Heartline Pregnancy Center

What Heartline Pregnancy Center does

Heartline Pregnancy Center is a 501(c)(3) nonprofit pregnancy resource center (EIN 35-1620996) headquartered at 1515 Provident Drive, Suite 180, Warsaw, Indiana, serving women, men, and families in Kosciusko County. The organization provides a coordinated suite of free, confidential services that span medical care, education, material support, and counseling: medical-grade pregnancy tests administered by a Registered Nurse, first-trimester ultrasound scans (7–12 weeks gestation) reviewed by medical director Dr. Tonya Duguid, free STI testing vouchers redeemable at nearby MedStat, prenatal vitamins, and one-on-one Earn While You Learn (EWYL) parenting classes. Support offerings extend through a child's fifth birthday and include the RockSolid Fatherhood coaching program for dads, a Pregnancy Loss Peer Support Group facilitated by a professional counselor, and the B.A.B.E. Boutique, which distributes baby and maternity essentials through a coupon system earned via program participation.

The business is funded entirely through charitable giving. Heartline has no paying customers — all services are free to clients, with no insurance billing, no copays, and no revenue from service delivery. Income is generated through individual donations, monthly giving partners, event sponsorships, in-kind contributions, and two anchor annual fundraising events: the Donut Dash 5K (October, 380 registrants in 2025) and the Banquet for Hope (April, ~350 attendees), paired with a $100,000 Spring Campaign. The organization is explicitly faith-based and does not perform or refer for abortions. Core technology is limited to medical ultrasound imaging equipment (described as state-of-the-art, capable of abdominal and transvaginal scans) plus a standard WordPress website with content marketing, Instagram/Facebook presence, and email newsletter outreach.

Heartline's go-to-market is community-led: clients are reached primarily through word-of-mouth, referrals from a 60+ partner network (WIC, Health Department, OB/GYNs, dentists, libraries), and organic awareness built through events and educational blog content. The single-location model concentrates all delivery in the Health Services Pavilion, co-located with WIC and the Kosciusko County Health Department and across the street from MedStat. Staff is lean — approximately 8 named individuals including a Clinical Services Director/RN, three Client Advocates, a Fatherhood Coach, a BABE Boutique Coordinator, a Receptionist, and a volunteer counselor — supplemented by an unnamed volunteer base.

Name

Heartline Pregnancy Center

Legal name

Heartline Pregnancy Center

Website

https://heartlinepregnancycenter.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartline Pregnancy Center is a 501(c)(3) nonprofit in Warsaw, Indiana that provides free pregnancy tests, ultrasounds, STI testing, parenting classes, fatherhood coaching, and material support to women, men, and families in Kosciusko County through a single-location, faith-based, community-referral-driven model funded by donations and annual fundraising events.

Ownership category

akta.pro rank

Product category

Pregnancy Support Services

NAICS

All Other Outpatient Care Centers (621498), Family Planning Centers (621410), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Pregnancy support services
• Free ultrasound scans
• Parenting education classes
• Fatherhood coaching programs
• Maternal health nonprofit

Headquarters

HQ city

Warsaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donor Contributions: Tax-deductible charitable donations from individual supporters, monthly giving partners, and one-time gifts. Heartline is a 501(c)(3) nonprofit organization (EIN: 35-1620996).
2. Event Fundraising: Annual Donut Dash 5K, Banquet for Hope, and end-of-year match campaign events generate donations and sponsor revenue. Corporate sponsorships for events provide additional funding.
3. Community Sponsorships: Local businesses and organizations sponsor events, programs, and provide in-kind support including baby/maternity items for the BABE Store.
4. In-Kind Donations: Maternity and baby item donations from community supporters, distributed through the B.A.B.E. Boutique program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Heartline Pregnancy Center is a 501(c)(3) nonprofit organization that provides free pregnancy tests, first-trimester ultrasounds, STI testing vouchers, and STI testing services, combined with one-on-one parenting education, fatherhood coaching, free baby and maternity essentials through the B.A.B.E. Boutique, and a peer-led pregnancy loss support group, to women and families of Kosciusko County, Indiana.

Product overview

Heartline Pregnancy Center is a non-profit pregnancy resource center offering a coordinated suite of free medical and support services for women and families in Kosciusko County, Indiana. Core medical services include medical-grade pregnancy tests, ultrasound scans, and STI testing vouchers. Educational programs feature the Earn While You Learn (EWYL) one-on-one parenting classes and RockSolid Fatherhood coaching for dads. The B.A.B.E. Boutique provides free baby and maternity essentials through a coupon-based redemption system. Additional support includes a Pregnancy Loss Support Group and prenatal vitamins. The organization also hosts fundraising events including the annual Donut Dash 5K and Banquet & Spring Campaign. All services are free and confidential, available to clients through the child's 5th birthday.

Differentiator

Problem solved

Functional benefit

Brands

• Earn While You Learn (EWYL): One-on-one education/mentorship program for pregnancy and parenting topics, where participants earn B.A.B.E. coupons for attending sessions.
• RockSolid Fatherhood
• B.A.B.E. Boutique

Products and services

• Medical-Grade Pregnancy Tests Free medical-grade pregnancy tests administered by a Registered Nurse with pregnancy verification documentation usable for WIC, Pregnancy Medicaid, and other support services.
• Ultrasound Scans Free first-trimester ultrasound scans from 7-12 weeks gestation to confirm intrauterine pregnancy, establish accurate due date, detect fetal heartbeat, and assess viability; images reviewed by medical director Dr. Tonya Duguid.
• STI Testing Vouchers Free STI testing vouchers redeemable at MedStat across the street, covering standard STI panel including chlamydia, gonorrhea, syphilis, HIV, and hepatitis B screening.
• Earn While You Learn (EWYL) Classes One-on-one pregnancy and parenting education program with weekly sessions covering prenatal development, breastfeeding, parenting strategies, budgeting, and more; participants earn B.A.B.E. coupons for each session attended.
• B.A.B.E. Boutique Free community resource offering baby and maternity essentials including diapers, clothing, formula, bottles, car seats, strollers, and cribs, redeemed using coupons earned through Heartline programs and 60+ community partner wellness programs.
• RockSolid Fatherhood Coaching One-on-one fatherhood coaching program for dads covering topics from pregnancy through toddler years, including potty training, healthy relationships, budgeting, and parenting; participants earn B.A.B.E. coupons for each session.
• Pregnancy Loss Support Group Peer support group meeting every third Monday evening for those who have experienced miscarriage, stillbirth, or other pregnancy loss; facilitated by professional counselor Deb Newswanger.
• Prenatal Vitamins Free prenatal vitamins provided to clients at pregnancy test appointments to support healthy pregnancy.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• MedStatcoreStrategic or Co-development PartnerPartner facility across the street from Heartline location where clients redeem STI testing vouchers. Provides standard STI panel testing at no cost to clients. Heartline schedules 30-minute STI intake appointments and issues vouchers valid for one week.
• Kosciusko County Health DepartmentcoreStrategic or Co-development PartnerCo-located in the Health Services Pavilion with Heartline. Shares building location and serves as referral source for community health services.
• WIC (Women, Infants, and Children)coreStrategic or Co-development PartnerCo-located in the Health Services Pavilion with Heartline. Pregnancy verification from Heartline serves as documentation for WIC enrollment. Heartline staff can refer clients to WIC services.
• Dr. Tonya DuguidcoreStrategic or Co-development PartnerMedical director who reviews all ultrasound images from Heartline. If any concerns are identified, clients are contacted and referred to OB doctors for follow-up care.
• Warsaw Women's CenterminorStrategic or Co-development PartnerLocated next door to Heartline in the Health Services Pavilion area. Heartline can refer clients for prenatal care.
• Multiple Local OB/GYN DoctorscoreStrategic or Co-development PartnerHeartline partners with several local OB/GYN doctors to offer smooth transition from Heartline services to pregnancy-related medical care. Nurse can provide referrals at appointment.
• 60+ Community Wellness PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 60+ community partners including WIC, public libraries, doctors, and dentists who distribute BABE coupons to clients. Full list includes: doctors, dentists, libraries, and other wellness programs throughout Kosciusko County.
• Multiple Licensed Adoption AgenciesminorStrategic or Co-development PartnerHeartline partners with several local reputable adoption organizations for clients considering adoption as a pregnancy option. Heartline is not an adoption agency itself but connects clients to partner agencies.
• Weed, Inc.minorGTM or Marketing Partner2026 Difference Maker Sponsor for Banquet for Hope event. 5-generation family business offering wastewater solutions in Kosciusko County.
• First Source BankminorGTM or Marketing Partner2026 Impact Partner Sponsor. Personal and business banking services. Esther Pfleiderer Charitable Trust also sponsors Heartline events.
• CORE MechanicalminorGTM or Marketing Partner2026 Impact Partner Sponsor for Banquet for Hope event.
• Barker Keep-Safe StorageminorGTM or Marketing Partner2026 Impact Partner Sponsor for Banquet for Hope event.
• Pleasant View Bible ChurchminorGTM or Marketing Partner2026 Impact Partner Sponsor for Banquet for Hope event.
• Warsaw Community ChurchminorGTM or Marketing PartnerAuction & Item Sponsor. Venue host for 2026 Banquet (location change from previous years). Faith community partner.
• Saucy's Barnyard BarbecueminorGTM or Marketing PartnerCatering partner for 2026 Banquet for Hope event.
• The James Bausch Team with RE/MAX ResultsminorGTM or Marketing PartnerHeart Guardian Sponsor of 2025 Donut Dash 5K.
• Community Animal HospitalminorGTM or Marketing PartnerHeart Guardian Sponsor of 2025 Donut Dash 5K. Veterinary services and pet care in Warsaw.
• Great Lakes Home InspectionminorGTM or Marketing PartnerHeart Guardian Sponsor of 2025 Donut Dash 5K.
• Bass AudiologyminorGTM or Marketing PartnerHeart Guardian Sponsor of 2025 Donut Dash 5K.
• Tempo Run Timing & EventsminorGTM or Marketing PartnerOfficial Timing Partner for Donut Dash 5K events.
• Kosciusko Community YMCAminorGTM or Marketing PartnerPrize donor/vendor partner for 2025 Donut Dash 5K.
• K21 HealthminorGTM or Marketing PartnerCommunity health partner supporting Heartline.
• Grace CollegeminorGTM or Marketing PartnerAuction & Item Sponsor for events. Educational institution in Kosciusko County.
• Purdue UniversityminorGTM or Marketing PartnerAuction & Item Sponsor for events.
• Lakeland Christian SchoolminorGTM or Marketing PartnerCommunity partner and supporter.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heartbeat International: Global network of pregnancy help organizations, including operator of the Option Line hotline. Affiliated centers deliver the same suite of free medical, educational, and material support services that Heartline provides in Kosciusko County.
• Mosaic Pregnancy & Health Centers: Pregnancy resource centers providing free medical services, STI testing, parenting education, and material support—operates with the same nonprofit, donor-funded model Heartline uses in Indiana.
• Share Pregnancy & Infant Loss Support: National organization operating pregnancy-loss support groups—the most direct peer for Heartline's Pregnancy Loss Support Group, which is facilitated by a professional counselor with lived loss experience.
• Care Net: National network of 1,100+ affiliated pregnancy resource centers offering free pregnancy testing, ultrasounds, parenting education, and material support—directly comparable to Heartline's service model, mission, and faith-based orientation.
• Assure Women's Center: Pregnancy medical clinic offering free pregnancy testing, ultrasounds, STI screening, parenting classes, and material support—closely mirrors Heartline's combination of medical, educational, and boutique-style services under a single roof.
• Alpha Family Center: Pregnancy resource center network offering free pregnancy testing, ultrasound, parenting classes, and material assistance—closely comparable in mission, services, and small-nonprofit operating structure.
• CompassCare: Pregnancy medical clinic providing free pregnancy testing, ultrasound, and STI testing with a similar faith-informed approach and reliance on donations—directly comparable in clinical service scope and operating philosophy.
• Embrace Pregnancy & Resource Centers: Multi-location pregnancy resource center network offering free ultrasounds, parenting classes, fatherhood programming, and material assistance—very comparable scope of services and community-based operating model.
• Birthright International: Volunteer-driven pregnancy support organization offering free pregnancy testing, counseling, and material assistance through local chapters. Operates a comparable non-medical pregnancy support model with similar community-based funding.

Broad incumbents

• National Institute of Family and Life Advocates (NIFLA): National membership association that supports, trains, and supplies pregnancy resource centers across the U.S. Not a direct operator but the primary industry-body peer whose standards and legal advocacy shape how centers like Heartline operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeartlinePregnancyCenter
• Instagraminstagram.com/heartlinepc
• Xx.com/heartlinepc
• LinkedInlinkedin.com/company/heartline-pregnancy-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartline Pregnancy Center