Agent Response
Agent Response is a UK-based SaaS platform, founded in 2021, that automates lead capture, pre-qualification, and response for estate and letting agents across all major UK property portals. It serves SMBs, mid-market agencies, and multi-branch enterprise groups via subscription tiers plus usage and transaction fees.
- Company typePrivate
- Founded2021
- HeadquartersTelford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agent Response does
Agent Response is a UK-based SaaS company, founded in 2021 and headquartered in Telford, that provides lead management and automation software tailored to estate and letting agents. Its platform sits between the UK's major property portals (Rightmove, Zoopla, On The Market, OneDome, Residential People) and an agency's CRM, intercepting inbound enquiries via phone, email, SMS, and web forms and routing them through configurable pre-qualification workflows. Core products comprise the Sales Engine and Lettings Engine (subscription automation tiers), the Agent Response Activity CRM, the Agent Payment Platform (Stripe-powered, transaction-fee monetised), and Agent Drive (audience building and email marketing). Supporting modules include Phone Lead Management, Email Lead Management, Smart Forms & Pre-qualification, Call Response System, Phone Overflow, Property Management (FixFlo-integrated), Audience Builder, Early Access Property Promotion, and a Partnership Programmes offering. Architecture is multi-tenant cloud SaaS with a public API (api.agentresponse.co.uk) and bidirectional integrations with Reapit (CRM), FixFlo (maintenance), Zapier (workflow), and Stripe (payments); AI/ML capabilities are limited to rules-based automation and voice-to-text rather than proprietary models.
The business model combines recurring subscription revenue with usage-based and transactional layers. Public pricing starts at £199/month +VAT for the Lettings Engine and £299/month +VAT for the Sales Engine, with a combined tier from £358.80/month +VAT and custom enterprise pricing for segregated infrastructure; API usage (e.g., Reapit) carries a £25/month add-on and the Agent Payment Platform earns a 5% commission on processed payments. Go-to-market is hybrid: product-led growth via a free demo and self-service account creation (agentresponse.app/register) targets SMB and franchise customers, while a direct sales motion with dedicated demos serves multi-branch enterprise accounts such as Nock Deighton (6 branches, West Midlands), Miles & Barr, and Leader Fox. Reported customer outcomes include 70–80% reduction in bad leads, 40% staff time savings in lettings operations, ~£8,000 cost savings per office per annum, and email open rates reported at roughly double the industry standard for the Audience Builder service. The company employs 1–10 people, holds no disclosed external funding, and operates exclusively within the United Kingdom.
Agent Response firmographics
Firmographics- Name
- Agent Response
- Legal name
- Agent Response
- Website
- https://agentresponse.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agent Response is a UK-based SaaS platform, founded in 2021, that automates lead capture, pre-qualification, and response for estate and letting agents across all major UK property portals. It serves SMBs, mid-market agencies, and multi-branch enterprise groups via subscription tiers plus usage and transaction fees.
- Ownership category
- akta.pro rank
Agent Response industry classification
Industry- Product category
- Real Estate Lead Management Software
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
Keywords
Where Agent Response is headquartered
LocationHeadquarters
- HQ city
- Telford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Agent Response business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Lettings Engine: Monthly subscription service providing automated lead qualification, email processing, and pre-qualification for lettings agencies. Includes branch allocation, system emails, and API usage.
- Subscription - Sales Engine: Monthly subscription for instant response and lead nurturing, including phone numbers, call minutes, SMS messages, and system emails for sales teams.
- Combined Sales & Lettings Subscription: Customised system covering both sales and lettings operations with multiple branches, phone numbers, and call minutes.
- API Usage Fees: Additional charges for API usage beyond included allocations, including Reapit integration at £25/month.
- Agent Payment Platform Commission: 5% commission charged on all payments processed through the payment platform. No setup fees charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lettings Engine - Automated lead qualification starting at £199/month |
| Subscription | Monthly | Sales Engine - Instant response and lead nurturing at £299/month |
| Subscription | Monthly | Sales & Lettings Combined - Customised system from £358.80/month |
| Subscription | Multi-year contract | Enterprise Edition - Custom pricing for large agencies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Agent Response product offering
Product offeringCore offering
Agent Response provides a UK-focused lead management and automation SaaS platform for estate and lettings agencies. The platform captures inbound leads from major property portals, pre-qualifies them via customisable Smart Forms and telephone/email automation, and routes qualified leads to the agency's CRM. Core offerings include a Sales Engine, a Lettings Engine, a dedicated lead-management CRM, and add-on modules for audience building and upfront payment collection.
Product overview
Agent Response is a lead management and automation platform for estate agencies offering a unified system with multiple integrated modules. The core platform consists of the Sales Engine and Lettings Engine for automating lead capture and qualification across sales and lettings operations. Supporting modules include the Agent Response CRM for lead storage and processing, the Agent Payment Platform for collecting upfront payments, and Agent Drive for building proprietary audience databases. Additional feature modules cover Phone Lead Management, Email Lead Management, Email & SMS Automation, Call Response System, Phone Overflow System, Smart Forms & Pre-qualification, Property Management, Audience Builder, Early Access Property Promotion, and Partnership Programmes. The system integrates with all major property portals (Rightmove, Zoopla, On The Market, OneDome, Residential People) and sits between these portals and the agency's CRM, pre-qualifying leads before they reach the CRM.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Engine
Quantifiable outcome
- 70-80% reduction in bad leads
- +7 more outcomes
Companies that use Agent Response
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Agent Response technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature8 records
Agent Response partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- FixFlocoreFixFlo integration allows property maintenance calls to be directed through Agent Response's phone system directly into FixFlo or the agency's chosen maintenance management system. When calls come in, they can be filtered to leave a message or text back a link to report the issue directly into the maintenance system.
- ZapiercoreZapier integration allows agencies to automate portal leads into their chosen marketing software, email campaign tools, spreadsheets, and other applications without coding. Agencies can create custom Zaps to connect Agent Response with their existing workflow tools.
- ReapitcoreReapit integration allows agencies to send enquiry data to Reapit and property data to Agent Response. This bidirectional sync keeps lead data and property information aligned across both platforms. Reapit integration costs an additional £25/month API usage fee.
- RightmovecoreAgent Response integrates with Rightmove portal to capture and process leads from the UK's largest property portal, providing automated response and pre-qualification for enquiries.
- ZooplacoreAgent Response integrates with Zoopla portal to capture and process leads, providing automated response and qualification workflows for enquiries from this major UK property portal.
- On The MarketcoreAgent Response integrates with On The Market portal to provide lead capture and automated processing for agencies listing on this property portal.
- StripecoreStripe is used as the payment processor for the Agent Payment Platform, handling all payment transactions. Agencies connect Stripe Connect accounts to receive funds directly to their bank accounts.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Agent Response competitors and assessment
Company assessmentDirect peers
- Street.co.uk: Modern cloud platform for UK estate agents covering CRM, lead management, and workflow. Competes with Agent Response on agent-facing lead qualification, particularly for newer cloud-native agencies.
- Reapit: UK's leading CRM and end-to-end platform for estate and letting agents. Agent Response integrates with Reapit but also competes with it for the lead-management and qualification workflow that sits at the top of the funnel.
- Homeflow: UK property technology provider offering estate agent websites, CRM, and marketing automation. Comparable to Agent Response as a UK-focused agent tooling platform with portal integrations and lead handling.
- BriefYourMarket: Marketing automation platform purpose-built for UK estate and letting agents, covering email campaigns, lead nurturing, and audience segmentation. Directly comparable to Agent Response's Audience Builder and email automation modules.
- dezrez: Long-standing UK estate and letting agent software suite including CRM, sales, lettings, and marketing tools. Overlaps with Agent Response on the sales/lettings lead handling and CRM dashboard layer.
- Lifesycle: UK estate and letting agent CRM and marketing platform with built-in lead capture, automation, and client matching. Competes with Agent Response on portal-to-CRM lead qualification and automated follow-up.
Emerging players
- PayProp: Automated payment and reconciliation platform for letting agents. Adjacent to Agent Response's Stripe-powered Agent Payment Platform, with a stronger focus on rent collection but converging into the same agent-operations stack.
Broad incumbents
- Rightmove: UK's largest residential property portal and dominant upstream source of leads for Agent Response's customers. As a broad incumbent, Rightmove could expand into native lead management and qualification, compressing Agent Response's role.
- Zoopla: Major UK property portal owned by REA Group, supplying leads to Agent Response's customers. As a broad incumbent it overlaps via portal-side lead tools and could vertically integrate competing automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Agent Response social profiles
Digital presenceAgent Response compliance and trust
Trust signalCompliance2 records
Agent Response financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agent Response leadership team
Management profileNumber of profiles
Profiles2 records
Agent Response funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agent Response M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agent Response
What does Agent Response do?
Agent Response provides a UK-focused lead management and automation SaaS platform for estate and lettings agencies. The platform captures inbound leads from major property portals, pre-qualifies them via customisable Smart Forms and telephone/email automation, and routes qualified leads to the agency's CRM. Core offerings include a Sales Engine, a Lettings Engine, a dedicated lead-management CRM, and add-on modules for audience building and upfront payment collection.
Is Agent Response a public or private company?
Agent Response is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agent Response founded?
Agent Response was founded in 2021. It employs 1 to 10 people.
Where is Agent Response based?
Agent Response is headquartered in Telford, United Kingdom, in the Europe region.
How does Agent Response make money?
Five revenue lines are on record. Subscription - Lettings Engine is the primary driver. The others are subscription - Sales Engine, combined Sales & Lettings Subscription, API Usage Fees and agent Payment Platform Commission.
Who are Agent Response's main competitors?
Direct peers on record are Street.co.uk, Reapit, Homeflow, BriefYourMarket, dezrez and Lifesycle. PayProp is listed as an emerging player. Broad incumbents are Rightmove and Zoopla.
Does Agent Response have an API?
Yes. Agent Response offers a public API for connecting leads and property data. The API allows users to send enquiry data and receive property data. Reapit integration is available via API at +£25 per month for API usage. Developer documentation is at api.agentresponse.co.uk.
What industry is Agent Response in?
Agent Response's product category is Real Estate Lead Management Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.