Billigblomst
Billigblomst is a Danish online retailer selling plants, flowers, planters, and home decor for indoor and outdoor use to Danish consumers via its billigblomst.dk platform. Founded in 2009, the company is headquartered in Tilst, Denmark.
- Company typePrivate
- Founded2009
- HeadquartersTilst, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Billigblomst does
Billigblomst is a privately held Danish e-commerce company that sells plants, flowers, planters, and home decor items for both indoor and outdoor use through its online platform at billigblomst.dk. The brand name encodes its positioning: "billig" means "cheap" and "blomst" means "flower" in Danish, signaling a value-oriented offering within the Danish home and garden category. The company is headquartered in Tilst, Denmark, and serves customers in Denmark as its only disclosed operating geography.
The business operates as a direct-to-consumer online retailer with no disclosed mobile app, API, or auxiliary digital channels, and the available source material does not detail its product assortment depth, supplier relationships, fulfillment model, or proprietary technology stack. Revenue mechanics, pricing model, and customer segment mix are also not disclosed in the source data, leaving the underlying economics opaque to outside observers. What is documented is a 2009 founding date, an employee base of 101–250, and continuous operation for more than fifteen years, which together indicate organizational scale and category tenure rather than early-stage or distressed status.
There is no public information on ownership, investors, funding history, management team, board composition, partnerships, awards, certifications, or strategic transactions. No acquisitions, product launches, geographic expansions, or regulatory actions are recorded in the source data. The company therefore presents as a stable, narrowly scoped domestic e-commerce operator whose strategic posture, capital structure, and growth investments cannot be characterized from publicly available evidence beyond its core retail function.
Billigblomst firmographics
Firmographics- Name
- Billigblomst
- Website
- https://billigblomst.dk
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 101–250 employees
- Short description
- Billigblomst is a Danish online retailer selling plants, flowers, planters, and home decor for indoor and outdoor use to Danish consumers via its billigblomst.dk platform. Founded in 2009, the company is headquartered in Tilst, Denmark.
- Ownership category
- akta.pro rank
Billigblomst industry classification
Industry- Product category
- Online Plant and Home Decor Retail
- NAICS
- Florists (4593), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Billigblomst is headquartered
LocationHeadquarters
- HQ city
- Tilst
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Billigblomst business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Billigblomst product offering
Product offeringCore offering
Billigblomst operates an online retail platform selling plants, flowers, planters, and home decor items for both indoor and outdoor use to consumers in Denmark. The company (founded 2009, headquartered in Tilst) offers a broad assortment of green and floral products alongside decorative planters and home accessories through its e-commerce website billigblomst.dk.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Plants Houseplants sold online to Danish consumers for indoor decoration and air-quality purposes.
- Cut Flowers and Bouquets Fresh cut flowers and bouquets retailed to individual consumers for gifting, home decoration, and occasions.
- Outdoor Plants Garden and outdoor plants sold online for use in balconies, gardens, and terraces.
- Planters and Pots Decorative and functional planters and pots sold alongside plants for indoor and outdoor use.
- Home Decor Items Decorative accessories for indoor and outdoor home styling sold directly to consumers.
Companies that use Billigblomst
Customer profileIdeal customer profiles1 record
Billigblomst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Billigblomst partnerships and signals
Strategic signalRecent moves1 record
Billigblomst competitors and assessment
Company assessmentDirect peers
- Bloomon: Bloomon is a Dutch-based online flower and plant subscription service delivering fresh seasonal bouquets and potted plants across Europe. Directly comparable to Billigblomst on online direct-to-consumer flowers and plants, with a subscription-led repeat-purchase model that contrasts with Billigblomst's transactional approach.
- Bloom & Wild: Bloom & Wild is a UK-based online flower delivery company specializing in letterbox-friendly bouquets and plants across Europe. Comparable to Billigblomst in online direct-to-consumer flower and plant delivery, with a strong digital brand and pan-European reach.
- FloraQueen: FloraQueen is an international online florist delivering flowers and gifts across Europe and beyond. Comparable to Billigblomst on direct-to-consumer online flower delivery, with international reach versus Billigblomst's Denmark-only market.
- Euroflorist: Euroflorist is a European online flower and gift delivery network operating across multiple countries. Comparable to Billigblomst in online flower retail and last-mile delivery, with a broader multi-country footprint versus Billigblomst's Denmark-only market.
- Bakker: Bakker is one of Europe's largest online plant and gardening product retailers, selling plants, bulbs, seeds, and garden accessories directly to consumers across multiple European countries. Highly comparable to Billigblomst in core product (plants/flowers), online-only delivery model, and price-led positioning aimed at home gardeners.
- Interflora: Interflora Denmark is part of the global Interflora flower delivery network, offering fresh-cut flowers and arrangements for delivery across Denmark. Comparable to Billigblomst's flower delivery business, though differentiated by network-based local florist fulfillment versus Billigblomst's centralized retail model.
- Plantagen: Plantagen is the leading Nordic garden center chain with a strong physical and online retail presence across Denmark, Sweden, and Norway. Directly comparable to Billigblomst in the core plant and garden product category, while operating a much larger omnichannel footprint with physical stores plus e-commerce.
Broad incumbents
- Teleflora: Teleflora is a major North American floral network connecting consumers with local florists for delivery. Comparable to Billigblomst in flower retail though operating a broad florist-network model rather than a centralized e-commerce retailer, and serving a different geography.
- 1-800-Flowers: 1-800-Flowers is a large US-based floral and gift retailer offering flowers, plants, and gift baskets across multiple brands. Comparable to Billigblomst in online flower and plant retail though operating at much larger scale across multiple brands and geographies.
Emerging players
- The Bouqs: The Bouqs is a US-based online flower delivery company with farm-to-consumer sourcing. Comparable to Billigblomst in online flower retail though operating in a different geography and focused primarily on cut flowers rather than plants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Billigblomst social profiles
Digital presenceBilligblomst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billigblomst leadership team
Management profileNumber of profiles
Billigblomst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billigblomst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billigblomst
What does Billigblomst do?
Billigblomst operates an online retail platform selling plants, flowers, planters, and home decor items for both indoor and outdoor use to consumers in Denmark. The company (founded 2009, headquartered in Tilst) offers a broad assortment of green and floral products alongside decorative planters and home accessories through its e-commerce website billigblomst.dk.
Is Billigblomst a public or private company?
Billigblomst is a private company. It is classified as unknown.
When was Billigblomst founded?
Billigblomst was founded in 2009. It employs 101 to 250 people.
Where is Billigblomst based?
Billigblomst is headquartered in Tilst, Denmark, in the Europe region.
Who are Billigblomst's main competitors?
Direct peers on record are Bloomon, Bloom & Wild, FloraQueen, Euroflorist, Bakker, Interflora and Plantagen. Broad incumbents are Teleflora and 1-800-Flowers. The Bouqs is listed as an emerging player.
Does Billigblomst have an API?
No public API is recorded for Billigblomst.
What industry is Billigblomst in?
Billigblomst's product category is Online Plant and Home Decor Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 4593 and its SIC code is 5200.