McCormack Bourrie

What McCormack Bourrie does

McCormack Bourrie Sales & Marketing Ltd. is a privately held Canadian food broker founded in 1992 and headquartered in Concord, Ontario. The company acts as a sales and marketing intermediary between approximately 20 food and non-food manufacturers (referred to internally as "principals") and downstream distributors, operators, and retailers across Ontario, including the Greater Toronto Area, Eastern Ontario, Southwestern Ontario, and the Golden Horseshoe. Its portfolio spans dairy, center-of-plate proteins, grocery, and non-food categories, and includes both multinational principals (Tyson Foods, Kikkoman, Kerry, Dare Foods) and smaller Canadian brands (Barkman Honey, Beemaid, Brome Lake Ducks, Gielow Pickles, Delizza, among others). The company serves five end-markets: healthcare, restaurants/hospitality, commercial/educational, and retail grocery, with field account managers dedicated to each territory.

The firm's core service is commission-based sales representation: McCormack Bourrie earns transaction-based commissions on products its field-sales team sells into distributors, operators, and retailers on behalf of its principals. In 2017, the company invested in a state-of-the-art Culinary Centre and test kitchen at its Concord headquarters, equipped with commercial cooking equipment (combi-oven, grill, fryer, flattop, gas range, sous-vide cooker, smoke gun) and audiovisual recording and live-streaming capabilities. This facility supports product demonstrations, menu ideation, training sessions, and equipment testing for principals, effectively giving smaller brands access to demonstration infrastructure that would otherwise be cost-prohibitive. Additional services include custom marketing materials and tradeshow support. The company is family-led, with Paul Bourrie as President, Cameron MacIver as General Manager, and approximately 11-50 employees across sales, culinary, and administrative functions.

The business model is a regional B2B sales agency with no public pricing, no external capital, and no disclosed M&A or expansion activity beyond Ontario. Revenue is generated entirely through broker commissions, which are negotiated bilaterally with principals and not publicly disclosed. The company is privately held with no evidence of institutional investment, and ownership appears concentrated within the Bourrie family. McCormack Bourrie competes in a fragmented Canadian foodservice brokerage market against other regional brokers and the in-house sales teams of larger manufacturers; differentiation rests on long-tenured regional relationships, the Culinary Centre asset, and culinary expertise led by Director of Culinary Services Graham Hayes.

Name

McCormack Bourrie

Legal name

McCormack Bourrie Sales & Marketing Ltd.

Website

https://mccormackbourrie.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

McCormack Bourrie Sales & Marketing is a privately held Canadian food broker founded in 1992, representing approximately 20 food and non-food manufacturers across Ontario through a regional field-sales team and an in-house Culinary Centre used for product demonstrations and training.

Ownership category

akta.pro rank

Product category

Food Brokerage Services

NAICS

Food Manufacturing (311)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)

akta.pro secondary industry

Value/Discount Broadline Foodservice Distributors (AFAIAAAK)

Keywords

• Food brokerage services
• Sales representation
• Foodservice distribution
• Principal representation
• Culinary centre facilities

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Broker Commission: As a food broker, McCormack Bourrie earns commissions from food manufacturers (principals) for selling their products to distributors, operators, and retailers across various market segments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McCormack Bourrie is a Canadian food broker that provides professional sales and marketing representation services on behalf of food manufacturers (principals). The company deploys a dedicated field sales team to sell dairy, center-of-the-plate, grocery, and non-food products to distributors, operators, and retailers across healthcare, restaurant, hospitality, commercial, educational, and retail grocery segments in Ontario. It also operates a Culinary Centre test kitchen for product demonstrations, menu ideation, and equipment testing on behalf of its principals.

Product overview

McCormack Bourrie Sales & Marketing is a Canadian food broker providing professional sales and marketing representation services. The company operates as a single unified service offering, connecting food manufacturers (principals) with customers across multiple market segments including healthcare, restaurants, hospitality, commercial, educational, and retail grocery. Their portfolio includes a dedicated sales team, a state-of-the-art Culinary Centre for product demonstrations and testing, custom marketing materials, and tradeshow support services. They represent a diverse portfolio of 20+ food and non-food brands across grocery, frozen/refrigerated, and non-food categories including honey, candy, beverages, sauces, proteins, packaging, and foodservice equipment products.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Brokerage Services Professional sales and marketing representation connecting food manufacturers (principals) with customers across healthcare, restaurants, hospitality, commercial, educational, and retail grocery market segments. Includes a dedicated field sales team, market development, and partnership facilitation across Ontario.
• Culinary Centre State-of-the-art test kitchen facility with audiovisual equipment for product demonstrations, training videos, culinary events, and equipment testing. Features commercial kitchen equipment including combi-oven, grill, fryer, flattop, gas range, sous-vide cooker, and smoke gun. Made available to principals for ideation sessions, culinary events, business reviews, and group sales meetings.
• Custom Marketing Materials Customized marketing materials designed to showcase principal product lines to customers.
• Tradeshow Support Trade show display design, booth traffic generation, client engagement, lead capture, and quick follow-up services for principals.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• MQ FoodservicecoreChannel Partner/ Reseller/ DistributorNon-food principal providing innovative ideas and materials that help commercial kitchens save time, improve efficiency, and maintain food safety. Products include paper and plastic foodservice items.
• National CheckingcoreChannel Partner/ Reseller/ DistributorCreator of GUESTCHECK WAITRPAD and REGISTROLLS products for foodservice operations.
• Sabert CorporationcoreChannel Partner/ Reseller/ DistributorMicrowaveable, biodegradable takeout containers, Onyx, Sturdi & Square Catering Trays, Bowls, Lids, utensils in clear & black.
• Barkman HoneycoreChannel Partner/ Reseller/ DistributorLeading provider of 100% pure traceable honey since 1960.
• BeemaidcoreChannel Partner/ Reseller/ DistributorThe only company in Canada sourcing all its honey from its owners to ensure quality.
• Dare FoodscoreChannel Partner/ Reseller/ DistributorDare candies & cookies, Grissol fine breads, La Panzanella & Lesley Stowe Raincoast crisps.
• Earth's OwncoreChannel Partner/ Reseller/ DistributorNon-dairy wholesome beverage brands So Good, So Nice, and So Fresh.
• Gielow PicklesminorChannel Partner/ Reseller/ DistributorSpecialty pickles, peppers, sauerkraut, and relish.
• KerrycoreChannel Partner/ Reseller/ DistributorKerry foodservice brands deliver highest quality taste & nutrition. Includes DaVinci, Island Oasis and Oregon Chai.
• KikkomancoreChannel Partner/ Reseller/ DistributorLeading manufacturer of naturally brewed soy sauce.
• Rosehill FoodscoreChannel Partner/ Reseller/ DistributorPremium liquid sauces, soups, seasonings, marinades, stock and 100% natural glaces.
• Select FoodscoreChannel Partner/ Reseller/ DistributorWide portfolio of condiments, dips, salad dressings, and sauces fitting tastes of today's consumer.
• TetleycoreChannel Partner/ Reseller/ DistributorManufacturer of English & specialty teas. Recently added brand.
• Tree of LifecoreChannel Partner/ Reseller/ DistributorDistributor of innovative & on-trend products. Brands include Bob's Redmill, Kinnikinnick, Blue Diamond, Bel Brands, Bothwell Cheese, GoVerden, Fever Tree, San Benedetto, Fresca, and more.
• Brome Lake DuckscoreChannel Partner/ Reseller/ DistributorBrome Lake Ducks specializes in raising Peking ducks. Their birds are renowned worldwide for their quality.
• D&D PoultrycoreChannel Partner/ Reseller/ DistributorWholesale poultry supplier for over 20 years. Offers vast line of chicken products: Chicken Souvlaki, Chicken Breaded Tenders & Chicken Wings.
• DelizzacoreChannel Partner/ Reseller/ DistributorBelgium inspired mini cream puffs, eclairs & other pastries representing the best Europe has to offer.
• FrescaMexcoreChannel Partner/ Reseller/ DistributorHandmade flour and corn tortillas.
• Kronos/Grecian DelightcoreChannel Partner/ Reseller/ DistributorAuthentic and delicious Mediterranean cuisine with quality ingredients, versatility and great tastes.
• GrizzlycoreChannel Partner/ Reseller/ DistributorProudly serving the food service industry with authentic and sustainable smoked salmon and seafood products since 1991.
• NossackcoreChannel Partner/ Reseller/ DistributorSpecializing in deli meats, pizza proteins, gourmet meat pies and rolls.
• Tyson FoodscoreChannel Partner/ Reseller/ DistributorModern, multi-national, protein-focused food company with portfolio under Tyson, Jimmy Dean, Hillshire Farm, BallPark, Wright, Aidell's and State Fair brands.
• MelacminorChannel Partner/ Reseller/ DistributorFoodservice products (specific product details not fully disclosed in source).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CBH Food Brokers: Western Canadian food broker representing food and beverage manufacturers to foodservice and retail operators in British Columbia and surrounding markets. Comparable business model — manufacturer representation, multi-segment coverage, commission-based revenue — but serving a different geographic territory.
• Power Group: Canadian food broker representing manufacturers to foodservice and retail customers across Quebec and adjacent provinces. Closely comparable operating model to McCormack Bourrie, with similar commission-based revenue structure and field sales team approach.
• Advantage Solutions: Public sales and marketing agency representing CPG and food manufacturers to retailers and foodservice operators across North America. Closest publicly traded comparable to McCormack Bourrie's food broker model, with a broader service portfolio spanning merchandising, marketing, and category management.
• Acosta: Largest North American food broker, providing sales and marketing representation for CPG manufacturers across retail and foodservice channels. Directly comparable business model to McCormack Bourrie, but operating at national scale across the U.S. and Canada.

Broad incumbents

• US Foods: One of the largest broadline foodservice distributors in North America, serving restaurants, healthcare, hospitality, and education operators across the U.S. with growing Canadian presence. Overlaps with McCormack Bourrie's customer base and supplier relationships, but operates a vertically integrated distribution model at national scale.
• Performance Food Group: Major North American broadline foodservice distributor with operations spanning food distribution, vending, and specialty channels across the U.S. and Canada. Comparable customer segments (foodservice, healthcare, education) to McCormack Bourrie, but competes as a scaled distributor rather than a broker/sales agent.
• Gordon Food Service: One of North America's largest broadline foodservice distributors, serving restaurants, healthcare, education, and hospitality operators with broad product assortment. Comparable end-customer overlap with McCormack Bourrie, but operating a vertically integrated distribution model rather than a sales-representation model.
• Sysco Canada: Subsidiary of Sysco Corporation, the largest broadline foodservice distributor in North America, supplying restaurants, healthcare, education, and hospitality operators across Canada. Overlaps with McCormack Bourrie's customer base and segment coverage, but as a distributor rather than a broker — making it both a potential partner and a competitive threat.

Regional players

• Flanagan Foodservice: Family-owned Canadian foodservice distributor serving restaurants, healthcare, and hospitality operators across Ontario and Western Canada. Comparable Ontario roots and multi-segment customer base to McCormack Bourrie, but with a distribution-led model rather than manufacturer representation.
• Saval Foods: Ontario-based foodservice distributor serving independent restaurants and multi-unit operators across the province. Comparable customer base and Ontario geographic focus to McCormack Bourrie, but as a distributor rather than a broker — competing for some of the same principal and operator relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCormack Bourrie