Hup Kiong

What Hup Kiong does

Hup Kiong Pte Ltd is a Singapore-incorporated, privately held building materials distributor founded in 1981 that supplies tiles, mosaics, marble, and granite to residential and commercial customers in Singapore. The company operates a Magento-based e-commerce platform (www.hupkiong.com) offering a catalog spanning wood-lookalike, stone-lookalike, concrete-lookalike, terrazzo-lookalike, and brick/subway categories, complemented by physical showrooms in Singapore where customers are encouraged to view physical samples. Products are sourced from more than 50 international manufacturers across Italy, Spain, China, Bulgaria, Malaysia, and Vietnam, including brands such as Ceramiche Caesar, Imola Ceramica, Ceramiche Piemme, Tuscania Ceramiche, Azulev Gruppo, Mirage, and Casalgrande Padana.

Name

Hup Kiong

Legal name

Hup Kiong Pte Ltd

Website

https://hupkiong.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Hup Kiong is a Singapore-based tile, mosaic, marble, and granite distributor founded in 1981, supplying over 50 international brands to residential homeowners, property developers, contractors, and interior designers through showrooms and a Magento e-commerce platform.

Ownership category

akta.pro rank

Product category

Tile & Stone Distribution

NAICS

Other Building Material Dealers (444180)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Tile supply
• Natural stone supply
• Marble and granite
• Ceramic mosaics
• Building materials distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Stone Product Sales: Hup Kiong generates revenue through the sale of tiles, mosaics, marble, and granite products. The company distributes products from multiple international manufacturers including Italian, Spanish, and Chinese brands. Products are sold to both residential and commercial customers through e-commerce and showroom sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hup Kiong Pte Ltd supplies tiles, natural stones (marble and granite), and mosaics to residential and commercial customers in Singapore. The company imports products directly from manufacturers in Italy, China, Malaysia, and Turkey, offering over 80 collections and 10,000+ product selections through its showroom and e-commerce platform. It has supplied tiles to several major Singapore property developments including Wilshire Residences, Seaside Residences, Piermont Grand, and Luxus Hills.

Product overview

Hup Kiong is a Singapore-based tiles, mosaics, marble, and granite supplier offering a comprehensive portfolio of surface materials. Their core offering centers on three main product categories: Tiles (including wood lookalike, stone lookalike, concrete lookalike, terrazzo lookalike, and brick/subway styles), Natural Stones (marble and granite), and Mosaics. The company distributes products from numerous international manufacturers including Italian brands (Ceramiche Caesar, Imola Ceramica, Ceramiche Piemme), Spanish brands (Azulev Gruppo, STN Ceramica), and other global producers. Featured products include collections such as Planeto (stone-effect stoneware), Concrete Earth, Mother Unique, Clay, Cliff, Legnetto38, and Lithoteke.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiles A broad selection of porcelain, ceramic, wood-look, and designer tiles offered across more than 80 collections for flooring and wall applications in residential and commercial projects.
• Natural Stones (Marble & Granite) Marble and granite slabs and tiles distributed for countertops, flooring, feature walls, and architectural finishes in homes and commercial properties.
• Mosaics Mosaic products in multiple materials and patterns for decorative wall and floor installations in residential and commercial interiors.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Ceramiche CaesarcoreOthersItalian tile manufacturer whose products are distributed through Hup Kiong's Singapore showrooms and e-commerce platform. Products include Clash Wish RT, Clash Spirit RT, Clash Soul RT, and Clash Essence RT tile collections.
• Imola CeramicacoreOthersItalian ceramic tile manufacturer with products including Mother Unique6 SL and other wood-look tiles distributed by Hup Kiong in Singapore.
• Ceramiche PiemmecoreOthersItalian tile brand whose Evoluta Cosmopolitan collection is featured in Hup Kiong's product portfolio.
• Ceramica FondovallecoreOthersItalian manufacturer with Planeto collection (Venus, Pluto, Moon, Mars) featuring stone-effect stoneware distributed by Hup Kiong.
• Casalgrande PadanacoreOthersItalian tile manufacturer distributed through Hup Kiong with products including Newood Wenge R11 and Newood Wenge wood-look tiles.
• KeradomcoreOthersTile manufacturer whose Legnetto38 collection (Moro, Nocciola, Cannella) is distributed by Hup Kiong, featuring handcrafted ceramic aesthetics.
• Tuscania CeramichecoreOthersSpanish tile manufacturer with Northwind collection (Melange, Ivory, Grey, Brown) distributed by Hup Kiong in Singapore.
• Azulev GruppocoreOthersSpanish tile manufacturer whose Tanzania Honey Rect collection is featured in Hup Kiong's product lineup.
• Italgraniti GroupcoreOthersItalian tile manufacturer with Concrete Earth collection and stone-look tiles distributed by Hup Kiong.
• EnergiekercoreOthersTile manufacturer whose Miro collection (Basil, Wave, Leather, Flame, Graphite, Loom, Sienna) featuring indoor-outdoor continuity design is distributed by Hup Kiong.
• Marca CoronacoreOthersItalian tile manufacturer with Miniature Rima collection featuring glossy and 3D relief texture tiles, distributed by Hup Kiong.
• AlfaluxcoreOthersTile brand whose Stonequartz Nero products are featured in Hup Kiong's Singapore distribution network.
• MiragecoreOthersItalian tile manufacturer with Norr Grus collection featuring terrazzo-look tiles with irregular grain and pebbles, distributed by Hup Kiong.
• KaicoreOthersTile manufacturer whose Terrazzo Veneto collection (White, Blue, Green) is distributed by Hup Kiong.
• Ceramica RondinecoreOthersItalian manufacturer with Lithoteke Travertino collection distributed by Hup Kiong, celebrating stone as aesthetic and cultural heritage.
• STN CeramicacoreOthersSpanish tile manufacturer whose Camile Gold Satin (Calacatta gold marble effect) is distributed by Hup Kiong.
• GayaforesminorOthersSpanish tile manufacturer with Deco Biscuit Natura and Deco Biscuit Cream brick tile collections distributed by Hup Kiong.
• Fioranese CeramicacoreOthersItalian manufacturer with Fusion Wildflower collection (Shell, Moss) distributed by Hup Kiong.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Goodrich Global: Singapore-headquartered surface materials distributor offering tiles, laminates, vinyl, and architectural finishes with showrooms across Southeast Asia. Comparable as a multi-brand surface-materials retailer targeting both residential and commercial projects in the same regional market.
• Surface Center: Singapore tile and surface materials specialist distributing premium imported porcelain and stone collections to designers, developers, and homeowners. Closely comparable in customer segment, product mix (imported European porcelain and natural stone), and showroom-led sales model.
• Hafary: Singapore-based tile and stone distributor with showrooms and a multi-brand European portfolio serving both homeowners and developers. Most directly comparable peer given same Singapore footprint, multi-brand distribution model, and overlapping B2B/B2C customer base.

Broad incumbents

• Bisazza: Italian luxury decorative mosaic and tile manufacturer with global distribution. Comparable as a premium European brand whose mosaic category overlaps directly with Hup Kiong's mosaic product line.
• Marazzi Group: Major Italian ceramic tile manufacturer with broad global distribution. Comparable as an upstream supplier/competitor in the imported tile category that anchors Hup Kiong's premium offering.
• Iris Ceramica: Established Italian porcelain tile producer with a wide product range distributed internationally. Comparable as a brand-tier supplier whose tiles compete in the same premium imported category Hup Kiong curates for Singapore buyers.
• Florim: Large Italian porcelain and ceramic tile manufacturer whose brands (e.g., Cedit, Casa dolce casa) compete with the brands Hup Kiong distributes. Relevant as both a potential supplier and as a benchmark for the premium European porcelain category Hup Kiong specializes in.
• M S International (MSI): U.S.-based importer and distributor of countertops, tile, and natural stone with a massive multi-category catalog. Comparable as a multi-line surface-materials distributor whose scale and breadth mirror Hup Kiong's aggregated-brand model.
• Mohawk Industries: Largest U.S. flooring manufacturer with global ceramic tile, stone, and surface operations (Marazzi, Daltile). Comparable as a broad incumbent in the surface materials category that competes for the same end customers at scale.

Regional players

• Emser Tile: U.S.-headquartered tile and natural stone distributor serving residential and commercial channels. Comparable as a tile-focused multi-brand distributor with a similar one-stop-shop value proposition, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hupkiong
• Instagraminstagram.com/hupkiong
• LinkedInlinkedin.com/company/hup-kiong-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hup Kiong