Empowerment Therapy Center

What Empowerment Therapy Center does

Empowerment Therapy Center (ETC) is a private, founder-owned mental health therapy practice headquartered at 9720 Capital Ct., Suite #303 in Manassas, Virginia, operating since 2017 with 11-50 employees. The practice delivers individual, couples, family, play, and group therapy in English and Spanish, alongside life coaching and specialized adult ADHD and Autism assessments. Clinical delivery is split between in-person sessions at the Manassas office and HIPAA-compliant telehealth via Google Meet and TherapyNotes, with Clocktree offered as a secondary teletherapy option, and the practice has been serving clients virtually across Virginia since 2018.

ETC's underlying technology stack is built entirely on third-party SaaS: Google Meet and TherapyNotes provide the HIPAA-compliant telehealth and records layer, IntakeQ manages client onboarding and intake packets, Affinipay processes payments, and Clocktree supports Spanish-language teletherapy. The practice has been named 'Best Mental Health Clinic' in Manassas for four consecutive years (2022-2025) and has invested in operational tooling to support statewide telehealth delivery.

The business model is a fee-for-service clinical practice: per-session therapy billed at $120-$190 (45-60 minutes, varying by clinician credentials), assessments priced at $800, and group therapy at $35-$55 per session. Revenue is diversified across nine in-network insurance panels (Aetna, Anthem, BCBS, Cigna, Optima, Sentara, Carefirst, plus two Medicaid plans) and self-pay, with clients acquired through direct website appointment requests, phone intake, blog content, and social proof on Google Reviews and the Online Therapy partner badge. There is no external funding, parent company, or acquisition activity disclosed; the Stanley family appears to hold operational control, with Brooke Stanley serving as Clinical Director and Robby Stanley as Operations Administrator.

Name

Empowerment Therapy Center

Legal name

Empowerment Therapy Center

Website

https://empowerment-therapy-center.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Empowerment Therapy Center is a private Manassas, VA mental health practice offering individual, couples, family, and group therapy via in-person and HIPAA-compliant telehealth. It serves Virginia clients with 15+ licensed clinicians and bilingual English/Spanish support.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Mental health counseling
• Telehealth therapy
• Couples family therapy
• Autism ADHD assessments
• Group therapy programs

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychotherapy Sessions: Individual, couples, and family therapy sessions billed per session. Insurance accepted including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Optima, Sentara, Carefirst, and Medicaid plans. Self-pay rates available for uninsured clients.
2. Assessment Services: Adult ADHD and Autism assessments offered as one-time services with comprehensive reporting included. Priced at $800 per assessment.
3. Group Therapy: Various therapeutic groups including Women's Support Group, Men's Therapy Group, Young Adults Support Group, Teen Confidence Building, Parenting programs, and specialty groups like Dungeons & Dragons Therapeutic Group. Priced at $35-$55 per session.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Empowerment Therapy Center is a private mental health practice that delivers individual, couples, family, and group therapy services, alongside specialized adult ADHD and Autism assessments and life coaching. Services are offered in-person at the Manassas, VA office and through HIPAA-compliant telehealth statewide in Virginia, in both English and Spanish, with most major insurance plans accepted.

Product overview

Empowerment Therapy Center (ETC) is a mental health clinic offering a comprehensive suite of therapy services for individuals, couples, families, and groups. The core offerings include Individual Therapy, Couples Therapy, Family Therapy, Play Therapy, and Group Therapy Programs, all tailored to meet specific client needs. The practice also provides Online/Telehealth Counseling through HIPAA-compliant platforms (Google Meet and TherapyNotes), and specialized Autism & ADHD Assessments for adults. Additional services include Life Coaching and various specialized support groups. The center was named 'Best Mental Health Clinic' in Manassas for 2022, 2023, 2024, and 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling for individuals struggling with anxiety, depression, trauma, PTSD, mood disorders, OCD, ADHD, grief, life transitions, self-esteem, behavioral issues, and other mental health concerns. Available in-person and via telehealth, in English and Spanish.
• Couples Therapy Therapy services for couples seeking to improve communication, resolve conflict, rebuild trust, and strengthen their relationship. Uses evidence-based modalities including CBT, Solution-Focused, and Existential approaches.
• Family Therapy Therapy addressing family dynamics, marital or family conflict, parenting challenges, and relational issues among family members, including family systems work and conflict resolution.
• Play Therapy Therapeutic approach for children using play to help them express themselves, process emotions, and develop coping skills in a safe, creative environment.
• Group Therapy Programs Specialized therapeutic support groups including Women's Support Group, Men's Therapy Group, Parenting the Love and Logic Way, Confidence Building Groups for Teens, Dungeons & Dragons Therapeutic Group, Transgender/Nonbinary Adolescent Support Group, The Emotional Regulation Group, ADHD Group for Adults, and Connect & Thrive Young Adults Support Group. Priced at $35-$55 per session.
• Online/Telehealth Counseling Virtual therapy sessions conducted via HIPAA-compliant Google Meet and TherapyNotes platforms, available since 2018, providing secure video counseling for clients throughout Virginia who cannot attend in-person sessions.
• Autism & ADHD Assessments Neurodivergent-affirming diagnostic assessments for adults evaluating Autism and ADHD, providing diagnostic clarification, accommodation support, and insight into executive functioning challenges. Priced at $800 for comprehensive assessment and written report.
• Life Coaching Professional coaching services integrated with therapy programs to support personal development and life transitions.
• Connect & Thrive: Young Adults Support Group Support group for young adults ages 18 to 26 meeting Wednesday evenings from 5:00 to 6:30 PM at Empowerment Therapy Center in Manassas. Inclusive group welcoming ADHD/VAST, ASD, neurotypical, and neurodiverse individuals, focused on social skills, managing stress, anxiety, life transitions, improving coping skills, and building confidence.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Google MeetcoreTechnology or IntegrationHIPAA-compliant video conferencing platform used for telehealth counseling sessions. Platform is encrypted to Federal standards and HIPAA compatible with signed Business Associate Agreements in place.
• Therapy NotescoreTechnology or IntegrationHIPAA-compatible platform used alongside Google Meet for telehealth counseling. Part of the secure, encrypted telehealth infrastructure.
• Online Therapy PlatformminorGTM or Marketing PartnerMarketing partnership providing Online Therapy badge on website as credibility indicator for telehealth services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Two Chairs: Multi-location group private therapy practice offering in-person and teletherapy across multiple U.S. states, with a similar hybrid care model, multiple therapy modalities, and group-format offerings — directly comparable in clinical operations and service mix.
• Ellie Mental Health: Expanding outpatient mental health group practice offering individual, couples, family, and group therapy across the U.S. — directly comparable multi-modality community-clinic model with telehealth components.
• Octave: Outpatient mental health practice combining individual therapy, couples therapy, and group sessions with both in-person and virtual delivery — closely aligned with ETC's multi-modality, multi-population practice model.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy marketplace (Teladoc subsidiary) — competes with ETC's telehealth arm on convenience, pricing transparency, and nationwide digital marketing scale.
• Cerebral: Telehealth platform delivering therapy plus medication management for anxiety, depression, and ADHD. Overlaps with ETC on telehealth therapy and ADHD/Autism demand, with broader national scale and prescribing capability.
• Talkspace: National telehealth therapy and psychiatry platform with direct-to-consumer and B2B distribution. Comparable in providing virtual mental health services, including individual therapy, but operates as a national digital incumbent.
• LifeStance Health: Large public outpatient mental health platform operating hundreds of clinics across 30+ states, offering in-person and telepsychiatry. Overlaps with ETC on outpatient mental health services and insurance-based reimbursement, but at vastly greater scale.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) provider focused on teens, young adults, and adolescents. Overlaps with ETC's youth mental health focus and group-based care, but at a higher-acuity, more specialized service tier.
• Brightside Health: Telehealth mental health platform focused on anxiety and depression with therapy and medication services. Comparable to ETC's telehealth delivery and treatment-condition mix, but with national digital reach and tech-enabled onboarding.

Others

• Grow Therapy: Marketplace and practice-management platform that helps independent therapists accept insurance and run their practices. Operates as an enabler/competitor to ETC's practice operations, particularly on insurance billing and client acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/reel/DZq78-as-ds/?igsh=MTlwMzNqaHRpMGMwYw==
• LinkedInlinkedin.com/company/empowerment-therapy-center-etc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empowerment Therapy Center