Winfood Sistemas

What Winfood Sistemas does

Winfood Sistemas is a privately held Brazilian software company founded in 1990 and headquartered in Marília, São Paulo. It develops and sells a modular restaurant management platform (POS/front-of-cash + back-office ERP) for the Brazilian food service industry, targeting eleven sub-verticals including full-service restaurants, pizzerias, bakeries, ice cream shops, nightclubs, markets, butcher shops, food trucks, hamburger shops, confectioneries, and churrascarias. The product suite comprises core modules (Winfood Touch POS, Winfood Office back-office, Small Office web-based remote management, Winfood Call Center) and add-ons covering delivery driver management with Google Maps-based routing (Winfood Routes), kitchen display (KDS/WinVideo), digital menu and customer self-service via QR code (Cardápio Digital, Winfood Mobile), digital signature, franchise control, access gates, fiscal coupon emission (NFCe/SAT/MFe), and inventory collection. The platform integrates with 30+ third-party systems including delivery marketplaces (iFood, Uber Eats, Rappi), payment processors (PagSeguro), scales (Toledo, Filizola), caller ID (Bina), and Google APIs.

The company's revenue model is subscription-based, with monthly billing tied to the number and type of modules licensed, supplemented by implementation/training professional services and custom website/app development. Contracts require only a 30-day cancellation notice. The go-to-market motion is sales-led and consultative: contact-form-driven lead capture, needs assessment by telephone/WhatsApp, personalized software demonstration, and onboarding with training. Distribution combines direct sales with a 'Revenda' (reseller) channel. Marketing activity is concentrated in content marketing via a company blog and organic social (Facebook, Instagram). The company reports a footprint of approximately 9,000+ client establishments and 32,000+ users across Brazil, Argentina, and Paraguay. Headcount is in the 11-50 range per third-party firmographic data, and no external funding, ownership structure, management roster, M&A activity, or AI/ML capability is disclosed in the source material.

Name

Winfood Sistemas

Legal name

Winfood Sistemas

Website

https://winfood.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Winfood Sistemas is a private Brazilian software company, founded in 1990 in Marília-SP, that sells a subscription-based modular restaurant management platform (POS, back-office, delivery, KDS, digital menu, fiscal compliance) to SMB food service operators across 11 sub-verticals, with 9,000+ establishments and 30+ marketplace integrations across Brazil, Argentina, and Paraguay.

Ownership category

akta.pro rank

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (Sistema de Gestão): Annual or monthly subscription model for access to the Winfood restaurant management software suite. Pricing varies based on the number and type of modules/solutions contracted. No contract fidelity required - 30-day notice for cancellation.
2. Implementation and Training: Onboarding services including system installation, configuration, and staff training by specialized team.
3. Custom Websites and Apps: Custom website and mobile app development for restaurants with delivery ordering capabilities, personalized domain integration, and marketing tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Winfood Sistemas develops and sells a modular restaurant management software suite for the Brazilian food service industry. Its core offering includes a touchscreen point-of-sale system (Winfood Touch), a back-office management platform (Winfood Office), and supplementary modules covering delivery routing, kitchen display, digital menu, self-service ordering via QR code, call center order management, fiscal compliance, inventory control, franchise management, and custom website/app development.

Product overview

Winfood Sistemas is a restaurant management software provider offering a modular platform-plus-products architecture. The core system comprises Winfood Touch (touch-screen POS/front-of-cash register), Winfood Office (back-office management), and Winfood Call Center (phone order management), which are supplemented by a comprehensive suite of add-on modules including Winfood POS (tablet-based POS), Winfood Routes (delivery driver management with Google Maps routing), Winfood KDS/WinVideo (kitchen display system), Small Office (web-based remote management), Winfood Mobile (QR code self-service ordering), Cardápio Digital (digital menu for tables), Delivery Online (custom delivery platform), Assinatura Digital (digital signature for bills), Marketing e Fidelização (customer marketing), Cupom Fiscal NFCe/SAT/MFe (fiscal compliance), Controle de Franquias (franchise management), Catraca (access control), Microterminal, Coletor de Estoque (inventory scanning), and Sites e Aplicativos (custom website and app development). The platform targets the Brazilian food service market including restaurants, bars, pizzerias, bakeries, supermarkets, butcher shops, ice cream shops, nightclubs, food trucks, and hamburger shops.

Differentiator

Problem solved

Functional benefit

Brands

• Winfood Touch: Touch screen point-of-sale (POS) system for restaurants with intuitive operation and ease of use.
• Winfood Office
• Small Office
• Winfood Mobile
• Winfood Routes
• Winfood KDS
• Winfood POS
• Winfood Call Center

Products and services

• Winfood Touch

Quantifiable outcome

• 30+ platform integrations across delivery marketplaces, fiscal systems, scales, and payment processors
• +1 more outcomes

Named customers2 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core.

• iFoodcoreTechnology or IntegrationMarketplace integration allowing synchronized orders from iFood platform directly into Winfood POS system. One of the primary delivery marketplace partnerships.
• Uber EatscoreTechnology or IntegrationDelivery marketplace integration for synchronized order management from Uber Eats into Winfood POS.
• RappicoreTechnology or IntegrationDelivery marketplace integration for synchronized order management.
• NeemocoreTechnology or IntegrationCustom website and app development platform for restaurant delivery, integrated with Winfood system.
• CCMcoreTechnology or IntegrationCustom website and online ordering platform integrated with Winfood.
• By FoodcoreTechnology or IntegrationCustom website and delivery platform integrated with Winfood.
• AcconcoreTechnology or IntegrationCustom website and delivery platform integrated with Winfood.
• Delivery DiretocoreTechnology or IntegrationCustom delivery platform integrated with Winfood.
• WabizcoreTechnology or IntegrationCustom website and ordering platform integrated with Winfood.
• GooglecoreTechnology or IntegrationGoogle Maps integration for delivery route optimization. Winfood Routes uses Google API for calculating optimal delivery routes and real-time navigation.
• PagSegurocoreTechnology or IntegrationPayment processing integration for card transactions and digital payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Toast: US-headquartered cloud POS and restaurant management platform; not Brazilian, but offers comparable POS/KDS/delivery/marketing functionality and is a global reference point for cloud restaurant software.
• Totvs: Largest Brazilian ERP/management software company with a dedicated food service vertical; competes on broader business-management functionality but is not specialized exclusively in restaurants.
• NCR Voyix: Global POS and restaurant technology provider; competes broadly in food service technology though primarily in enterprise and international markets.
• Stone Co. Brazilian payments and banking platform that owns Linx and offers merchant-facing POS/ERP tools; broader portfolio with payments as core, but overlaps materially with Winfood on restaurant software.

Others

• iFood: Dominant Brazilian food delivery marketplace and integration partner of Winfood; not a direct POS competitor but adjacent ecosystem participant whose strategic moves affect Winfood's value proposition.

Direct peers

• Saipos: Brazilian cloud-based restaurant management system offering POS, delivery integration, inventory, and fiscal modules; direct competitor to Winfood in the SMB Brazilian food service market.
• Bluesoft: Brazilian restaurant and food-tech POS/ERP vendor targeting similar SMB food service segments with comparable delivery and back-office functionality.
• Bematech (Positivo Tecnologia): Brazilian POS hardware and software vendor serving food service and retail SMBs; comparable on POS/ERP scope and Brazilian SMB customer base.
• Linx (Stone Co.): Brazilian retail and food-service software business acquired by Stone Co., offering POS, ERP and omnichannel tools for restaurants and retailers; closely comparable in product and customer base.
• Orda: Brazilian restaurant management platform providing POS, inventory, and delivery management solutions to food service operators; competes directly with Winfood's modular suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winfoodsistemas
• Instagraminstagram.com/winfoodsistemas
• LinkedInlinkedin.com/company/winfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winfood Sistemas