G.I. Security S.A.
G.I. Security S.A. is a Greek B2B wholesale distributor of electronic security equipment, founded in 1978, that exclusively supplies professional installers across Greece, Cyprus, and the Balkans with 23+ international security brands via its Athens and Thessaloniki distribution centers.
- Company typePrivate
- Founded1978
- HeadquartersPaiania, Athens, Greece
- Headcount11–50
- GTM typeB2B
- OfferingServices
What G.I. Security S.A. does
G.I. Security S.A. is a privately held Greek B2B wholesale distributor of electronic security equipment, founded in 1978 in Paiania, Attica and now operating from two distribution centers in Athens and Thessaloniki. The company exclusively serves professional security installers — not end consumers or retail — supplying alarm systems (CADDX, RISCO, VENITEM, ARITECH, VESTA), fire detection (DETNOV, UNIPOS, DIXIE), CCTV and cameras (TIANDY, SAFIRE, WD storage), access control (ZKTECO, KERI), special applications (OPTEX, TAKEX), and door intercom/smart home products (AKUVOX, VESTA). Its portfolio rests on exclusive Greek distribution agreements with 23+ international brands, several of which — including OPTEX (since 1986) and CADDX (since 1988) — have been held for decades. The company is 100% family-owned by the Chountas family; second-generation administrators Spyros and Eirini Chountas took over leadership in 2019.
The business model is wholesale hardware distribution with a B2B-only sales motion: account registration with business verification is required, account-based wholesale pricing is only visible post-login, and volume-based price scales apply. Revenue is generated primarily through hardware sales at wholesale margins, supplemented by a €500/year G.I. VIP subscription that adds double loyalty points, free shipping, extended warranties, priority technical support, and Stock House inventory access. Engineering-based technical support (12 hours/day, 7 days/week), custom-branded marketing materials, Net Terms credit for established partners, and pre-configured product bundles (e.g., CADDX PACK 1, TIANDY AK 2) reinforce installer lock-in. Orders are placed through a proprietary e-commerce platform with same-day/next-day delivery from local inventory.
G.I. Security markets across Greece, Cyprus, and the Balkans. Its differentiation is operational rather than technological: the company does not develop proprietary products, models, or software, but rather competes on the breadth and tenure of its brand portfolio, logistics coverage through two warehouses, and the depth of installer-facing services. Strategic activity since founding has centered on building the brand portfolio and physical footprint — most notably the 2014 Thessaloniki warehouse expansion — with no disclosed M&A, external funding, or proprietary technology development.
G.I. Security S.A. firmographics
Firmographics- Name
- G.I. Security S.A.
- Legal name
- G.I. SECURITY S.A.
- Website
- https://gisecurity.gr
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- G.I. Security S.A. is a Greek B2B wholesale distributor of electronic security equipment, founded in 1978, that exclusively supplies professional installers across Greece, Cyprus, and the Balkans with 23+ international security brands via its Athens and Thessaloniki distribution centers.
- Ownership category
- akta.pro rank
G.I. Security S.A. industry classification
Industry- Product category
- Security Equipment Wholesale Distribution
- NAICS
- Security Systems Services (56162)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)
- akta.pro secondary industries
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)
Keywords
Where G.I. Security S.A. is headquartered
LocationHeadquarters
- HQ city
- Paiania, Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
G.I. Security S.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Security Equipment Distribution: B2B wholesale distribution of security equipment including alarm systems, CCTV cameras, fire detection systems, access control devices, and smart home/door intercom systems. Revenue is generated through product sales at wholesale prices to registered professional installer partners. The company offers volume-based pricing scales, loyalty points, and VIP membership programs that provide recurring engagement with customers.
- VIP Membership Subscription: Annual subscription program (G.I. VIP) priced at 500€ per year, providing enhanced benefits including double loyalty points, free shipping, extended return periods, priority technical support, and access to the Stock House inventory program. Additional revenue comes from product trials and promotional materials provided to VIP members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Partner - Wholesale pricing for registered professional installers |
| Subscription | Annual | G.I. VIP Membership - Premium partner program with enhanced benefits |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
G.I. Security S.A. product offering
Product offeringCore offering
G.I. Security S.A. is a B2B wholesale distributor of electronic security equipment, supplying alarm systems, fire detection systems, CCTV/surveillance systems, access control systems, and door intercom/smart home products to professional security installers. The company exclusively serves the professional installer channel — not end consumers — operating from two distribution centers in Paiania (Athens) and Oraiokastro (Thessaloniki) and distributing international brands such as CADDX, OPTEX, RISCO, VESTA, VENITEM, and TIANDY.
Product overview
G.I. Security S.A. is a B2B wholesale distributor of electronic security systems operating since 1978, exclusively serving professional installers. The company offers a comprehensive portfolio of security equipment across six main categories: Security Alarm Systems (represented brands include RISCO, CADDX, VENITEM, ARITECH, OPTEX, VESTA), Fire Detection Systems (DETNOV, UNIPOS), Closed-Circuit Television/CCTV (TIANDY, SAFIRE, WD), Access Control (ZKTECO, KERI), Special Applications (OPTEX, TAKEX), and Door Intercom/Smart Home (AKUVOX, VESTA). The company provides 23+ exclusive brand representations and operates as an official distributor/importer. Product offerings include individual components, pre-configured bundles (TIANDY AK 2, CADDX PACK 1, TIANDY PACK RN), and the G.I. VIP loyalty program for professional partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Alarm systems distribution (CADDX, OPTEX, RISCO) Wholesale supply of intrusion and burglar alarm systems from international brands CADDX, OPTEX, and RISCO, sold exclusively to professional security installers in Greece for installation in residential and commercial projects.
- Fire detection systems distribution Wholesale supply of fire detection and alarm equipment to professional security installers in Greece for installation in residential, commercial, and industrial buildings.
- CCTV / surveillance systems distribution (TIANDY) Wholesale supply of CCTV and video surveillance systems from TIANDY and other international brands, sold exclusively to professional security installers in Greece for use in monitored and recorded security installations.
- Access control systems distribution (VESTA) Wholesale supply of access control systems from VESTA and other international brands, sold exclusively to professional security installers in Greece for deployment in commercial and residential access management projects.
- Door intercom and smart home systems distribution (VENITEM) Wholesale supply of door intercom and smart home systems from VENITEM and other international brands, sold exclusively to professional security installers in Greece for installation in residential and small commercial buildings.
- Pre-configured product bundles (TIANDY AK 2, CADDX PACK 1, TIANDY PACK RN) Pre-assembled product bundles combining multiple security items (e.g., CCTV kits, alarm kits) into single purchase units for professional security installers, simplifying project sourcing and pricing.
- G.I. VIP Membership Program Annual paid subscription program priced at €500/year for professional security installer customers, providing loyalty points, exclusive bundle pricing, custom marketing materials for installer-led projects, and dedicated project support.
Quantifiable outcome
- Founded in 1978 - over 45 years of operation as a security equipment distributor
- +2 more outcomes
Companies that use G.I. Security S.A.
Customer profileSegments1 record
Ideal customer profiles1 record
G.I. Security S.A. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
G.I. Security S.A. partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- OPTEXcoreOPTEX Japan - Japanese detection technology manufacturer. G.I. Security has been the exclusive distributor for OPTEX products in Greece since 1986, bringing Japanese detection technology to the Greek market.
- CADDXcoreAmerican alarm system manufacturer. G.I. Security has been the exclusive distributor for CADDX products in Greece since 1988, introducing revolutionary changes to alarm systems and setting new reliability standards.
- RISCOcoreSecurity system manufacturer represented in Greece by G.I. Security for alarm and detection products including the FireWatch wireless smoke-temperature detector.
- VESTAcoreSecurity and smart home solutions manufacturer. Distributed by G.I. Security in the Greek market.
- VENITEMcoreSecurity equipment manufacturer represented by G.I. Security in Greece for alarm systems.
- TIANDYcoreChinese IP camera and CCTV manufacturer. G.I. Security distributes TIANDY products in Greece including the 180-degree camera (TC-C32RN) and bundled packages.
- ZKTECOcoreAccess control and biometric security manufacturer distributed by G.I. Security.
- DETNOVcoreSpanish fire detection system manufacturer distributed by G.I. Security in Greece.
- UNIPOSminorFire detection equipment manufacturer from Japan, represented by G.I. Security.
- AKUVOXcoreDoor intercom and smart home solutions manufacturer distributed by G.I. Security.
- SAFIREcoreCCTV and camera equipment manufacturer distributed by G.I. Security.
- KERIminorAccess control equipment manufacturer represented by G.I. Security.
- WD (Western Digital)minorStorage devices manufacturer whose products are distributed for CCTV recording solutions.
- ARITECHcoreAlarm system manufacturer distributed by G.I. Security.
- CARRIERminorHVAC and fire detection equipment manufacturer.
- CQRminorSecurity detection equipment manufacturer from UK.
- DIXIEminorFire detection and smoke alarm manufacturer whose products include the Airbnb standalone smoke detector.
- HESAminorItalian security equipment manufacturer.
- SIMA - SIRSENminorItalian security equipment manufacturer.
- TAKEXminorJapanese security detection equipment manufacturer.
- TANEminorSecurity equipment manufacturer.
- WEBROminorSecurity equipment manufacturer.
- WINLANDminorUSA-based security equipment manufacturer.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
G.I. Security S.A. competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global wholesale technology distributor carrying IT, surveillance, and physical security product lines; comparable channel-partner distribution model, though much broader in scope.
- EET Group: Pan-European value-add distributor of IT, surveillance, and security products with strong coverage in Southern Europe; comparable multi-brand security distribution model.
- Anixter / Wesco International: Global low-voltage and security products distributor serving installers and integrators with multi-brand security portfolios; comparable wholesale distribution business model at scale.
- ELKO Group: European IT and security products distributor with broad multi-brand coverage across CEE and Nordics; comparable wholesale distribution model targeting resellers and integrators.
- ADI Global Distribution: World's largest wholesale distributor of security, AV and low-voltage products, serving professional installers with multi-brand offerings; comparable value proposition at far larger scale.
- ALSO Group: European IT and security technology distributor serving SMB resellers and integrators; comparable multi-brand wholesale model with logistics and value-add services.
Direct peers
- SmartSD: Greek B2B security products distributor focused on smart home and professional installer channels; directly competes with G.I. Security in the same Greek installer market with overlapping brand portfolios.
Emerging players
- Nedap Security Management: European manufacturer of access control and security management solutions selling through integrator channels; comparable product-adjacent positioning in the same security ecosystem, though as a vendor rather than distributor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
G.I. Security S.A. social profiles
Digital presenceG.I. Security S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
G.I. Security S.A. leadership team
Management profileNumber of profiles
Profiles2 records
G.I. Security S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G.I. Security S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G.I. Security S.A.
What does G.I. Security S.A. do?
G.I. Security S.A. is a B2B wholesale distributor of electronic security equipment, supplying alarm systems, fire detection systems, CCTV/surveillance systems, access control systems, and door intercom/smart home products to professional security installers. The company exclusively serves the professional installer channel — not end consumers — operating from two distribution centers in Paiania (Athens) and Oraiokastro (Thessaloniki) and distributing international brands such as CADDX, OPTEX, RISCO, VESTA, VENITEM, and TIANDY.
Is G.I. Security S.A. a public or private company?
G.I. Security S.A. is a private company. It is classified as family owned and is currently operating.
When was G.I. Security S.A. founded?
G.I. Security S.A. was founded in 1978. It employs 11 to 50 people.
Where is G.I. Security S.A. based?
G.I. Security S.A. is headquartered in Paiania, Athens, Greece, in the Europe region.
How does G.I. Security S.A. make money?
Two revenue lines are on record. Security Equipment Distribution is the primary driver. The others are VIP Membership Subscription.
Who are G.I. Security S.A.'s main competitors?
Broad incumbents on record are Ingram Micro, EET Group, Anixter / Wesco International, ELKO Group, ADI Global Distribution and ALSO Group. SmartSD is listed as a direct peer. Nedap Security Management is listed as an emerging player.
Does G.I. Security S.A. have an API?
No public API is recorded for G.I. Security S.A..
What industry is G.I. Security S.A. in?
G.I. Security S.A.'s product category is Security Equipment Wholesale Distribution. Its primary akta.pro industry code is BPAKAGAL, Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins), with a secondary code of BPAKAGAF, Fire Alarm & Life Safety Systems Integration. Its NAICS code is 56162 and its SIC code is 5065.