GroupSync
GroupSync synchronizes group memberships bidirectionally between Slack and Google Workspace. Founded in 2024 by engineer Lev Dubinets, it serves organizations using both platforms through a self-serve product with $10 one-time or $1/user/month pricing.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GroupSync does
GroupSync is a narrowly scoped utility that synchronizes group memberships bidirectionally between Slack and Google Workspace. Founded in 2024 by Lev Dubinets — a Head of Engineering at a fintech company who built the tool to solve his own manual group-management problem — GroupSync connects to both platforms' APIs, performs a differential analysis ('diffs') between source and destination groups, and automatically creates, updates, and deletes groups and members to keep membership consistent across Slack and Google. Target users are organizations using both Slack and Google Workspace, particularly those leveraging Google Groups email aliases (e.g., [email protected]) for calendar invites and team communications. Three named customers (Axlehire, Mercury, Corrdyn) are visible on the website, all early-stage startups.
The product is delivered as a single self-serve application with two pricing tiers. The 'Sync Once' tier charges a flat $10 for a one-time synchronization across unlimited groups and users. The 'Background Sync' tier charges $1 per user per month on a usage-based basis — customers pay $0 in months when no group changes occur. Distribution is entirely digital and product-led: users sign up directly at app.groupsync.app/sync or via the Slack App Directory, with an instant preview that shows exactly which changes will be made before any charge is applied. Marketing is minimal and founder-driven, relying on organic Twitter/X and LinkedIn presence plus a personal blog at dubnest.com.
GroupSync is bootstrapped with no external funding rounds, no disclosed employees beyond the founder, and no formal partnerships, resellers, or sales team. It is operated by Lev Dubinets alongside his full-time Head of Engineering role. The website hints at future platform expansion ('More Integrations Coming!') and FAQ content confirms Slack channel membership sync is on the roadmap, but no timelines, AI capabilities, or hiring plans are disclosed. The company's strategic posture is that of an indie utility — low-priced, narrowly scoped, and supported by a single founder.
GroupSync firmographics
Firmographics- Name
- GroupSync
- Legal name
- GroupSync
- Website
- https://groupsync.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GroupSync synchronizes group memberships bidirectionally between Slack and Google Workspace. Founded in 2024 by engineer Lev Dubinets, it serves organizations using both platforms through a self-serve product with $10 one-time or $1/user/month pricing.
- Ownership category
- akta.pro rank
GroupSync industry classification
Industry- Product category
- Identity & Access Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
GroupSync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- One-Time Sync License: Users pay a flat $10 fee for a one-time synchronization of all users in all groups. This is a perpetual license model for a single sync operation with unlimited groups and unlimited users.
- Background Sync Subscription: Users pay $1 per user per month for real-time continuous synchronization. Usage-based billing means if groups do not change, users pay $0. This provides recurring subscription revenue based on actual usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-Time Sync - $10 one-time payment for a single synchronization of all groups and users |
| Usage-based | Monthly | Background Sync - $1 per user/month for continuous real-time synchronization |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GroupSync product offering
Product offeringCore offering
GroupSync is a SaaS application that automatically synchronizes group memberships bidirectionally between Slack and Google Workspace. It creates, deletes, and updates groups on the destination platform to mirror the source, computes a diff of member changes before any write, and exposes an instant preview so administrators can exclude sensitive groups. The product is offered in two modes: a $10 one-time full sync and a $1-per-user-per-month continuous background sync billed only when group state actually changes.
Product overview
GroupSync is a single unified product offering two synchronization modes: Sync Once (a one-time $10 purchase for single sync operations) and Background Sync (a $1/user/month subscription for continuous real-time synchronization). Both modes enable bidirectional group synchronization between Slack and Google platforms, automatically creating/deleting groups and managing member additions/removals to keep group memberships consistent across both platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- GroupSync — Sync Once One-time, flat-fee synchronization service that syncs all users in all groups between Slack and Google platforms for a single $10 payment, including unlimited groups and unlimited users and an instant preview of changes before the run.
- GroupSync — Background Sync Continuous 24/7/365 real-time synchronization service priced at $1 per user per month with usage-based billing that charges $0 in months when group membership does not change, keeping Slack and Google groups continuously aligned.
Quantifiable outcome
- Eliminates manual group management tasks for teams evolving across Slack and Google
Companies that use GroupSync
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
GroupSync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
GroupSync partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
GroupSync competitors and assessment
Company assessmentDirect peers
- JumpCloud: JumpCloud offers Directory-as-a-Service with bidirectional sync between cloud directories and SaaS platforms including Google Workspace and Slack. It competes for the same 'keep directories consistent' budget that GroupSync targets, primarily in the SMB and mid-market segment.
- BetterCloud: BetterCloud is a SaaS Operations Management platform with deep Google Workspace automation, including user and group lifecycle management. It is the most direct functional analog to GroupSync's Google-side group management use case, though it sells to IT teams at a much larger ACV.
Broad incumbents
- Okta: Okta is the leading identity and directory synchronization platform, offering user and group provisioning between Google Workspace, Slack, and hundreds of other SaaS apps via its Workflows and Lifecycle Management products. It addresses the same underlying directory-consistency pain at enterprise scale and price points.
Emerging players
- Make: Make (formerly Integromat) is a visual automation platform with first-class Slack and Google Workspace modules. Its scenario builder can replicate GroupSync's group diffing logic for users willing to configure it, positioning it as a do-it-yourself alternative in the same buyer workflow.
- Workato: Workato is an enterprise iPaaS with deep Slack and Google Workspace connectors and recipes for user/group provisioning. It targets the same IT automation buyer as GroupSync but at mid-market/enterprise ACVs and with much broader scope.
- Zapier: Zapier is a broad workflow automation platform with native Slack and Google Workspace integrations. While not purpose-built for group sync, power users can already assemble equivalent workflows via Zap, making it the most likely low-friction alternative for technical buyers.
- Tray.io: Tray.ai is a general-purpose iPaaS with Slack and Google Workspace connectors capable of orchestrating group-membership workflows. It overlaps with GroupSync on the underlying 'integrate and automate SaaS apps' value proposition at higher price points and complexity.
Others
- Merge.dev: Merge.dev is a unified API platform that provides normalized integrations to dozens of SaaS categories including HR, ticketing, and accounting. While not focused on Slack/Google groups specifically, it serves developers building similar cross-platform sync use cases and competes for the broader 'integrations made simple' mindshare.
- Torii: Torii is a SaaS management and automation platform that helps IT teams manage user lifecycles, licenses, and access across SaaS apps including Slack and Google Workspace. It is an adjacent solution addressing broader SaaS operations, not a direct group-sync competitor.
- Zluri: Zluri is a SaaS management platform focused on discovering, managing, and optimizing SaaS applications, with integrations into Slack and Google Workspace for user lifecycle automation. It is thematically adjacent as a SaaS operations player rather than a direct group-sync product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GroupSync social profiles
Digital presenceGroupSync financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroupSync leadership team
Management profileNumber of profiles
Profiles1 record
GroupSync funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroupSync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroupSync
What does GroupSync do?
GroupSync is a SaaS application that automatically synchronizes group memberships bidirectionally between Slack and Google Workspace. It creates, deletes, and updates groups on the destination platform to mirror the source, computes a diff of member changes before any write, and exposes an instant preview so administrators can exclude sensitive groups. The product is offered in two modes: a $10 one-time full sync and a $1-per-user-per-month continuous background sync billed only when group state actually changes.
Is GroupSync a public or private company?
GroupSync is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroupSync founded?
GroupSync was founded in 2024. It employs 1 to 10 people.
How does GroupSync make money?
Two revenue lines are on record. One-Time Sync License is the primary driver. The others are background Sync Subscription.
Who are GroupSync's main competitors?
Direct peers on record are JumpCloud and BetterCloud. Okta is listed as a broad incumbent. Emerging players are Make, Workato, Zapier and Tray.io. Others are Merge.dev, Torii and Zluri.
Does GroupSync have an API?
No public API is recorded for GroupSync.
What industry is GroupSync in?
GroupSync's product category is Identity & Access Management Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of BPAMACAH, Community/Group Chat Platforms. Its SIC code is 7372.