Excom Media
Excom Media AG is a Swiss DOOH advertising company operating more than 3,500 screens across Swiss pharmacies, retail networks (Lidl, SPAR, melectronics), street locations, and doctors' offices, selling campaigns directly to agencies and brands and programmatically via SSP1.
- Company typePrivate
- Founded2009
- HeadquartersWädenswil, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Excom Media does
Excom Media AG is a privately held Swiss Digital Out-of-Home (DOOH) advertising company headquartered in Au (Wädenswil), Canton of Zurich, that operates and sells advertising on a portfolio of more than 3,500 active screens (over 1,800 of which are DOOH screens) installed at and around the point of sale across Switzerland. Its core networks include POS-Healthcare (~600 pharmacy and drugstore locations including TopPharm, Rotpunkt and BENU), Lidl Schweiz (~680–755 screens at 170–177 stores), SPAR & TopCC (~450 screens at ~220 stores), the melectronics/melTV retail media walls (~800 screens at ~100 stores, previously reserved for Migros), the Street Network of pharmacy shop-window and pedestrian-zone screens, the Würenlos A1 highway rest-stop LED installation, and the recently added PraxisTV network of screens in doctors' offices.
The underlying technology stack combines a proprietary DOOH content management system with programmatic delivery via the SSP1 supply-side platform (One Tech Group), making inventory bookable through more than ten DSPs including The Trade Desk, Hawk, Media Math and Active Agent. Inventory can be transacted via direct sales, programmatic spot buying, or bundled multi-network campaigns; analytics overlays include IQVIA-powered health-impact reporting. Revenue is generated primarily through transaction-based screen rentals (per campaign, per spot, per network), programmatic take-rates on automated bookings, professional services for digital-signage projects (conception, installation, operation), and separately billed content-creation work. Pricing is quote-based and not publicly disclosed.
The company sells primarily to advertising agencies and brand-side advertisers in pharmaceuticals/healthcare, consumer goods, electronics/retail, and non-endemic categories, with a multi-channel go-to-market combining direct sales consultation, programmatic self-service, and exclusive channel-partner relationships with retail operators (Lidl Schweiz, SPAR, melectronics, pharmacy groups) who supply screen inventory while Excom handles advertising sales. As of April 2025, following an orderly generational ownership transition, CEO Marc Goetti is the main shareholder, alongside board members Markus Rihs and Dragan Dojcinovic.
Excom Media firmographics
Firmographics- Name
- Excom Media
- Legal name
- Excom Media AG
- Website
- https://excommedia.ch
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Excom Media AG is a Swiss DOOH advertising company operating more than 3,500 screens across Swiss pharmacies, retail networks (Lidl, SPAR, melectronics), street locations, and doctors' offices, selling campaigns directly to agencies and brands and programmatically via SSP1.
- Ownership category
- akta.pro rank
Excom Media industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where Excom Media is headquartered
LocationHeadquarters
- HQ city
- Wädenswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Excom Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- DOOH Screen Advertising: Rental of digital advertising screen time across pharmacy, retail, and street networks. Advertisers pay based on screen location, campaign duration, and network reach. Revenue is transaction-based per campaign booking.
- Digital Signage Services: Planning, delivery, installation, and operation of digital signage systems including hardware, software, network technology, content services and accompanying services for enterprise clients.
- Content Creation: Production of advertising content for DOOH campaigns, charged separately from screen rental based on creative complexity.
- Programmatic Advertising: Automated advertising inventory sales through SSP1 platform and DSP partnerships, monetizing screen networks through programmatic transactions with revenue share or direct booking fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | POS-Healthcare Network |
| Transaction based/ take rate | Pay-as-you-go | Lidl Switzerland Network |
| Transaction based/ take rate | Pay-as-you-go | SPAR & TopCC Network |
| Transaction based/ take rate | Pay-as-you-go | Street Network |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Excom Media product offering
Product offeringCore offering
Excom Media AG operates a Switzerland-wide digital out-of-home (DOOH) advertising network with more than 1,800 screens placed at and around the point of sale in pharmacies, drugstores, supermarkets, electronics retailers, street locations, highway rest stops, and doctors' offices. The company sells advertising time on these screens to brands, agencies, and pharmaceutical companies, with bookings available either directly through its sales team or programmatically via its SSP1-integrated platform. Complementary offerings include end-to-end digital signage project services (planning, installation, operation) and in-house creative content production for DOOH campaigns.
Product overview
Excom Media operates a multi-network DOOH (Digital Out-of-Home) advertising platform across Switzerland, combining retail point-of-sale networks with street-level displays. The core offering includes POS-Healthcare (pharmacy/drugstore network for health-related ads), Lidl Schweiz (retail entrance/exit screens), SPAR & TopCC (supermarket retail screens), Street Network (pedestrian zone window displays), melTV/melectronics (electronics retail video walls), DAB+ InCar Ads (automotive radio display advertising), Würenlos A1 (highway rest stop LED walls), and PraxisTV (doctor's office healthcare network). The platform supports programmatic advertising through DSP integrations, complemented by content creation services. The networks are combinable, allowing advertisers to reach consumers across different retail and street environments at the point of purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- POS-Healthcare Exclusively reserved DOOH advertising network for healthcare and pharmaceutical brands across ~600 Swiss pharmacy and drugstore locations, designed to reach consumers in purchase situations.
- Lidl Schweiz Welcome & Goodbye Screens Welcome & Goodbye Screens at the entrance and checkouts of ~170-177 Lidl Switzerland stores, with ~680-755 screens delivering ~3.4 million weekly gross contacts.
- SPAR & TopCC Network POS advertising network across ~230 SPAR Supermarkt, TopCC, SPAR Express & Mini locations, with ~450-470 screens in high-contact areas (entrance, checkout, counters, restaurant) generating ~2.75 million weekly gross contacts.
- Street Network Window displays in pedestrian zones, streets and along public transport lines, providing DOOH reach outside retail environments via pharmacy shop window screens (~230+ screens).
- melectronics / melTV Video walls in melectronics stores and shop-in-shop displays in Migros supermarkets with ~800 screens at ~100 locations, reaching ~624,000 weekly gross contacts.
- Würenlos Raststätte A1 DOOH advertising at the A1 highway rest stop Würenlos featuring 4 ultra-large LED walls (210 inches) at the entrance and 8 indoor 55-inch screens, achieving 1.3 million weekly gross contacts.
- PraxisTV DOOH healthcare communication in doctor offices and clinics in German-speaking Switzerland, operated through Excom Media's exclusive partnership with TV-Wartezimmer under the local PraxisTV brand.
- DAB+ InCar Ads Digital advertising platform that brings visual advertising messages to DAB+ radio displays in vehicles, reaching car drivers and passengers.
- Programmatic DOOH Booking Programmatic booking capabilities for Excom Media DOOH networks, enabling data-based campaigns with location and time targeting through SSP1 and DSP integrations for automated buying.
- Digital Signage Services End-to-end digital signage project services including conception, installation, operation and maintenance for companies implementing in-store digital signage networks, including hardware, software, network technology, content services and accompanying services.
Quantifiable outcome
- 5x higher attention value for animated digital content vs static displays (AM4DOOH research)
- +3 more outcomes
Companies that use Excom Media
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Excom Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Excom Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- TV-Wartezimmer (PraxisTV)coreExclusive partnership where Excom Media markets all TV-Wartezimmer screens in German-speaking Switzerland under the PraxisTV brand. TV-Wartezimmer is the leading DOOH healthcare network in the DACH region, operating in doctors' offices and clinics. The partnership extends Excom's healthcare reach and enables cross-border campaign capabilities.
- BENU Pharmacy ChainmajorPartnership for 264 shop window screens at 80+ BENU pharmacy locations in all language regions of Switzerland, reaching over 3 million weekly contacts. Screens are programatically bookable via SSP1.
- SPAR SwitzerlandcorePartnership renewal for marketing 440+ POS screens across SPAR supermarkets, SPAR Express, AVIA stations and TopCC stores in Switzerland. The partnership generates 2.75 million weekly gross contacts.
- A1 Raststätte WürenlosmajorExcom Media took over marketing of DOOH screens at the Würenlos A1 highway rest stop. Features 4 ultra-large LED walls (210 inch) and 8 interior 55-inch screens generating 1.3 million weekly contacts.
- T&R Pharma AG (TopPharm & Rotpunkt)coreExclusive partnership for marketing 100 Rotpunkt pharmacy shop window screens plus renewal of 200+ POS pharmacy screens. T&R Pharma is the joint venture of TopPharm and Rotpunkt pharmacy groups - the two largest German-speaking Swiss pharmacy chains.
- Dragan Dojcinovic (Nau media AG)minorBoard member joining Excom Media's supervisory board. Dragan Dojcinovic, Managing Director & CCO at Nau media AG, brings expertise in media sales and DOOH network acquisition to support Excom's strategic development.
- IAB Switzerland / IG DOOHminorIndustry association membership and working group participation. CEO Marc Goetti serves in IG DOOH working group. Participation in industry events and standards development for retail media.
- Schwarz Media (Lidl Schweiz)corePartnership for marketing 680+ POS screens at Lidl Switzerland stores. Schwarz Media, part of the Schwarz Group (Lidl/Kaufland), partnered with Excom for DOOH sales expertise. Screens are in entrance and checkout areas of 170+ Swiss Lidl stores.
- SSP1/One Tech GroupcoreProgrammatic advertising partnership through SSP1 supply-side platform enabling automated booking of Excom Media's DOOH inventory via major DSPs. SSP1 connects publishers with programmatic buyers in the DOOH and retail market.
- melectronics/MigroscoreExclusive marketing mandate for melectronics TV walls with ~3,000 screens at 100+ electronics retail locations. Previously reserved exclusively for Migros content, now opened to external advertisers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Excom Media competitors and assessment
Company assessmentEmerging players
- Hivestack: Programmatic DOOH supply-side and demand-side platform active across Europe. Comparable as a technology layer enabling programmatic buying of DOOH inventory, intersecting with Excom's programmatic strategy.
- Vistar Media: Leading programmatic DOOH ad-tech platform enabling automated buying of DOOH inventory globally. Comparable as an enabling platform in the programmatic DOOH ecosystem where Excom monetizes via SSP1/DSP integrations.
- Place Exchange: Programmatic DOOH SSP that enables automated transactions for out-of-home inventory. Comparable in the programmatic DOOH infrastructure layer, particularly relevant given Excom's SSP1 integration and DSP partnerships.
Broad incumbents
- APG|SGA: Swiss market leader in out-of-home advertising, including large DOOH networks across transit, roadside, and retail. Much larger and broader portfolio than Excom; cited alongside Excom in the AM4DOOH attention research, confirming overlap in the Swiss DOOH space.
- Ströer SE & Co. KGaA: Major German/DACH out-of-home advertising company with extensive DOOH networks and programmatic (Ströer SMART) capabilities. Comparable in DOOH and programmatic offering across the DACH region; relevant peer given Switzerland's geographic and media-market proximity to Germany.
- JCDecaux Switzerland: Global leader in street furniture and outdoor advertising with significant Swiss DOOH presence. Comparable as a competing DOOH inventory provider, though JCDecaux operates broader transit and street-furniture networks rather than retail/POS specialism.
- Clear Channel Outdoor Switzerland: Global OOH incumbent operating broad DOOH and classic OOH networks in Switzerland. Competes for the same Swiss advertiser budgets as Excom but with a much wider portfolio and stronger direct relationships with global brands; also a research partner in the AM4DOOH study.
Regional players
- BlowUp Media: DACH-focused large-format and digital out-of-home advertising operator with presence in Germany, Austria, and Switzerland. Comparable in DOOH category and DACH geographic footprint, though focused on large-format roadside/building screens rather than retail POS.
Direct peers
- Livesystems AG: Swiss DOOH operator focused on retail and point-of-sale networks, including DOOH screens in Swiss retail locations. Closely comparable to Excom Media in business model (operating DOOH networks at retail POS) and geography (Switzerland); referenced via board member Dragan Dojcinovic, who was previously CEO of Livesystems AG.
- Neo Advertising: Swiss-based DOOH and programmatic out-of-home advertising operator with a similar focus on digital screens at retail and urban locations in Switzerland. Directly comparable in product offering (DOOH networks) and target customers (Swiss agencies and brands).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Excom Media social profiles
Digital presenceExcom Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excom Media leadership team
Management profileNumber of profiles
Profiles8 records
Excom Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excom Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excom Media
What does Excom Media do?
Excom Media AG operates a Switzerland-wide digital out-of-home (DOOH) advertising network with more than 1,800 screens placed at and around the point of sale in pharmacies, drugstores, supermarkets, electronics retailers, street locations, highway rest stops, and doctors' offices. The company sells advertising time on these screens to brands, agencies, and pharmaceutical companies, with bookings available either directly through its sales team or programmatically via its SSP1-integrated platform. Complementary offerings include end-to-end digital signage project services (planning, installation, operation) and in-house creative content production for DOOH campaigns.
Is Excom Media a public or private company?
Excom Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excom Media founded?
Excom Media was founded in 2009. It employs 1 to 10 people.
Where is Excom Media based?
Excom Media is headquartered in Wädenswil, Switzerland, in the Europe region.
How does Excom Media make money?
Four revenue lines are on record. DOOH Screen Advertising is the primary driver. The others are digital Signage Services, content Creation and programmatic Advertising.
Who are Excom Media's main competitors?
Emerging players on record are Hivestack, Vistar Media and Place Exchange. Broad incumbents are APG|SGA, Ströer SE & Co. KGaA, JCDecaux Switzerland and Clear Channel Outdoor Switzerland. BlowUp Media is listed as a regional player. Direct peers are Livesystems AG and Neo Advertising.
Does Excom Media have an API?
No public API is recorded for Excom Media.
What industry is Excom Media in?
Excom Media's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 541850 and its SIC code is 7311.