REDGO Sverige
- Company typePrivate
- Founded1949
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
REDGO Sverige firmographics
Firmographics- Name
- REDGO Sverige
- Legal name
- REDGO Sweden AB
- Website
- https://redgo.se
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
REDGO Sverige industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)
- akta.pro secondary industries
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Towing, Recovery & Vehicle Removal Services (TLAJAJAC)
Keywords
Where REDGO Sverige is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
REDGO Sverige business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Roadside Assistance Insurance (Vägassistansförsäkring): Monthly subscription-based insurance product sold to individual car owners (B2C) and businesses (B2B) covering vehicle breakdown, towing, flat tire, battery jump start, fuel delivery, and key/lockout assistance. Recurring monthly or annual premiums with no deductible. Sold via webshop (self-serve) and sales team (enterprise).
- Towing and Roadside Services (On-Demand): One-time fee-for-service towing, jump start, flat tire, and fuel delivery for customers without active subscriptions or whose coverage does not apply. Billed per incident at standard or contracted rates.
- Call Center Solutions (B2B): REDGO operates fully managed, scalable call center solutions for insurance companies, workshops, car manufacturers, dealers, and transport companies. Services include 24/7 customer contact handling, e-Call and b-Call management, and dispatch coordination. Revenue is generated through contracted service agreements with B2B enterprise clients, priced on usage, per-seat, or retainer basis.
- Heavy Towing Agreements (Tungbärgning): Contracted B2B agreements with transport companies and enterprises for heavy vehicle towing, tire change, and on-site repairs at discounted rates vs. standard tariffs. Includes dedicated emergency hotline and access to REDGO's Nordic towing network.
- AED Devices and First Aid Training: Sale and leasing of AED (defibrillator) devices in tiered packages (BAS, PLUS, PREMIUM) to corporate customers. Packages include device warranty, service agreements, annual training slots, and replacement units. CPR/first aid courses sold separately per participant or as annual subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vägassistansförsäkring for personal vehicles at promotional rate |
| Subscription | Monthly | Vägassistansförsäkring insurance products — multiple tiers by vehicle type |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
REDGO Sverige product offering
Product offeringCore offering
REDGO provides 24/7 roadside assistance, towing, and vehicle recovery services across Sweden and the broader Nordic-Baltic region, packaged primarily as subscription-based roadside assistance insurance (Vägassistansförsäkring) for individual car owners and on-demand pay-per-incident towing for non-subscribers. To B2B customers, REDGO sells Service Assistance and Retail Assistance programs that bundle free roadside coverage with workshop service and car dealer purchases, fully managed call center solutions for e-Call/b-Call handling, heavy-vehicle towing contracts, and AED devices with first aid training. The company operates its own rescue coordination center, a franchisee towing network, and dispatch infrastructure across five Nordic and Baltic countries.
Product overview
REDGO offers a comprehensive mobility assistance ecosystem with three main product lines: (1) Individual road assistance insurance covering passenger vehicles, light trucks, motorhomes, and caravans with services including towing, jump starts, tire changes, fuel delivery, and key assistance; (2) Business solutions including Service Assistance for workshops, Retail Assistance for car dealers, Call Center solutions handling e-Call and b-Call vehicle emergency systems, and Heavy Towing agreements; and (3) Workplace safety products including AED (defibrillator) packages (Bas and Plus tiers) and first aid/CPR training courses. The company operates its own rescue center, towing network, claims handling, and customer service across five Nordic and Baltic countries.
Differentiator
Problem solved
Functional benefit
Products and services
- REDGO Vägassistansförsäkring (Roadside Assistance Insurance) Subscription-based roadside assistance insurance for individual car owners covering vehicle breakdown, towing, flat tire, battery jump start, fuel delivery, and key/lockout assistance. Available for passenger cars, light trucks, motorhomes, and caravans. Sold via webshop at 39 SEK/month promotional (regular 49 SEK/month), with no deductible and coverage in Sweden, Nordic countries, and Europe.
- REDGO Vägassistans Bas Basic tier of REDGO's roadside assistance insurance for vehicles, with no mileage limit and varying maximum vehicle age limits by product.
- REDGO Vägassistans (Standard) Standard roadside assistance insurance tier with comprehensive coverage for vehicle breakdown, towing, and related services.
- REDGO Comfort Assist Enhanced roadside assistance insurance tier with additional comfort benefits for vehicle owners.
- REDGO Vägassistans Husvagn Roadside assistance insurance specifically designed for caravans (Husvagn).
- REDGO Vägassistans Husbil Roadside assistance insurance for motorhomes (Husbil).
- REDGO Vägassistans Husbil XL Extended coverage roadside assistance insurance for larger motorhomes (Husbil XL).
- Bärgning & Vägassistans (On-Demand Towing and Roadside Assistance) On-demand 24/7 towing and roadside assistance services for customers without active subscriptions or whose coverage does not apply. Includes jump start, tire changes, fuel delivery, motor problems, and general towing. Billed per incident at standard or contracted rates.
- REDGO Service Assistance (B2B) Service-activated roadside assistance insurance program for automotive workshops, offering free one-year coverage for customers after each service visit. Bundled through partners such as Mekonomen, MECA, OKQ8, MekoPartner, and Speedy Bilservice.
- REDGO Retail Assistance (B2B) Sales-activated roadside assistance program for car dealers, providing one year of free coverage for vehicle buyers at point of sale. Used by partners such as Holmgrens Bil, BilXtra, and Autolease to differentiate the vehicle purchase experience.
- REDGO Call Center (B2B) Complete managed call center solution for B2B clients, with 5 geographically separated centers in Sweden, Norway, Finland, Estonia, and Lithuania handling e-Call and b-Call services. Targets insurance companies, car manufacturers, dealers, and transport companies needing outsourced 24/7 customer contact and dispatch coordination.
- Tungbärgningsavtal (Heavy Towing Agreement) Contracted B2B heavy towing agreements for transport companies and enterprises with heavy vehicles, offering discounted rates vs. standard tariffs, tire change, on-site repairs, a dedicated emergency hotline, and access to REDGO's Nordic towing network.
- Hjärtstartare Bas (AED Basic Package) Base AED (Automated External Defibrillator) package for corporate customers including the device, warranty, service agreement, replacement during service, AED signage, carrying case, psychological support hotline, and free support.
- Hjärtstartare Plus (AED Plus Package) Enhanced AED package for corporate customers, including free software updates and an annual training place, on top of the Base package components.
- Första hjälpen kurs (HLR) — First Aid and CPR Training First aid and CPR training courses for workplaces covering L-ABC, unconsciousness, CPR, AED usage, and emergency response. Sold per participant or as annual subscriptions, with courses rated 5.7 out of 6 by participants.
Quantifiable outcome
- Customer satisfaction rating of 9.7 out of 10
- +1 more outcomes
Companies that use REDGO Sverige
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
REDGO Sverige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
REDGO Sverige partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MekonomencoreMekonomen, a leading Nordic automotive parts and service chain, offers REDGO's roadside assistance insurance to all customers who complete a vehicle service. The one-year free assistance insurance serves as a loyalty and retention tool for Mekonomen, while driving new customer acquisition for REDGO at point of service. REDGO handles all rescue coordination, towing dispatch, and claims management.
- MECAcoreMECA workshop chain provides one year of free REDGO roadside assistance insurance to customers upon vehicle service completion. The partnership helps MECA differentiate its service offering and increase customer loyalty, while expanding REDGO's distribution reach.
- OKQ8 BilverkstadcoreOKQ8 Bilverkstad customers receive one year of free REDGO roadside assistance insurance included with their vehicle service. The partnership enables OKQ8 to offer enhanced peace of mind to customers, while REDGO gains embedded access to OKQ8's customer base.
- MekoPartnercoreMekoPartner workshop network offers one year of free REDGO roadside assistance insurance with every vehicle service. This allows MekoPartner to compete with larger workshop chains on customer value, while REDGO gains service-activated distribution through the partner network.
- Speedy BilservicecoreSpeedy workshop customers receive one year of free REDGO roadside assistance insurance upon vehicle service. The partnership enables Speedy to add a competitive service perk and drives workshop traffic for both parties.
- Holmgrens BilcoreHolmgrens Bil car dealership customers receive one year of free REDGO roadside assistance insurance upon vehicle purchase or service. This Retail Assistance program strengthens customer trust at point of sale.
- BilXtracoreBilXtra customers receive free REDGO roadside assistance insurance upon vehicle service, providing peace of mind and a differentiated service experience at the point of service.
- AutoleaseminorAutolease fleet management company provides its customers with access to REDGO's Autolease Assistans emergency roadside service program. This helps fleet operators manage unexpected breakdowns efficiently while offering drivers guaranteed emergency support.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
REDGO Sverige competitors and assessment
Company assessmentBroad incumbents
- Europ Assistance: Global provider of assistance services including roadside, travel, and concierge for insurers and OEMs. Competes with REDGO in providing managed call center and claims handling solutions to Nordic enterprises.
- Trygg-Hansa: Major Swedish insurer that bundles roadside assistance with motor insurance policies. Competes with REDGO's consumer subscription by offering free or low-cost coverage through its own or partner networks.
- If (Sampo Group): Leading Nordic insurer offering motor insurance with roadside assistance. Comparable in customer overlap and in operating as a managed-services client for assistance providers, positioning it as both peer and channel.
- Folksam: Swedish mutual insurer with deep automotive membership base and bundled roadside assistance. Represents both a customer (potential enterprise partner) and competitive force for REDGO's subscription product.
Regional players
- AAA (American Automobile Association): US roadside assistance subscription and dispatch network serving millions of members. Comparable in subscription-based roadside model and scale of dispatch operations, though geographically distinct.
- RAC: UK roadside assistance provider operating subscription and on-demand patrol, towing, and e-Call handling. Comparable product mix and B2B2C distribution model, though primarily serves the UK market.
- ADAC: Germany's largest automotive club with a comprehensive roadside assistance and towing network. Operates in a different geography but offers a comparable subscription membership model and managed service infrastructure.
Direct peers
- SOS International: Nordic-headquartered roadside assistance, medical assistance, and travel insurance provider serving insurance and mobility clients across the Nordics. Competes directly for managed call center, e-Call, and towing contracts in the same geographies as REDGO.
- Viking (Viking Redning): Norwegian roadside assistance and vehicle recovery operator with Nordic reach. Offers subscription roadside assistance, towing, and accident recovery — directly comparable in product and target customer to REDGO.
- Falck: Original parent of the Nordic assistance operations and a global emergency response and roadside assistance provider. Falck still operates roadside and towing services across Europe and is REDGO's most direct historical and operational counterpart.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REDGO Sverige social profiles
Digital presenceREDGO Sverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
REDGO Sverige leadership team
Management profileNumber of profiles
Profiles3 records
REDGO Sverige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REDGO Sverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REDGO Sverige
What does REDGO Sverige do?
REDGO provides 24/7 roadside assistance, towing, and vehicle recovery services across Sweden and the broader Nordic-Baltic region, packaged primarily as subscription-based roadside assistance insurance (Vägassistansförsäkring) for individual car owners and on-demand pay-per-incident towing for non-subscribers. To B2B customers, REDGO sells Service Assistance and Retail Assistance programs that bundle free roadside coverage with workshop service and car dealer purchases, fully managed call center solutions for e-Call/b-Call handling, heavy-vehicle towing contracts, and AED devices with first aid training. The company operates its own rescue coordination center, a franchisee towing network, and dispatch infrastructure across five Nordic and Baltic countries.
Is REDGO Sverige a public or private company?
REDGO Sverige is a private company. It is classified as corporate owned and is currently operating.
When was REDGO Sverige founded?
REDGO Sverige was founded in 1949. It employs 51 to 100 people.
Where is REDGO Sverige based?
REDGO Sverige is headquartered in Stockholm, Sweden, in the Europe region.
How does REDGO Sverige make money?
Five revenue lines are on record. Roadside Assistance Insurance (Vägassistansförsäkring) is the primary driver. The others are towing and Roadside Services (On-Demand), call Center Solutions (B2B), heavy Towing Agreements (Tungbärgning) and AED Devices and First Aid Training.
Who are REDGO Sverige's main competitors?
Broad incumbents on record are Europ Assistance, Trygg-Hansa, If (Sampo Group) and Folksam. Regional players are AAA (American Automobile Association), RAC and ADAC. Direct peers are SOS International, Viking (Viking Redning) and Falck.
Does REDGO Sverige have an API?
No public API is recorded for REDGO Sverige.
What industry is REDGO Sverige in?
REDGO Sverige's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAKAFAH, Accident Recovery, Winch-Out & Towing Services (Light/Heavy), with a secondary code of FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts). Its NAICS code is 48841 and its SIC code is 7500.