DirectBistro

What DirectBistro does

DirectBistro is an online food ordering platform (web + native iOS and Android apps) operated by POSbistro sp. z o.o., a private Polish limited liability company founded in Kraków in 2012. The product enables restaurants to accept pre-orders, takeout, delivery, and dine-in orders, supports table reservations and built-in loyalty programs, and is offered both as a standard DirectBistro consumer app and as a fully customizable white-label mobile app deployed under the restaurant's own brand, name, logo, and color scheme. The platform is natively integrated with the POSbistro cloud point-of-sale system and the POSdriver delivery management app, so all online and in-restaurant orders flow into a single order management workflow without manual reconciliation.

Underlying technology consists of mobile cloud POS, online ordering, and delivery dispatch modules with native integration to a suite of complementary POSbistro applications: POSowner (owner analytics), POScaller (phone orders), POSpager (waiter smartwatch), POSkiosk (self-service), eMenu and QR Menu (digital menus), Virtual Menu (own online ordering page), and POSfiscal (GUM-certified virtual fiscal cash register on Sunmi hardware). DirectBistro serves primarily Polish restaurants — pizzerias, sushi bars, coffee shops, food trucks, kebab shops, bakeries, and gastropubs — with a broader POSbistro customer base of 5,000+ gastronomy businesses and a regional UK office in London.

The business model is B2B SaaS subscription-based with a partner/reseller network and OEM white-label licensing; notably, DirectBistro charges no commissions on orders placed through the platform, which is a deliberate positioning against aggregator platforms. Customer acquisition combines direct sales, an authorized partner channel (including ESC s.a. as main Poland distributor), app store listings for the consumer-facing app, webinars, and content marketing. The company is privately held with institutional investors Protos VC and Hedgehog Fund (2015) plus Innovation Nest.

Name

DirectBistro

Legal name

POSbistro sp. z o.o.

Website

https://directbistro.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

DirectBistro is a commission-free online food ordering platform for restaurants, offered as a mobile app and as a white-label branded solution natively integrated with the POSbistro cloud POS and delivery management suite, primarily serving Polish SMB restaurants.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

akta.pro primary industry

Restaurant/Table Reservation & Booking Engines (THALADAH)

Keywords

• Online food ordering
• Restaurant POS software
• White-label ordering app
• Restaurant mobile ordering
• Delivery management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription / Licensing: DirectBistro is offered as part of the POSbistro ecosystem; restaurants pay a subscription fee for the online ordering platform. The platform explicitly states no commissions are charged from restaurants or customers for orders placed through DirectBistro.
2. White-label App Licensing: Restaurants can request a personalized white-label version of the DirectBistro app, customized for their own brand, for an individualized offer. Revenue is generated through custom licensing arrangements per restaurant.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

DirectBistro is an online food ordering platform offering restaurants a consumer-facing mobile app (iOS and Android) for restaurant discovery and ordering, and a white-label solution allowing restaurants to deploy their own branded ordering application. The platform supports delivery, pre-order, takeout, and dine-in ordering modes with real-time order tracking, table reservations, and built-in loyalty programs, with native integration to the POSbistro restaurant POS system and POSdriver delivery management application.

Product overview

DirectBistro is an online food ordering platform for restaurants offered as a white-label mobile application by POSbistro Sp. z o.o. The portfolio consists of a family of related products centered on the POSbistro cloud POS and management platform, complemented by the DirectBistro online ordering app, white-label customization, and supplementary applications: POSowner (owner control app), POScaller (telephone order management), POSdriver (delivery driver app), POSpager (smartwatch app for waiters), VANseller (field sales app), emenu (digital restaurant menu and self-service module), and POSkiosk (self-service kiosk). The core platform handles in-restaurant POS operations while DirectBistro handles online/mobile ordering, with native integration between them. White-label options allow restaurants to personalize the DirectBistro app with their own brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• DirectBistro Online Food Ordering App Online food ordering app for restaurants available as a native mobile app for Android and iOS and on web, enabling pre-order, takeout, delivery, and dine-in ordering with real-time order status tracking, loyalty programs, and table reservations. Designed for restaurants seeking a commission-free alternative to third-party delivery aggregators.
• DirectBistro White-Label App

Quantifiable outcome

• No commissions charged — restaurants retain 100% of order revenue vs. paying 15–30%+ to aggregators

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability1 record

Feature5 records

Partnerships

16 partnerships are on record, tiered core.

• Pyszne.plcoreTechnology or IntegrationIntegration with Pyszne.pl allows DirectBistro/POSbistro to receive orders from the Pyszne.pl platform directly on the POS tablet. All sales data is automatically synced to POSbistro.
• Uber EatscoreTechnology or IntegrationIntegration with Uber Eats enables DirectBistro/POSbistro users to manage online orders directly within the POS system, streamlining customer service and accelerating deliveries.
• GlovocoreTechnology or IntegrationIntegration with Glovo allows DirectBistro/POSbistro to receive food delivery orders from Glovo directly into the POS system, significantly speeding up order processing.
• UpMenucoreTechnology or IntegrationUpMenu is a modern online ordering system for restaurants; its integration with POSbistro means all orders flow directly into the POS.
• RestaumaticcoreTechnology or IntegrationRestaumatic provides online ordering system for restaurants and a restaurant website builder; integration allows order data to flow directly into POSbistro.
• RestimocoreTechnology or IntegrationRestimo is a restaurant management system that integrates POSbistro with platforms such as Bolt Food, Wolt, and UpMenu/Menu.pl, enabling orders from these platforms to flow into POSbistro.
• Polskie ePłatności (PeP)coreTechnology or IntegrationPolish ePayments (PeP) is a leading Polish payment operator offering a full range of cashless payment solutions integrated with POSbistro.
• ElavoncoreTechnology or IntegrationInternational payment processor offering services for various business types including gastronomy, integrated with POSbistro.
• eServicecoreTechnology or IntegrationLeading Polish payment solutions provider enabling convenient online card payments and e-wallet payments, integrated with POSbistro.
• PolCard (Fiserv)coreTechnology or IntegrationProvides a wide range of payment services from stationary terminals to mobile payment solutions, integrated with POSbistro.
• SumUpcoreTechnology or IntegrationMobile payment terminal provider enabling small businesses to accept card payments easily and securely, integrated with POSbistro.
• Viva Wallet (SoftPOS)coreTechnology or IntegrationInnovative SoftPOS solution allowing contactless payments on any NFC-equipped device, integrated with POSbistro.
• Przelewy24coreTechnology or IntegrationPolish payment aggregator facilitating online transaction processing for e-commerce, integrated with POSbistro.
• CupCake CornercoreOEM/ Whitelabel/ Licensing PartnerExample white-label client of DirectBistro. CupCake Corner uses a custom-branded DirectBistro app with its own logo, colors, and brand name, deployed as a white-label project.
• ESC s.a.coreChannel Partner/ Reseller/ DistributorMain distributor of POSbistro software and organizer of the partner network across Poland. Located at ul. Mieszczańska 19, Kraków. Major authorized partner handling sales and support.
• POSbistro (Parent Company)coreTechnology or IntegrationDirectBistro is powered by and integrated with POSbistro — the mobile cloud POS and restaurant management software. DirectBistro online orders are processed within the POSbistro ecosystem. Contact: posbistro.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TouchBistro: Restaurant POS with built-in online ordering and delivery management targeting SMBs. Closely comparable to DirectBistro on the integrated POS + online ordering value proposition, though primarily serving North American SMB restaurants.
• Restimo: Restaurant management and aggregator-integration platform operating in Poland that integrates POSbistro with Wolt and Bolt Food. Comparable as a Polish SMB restaurant tech player aggregating orders from multiple delivery channels.
• Pyszne.pl: Leading Polish food delivery marketplace (Just Eat Takeaway network). Directly competes with DirectBistro on the consumer-facing ordering and delivery front in Poland, and integrates with POSbistro on the operator side.
• UpMenu: Polish online ordering system for restaurants that integrates directly with POSbistro. Directly comparable to DirectBistro as a commission-free / low-cost restaurant online ordering platform operating in the same Polish SMB market segment.
• Restaumatic: Online ordering system for restaurants with website builder that integrates with POSbistro. Closely comparable to DirectBistro in functionality (commission-free ordering, website/ordering channel, POS integration) and geographic focus (Poland / CEE).

Broad incumbents

• Glovo: Global on-demand delivery platform operating in Poland with restaurants as a core customer segment. Comparable to DirectBistro as an online ordering and delivery channel for restaurants, but operates a marketplace/aggregator model rather than a white-label restaurant-owned channel.
• Wolt: European food delivery platform (DoorDash-owned) operating in Poland. Comparable aggregator competitor to DirectBistro on consumer ordering and restaurant order capture; integrates with POSbistro via Restimo.
• Uber Eats: Global food delivery aggregator with significant Polish presence. Competes with DirectBistro for restaurant order volume and consumer attention, while also integrating with POSbistro as a sales channel.
• Toast: U.S.-dominant restaurant POS and online ordering platform with integrated delivery, marketing, and white-label capabilities. Functionally comparable to DirectBistro/POSbistro as a unified restaurant operating system, but at vastly larger scale and primarily North American footprint.
• Lightspeed Restaurant: Global cloud POS and online ordering platform serving restaurants with integrated e-commerce and delivery. Comparable to DirectBistro's parent POSbistro suite on the operator/online-ordering front, with broader geographic reach and deeper capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/posbistro?lang=en
• YouTubeyoutube.com/@posbistro
• Facebookfacebook.com/directbistro
• LinkedInpl.linkedin.com/company/posbistro
• Instagraminstagram.com/pos.bistro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DirectBistro