted is a world-class animation and film production company operating as a talent representation and production services platform. The core offering centers on animation production services (CGI, 2D, Motion Graphics, Hand Drawn, VFX, Stop-Motion) combined with live-action film production. Unlisted represents a curated roster of international animation studios including Hornet, Wizz, Eddy, Passion Pictures, Pomp&Clout, and 2veinte, offering clients access to world-class directors and artists. Services span the full production lifecycle from concept development through post-production delivery, serving advertising, gaming, technology, entertainment, music, and broadcast industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Animation Production Services Full-service animation and film production offering CGI Animation, 2D Animation, Motion Graphics, Hand Drawn Animation, Visual Effects (VFX), and Stop-Motion Animation for commercials, music videos, short films, games, and web content for advertising agencies, brands, entertainment companies, and content creators.
- Live-Action Film Production Production and direction of live-action films, which can be combined with animation and VFX to create captivating content for various platforms, delivered to agencies, brands, entertainment companies, and content creators.
- Concept-to-Completion Production Services Comprehensive end-to-end production services including concept creation, script writing, storyboarding, character design, animation, production consulting, full production, post-production, and final delivery, covering every stage of a project from idea to finished film.
Quantifiable outcome
- 246 million+ YouTube views for Dumb Ways to Die campaign created by Julian Frost.
- +1 more outcomes
Companies that use Unlisted
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles3 records
Unlisted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Unlisted partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and secondary.
- HornetcoreHornet is a multidisciplinary animation studio with over 20 years of experience, renowned for stop-motion and CGI/2D/mixed-media animation. Unlisted serves as Hornet's exclusive representative for Asia, Australia and New Zealand. Projects include Samsung Galaxy Unpacked, Kroger rebrand, Hyundai Spiderverse, Spotify, Chipotle, and Longchamp campaigns.
- WizzcoreWizz is a Paris-based animation studio (self-described 'animation laboratory') excelling in 2D, 3D, stop-motion, and mixed media. Unlisted serves as exclusive representative. Projects include Nike campaigns, League of Legends, Disney content, Head & Shoulders, BrightDrop, and Hulu.
- EddycoreEddy is a Paris-based creative studio established in 2015, known for nurturing new talent and ranking among the world's best CG character animation creators. Unlisted serves as exclusive representative for Asia, Australia and NZ. Projects include Chanel, Hermès, Diptyque Paris, Louis Vuitton, Ariana Grande fragrance, and Australian Red Cross campaigns.
- Passion PicturescorePassion Pictures is an Oscar-winning animation studio established in 1987 with over 30 years of experience across commercials, feature documentaries, music videos, and VR. Known for Gorillaz universe, Academy Award-winning work, and feature-calibre directors. Unlisted represents Passion Pictures exclusively at Unlisted.
- Pomp&CloutsecondaryBrooklyn-based creative production studio founded by filmmaker Ryan Staake, known for bold and innovative production methods including deepfake technology. Works with Diplo, J.Cole, Alt-J, Major Lazer, Adidas, Oculus, Samsung, MTV, Spotify, and created Charli XCX's viral Spice Girls deepfake video.
- 2veintecoreBuenos Aires, Argentina-based award-winning design and animation company founded in 2008 by Agustin Valcarenghi and Pablo Gostanian, known for bold style and traditional frame-by-frame 2D cel animation. Collaborated on Netflix's Love, Death and Robots (Kill Team Kill). Unlisted serves as exclusive representative.
- ScholarcoreUS-based creative collective celebrated for blending artistry with emerging techniques across live-action, animation and VFX. New partnership with Unlisted as of January 2024, creating the Spark NZ 'What a Time to Be Into It' campaign with 14 idents.
- FINCHsecondaryProduction company collaborating with Michael Gracey and Unlisted on the OnePlus campaign featuring Hasselblad camera technology, shot entirely in Melbourne.
- Passion ParissecondaryParis-based animation studio collaborating on SK-II Pitera line campaign with Unlisted, Leo Burnett Singapore, and creative direction by Axel Courtiere.
- Hornet (Yves Geleyn)secondaryYves Geleyn is a Hornet director who collaborates with Unlisted on Coca-Cola Lunar New Year campaigns (via Ogilvy Shanghai) and GOGO-NO-KOCHA campaigns (via Hakuhodo and AOI Pro).
- Vallée DuhamelcoreCreative duo Vallée Duhamel (Eve and Julien) are renowned for live-action/in-camera animation work for brands like Hermes, and music videos including Katy Perry's 'Cover Me in Daisies'. Also directed Coach NY's Find Your Courage campaign.
- Julian FrostcoreMelbourne-based director and author, creator of the viral Dumb Ways to Die campaign (246M+ YouTube views, Cannes Lion Grand Prix, D&AD Black Pencil). Also created Boorna Waanginy: The Trees Speak immersive experience and A Life Should Be Long for Children's Cancer Institute Australia.
- MardosecondaryUnlisted's newest signing (as of July 2025), directed The Cranberries' Zombie music video reimagining, drawing from original 1994 rushes captured by Samuel Bayer.
- Kate Isobel ScottsecondaryMelbourne-based stop-motion artist known for distinctive claymation style blending whimsical character designs with intricate tactile detail. Directed Pink Floyd's Money music video for Unlisted.
- UbiksecondaryShape-shifting directing duo masters of 2D, CGI and stop-motion, joining Unlisted in June 2025. Known for bold, visually rich stories across mediums.
- ClimsecondaryDirector and creative force joining Unlisted in May 2025. Known for explosion of colour, style and smart design thinking across animation, mixed media and beyond.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Unlisted competitors and assessment
Company assessmentDirect peers
- Passion Pictures: Oscar-winning animation studio founded in 1987, working across commercials, music videos, and documentary. Unlisted represents Passion Pictures exclusively for APAC; both compete for the same global brand campaigns in animation production services.
- Hornet: Multidisciplinary animation studio with 20+ years of experience in stop-motion, CGI, and 2D. Represented by Unlisted in APAC but competes directly in Western markets; comparable roster of brand clients (Samsung, Spotify, Chipotle).
- Buck: Design-driven animation and motion graphics studio with global offices, serving brands and agencies on commercials, brand films, and interactive content — overlapping directly with Unlisted's brand campaign work.
- Jacky Winter Group: Australian creative production network representing illustrators, animators, and directors — directly comparable to Unlisted's representation-plus-production model in the same APAC geographic market.
- Sarofsky: Design and animation studio specializing in title sequences, commercials, and brand films. Similar boutique production scale and brand-driven, award-focused positioning as Unlisted.
- Nexus Studios: London- and LA-based animation and production company working across commercials, films, and interactive. Comparable boutique-to-mid premium animation positioning with blue-chip advertiser client base.
- Giant Ant: Toronto- and LA-based animation and design studio serving brands on commercials, shorts, and series. Comparable boutique premium animation positioning with similar brand-client mix.
- Wizz: Paris-based 'animation laboratory' specializing in 2D, 3D, stop-motion, and mixed media. Represented by Unlisted in APAC but a direct peer competing for the same global brand and music-video briefs.
- Psyop: Independent animation and content production studio known for commercials and music videos with deep brand-agency relationships. Comparable premium animation production services model targeting global advertisers.
Broad incumbents
- The Mill: Global VFX, design, and content production powerhouse serving top global advertisers. Overlaps with Unlisted on high-end commercial and post-production work but operates much more broadly across VFX, color, and integrated content services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Unlisted social profiles
Digital presenceUnlisted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unlisted leadership team
Management profileNumber of profiles
Profiles7 records
Unlisted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unlisted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unlisted
What does Unlisted do?
Unlisted is an animation and film production company that produces award-winning commercials, music videos, short films, games, and web content for advertising agencies, brands, entertainment companies, and content creators. It delivers full-service production across CGI Animation, 2D Animation, Motion Graphics, Hand Drawn Animation, Visual Effects (VFX), Stop-Motion Animation, and live-action, from concept creation through post-production and delivery. It also operates as an exclusive representative in Asia, Australia, and New Zealand for international animation studios such as Hornet, Wizz, Eddy, Passion Pictures, Pomp&Clout, and 2veinte.
Is Unlisted a public or private company?
Unlisted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unlisted founded?
Unlisted was founded in 2018. It employs 11 to 50 people.
Where is Unlisted based?
Unlisted is headquartered in Cremorne, Australia, in the Oceania region.
How does Unlisted make money?
One revenue line is on record: animation and Film Production Services.
Who are Unlisted's main competitors?
Direct peers on record are Passion Pictures, Hornet, Buck, Jacky Winter Group, Sarofsky, Nexus Studios, Giant Ant, Wizz and Psyop. The Mill is listed as a broad incumbent.
Does Unlisted have an API?
No public API is recorded for Unlisted.
What industry is Unlisted in?
Unlisted's product category is Animation and Film Production Services. Its primary akta.pro industry code is MPADACAM, Animation Pipeline, Asset & Render Services, with a secondary code of MPAHACAM, Stop-Motion & Hybrid Animation. Its NAICS code is 51211 and its SIC code is 7812.