Zillion

What Zillion does

Zillion, operated by Loyalty Solutions & Research Pvt Ltd., is an India-based private limited company founded in 2011 and headquartered in New Delhi that operates a multi-brand consumer loyalty program distributing rewards through a mobile app under a product-led growth motion. The platform's core technology is a unified "coin" currency system that aggregates cross-category earning and redemption across a partner portfolio spanning e-commerce (Amazon, Flipkart, Myntra, Ajio), travel (Cleartrip), fuel (BPCL), grocery (BigBasket), food delivery (Swiggy), apparel (Jockey, Shyaway, Dot&Key), and digital payments (HP Pay). Users earn coins through affiliate-linked purchases and have access to 1,000+ redemption products, 100+ brand vouchers, mobile recharges, utility bill payments, and a coupons module featuring Indian D2C brands.

The commercial model is an affiliate and referral commission stream. Zillion earns commissions from partner brands when users transact through integrated affiliate links, with earn rates published per partner (e.g., up to 12 coins per ₹100 on Amazon, up to 200 coins per Flipkart transaction, up to 400 coins per Cleartrip transaction). Coin values vary by partner and transaction, and the platform does not monetize users directly via subscription or fees; pricing to end users is implicitly zero, with users receiving rewards rather than paying for access. Distribution is exclusively through a self-serve mobile app targeting Indian consumers — a horizontal segmentation strategy aimed at frequent online shoppers who want to consolidate rewards across multiple categories and brands rather than tracking disparate brand-specific loyalty programs.

The company is privately held with 51-100 employees, no disclosed institutional investors, no parent company, and no reported funding rounds. Operating geography is restricted to India, and the business is the operating entity itself rather than a subsidiary. The strategic posture is offensive: the company has expanded from a pure e-commerce cashback aggregator into travel, fuel, digital payments, and offline Scan & Pay, while building a curated D2C coupons module — moves that diversify both the earning surface and the redemption value pool.

Name

Zillion

Legal name

Loyalty Solutions & Research Pvt Ltd.

Website

https://zillionrewards.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Zillion is an India-based multi-brand consumer loyalty platform that lets users earn unified coins on purchases across e-commerce, travel, fuel, grocery, and apparel partners, redeemable for 1,000+ products, 100+ brand vouchers, recharges, and utility bill payments, earning affiliate commissions from partner brands.

Ownership category

akta.pro rank

Product category

Consumer Loyalty & Rewards Platform

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

Keywords

• Multi-brand loyalty program
• Consumer rewards platform
• Affiliate cashback platform
• Digital loyalty currency
• Cross-category rewards

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Affiliate Commission: Zillion earns commissions from partner brands when users make purchases through the platform. Earn rates are displayed per transaction (e.g., up to 12 coins per ₹100 on Amazon, up to 200 per transaction on Flipkart). Users accumulate coins which can be redeemed for products or vouchers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Zillion is a multi-brand consumer loyalty program that enables individual users to earn a unified "Zillion coin" currency on purchases made across partner brands spanning e-commerce (Amazon, Flipkart, Myntra, Ajio), travel (Cleartrip), apparel (Jockey, Shyaway), fuel (BPCL), grocery (BigBasket), food delivery (Swiggy), digital payments (HP Pay), and skincare (Dot&Key). Earned coins can be redeemed for a catalog of 1,000+ physical products, instant digital vouchers from 100+ brands, mobile recharges, utility bill payments, and partner discount coupons.

Product overview

Zillion is a multi-brand loyalty program structured as a unified platform with multiple redemption and earning modules. The core offering is the Earn Coins/Redeem Coins currency system, which enables users to accumulate Zillion coins across partner categories (groceries, fuel, entertainment, travel, apparel) and redeem them through three main product modules: Products (catalog of 1,000+ physical products), Vouchers (instant digital vouchers from 100+ brands), and Utilities (recharges and bill payments). Additional features include Coupons (discount codes from partner brands) and Shop & Earn (earning mechanism for partner purchases). The platform is operated by Loyalty Solutions & Research Pvt Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Zillion Rewards Program (Earn & Redeem Coins) A unified multi-brand loyalty program targeted at individual Indian consumers, providing a single Zillion coin currency earned across online and offline partner brands in categories including groceries, fuel, entertainment, travel, and apparel, and redeemable across products, vouchers, utilities, and coupons.
• Products Redemption Catalog A redemption offering that lets individual users order from a catalog of more than 1,000 physical products — including items such as electric irons, hand mixers, water bottles, juicers, mobile phones, perfumes, and Bluetooth earbuds — paid for entirely with accumulated Zillion coins.
• Brand Vouchers Instant digital vouchers from 100+ partner brands including Amazon, Flipkart, Myntra, Swiggy, BigBasket, BPCL, and HP Pay, redeemable with Zillion coins at stated discount rates (e.g., Amazon vouchers at 2,000 coins for ₹490 at 2% off).
• Utilities (Recharges & Bill Payments) Allows individual users to make mobile recharges and pay utility bills using accumulated Zillion coins, extending coin utility beyond product and voucher redemption into everyday payments.
• Shop & Earn (Affiliate Earning) A cashback-style earning mechanism where users accumulate Zillion coins by shopping through partner retailers such as Amazon (up to 12 coins per ₹100), Flipkart (up to 200 per transaction), Myntra and Ajio (up to 10 per ₹100), Jockey (up to 500 per transaction), Cleartrip (up to 400 per transaction), Dot&Key (10 per ₹100), and Shyaway (up to 400 per transaction).

Quantifiable outcome

• Earn up to 12 coins per ₹100 on Amazon, up to 200 coins per transaction on Flipkart, up to 500 coins per transaction on Jockey

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerE-commerce partner where users earn up to 12 coins per ₹100 spent. Offers Amazon vouchers starting at 2,000 coins for ₹490 (2% OFF).
• FlipkartcoreGTM or Marketing PartnerE-commerce partner with earn rate up to 200 coins per transaction. Offers Flipkart vouchers at 2,000 coins for ₹490 (2.25% OFF).
• MyntracoreGTM or Marketing PartnerFashion e-commerce partner with earn rate up to 10 coins per ₹100. Myntra vouchers available at 1,000 coins for ₹240 (4% OFF).
• AjiocoreGTM or Marketing PartnerE-commerce fashion partner with earn rate up to 10 coins per ₹100.
• CleartripcoreGTM or Marketing PartnerTravel partner for domestic and international flights with earn rate up to 400 coins per transaction.
• JockeyminorGTM or Marketing PartnerApparel brand partner with earn rate up to 500 coins per transaction.
• SwiggyminorGTM or Marketing PartnerFood delivery partner offering Swiggy Money Vouchers at 400 coins for ₹96 (3% OFF).
• BigBasketminorGTM or Marketing PartnerGrocery delivery partner with vouchers at 1,000 coins for ₹242.50 (1% OFF).
• BPCLminorGTM or Marketing PartnerFuel partner offering BPCL SmartDrive Fuel e-vouchers at 400 coins for ₹99.
• HP PayminorGTM or Marketing PartnerDigital payments partner with vouchers at 400 coins for ₹99.25 (4% OFF).
• Dot&KeyminorGTM or Marketing PartnerSkincare brand partner with earn rate of 10 coins per ₹100.
• ShyawayminorGTM or Marketing PartnerInnerwear and apparel brand partner with earn rate up to 400 coins per transaction.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CashKaro: India's largest cashback and coupon platform, operating the same multi-brand affiliate cashback model as Zillion. Competes for identical Indian online-shopper mindshare with overlapping brand partners (Amazon, Flipkart, Myntra) and similar voucher/cashback redemption mechanics.
• Magicpin: Indian discovery and rewards platform offering cashback across restaurants, retail, and online merchants. Shares Zillion's multi-vertical cashback/loyalty approach and Indian consumer focus, with comparable merchant-redemption mechanics.
• EarnKaro: Indian affiliate-cashback platform that lets users earn commissions by sharing deals across partner brands like Myntra, Ajio, and Amazon. Operates an overlapping affiliate revenue model targeting the same Indian consumer segments as Zillion.
• GoPaisa: Indian cashback, coupons, and rewards aggregator covering e-commerce, travel, and fintech partner brands. Directly comparable to Zillion in multi-brand cashback targeting, partner coverage, and consumer value proposition within India.

Regional players

• Rakuten: Rakuten (formerly Ebates) is the global market leader in cashback, running an affiliate-driven multi-brand rewards network across thousands of retailers worldwide. Directly analogous business model to Zillion, but based outside India.
• TopCashback: One of the largest independent cashback networks globally (UK/US) operating on a similar affiliate-commission model across thousands of retailer partners. Functionally identical cashback business to Zillion's but in Western markets.
• Swagbucks: Global rewards and cashback platform (operated by Prodege) letting users earn points across shopping, surveys, and partner offers, redeemable as gift cards. Closely comparable multi-vertical loyalty-currency model to Zillion's.

Emerging players

• CRED: Indian members-only platform for credit card bill payment offering coin-based rewards redeemable across partner brands. While more premium-credit-card-focused, it competes for the same Indian rewards-coins user mindshare and partner-brand redemption surfaces as Zillion.

Broad incumbents

• Paytm: India's largest digital wallet and payments app with extensive loyalty/cashback features (Paytm First, scratch cards, partner offers). Overlaps with Zillion in cross-merchant digital rewards, with vastly larger scale, payments rails, and merchant network.
• PhonePe: Major Indian UPI-driven payments app with rewards, scratch cards, and partner cashback spanning e-commerce, recharge, and bill pay. Comparable multi-vertical digital rewards surface within India, though anchored in a payments-led (rather than loyalty-led) proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/zillionrewards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zillion