Genius Pos System
Genius Pos System is a Malaysia-based, privately held vendor of an iPad-based POS platform purpose-built for the F&B industry, offering cashier, waitress ordering, kitchen display, cloud management and QR online ordering modules to SMB restaurants across Malaysia.
- Company typePrivate
- Founded-
- HeadquartersBukit Mertajam, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Genius Pos System does
Genius Pos System (legal entity: Genius Pos Sdn Bhd) is a Malaysia-based, privately held software vendor that builds an iPad-based Point-of-Sale (POS) system purpose-built for the country's food-and-beverage industry. The company's stack is built on Apple's iOS platform and is delivered as a modular suite: a core Genius POS Cashier, an iPad-based Waitress Ordering module, a Kitchen Display System (KDS), a Genius Cloud Management dashboard for multi-branch reporting, and an Online QR Ordering product covering dine-in, takeaway and delivery. Notable integrations tie the platform into the surrounding SMB operating stack: eGHL for online payments (credit cards, e-wallets, online banking), WeChat Pay and Alipay at the till, Xero for accounting via API, Lalamove / Mr Speedy / E-Rider for last-mile delivery, and Facebook Messenger for customer chat.
The company monetizes through tiered monthly subscriptions (Lite for small cafés/stalls/food courts/kiosks with 500 product items; Pro for pubs, fine dining and complex restaurants with unlimited items; Premium as the full feature set), capped per-device add-on fees (Waitress Ordering up to RM75/month for 5 devices; KDS RM20/month), enterprise add-ons (Cloud loyalty, HQ menu linking), and per-transaction take rates (RM0.05 per QR ordering transaction; RM0.10 per third-party delivery). Distribution is hybrid: direct sales with free demos and trials, supplemented by an authorized reseller program of 13+ partners across Peninsular and East Malaysia, plus an Apple App Store presence.
Founded by Steve Ong (Director) and Roland Ong (Co-Founder) and headquartered in Bukit Mertajam, Penang, the company serves an SMB-heavy F&B customer base across full-service restaurants, fast food, cafés and lounges, food trucks, and food courts/kiosks. It self-claims the 'No.1 iPad POS System in Malaysia' position and a deployment footprint above 5,000 restaurants, although no external revenue, funding, or third-party market-share data is disclosed.
Genius Pos System firmographics
Firmographics- Name
- Genius Pos System
- Legal name
- GENIUS POS SDN BHD
- Website
- https://geniuspos.com.my
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genius Pos System is a Malaysia-based, privately held vendor of an iPad-based POS platform purpose-built for the F&B industry, offering cashier, waitress ordering, kitchen display, cloud management and QR online ordering modules to SMB restaurants across Malaysia.
- Ownership category
- akta.pro rank
Genius Pos System industry classification
Industry- Product category
- Restaurant POS Software
- SIC
- Computer & Office Equipment (3570)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Genius Pos System is headquartered
LocationHeadquarters
- HQ city
- Bukit Mertajam
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Genius Pos System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- POS Software Subscription (Lite, Pro, Premium): Monthly subscription fees for POS software with different feature tiers. Lite package suitable for cafes, stalls, food courts, and kiosks. Pro and Premium packages for pubs, fine dining, and complex restaurants with unlimited users and product items.
- Waitress Ordering Add-on: Additional monthly fee for waitress ordering feature, capped at RM75/month for up to 5 devices.
- Kitchen Display System Add-on: Monthly subscription for Kitchen Display System feature at RM20/month.
- QR Ordering Transaction Fee: Transaction-based fees for QR online ordering at RM0.05 per transaction. Third-party delivery integration (Lalamove, Mr Speedy) available for RM0.10 per transaction.
- Enterprise Features: Cloud loyalty and HQ menu linking module for enterprise customers requiring centralized multi-location management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite plan - suitable for small establishments like cafes, stalls, food courts, and kiosks |
| Subscription | Monthly | Pro plan - suitable for pubs, fine dining, and complex restaurants |
| Subscription | Monthly | Premium plan - full-featured enterprise solution |
| Transaction based/ take rate | Pay-as-you-go | QR Ordering Transaction Fee |
| Subscription | Monthly | Waitress Ordering Add-on |
| Subscription | Monthly | Kitchen Display Add-on |
| Subscription | Monthly | Enterprise Features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Genius Pos System product offering
Product offeringCore offering
Genius Pos System sells an iPad-based point-of-sale software suite for food-and-beverage operators. The suite centers on restaurant cashier POS workflows and includes waitress ordering, kitchen display, QR online ordering, inventory, CRM, employee and table management, cloud reporting, and payment, delivery, and accounting integrations.
Product overview
Genius POS System is a Malaysia-based iPad POS (Point of Sale) system designed specifically for the food and beverage (F&B) industry. The offering is a unified, all-in-one platform architected around the Genius POS Cashier as the core product, supplemented by multiple integrated modules including the Waitress Ordering System, Kitchen Display System (KDS), Genius Cloud Management for real-time multi-branch reporting, and Online QR Ordering for dine-in/takeaway/delivery. Additional paid add-ons include the Waitress Order module (RM75/month, up to 5 devices), Kitchen Display module (RM20/month), Customer Display Screen (free), Enterprise Add-on (cloud loyalty + HQ menu linking), and Cloud Add-on (unlimited users/storage). The system is offered in three subscription tiers: Lite (500 products, suitable for cafés/stalls/food courts/kiosks), Pro (unlimited products, for pubs/fine dining/complex restaurants), and Premium (full feature set). The platform integrates with payment providers (eGHL, WeChat Pay, Alipay), delivery services (Lalamove, Mr Speedy, E-Rider), Facebook Messenger for customer communication, and Xero accounting software via API.
Differentiator
Problem solved
Functional benefit
Products and services
- Genius POS Cashier
- Waitress Ordering System
- Kitchen Display System (KDS)
- Online QR Ordering
- Genius Cloud Management
- Enterprise Add-on
Quantifiable outcome
- Staff training time reduced to under 20 minutes to master the entire system including QR Ordering, Waitress Ordering, Cashier Display, Kitchen Display System, and Genius Cloud Service
Companies that use Genius Pos System
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Genius Pos System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature12 records
Genius Pos System partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Dictech SolutionscoreReseller partner located at Suite 209, Level 2, Block B3, Leisure Commerce Square, Jalan PJS 8/9, 46150 Petaling Jaya, Selangor. Provides local sales and support for Genius POS System in the Petaling Jaya area.
- Vision Tech Worldwide SDN BHDcoreReseller partner located at Block C-10-2 (Level 12) Menara Uncang Emas (UE3), 85, Jalan Loke Yew, 55200 Kuala Lumpur, Malaysia. Provides Genius POS solutions in Kuala Lumpur area.
- Intercore SolutionscoreReseller partner at D-2-11, Sunsuria Forum @ 7th Avenue, No. 1 Jalan Setia Dagang AL U13/AL, Setia Alam, Seksyen U13, 40170 Shah Alam, Selangor. Covers the Shah Alam and Setia Alam regions.
- Statview SolutionscoreReseller partner at No. 63 (Level 2), Jalan Ss2/64, SS2, 47300 Petaling Jaya, Selangor Malaysia. Provides local sales and support.
- Alpha X Sdn BhdcoreReseller partner at T3-20-11, Icon City, Jalan SS 8/2, SS8 Sungai Way Free Trade Zone, 47300 Petaling Jaya Selangor. Contact: +60 12-518 3890.
- Maxoft Sdn. Bhd.coreReseller partner at No. 21, Tingkat, 2, Jalan 7/7c, Seksyen 7, 43650 Bandar Baru Bangi, Selangor.
- 7 Star Technology SB / Star Technology SDN BHDcoreReseller partner covering Penang region at 5, Tingkat 1 Lorong Alma Jaya 1/1, Taman Sri Rozhan 14000 Bukit Mertajam Penang.
- Alpine Software Solution Sdn BhdcoreReseller partner covering Johor Bahru region at 34a, Jalan Molek 2, Taman Molek, 81100 Johor Bahru.
- Esoft NetworkminorReseller partner at No 9, Jalan Meranti, 85000 Segamat, Johor.
- Damitek Innovation TechnologyminorReseller partner covering Kelantan region at Lot F041&F042, Tingkat 3, Bazar Tok Guru, 15200 Kota Bharu, Kelantan.
- Full Hos Solution Sdn BhdminorReseller partner covering Melaka region at No. 27, Jalan Lagenda 9, Taman 1 Lagenda, 75400 Melaka.
- T Tech Solution Borneo Sdn BhdminorReseller partner covering Sabah region at Lot 23 Lorong Kampung Air 4, Kampung air 88000 Kota Kinabalu Sabah.
- PC Dynamic Sendirian BerhadminorReseller partner covering Sarawak region at Lot 519, Ground Floor, Pelita Commercial Centre, 98000 Miri, Sarawak.
- LalamovecoreThird-party delivery integration partnership. Orders from Genius QR online ordering can be seamlessly delivered through Lalamove. Provides flexibility and choice for restaurant customers ordering takeaway and delivery.
- Mr SpeedycoreThird-party delivery integration partnership. Orders from Genius QR online ordering can be seamlessly delivered through Mr Speedy. Provides flexibility and choice for restaurant customers ordering takeaway and delivery.
- eGHLcoreOnline payment gateway integration. Genius QR online ordering is integrated with eGHL for online payment processing, accepting credit cards, e-wallets, and various online banking platforms with reliable online and offline connections.
- XerocoreAccounting software integration. Genius Cloud Management supports API access and Xero accounting integration where all sales data sync automatically with Xero accounting software for smoother restaurant accounting processes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Genius Pos System competitors and assessment
Company assessmentRegional players
- iCHEF: iPad-based POS and restaurant management suite serving the Greater China market — closest iPad-native restaurant POS analog operating in an Asian market.
Direct peers
- Toast: Leading cloud-based POS platform purpose-built for restaurants with integrated payments, KDS, online ordering, and loyalty — the most established F&B POS competitor at scale.
- TouchBistro: iPad-native POS built specifically for the F&B industry with table management, KDS, and cloud reporting — directly analogous to Genius POS's core offering, but operating at global scale.
- Revel Systems: iPad-based POS system with restaurant modules including table management, KDS, and inventory — operates in the same iPad POS category as Genius POS.
- Lightspeed Restaurant: Cloud POS for full-service and quick-service restaurants with table management, inventory, and multi-location reporting — competes in the same F&B niche as Genius POS.
- Petpooja: Restaurant POS platform popular with SMB F&B operators in India, featuring billing, inventory, online ordering, and integrations — analogous SMB-focused F&B POS business.
- eZee Absolute: Cloud-based hotel and restaurant POS widely adopted across Southeast Asia — most direct Asia-region competitor to Genius POS in F&B POS.
Broad incumbents
- Clover (Fiserv): SMB POS and payments platform with restaurant app marketplace — broader incumbent with F&B-relevant functionality competing for the same SMB customer profile.
- Square for Restaurants: Block's F&B POS offering with integrated payments, online ordering, and analytics — a much larger incumbent competing for the same SMB restaurant segment.
Emerging players
- LimeTray: Restaurant technology platform with POS, online ordering, and delivery management — emerging F&B tech player in India with overlapping capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Genius Pos System social profiles
Digital presenceGenius Pos System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genius Pos System leadership team
Management profileNumber of profiles
Profiles2 records
Genius Pos System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genius Pos System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genius Pos System
What does Genius Pos System do?
Genius Pos System sells an iPad-based point-of-sale software suite for food-and-beverage operators. The suite centers on restaurant cashier POS workflows and includes waitress ordering, kitchen display, QR online ordering, inventory, CRM, employee and table management, cloud reporting, and payment, delivery, and accounting integrations.
Is Genius Pos System a public or private company?
Genius Pos System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genius Pos System founded?
Genius Pos System was founded in -1. It employs 11 to 50 people.
Where is Genius Pos System based?
Genius Pos System is headquartered in Bukit Mertajam, Malaysia, in the Asia region.
How does Genius Pos System make money?
Five revenue lines are on record. POS Software Subscription (Lite, Pro, Premium) is the primary driver. The others are waitress Ordering Add-on, kitchen Display System Add-on, QR Ordering Transaction Fee and enterprise Features.
Who are Genius Pos System's main competitors?
iCHEF is listed as a regional player. Direct peers are Toast, TouchBistro, Revel Systems, Lightspeed Restaurant, Petpooja and eZee Absolute. Broad incumbents are Clover (Fiserv) and Square for Restaurants. LimeTray is listed as an emerging player.
Does Genius Pos System have an API?
Yes. Genius cloud supports API access. Sales data can be synced with the Xero accounting software automatically. Specific API type (REST/GraphQL), authentication method, rate limits, and versioning are not publicly documented on the website.
What industry is Genius Pos System in?
Genius Pos System's product category is Restaurant POS Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its SIC code is 3570.