What Sell Better does

Sell Better is a US-based sales education and content media company operated by Merrill Giant, LLC d/b/a Better Media. Founded in January 2023, it produces 'The Daily Sales Show', a daily podcast and video series featuring conversations with practicing sales professionals on cold calling, cold emailing, LinkedIn outreach, prospecting, deal management, objection handling, and AI-assisted sales workflows. The target audience is individual contributors and managers in sales roles — primarily SDRs, AEs, and sales leaders — who consume tactical, actionable training at no cost.

The product portfolio centers on five assets: the flagship daily podcast (500+ episodes since launch, distributed via Apple Podcasts, Spotify, YouTube, and RSS); the AI Prompt Library, a free, filterable collection of 20+ prompts spanning cold calling, cold emailing, discovery, LinkedIn, prospecting, closing, objections, AI, and follow-up; the AI Foundations Series, a bi-weekly live webinar drawing 1,400+ attendees per session; 'Free Snacks', a contributor-driven library of templates and frameworks (including Jed Mahrle's email templates, the Four-Sentence Cold Email Playbook, the Zero Cringe LinkedIn DM System, and the 2026 Cold Call Checklist); and the structured 'Modern Prospecting: The New Playbook for Outbound Growth' course. Sell Better is not a software company and has no proprietary technology stack — its platform is a content publishing and distribution surface built on standard podcast, video, and web infrastructure.

The business model is sponsorship and advertising. Sell Better monetizes exclusively through recurring sponsor placements with sales-technology vendors — ZoomInfo and Gong as flagship sponsors, plus a core tier (Lusha, SalesLoft, Vidyard, Apollo, Copy.ai, Nooks) and a minor tier (Aligned, First Orion, Prospeo, HighLevel, Parakeet, Mixmax, Warmly, Replay, Quotivity, Docket). All core content is provided free to end users, no pricing is publicly disclosed, and there is no subscription or paid product layer evident in the source data. Go-to-market is community-led: organic content distribution, guest-expert appearances, and sponsor co-marketing are the primary growth levers.

Name

Sell Better

Legal name

Merrill Giant, LLC d/b/a Better Media

Website

https://sellbetter.xyz

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Sell Better is a US-based sales education media company that produces The Daily Sales Show podcast, an AI Prompt Library, and the AI Foundations webinar series, serving SDRs, AEs, and sales leaders seeking free tactical training in prospecting, cold outreach, and AI-assisted sales workflows.

Ownership category

akta.pro rank

Product category

Sales Training and Education Content

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Sales training content
• Sales prospecting education
• AI sales prompts
• Sales podcast platform
• Sales enablement templates

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsorship and Advertising: The platform generates revenue through sponsored content. Multiple sponsors (ZoomInfo, Gong, Lusha, SalesLoft, Vidyard, Apollo, Copy.ai, Nooks, and others) are featured throughout the podcast, webinars, and website content. These sponsors appear in episode credits, show notes, and website placements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Sell Better is a free sales education and content media platform anchored by The Daily Sales Show podcast. It distributes daily video/podcast interviews with sales practitioners, maintains an AI Prompt Library of 20+ sales workflow prompts, runs the AI Foundations live webinar series, and publishes a library of free downloadable sales resources (templates, checklists, guides). All core content is provided at no cost to viewers, with revenue generated from sponsorships by sales-technology vendors.

Product overview

Sell Better is a sales education and content company centered around 'The Daily Sales Show' — a daily podcast featuring interviews with top sales professionals. The core offering includes an AI Prompt Library (free collection of 20+ prompts for cold emailing, LinkedIn, prospecting, and follow-up), the AI Foundations webinar series, and Free Snacks (templates and guides from contributors like Florin Tatulea, Jed Mahrle, and James Buckley). The company is operated by Merrill Giant, LLC d/b/a Better Media.

Differentiator

Problem solved

Functional benefit

Products and services

• The Daily Sales Show Daily podcast and video show featuring conversations with top sales professionals, providing tactical deep dives and actionable takeaways for sales practitioners (SDRs, AEs, sales leaders).
• AI Prompt Library Free library of 20+ AI prompts for sales workflows covering cold calling, cold emailing, discovery, LinkedIn, prospecting, closing, objections, AI, and follow-up; filterable by activity and presented in a "Copy, Paste, Ship" format.
• AI Foundations Series Live bi-weekly webinar series covering AI tools and workflows for sales professionals, including AI fundamentals, prompt writing, signal identification, and AI-powered outbound strategies; 1,400+ attendees per session with live Q&A.
• Free Snacks Free downloadable resource library including cold call checklists, email templates, LinkedIn DM systems, and other sales enablement materials, featuring contributions from authors such as Florin Tatulea, Jed Mahrle, and James Buckley.
• Modern Prospecting Course Sales training course titled 'Modern Prospecting: The New Playbook for Outbound Growth' teaching modern outbound sales methodologies and prospecting strategies, including Jed Mahrle's prospecting playbook.
• Cold Call Checklist Printable checklist titled 'Stop Losing Calls in the First 8 Seconds' by James Buckley, providing a pre-dial checklist, proven openers for different buyer personas, and a 'do not' list of habits that kill calls.
• Jed Mahrle's Top 7 Email Templates Collection of 7 email templates including the Referral Template, Break-Up Email, Feedback Template, and others; templates consistently yield reply rates surpassing 5%.
• The Four Sentence Cold Email Playbook Framework guide by Florin Tatulea teaching a four-sentence structure for high-reply cold emails, including fill-in-the-blank templates and guidance on buyer signals.
• Zero Cringe LinkedIn DM System Guide on LinkedIn direct messaging strategies for sales outreach, part of the free snacks resource library.

Quantifiable outcome

• Podcast episodes consistently deliver reply rates surpassing 5% when templates are applied correctly (per Jed Mahrle's email template case studies)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• ZoomInfoflagshipGTM or Marketing PartnerZoomInfo is a primary sponsor of The Daily Sales Show, appearing in episode credits, show notes, and website placements across multiple episodes. The partnership provides ZoomInfo access to the engaged sales professional audience.
• GongflagshipGTM or Marketing PartnerGong appears as a recurring sponsor throughout the podcast episodes, website, and show notes. Gong's revenue intelligence platform is promoted to the sales professional audience.
• LushacoreGTM or Marketing PartnerLusha is listed among the sponsors displayed on the Sell Better website, providing B2B contact data solutions to the audience.
• SalesLoftcoreGTM or Marketing PartnerSalesLoft appears in the sponsor section of the website as a sales engagement platform sponsor.
• VidyardcoreGTM or Marketing PartnerVidyard is listed among website sponsors as a video platform for sales teams.
• ApollocoreGTM or Marketing PartnerApollo appears as a recurring sponsor in the website sponsor section and episode credits.
• Copy.aicoreGTM or Marketing PartnerCopy.ai is listed among the website sponsors as an AI copywriting platform.
• NookscoreGTM or Marketing PartnerNooks appears as a sponsor in the website sponsor section and episode credits.
• AlignedcoreGTM or Marketing PartnerAligned is a recurring sponsor appearing in multiple episode credits, providing deal room solutions for sales teams.
• First OrionminorGTM or Marketing PartnerFirst Orion appears as a sponsor in select episode credits for phone call solutions.
• ProspeominorGTM or Marketing PartnerProspeo appears as a sponsor in select episode credits for data enrichment solutions.
• HighLevelminorGTM or Marketing PartnerHighLevel appears as a sponsor in select episode credits for all-in-one marketing automation.
• ParakeetminorGTM or Marketing PartnerParakeet appears as a sponsor in select episode credits for call recording/transcription.
• MixmaxminorGTM or Marketing PartnerMixmax appears as a sponsor in select episode credits for email productivity.
• WarmlyminorGTM or Marketing PartnerWarmly appears as a sponsor in select episode credits for website visitor identification.
• ReplayminorGTM or Marketing PartnerReplay appears as a sponsor in select episode credits for sales content and resource library.
• QuotivityminorGTM or Marketing PartnerQuotivity appears as a sponsor in select episode credits for proposal/quote management.
• DocketminorGTM or Marketing PartnerDocket appears as a sponsor in select episode credits for meeting agenda/productivity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Predictable Revenue: Predictable Revenue is a sales training and consulting firm built around outbound prospecting methodology — directly comparable to Sell Better's prospecting-focused content and Modern Prospecting course.
• Sales Hacker: Sales Hacker is a community-led content platform for sales professionals, publishing articles, podcasts, and events — directly comparable to Sell Better's content/media model targeting the same SDR/AE persona.
• Pavilion: Pavilion (formerly Revenue Collective) is a membership community for B2B sales and revenue leaders, combining content, courses, and events — directly comparable to Sell Better's community-led monetization approach targeting sales leaders.
• Sales Gravy (Jeb Blount): Sales Gravy is a sales training company producing podcasts, books, and training programs for sales professionals — directly comparable as a personality-led sales content/training brand.
• Winning by Design: Winning by Design is a B2B sales training and enablement firm offering courses, certifications, and frameworks — comparable to Sell Better as a sales methodology and training content brand serving the same buyer.
• JBarrows: JBarrows is a B2B sales training company offering outbound sales training and consulting — directly comparable, and notably the LinkedIn page for Sell Better's parent appears to be associated with JBarrows branding.
• Forge (formerly Sales for Breakfast): Forge is a community and content platform for B2B sales professionals — directly comparable as a community-led sales training brand targeting similar SDR/AE/leader personas.

Broad incumbents

• HubSpot Academy: HubSpot Academy offers free sales (and marketing/CS) training content, courses, and certifications — a broader-incumbent peer targeting the same sales professional audience with a similar free content model.
• Salesloft: Salesloft is a sales engagement platform that produces Drift/buyer enablement content and is a Sell Better core sponsor — comparable sales-tech audience but a much larger platform company.
• Gong: Gong is a revenue intelligence platform that also produces substantial sales training content (Gong Labs, podcast, blog) and is a Sell Better flagship sponsor — overlapping audience but a much larger enterprise platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SellBetterXYZ
• LinkedInlinkedin.com/company/sellbetterxyz
• Instagraminstagram.com/sellbetter.xyz
• TikToktiktok.com/@sellbetter.xyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sell Better