Planports
Planports is a Turkey-based cloud CRM and pre-accounting platform that serves 500+ active SMBs and enterprises across Turkey, Europe, and Africa, with native WhatsApp Business API integration, 12+ sector-specific vertical templates, and tiered subscription pricing starting at ₺999/month.
- Company typePrivate
- Founded2012
- HeadquartersMuratpasa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Planports does
Planports is a cloud-based CRM and pre-accounting platform operated by Tekvita Yazılım Ltd. Şti., a privately held Turkish software company founded in 2012 and headquartered in Antalya, Turkey. The platform integrates customer relationship management, sales automation, marketing automation, workflow automation, and pre-accounting (invoicing, e-invoicing, cash/bank tracking, accounts receivable/payable) into a single system. Its technology stack is built on ASP.NET MVC, hosted on Turkish virtual server infrastructure with KVKK-compliant data handling, and its core differentiator is native WhatsApp Business API integration with multi-user team inbox, bulk messaging, and chatbot automation, supplemented by 500+ integrations via Zapier. The product portfolio includes 12+ sector-specific vertical solutions with health tourism, real estate, and digital marketing agencies as primary verticals, alongside modules for inventory management, job tracking, and reporting.
The company employs 11-50 people and serves 500+ active companies and 25,000+ users across Turkey, Europe, and Africa. Its business model is subscription SaaS with tiered pricing starting at ₺999/month for the Starter plan, a Pro plan with all features included at a single price, and a 14-day free trial without credit card requirement. Go-to-market combines self-serve PLG onboarding with sales-led demo requests for enterprise prospects. Named customers include Fresenius Medical Care (12-year relationship), NP İstanbul Brain Hospital, Döveç Group (20+ countries), Dentavita, and İkarus Teknoloji (reported 27% revenue increase). In March 2025, the company expanded into a separate AI-enabled retirement plan document analysis platform (Planports AI) targeting the U.S. retirement plan administration market.
Planports firmographics
Firmographics- Name
- Planports
- Legal name
- Tekvita Yazılım Bilgisayar Danışmanlık Reklam Organizasyon Turizm Sanayi ve Ticaret Ltd. Şti.
- Website
- https://planports.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planports is a Turkey-based cloud CRM and pre-accounting platform that serves 500+ active SMBs and enterprises across Turkey, Europe, and Africa, with native WhatsApp Business API integration, 12+ sector-specific vertical templates, and tiered subscription pricing starting at ₺999/month.
- Ownership category
- akta.pro rank
Where Planports is headquartered
LocationHeadquarters
- HQ city
- Muratpasa
Offices1 record
Markets served
Planports business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Monthly or annual subscription plans with tiered pricing. The Pro plan includes all features in a single package. Starter plan starting at ₺999/month. 14-day free trial available before subscription. Annual billing may offer discounts.
- WhatsApp Business API Usage Fees: While the WhatsApp integration is included in Planports plans, users may incur separate Meta-charged per-message fees for WhatsApp Business API usage (Meta's message-based pricing).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan starting at ₺999/month |
| Subscription | Monthly | Pro plan with all features included |
| Freemium | Pay-as-you-go | 14-day free trial |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Planports product offering
Product offeringCore offering
Planports provides a cloud-based CRM and business management platform that combines sales automation, marketing automation, workflow automation, multi-channel communication (WhatsApp, Instagram, Messenger, phone), pre-accounting, and inventory management into a single integrated system. The platform is offered as a SaaS subscription starting at ₺999/month with a 14-day free trial and includes 12+ sector-specific pipeline templates targeting health tourism, real estate, and digital marketing companies in Turkey, Europe, and Africa.
Product overview
Planports offers a unified cloud-based CRM and business management platform with a modular architecture. The core product, Planports CRM, integrates sales automation, marketing automation, and process management into a single platform. The ecosystem includes specialized modules including Workflow Otomasyonu (no-code workflow automation), WhatsApp CRM and Yapay Zeka CRM (AI-powered messaging), Pazarlama Otomasyonu (multi-channel lead capture), Satış Otomasyonu (pipeline management), Stok Yönetimi (inventory), Ön Muhasebe (accounting), İş Takibi (project/task management), and Raporlama ve Analiz (analytics). The platform offers 500+ integrations via Zapier and direct integrations with WhatsApp Business API, Meta, Google Ads, Instagram, and TikTok. Vertical-specific solutions are available for health tourism, real estate, and digital marketing sectors. A separate AI-enabled retirement plan document analysis platform (Planports AI) was launched in March 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Planports CRM Cloud-based CRM and business management platform combining sales automation, marketing automation, workflow automation, multi-channel communication (WhatsApp, Instagram DM, Messenger, PBX telephony), pre-accounting, inventory management, and analytics. Targeted at SMBs and enterprises across Turkey, Europe, and Africa with sector-specific pipeline templates for health tourism, real estate, and digital marketing.
- Planports AI Retirement Plan Document Analysis Platform AI-enabled document analysis platform that streamlines operational workflows for retirement plan document review, supporting 401(k), 403(b), 457(b), and defined benefit plans.
Quantifiable outcome
- 27% revenue increase
- +5 more outcomes
Companies that use Planports
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Planports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature10 records
Planports partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZapiercoreZapier integration enables Planports users to connect with 500+ third-party applications including form builders (Typeform, Tally), productivity tools, and custom integrations. The partnership allows no-code workflow automation extending Planports' capabilities beyond native integrations.
- Meta BusinesscoreMeta Business partnership enables Planports users to integrate with Facebook Business Manager, access Meta Lead Ads for automatic lead capture, and advertise on Meta platforms (Facebook and Instagram) with leads flowing directly into the CRM.
- WhatsApp Business (Meta)coreWhatsApp Business API integration is a flagship feature of Planports, enabling bulk messaging, multi-user access, message templates, and conversation management directly within the CRM platform.
- GooglecoreGoogle integration includes Google Ads lead form capture, Google Forms integration, and Google Drive integration for document storage. Leads from Google Ads campaigns automatically flow into the Planports CRM.
- Instagram (Meta)coreInstagram Direct Message (DM) integration allows users to view and respond to Instagram DMs directly from the Planports CRM inbox, with automatic lead card creation and conversation history logging.
Scale indicators8 records
Recent moves6 records
Expansion highlights10 records
Planports competitors and assessment
Company assessmentDirect peers
- Paraşüt: Turkish cloud accounting/invoicing platform commonly paired with CRM tools. Comparable as a Turkish SMB back-office SaaS that Planports' Ön Muhasebe module competes with directly, often considered together in KOBİ software buying decisions.
- respond.io: AI-powered customer conversation management platform consolidating WhatsApp, Messenger, Instagram DM and email. Comparable because Planports markets multi-channel (WhatsApp + Instagram DM + Messenger + PBX) unified inbox as a core feature; respond.io targets the same conversational CRM space.
- Pipedrive: Sales-first CRM for SMBs. Directly comparable as a pipeline-centric CRM aimed at small sales teams; overlaps with Planports' sales automation and Kanban pipeline positioning, particularly in mid-market and Turkish-localized SMB deals.
- Bitrix24: Free/affordable CRM + collaboration + task management suite widely adopted in Turkey, CIS, and emerging markets. Comparable on integrated CRM + project + communication model targeting SMBs at low price points, including WhatsApp-channel support.
- Kolaybi: Turkish all-in-one CRM + pre-accounting platform for SMBs, founded by Paraşüt founders. Most direct local peer to Planports on combined CRM + ön muhasebe + e-invoice bundling and Turkish-language focus; competes head-to-head for the same KOBİ customer.
- Interakt: WhatsApp Business API CRM platform built on the official WhatsApp BSP stack with shared inbox, bulk messaging, and chatbot. Directly comparable as a WhatsApp-native CRM for SMB sales and support teams, targeting the same API-first messaging differentiation.
Broad incumbents
- HubSpot: Global CRM/Sales/Marketing/Service Hub platform. Directly comparable because Planports explicitly positions against HubSpot on pricing (modular $12K–$15K+/yr vs. ₺999/mo single package) and WhatsApp integration. Serves the same SMB/mid-market segments globally and increasingly in Turkey.
- Salesforce: Global CRM leader with Sales/Service/CRM clouds. Comparable as the benchmark enterprise CRM that Planports' enterprise prospects (e.g., Fresenius) may also evaluate; relevant for understanding competitive positioning in up-market expansion.
- Zoho CRM: Broad SaaS suite including Zoho CRM, Books, and Workplace. Directly comparable on CRM + integrated pre-accounting (Zoho Books) and SMB pricing tier. Both target SMB digitalization in emerging markets and compete on multi-module bundling.
Emerging players
- Dopigo: Turkish SMB CRM / digital operations platform. Comparable as a domestic Turkish CRM challenger targeting KOBİ customers with bundled sales, marketing, and basic operations features; competes with Planports for the same Turkish SMB customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Planports social profiles
Digital presencePlanports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planports leadership team
Management profileNumber of profiles
Profiles1 record
Planports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planports
What does Planports do?
Planports provides a cloud-based CRM and business management platform that combines sales automation, marketing automation, workflow automation, multi-channel communication (WhatsApp, Instagram, Messenger, phone), pre-accounting, and inventory management into a single integrated system. The platform is offered as a SaaS subscription starting at ₺999/month with a 14-day free trial and includes 12+ sector-specific pipeline templates targeting health tourism, real estate, and digital marketing companies in Turkey, Europe, and Africa.
Is Planports a public or private company?
Planports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planports founded?
Planports was founded in 2012. It employs 1 to 10 people.
Where is Planports based?
Planports is headquartered in Muratpasa.
How does Planports make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are whatsApp Business API Usage Fees.
Who are Planports's main competitors?
Direct peers on record are Paraşüt, respond.io, Pipedrive, Bitrix24, Kolaybi and Interakt. Broad incumbents are HubSpot, Salesforce and Zoho CRM. Dopigo is listed as an emerging player.
Does Planports have an API?
Yes. Planports offers an API integration capability. The platform includes an API integration option that allows users to connect custom integrations. Integration is available via 500+ apps through Zapier, as well as direct API access mentioned as an integration category. Specific details on API type (REST/GraphQL), authentication method, rate limits, and versioning are not explicitly stated in the available source material. Developer documentation is at planports.com/tr/entegrasyonlar.html.