Cross Finance
Cross Finance is a Web3 banking and Layer 1 blockchain company that provides a non-custodial banking app, crypto debit cards accepted at 100M+ merchants, and DeFi services (swap, staking, xUSD stablecoin) built on its modular Cosmos-plus-EVM CrossFi Chain, serving crypto users, DeFi participants, businesses, and underbanked populations across 90+ countries.
- Company typePrivate
- Founded-
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cross Finance does
Cross Finance (CrossFi) is a privately held Web3 banking and blockchain infrastructure company operating dual headquarters in Prague (CrossFi Cain s.r.o.) and Hong Kong (CrossFi Limited), with 51-100 employees. Its core technology is the CrossFi Chain, a modular Layer 1 blockchain that combines a Cosmos-based consensus layer with an EVM execution layer, enabling EVM-compatible smart contracts alongside Tendermint-style block production. The company monetizes through three primary streams: a 2% transaction fee on CrossFi Card purchases (physical and virtual cards accepted at 100M+ merchants globally, available in 90+ countries), swap fees on the xApp decentralized exchange paid in XFI tokens, and ecosystem development funded by a $50 million CrossFi Foundation grant program. The platform serves four segments: crypto users and Web3 enthusiasts seeking daily crypto spending via MetaMask-integrated non-custodial accounts; DeFi participants using xApp for swaps, staking, liquidity provision, and the xUSD algorithmic stablecoin; business users via the CrossFi Business Card; and underbanked populations targeted through the Foundation's financial-inclusion narrative.
The product portfolio spans payments (Web3 Bank app, CrossFi Card, Business Card), blockchain infrastructure (CrossFi Chain, Cosmos module, EVM module), DeFi primitives (xApp DEX, LP tokens, Swap, Bridge, Staking, Escrow, Rewards, xUSD stablecoin), and emerging verticals (xAssets synthetic real-world-asset platform, xStake cross-chain yield aggregator). Go-to-market is product-led and self-serve, supplemented by community-led growth via ambassador grants, the CrossFi Evolution Hackathon, and creator rewards, plus channel distribution through CEX listings (MEXC, HTX) and DEX listings (Uniswap, PancakeSwap). Defensive moats include ten registered patents (EC-01-004608 through EC-01-004621) covering 181 countries with 70-year protection, PCI DSS Version 4.0 certification (Aug 2024), and an Alchemy partnership for dApp infrastructure. Strategic partnerships expanded materially in February 2025 with five DeFi ecosystem agreements. Ownership, funding history, and management team are not disclosed in available sources.
Cross Finance firmographics
Firmographics- Name
- Cross Finance
- Legal name
- CrossFi Cain s.r.o.
- Website
- https://crossfi.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cross Finance is a Web3 banking and Layer 1 blockchain company that provides a non-custodial banking app, crypto debit cards accepted at 100M+ merchants, and DeFi services (swap, staking, xUSD stablecoin) built on its modular Cosmos-plus-EVM CrossFi Chain, serving crypto users, DeFi participants, businesses, and underbanked populations across 90+ countries.
- Ownership category
- akta.pro rank
Cross Finance industry classification
Industry- Product category
- Crypto Banking
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (52221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto Remittance & Cross-Border Money Transfer Providers (FSADAIAD)
- akta.pro secondary industries
- Liquidity Bridges & Cross-Chain Swaps (bridge aggregators, intent-based swaps) (FSAPAKAC), Cross-Chain Wallet & Asset Routing Infrastructure (FSADACAJ), Cross-Border & FX Payments Platforms (BPAMAFAK)
Keywords
Where Cross Finance is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Cross Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- CrossFi Card Transaction Fees: 2% transaction fee on all CrossFi card purchases. Cards accepted at 100 million+ merchants globally with no other disclosed commissions.
- Trading/Swap Fees: Transaction fees collected on token swaps within xApp DEX, paid in XFI for operations on the EVM part of CrossFi Chain.
- CrossFi Foundation Grant Program: $50 million grant program to develop ecosystem, providing funding to developers, validators, and creators building on CrossFi Chain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free Account with 2% Cashback |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Cross Finance product offering
Product offeringCore offering
Cross Finance (CrossFi) provides a self-custodial Web3 banking platform built on its own modular Layer 1 blockchain (CrossFi Chain) that combines Cosmos interoperability with EVM smart-contract compatibility. The platform delivers a Web3 banking application, crypto-backed debit cards and business cards, and a suite of DeFi services including swaps, staking, bridges, escrow, and an algorithmic stablecoin (xUSD), enabling users to spend, save, and transact across traditional and decentralized finance rails.
Product overview
Cross Finance offers a Web3 banking and DeFi ecosystem built on its own Layer 1 blockchain (CrossFi Chain). The core infrastructure combines Cosmos and EVM components for scalability and smart contract compatibility. The ecosystem includes Web3 Bank (CrossFi App) as the primary banking interface for crypto banking services, supported by the CrossFi Card and CrossFi Business Card for payments at 100+ million merchants globally. The native token XFI provides access to all services, while MPX and eMPX power the mining/staking mechanism. The xApp DeFi hub integrates Swap, Bridge, LP Tokens, Staking, Escrow, xUSD stablecoin, and Rewards for comprehensive decentralized finance functionality. Additional products include xAssets (synthetic real-world assets) and xStake (cross-chain yield aggregation). The CrossFi Foundation operates a $50M grant program supporting ecosystem growth through developers, validators, and creators.
Differentiator
Problem solved
Functional benefit
Brands
- Web3 Bank (CrossFi App): Online Web3 banking app that combines traditional banking services with web3 security and decentralization
- CrossFi Card
- CrossFi Chain
- xApp
- CrossFi Business Card
- xAssets
- xStake
- XFI
- MPX (Mint Power)
- eMPX
- xUSD
- CrossFi Foundation
Products and services
- Web3 Bank (CrossFi App) Self-custodial Web3 banking application that gives individual crypto users direct control over their assets while offering fiat on/off-ramps and everyday banking features such as spending, saving, and transfers.
- CrossFi Card Crypto-backed debit card (physical and virtual) accepted at 100M+ merchants, charging a 2% transaction fee and offering 2% cashback to individual crypto users for everyday spending of their digital assets.
- CrossFi Business Card Crypto-backed business debit card tailored to companies, freelancers, and corporate users that need to spend crypto or stablecoins at traditional merchants and manage business treasury through the Web3 banking app.
- CrossFi Chain Modular Layer 1 blockchain that combines Cosmos interoperability and EVM smart-contract compatibility, designed to bridge traditional finance and Web3 applications and to host the CrossFi banking and DeFi services.
- xApp Non-custodial DeFi application offering swaps, liquidity provision, staking, bridging, escrow, and rewards for crypto users, designed to operate on top of the CrossFi Chain.
- XFI Token Native utility token of the CrossFi Chain, used for network fees, governance, and ecosystem incentives within the CrossFi banking and DeFi ecosystem.
- xUSD Algorithmic US-dollar-pegged stablecoin issued on CrossFi Chain, designed to maintain a stable value and to be used for payments, settlement, and DeFi transactions within the ecosystem.
- xAssets Synthetic or tokenized-asset offering on the CrossFi Chain that gives DeFi participants exposure to real-world assets within the CrossFi ecosystem.
- xStake Yield-aggregation and staking product that allows users to earn rewards on assets held within the CrossFi ecosystem by staking or providing liquidity.
- MPX Mint Power units used as the core mechanism for issuing and managing assets on the CrossFi Chain and distributed through the dedicated MPX Purchase Platform.
- eMPX Enhanced or extended MPX unit used within the CrossFi ecosystem's minting and asset-management framework.
Quantifiable outcome
- 2% cashback on all card transactions
- +2 more outcomes
Companies that use Cross Finance
Customer profileSegments4 records
Ideal customer profiles2 records
Cross Finance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Cross Finance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Five Major DeFi FirmscoreFive strategic DeFi partnerships announced February 2025 to expand CrossFi DeFi ecosystem, including multiple protocol integrations.
- AlchemycoreAlchemy partners with Cross Finance to power dApp development on CrossFi Chain. Alchemy provides blockchain infrastructure and development tools for building decentralized applications on the platform.
- MEXCcoreMEXC exchange listing for XFI token providing trading access to users.
- HTXcoreHTX exchange listing for XFI token providing trading access to users.
- UniswapcoreUniswap DEX listing for XFI token providing decentralized trading access.
- PancakeSwapcorePancakeSwap DEX listing for XFI token providing BSC-based decentralized trading.
- MetaMaskcoreMetaMask wallet integration allowing users to connect wallets directly to CrossFi accounts for non-custodial crypto banking.
- SumsubcoreSumsub KYC/verification services for identity verification and compliance.
- CoinListminorCoinList partnership for EVM testnet launch, providing early access platform for testing.
- ForbesminorForbes coverage featuring CrossFi in article 'Democratizing Finance: How Web3 Bridges The Gap For The Underbanked'.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cross Finance competitors and assessment
Company assessmentBroad incumbents
- Coinbase: Largest US-regulated crypto exchange with Coinbase Card, on-chain wallet, staking, and Base L2 — a broad incumbent whose card, wallet, and DeFi offerings compete across CrossFi's full product surface, though Coinbase is far larger and more diversified.
- Binance: World's largest crypto exchange by volume, operating Binance Card, Binance Pay, and BNB Chain — a broad incumbent in crypto cards, payments, and L1 blockchain, comparable to CrossFi's full stack but at vastly greater scale and with different regulatory exposures.
Emerging players
- Transak: Web3 onboarding infrastructure providing fiat-to-crypto ramps across 160+ countries — comparable to CrossFi's non-custodial payment-gateway and card on-ramp vision, though Transak focuses more on developer APIs than consumer banking.
Direct peers
- BitPay: Established crypto payment gateway enabling merchants and consumers to send/receive crypto and spend via the BitPay Card — competes directly with CrossFi's non-custodial crypto-to-fiat payment gateway and card products.
- Wirex: Crypto payments network offering multi-currency debit cards, in-app token swaps, and a non-custodial Web3 wallet — a direct peer in cross-border crypto spending and Web3 banking with similar global card-acceptance positioning.
- Crypto.com: One of the largest crypto card issuers globally (Crypto.com Visa Card) and operator of a crypto-native banking super-app with staking, swap, and earn products — directly competes with CrossFi across consumer crypto cards, Web3 banking, and DeFi services.
- Nexo: Crypto-backed lending and wealth platform with the Nexo Card for crypto-backed spending — competes with CrossFi in the crypto-card-plus-banking segment and offers a similar 'crypto as everyday money' value proposition.
- MoonPay: Major crypto on/off-ramp and payments infrastructure provider with NFT checkout and card-linked purchases — overlaps with CrossFi's payment-gateway and fiat-on-ramp functionality targeting global consumer crypto spending.
- Alchemy Pay: Crypto payment gateway and on/off-ramp provider supporting 300+ fiat currencies and a crypto-linked Visa card — closely comparable to CrossFi's payment-gateway and card model, particularly in cross-border crypto-to-fiat flows.
- Strike: Bitcoin-native payments app with a debit card and global remittance product — directly comparable to CrossFi's cross-border crypto spending use case, particularly for users wanting crypto-as-fiat everyday utility.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cross Finance social profiles
Digital presenceCross Finance compliance and trust
Trust signalCompliance2 records
Cross Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Finance leadership team
Management profileNumber of profiles
Cross Finance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cross Finance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Finance
What does Cross Finance do?
Cross Finance (CrossFi) provides a self-custodial Web3 banking platform built on its own modular Layer 1 blockchain (CrossFi Chain) that combines Cosmos interoperability with EVM smart-contract compatibility. The platform delivers a Web3 banking application, crypto-backed debit cards and business cards, and a suite of DeFi services including swaps, staking, bridges, escrow, and an algorithmic stablecoin (xUSD), enabling users to spend, save, and transact across traditional and decentralized finance rails.
Is Cross Finance a public or private company?
Cross Finance is a private company. It is classified as unknown and is currently operating.
When was Cross Finance founded?
Cross Finance was founded in -1. It employs 51 to 100 people.
Where is Cross Finance based?
Cross Finance is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does Cross Finance make money?
Three revenue lines are on record. CrossFi Card Transaction Fees are the primary driver. The others are trading/Swap Fees and crossFi Foundation Grant Program.
Who are Cross Finance's main competitors?
Broad incumbents on record are Coinbase and Binance. Transak is listed as an emerging player. Direct peers are BitPay, Wirex, Crypto.com, Nexo, MoonPay, Alchemy Pay and Strike.
Does Cross Finance have an API?
No public API is recorded for Cross Finance.
What industry is Cross Finance in?
Cross Finance's product category is Crypto Banking. Its primary akta.pro industry code is FSADAIAD, Crypto Remittance & Cross-Border Money Transfer Providers, with a secondary code of FSAPAKAC, Liquidity Bridges & Cross-Chain Swaps (bridge aggregators, intent-based swaps). Its NAICS code is 522320 and its SIC code is 6200.