Selectronic
Selectronic is a French-language online tech news and reviews portal (selectronic.fr) covering smartphones, computing, gaming, AI, and consumer electronics. It monetizes a horizontally distributed French-speaking reader base through Amazon EU, Awin, and Effiliation affiliate commissions and Mediavine programmatic advertising, with no subscription product.
- Company typePrivate
- Founded1977
- HeadquartersRonchin, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Selectronic does
Selectronic (selectronic.fr) is a French-language online technology news and reviews publication that publishes articles, buying guides, and product comparisons across categories including high tech, computing, gaming, mobile/telephony, web, and artificial intelligence. The site serves French-speaking consumers seeking objective reviews and comparisons of smartphones, computers, consumer electronics, and AI tools. Its core technology is a standard WordPress-based web publishing platform with no proprietary features identified.
The business is monetized entirely through two channels. First, affiliate referral commissions earned when readers click tracked links to major French e-commerce platforms including Amazon.fr, Boulanger, Cdiscount, Darty, and Fnac, routed via Amazon EU, Awin, and Effiliation networks. Second, programmatic advertising delivered through Mediavine, which collects user device and browsing data for targeted ad serving. There is no subscription tier, no paid content, and no B2B offering; access is free to readers. The asset is operated by DIGITIZ PTE. LTD., a Singapore-incorporated private limited company, with the website hosted by Monarobase in Le Mans, France.
Selectronic positions itself as editorially independent, stating it does not accept sponsored content and that brands do not influence article creation. The company's headcount is stated as 11-50 employees, no funding rounds, M&A activity, leadership disclosures, or revenue figures were identified in the available data. Its go-to-market is content-led and SEO-driven, distributing via organic search and organic social channels (Facebook, Twitter, Pinterest), supplemented by a monthly personalized email newsletter.
Selectronic firmographics
Firmographics- Name
- Selectronic
- Legal name
- DIGITIZ PTE. LTD.
- Website
- https://selectronic.fr
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selectronic is a French-language online tech news and reviews portal (selectronic.fr) covering smartphones, computing, gaming, AI, and consumer electronics. It monetizes a horizontally distributed French-speaking reader base through Amazon EU, Awin, and Effiliation affiliate commissions and Mediavine programmatic advertising, with no subscription product.
- Ownership category
- akta.pro rank
Selectronic industry classification
Industry- Product category
- Technology News Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Selectronic is headquartered
LocationHeadquarters
- HQ city
- Ronchin
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Selectronic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Affiliate Marketing: Selectronic participates in affiliate programs with major French e-commerce platforms including Amazon.fr, Boulanger.com, Cdiscount.com, Darty.com, and Fnac.com. The site earns commissions through affiliate links tracked via Awin.com, Effiliation.com, and Amazon.eu networks. Cookies track post-click sales attribution.
- Programmatic Advertising: The site serves advertisements through Mediavine's programmatic advertising platform, collecting user data including IP address, operating system, device type, browser type, and email (hashed form) to deliver targeted advertisements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Selectronic product offering
Product offeringCore offering
French-language technology news and reviews publication operating at selectronic.fr that publishes original editorial content, product comparisons, buying guides, and news coverage across consumer electronics categories including high tech, computing, mobile, gaming, AI, and web technologies. The site is free to access, supported by a monthly personalized newsletter, and monetized through affiliate marketing partnerships and programmatic advertising.
Product overview
Selectronic.fr is a French technology news and reviews media platform that publishes articles, guides, and product comparisons across multiple categories including Tech/High Tech, Computing (Hardware and Software), Gaming, Mobile/Telephony, AI, and Web. The platform operates as a content-focused media site rather than a software product company, offering readers news coverage, buying guides, and comparative reviews of consumer electronics and technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Selectronic.fr News and Reviews Platform French-language digital media publication providing editorial tech news, product reviews, comparison articles, and buying guides across categories such as high tech, computing, mobile, gaming, AI, and web technologies. Free-to-access website targeting French-speaking consumers researching consumer electronics purchases.
- Monthly Personalized Email Newsletter Recurring email newsletter delivered to subscribers with personalized content recommendations, serving as a direct channel for audience engagement and content distribution.
Companies that use Selectronic
Customer profileSegments1 record
Ideal customer profiles1 record
Selectronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selectronic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Amazon.euminorSelectronic participates in the Amazon EU affiliate program, earning commissions through tracked links to Amazon.fr product pages. Sales generated post-click through affiliate links are attributed to Selectronic.
- AwinminorAffiliate marketing partnership enabling Selectronic to earn commissions through tracked links to partner retailers including Boulanger.com, Cdiscount.com, Darty.com, and Fnac.com.
- Effiliation.comminorAffiliate network partnership for tracking and attributing sales commissions from e-commerce partner links.
- MediavinecoreProgrammatic advertising partner managing third-party interest-based advertising on Selectronic.fr. Mediavine collects user data including IP address, device information, and browsing behavior to serve targeted advertisements.
Recent moves5 records
Expansion highlights3 records
Selectronic competitors and assessment
Company assessmentDirect peers
- Presse-Citron: French consumer tech and digital culture news site publishing reviews, comparisons, and buying guides. Overlaps Selectronic in horizontal French tech coverage and SEO-led content monetization.
- FrAndroid: Major French Android- and tech-focused news and reviews publication. Direct competitor in the French tech-news vertical, with similar SEO-driven GTM and smartphone/computing category coverage.
- Clubic: Established French tech news and reviews portal covering hardware, software, gaming, and enterprise IT. Closely mirrors Selectronic's horizontal French tech-publisher positioning and affiliate-driven business model.
- 01net: Long-running French tech news and product-testing publication associated with Le Monde. Competes with Selectronic for French consumer-tech SEO traffic and affiliate revenue across computing and mobile categories.
- Les Numériques: A leading French consumer-tech review and comparison site covering smartphones, computing, audio/video, and home appliances. Directly comparable to Selectronic as a French-language horizontal tech-review publisher monetized via affiliate links to French e-commerce retailers.
- Tom's Hardware France: French edition of the global PC/hardware enthusiast publisher. Direct competitor in the computing and gaming hardware vertical within the French-speaking market.
- Android Authority: English-language Android/mobile-focused news and reviews publisher. Comparable in mobile-telephony category depth, comparison-driven content format, and SEO/affiliate-led monetization, though serving a global English-speaking audience.
Broad incumbents
- The Verge: Large US-based consumer-tech and science publication covering reviews, news, and feature journalism. Comparable product-review and category-breadth approach, though operating at much larger scale and English-language.
- CNET: Global consumer-tech review and news publisher (Red Ventures). Comparable product mix (reviews, comparisons, buying guides) and affiliate model, but at far larger scale and with English-first, US-centric reach.
- TechRadar: Major global English-language consumer-tech publication covering smartphones, computing, AI, and home tech. Comparable editorial format (news, reviews, how-tos, buying guides) and affiliate-driven monetization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Selectronic social profiles
Digital presenceSelectronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selectronic leadership team
Management profileNumber of profiles
Selectronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selectronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selectronic
What does Selectronic do?
French-language technology news and reviews publication operating at selectronic.fr that publishes original editorial content, product comparisons, buying guides, and news coverage across consumer electronics categories including high tech, computing, mobile, gaming, AI, and web technologies. The site is free to access, supported by a monthly personalized newsletter, and monetized through affiliate marketing partnerships and programmatic advertising.
Is Selectronic a public or private company?
Selectronic is a private company. It is classified as unknown and is currently operating.
When was Selectronic founded?
Selectronic was founded in 1977. It employs 11 to 50 people.
Where is Selectronic based?
Selectronic is headquartered in Ronchin, France, in the Europe region.
How does Selectronic make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are programmatic Advertising.
Who are Selectronic's main competitors?
Direct peers on record are Presse-Citron, FrAndroid, Clubic, 01net, Les Numériques, Tom's Hardware France and Android Authority. Broad incumbents are The Verge, CNET and TechRadar.
Does Selectronic have an API?
No public API is recorded for Selectronic.
What industry is Selectronic in?
Selectronic's product category is Technology News Media. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513120 and its SIC code is 2721.