Nooks
Nooks is an AI-native sales engagement platform that unifies AI Dialer, AI Sequencing, Signals & Intelligence, and AI Coaching into one workspace for B2B enterprise and mid-market SDR, BDR, and AE teams running high-volume outbound motions.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Nooks does
Nooks (legal entity Nooks AI) is an applied AI company that builds an AI-native sales engagement platform for B2B revenue teams. The company was founded in late 2020 in Palo Alto (later headquartered in San Francisco) by Daniel Lee, Nikhil Cheerla, and Rohan Suri, originally as a virtual office platform for distributed teams before pivoting into AI-powered outbound sales tooling. Its platform unifies four core product modules — AI Dialer (parallel dialing with proprietary low-latency human-detection audio intelligence), AI Sequencing (multi-channel orchestration across calls, email, SMS, and social), Signals & Intelligence (first- and third-party signal fusion for prospect prioritization), and AI Coaching (call scoring, AI roleplay, and live battlecards) — into a single workspace branded as the "Agent Workspace for intelligent outbound." The underlying technology is built on frontier AI/LLM models combined with custom-trained agents fine-tuned on more than 100 million sales conversations, with feedback loops that retrain scoring models from each customer's call outcomes.
The company operates a sales-led, enterprise-and-mid-market GTM motion, distributing primarily through its website's "Request a Demo" funnel and an aggressive event series (Grand Slam, Slam Dunk, Together with Nooks, CRO Summit) across major US cities. Revenue is generated primarily through seat-based subscription SaaS contracts, with expansion revenue driven by native integrations into the broader GTM stack (Salesforce, HubSpot, Gong, Outreach, Salesloft, Apollo, Cognism, Datagma, LeadIQ, ZoomInfo). Named customers include Rippling, HubSpot, Seismic, Akamai, CyberArk, ZoomInfo, Intercom, Pendo, Airtable, Vanta, Miro, ClickUp, Udemy, Cursor, Replit, Drata, Greenhouse, and Deel, spanning HR Tech, Dev Tools, FinTech, Security, and GTM Technology verticals. As of 2024, the company employed approximately 317 people and reported $47.6M of revenue per Getlatka, having grown 4x in 2023; total disclosed funding is $70M across seed, Series A (Lachy Groom-led, April 2024), and Series B (Kleiner Perkins-led, October 2024).
Nooks firmographics
Firmographics- Name
- Nooks
- Legal name
- Nooks AI
- Website
- https://nooks.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nooks is an AI-native sales engagement platform that unifies AI Dialer, AI Sequencing, Signals & Intelligence, and AI Coaching into one workspace for B2B enterprise and mid-market SDR, BDR, and AE teams running high-volume outbound motions.
- Ownership category
- akta.pro rank
Where Nooks is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nooks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Primary revenue stream from subscription-based access to the Nooks Agent Workspace, including AI Dialer, AI Sequencing, Signals and Intelligence, and AI Coaching products. Sold via "Request a Demo" sales motion to enterprise and mid-market customers.
- Integration-driven Expansion Revenue: Native integrations with CRM, data providers (ZoomInfo, Apollo, Cognism, etc.), and conversation intelligence tools (Gong) drive multi-product adoption and account expansion within customers.
Go-to-market motion4 records
Distribution channels1 record
Marketing channels9 records
Nooks product offering
Product offeringCore offering
Nooks sells a unified AI-powered sales engagement platform ("Agent Workspace for intelligent outbound") that combines an AI Parallel Dialer, multi-channel AI Sequencing, a Signals and Intelligence engine, and AI Coaching with roleplay into a single workspace. The platform is purpose-built for B2B sales development and outbound revenue teams (SDRs, BDRs, AEs) and is sold primarily through direct enterprise sales motions.
Product overview
Nooks operates a single, unified AI-powered sales engagement platform — branded as the "Agent Workspace for intelligent outbound" — that consolidates four core product modules (AI Sequencing, AI Dialer, Signals and Intelligence, and AI Coaching) into one workspace, eliminating the 'toggle tax' between separate dialing, sequencing, and coaching tools. Layered on top of this platform are AI agents and assistants (AI Prospector and the Nooks AI Assistant) that autonomously research accounts, prioritize leads, and personalize outreach across calls, email, SMS, and social channels. A Virtual Salesfloor feature overlays live team collaboration, call shadowing, and coaching across the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Sequencing Multi-channel engagement platform that unifies AI personalization, multi-channel sequences (email, SMS, social, calls), email deliverability, data enrichment, and a Prospecting Assistant to automate and personalize outbound at scale for B2B sales teams.
- AI Dialer Parallel dialer with spam protection, signal-based dialing, AI scripts & note-taking, workflow automation, Virtual Salesfloor, and analytics that powers 5x more dials and 4x more conversations for B2B sales teams.
- Signals and Intelligence Signal and intelligence engine that combines first-party call insights, CRM data, prospect activity, and third-party intent to prioritize hottest prospects and auto-generate personalized outreach messages for outbound sales motions.
- AI Coaching AI sales coaching software that auto-scores every call, surfaces live battlecards during calls, runs AI roleplay with custom prospect personas, and provides analytics and reporting to standardize rep performance across global sales teams.
- AI Sales Assistant Platform Unified AI Sales Assistant Platform that consolidates AI dialing, AI coaching, and AI prospecting assistants into a single workspace for B2B sales teams, launched alongside the $43M Series B in October 2024.
- AI Prospector Prospecting assistant that uses buying signals to enable high-impact outreach and prioritize accounts based on real-time intent data.
- Nooks AI Assistant Frontier AI assistant for GTM teams delivering AI account research, prospecting, prioritization, and deal analysis across CRM, call transcripts, web, and social data.
Quantifiable outcome
- 3x connect rates, 3x+ pipeline generated, 40% more time per week (Wall of Love customer averages)
- +11 more outcomes
Companies that use Nooks
Customer profileNamed customers42 records
Segments4 records
Ideal customer profiles3 records
Nooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability14 records
Feature7 records
Nooks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- ZoomInfoflagshipTwo-way integration via ZoomInfo's GTM.AI context layer; Nooks engagement signals flow into ZoomInfo GTM Studio Audiences via Custom Data Connector and ZoomInfo's verified B2B contact/account data flows into Nooks' AI-powered parallel dialer through a native connector.
- TwiliocoreNooks selected as one of 20 honorees in Twilio's third annual AI Startup Searchlight Awards at SIGNAL London 2025; recognition provides Twilio credits, OpenAI API credits, and engagement with Twilio Ventures.
- SalesforceflagshipNative Salesforce integration that eliminates manual data entry with automatic logging of calls, notes, and next steps.
- HubSpotflagshipBi-directional sync of calls, notes, and activity with HubSpot CRM to keep the system of record accurate in real time.
- Apollo.iocoreIntegration to fuel Nooks sequences with auto-enriched contact data.
- GroovecoreIntegration to power through Groove call tasks and automatically log activity back to Salesforce.
- CognismcoreIntegration to drive higher connect rates globally with premium mobile numbers and verified contact data.
- SalesloftcoreRun parallel dialing on existing Salesloft cadences and auto-log every interaction.
- DatagmacoreIntegration to automatically find mobile numbers and enrich prospect profiles before dialing.
- LeadIQcoreCapture contact data while prospecting and send directly into Nooks for immediate outreach.
- GongflagshipSync Gong call recordings and transcripts for unified conversation analysis and account insights.
- OutreachcoreExecute Outreach call steps faster and sync dispositions without leaving the Nooks workflow.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Nooks competitors and assessment
Company assessmentEmerging players
- Gong: Gong is a conversation intelligence platform that records, transcribes, and analyzes sales calls. Nooks integrates with Gong for unified conversation analysis but increasingly overlaps on AI Coaching, call scoring, and AI roleplay — making Gong both an integration partner and a converging competitor in AI sales coaching.
- 11x.ai: 11x.ai builds autonomous AI sales agents (e.g., Alice for prospecting and SDR workflows) that compete directly with Nooks' AI Prospector and Nooks AI Assistant on agent-led outbound. Both target the same enterprise GTM buyer with AI-replacing-rep narratives.
Broad incumbents
- ZoomInfo: ZoomInfo is both a Nooks customer and a strategic integration partner (via GTM.AI), providing B2B contact/intent data. ZoomInfo competes at the broader layer with ZoomInfo Workflows, Chorus conversation intelligence, and intent-driven prioritization that overlap with Nooks' Signals and Intelligence module.
- HubSpot Sales Hub: HubSpot Sales Hub is a broad CRM and sales engagement suite used by many of Nooks' own customers (HubSpot is a Nooks logo). It competes indirectly via embedded sequencing, AI email features, and Breeze AI — putting platform-level pressure on point-solution sales engagement vendors.
- Salesforce Sales Cloud / Einstein: Salesforce Sales Cloud, with Einstein GPT and Einstein SDR, is a broad incumbent offering AI-driven sales engagement, forecasting, and prospecting within its CRM platform. Nooks integrates with Salesforce but Salesforce increasingly bundles competing AI sales capabilities into its core platform.
Direct peers
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement and AI-assisted prospecting. Like Nooks, it targets outbound SDR teams with sequencing and dialer functionality, and Nooks integrates with Apollo for data enrichment — placing them in direct competition in the AI-powered outbound stack.
- Salesloft: Salesloft is a sales engagement platform that pioneered cadences and is a direct competitor to Nooks in the sales engagement category. Both target SDR/BDR teams with multi-channel outreach, and Nooks explicitly integrates with Salesloft cadences for parallel dialing — direct product overlap.
- Outreach: Outreach is a leading sales engagement platform offering sequencing, email outreach, and AI-driven sales workflows. Nooks directly competes with Outreach on multi-channel sequencing and AI-assisted outbound, and even integrates with Outreach's cadences — making them both a partner and competitor in the same category.
- Orum: Orum is a parallel dialer and sales acceleration platform purpose-built for outbound calling teams. Orum directly competes with Nooks' AI Dialer on parallel-dialing performance, latency, and connect-rate optimization, and serves an overlapping SDR/BDR buyer.
- Aircall: Aircall is a cloud-based phone system and parallel dialer for sales and support teams. It competes with Nooks' AI Dialer on calling infrastructure and integrations with CRMs and helpdesks, especially in mid-market and SMB deployments.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nooks social profiles
Digital presenceNooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nooks leadership team
Management profileNumber of profiles
Profiles4 records
Nooks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nooks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nooks
What does Nooks do?
Nooks sells a unified AI-powered sales engagement platform ("Agent Workspace for intelligent outbound") that combines an AI Parallel Dialer, multi-channel AI Sequencing, a Signals and Intelligence engine, and AI Coaching with roleplay into a single workspace. The platform is purpose-built for B2B sales development and outbound revenue teams (SDRs, BDRs, AEs) and is sold primarily through direct enterprise sales motions.
Is Nooks a public or private company?
Nooks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nooks founded?
Nooks was founded in 2020. It employs 101 to 250 people.
Where is Nooks based?
Nooks is headquartered in San Francisco, United States, in the North America region.
How does Nooks make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are integration-driven Expansion Revenue.
Who are Nooks's main competitors?
Emerging players on record are Gong and 11x.ai. Broad incumbents are ZoomInfo, HubSpot Sales Hub and Salesforce Sales Cloud / Einstein. Direct peers are Apollo.io, Salesloft, Outreach, Orum and Aircall.
Does Nooks have an API?
No public API is recorded for Nooks.