Bakalaros Group

What Bakalaros Group does

Bakalaros Group is a privately held Greek beverage distribution company founded in 1980 and headquartered in Patras, Greece. The company distributes soft drinks, beer, wine, and spirits, holding exclusive rights for brands including Montelvini wines in Greece. It operates 9 distribution depots across Greek regions and serves more than 6,000 direct customers spanning HORECA (hotels, restaurants, cafés), ICM (industrial/commercial), and FCM (food/catering/mass-market) segments, with a dedicated enterprise key-account function for larger customers.

The business runs on a traditional route-to-market model: bulk beverage products move from suppliers through company-operated depots to end points of sale, with approximately 200 employees and an annual volume of 12 million boxes. In 2024 the company launched a B2B digital ordering platform (bakalarosb2b.binarytree.gr) to complement field sales with electronic ordering, and in 2025 it began a wine-education program with Master of Wine Konstantinos Lazarakis, including tasting events in regional cities such as Kalamata. The family ownership (Bakalaros family) and continuity of leadership (CEO Dimitris Bakalaros) indicate a long-horizon, family-controlled operating posture rather than a venture-backed or exit-driven one.

Name

Bakalaros Group

Legal name

Bakalaros S.A.

Website

https://bakalaros.gr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Bakalaros Group is a Greek beverage distributor founded in 1980, operating 9 depots across Greece to deliver soft drinks, beer, wine, and spirits to more than 6,000 HORECA, industrial, and retail customers.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Beverage distribution
• Wholesale beverages
• HORECA supply
• Wine distribution
• Spirits wholesale

Headquarters

HQ city

Corinth

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Beverage Distribution: Wholesale distribution of soft drinks, beer, wine, and spirits to HORECA, ICM, and FCM market channels across Greece. The company serves over 6,000 direct customers through its network of 9 distribution depots.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bakalaros Group operates a nationwide B2B beverage distribution and wholesale network across Greece, distributing soft drinks, beer, wine, and spirits from 9 strategically located depots to over 6,000 direct customers. Its portfolio spans international supplier brands (including Coca-Cola Hellenic, Diageo, Pernod Ricard, Red Bull, Athenian Brewery, Olympic Brewery) plus exclusive Greek distribution rights for Italian Montelvini sparkling wines. The company also provides sales and marketing solutions to its supplier partners and runs trade-channel-optimized product mix recommendations for HORECA, ICM, and FCM customers.

Product overview

Bakalaros Group operates as a nationwide beverage distribution and wholesale network in Greece, distributing soft drinks, beer, wine, and spirits through 9 strategically located depots. The company's product portfolio centers on its exclusive distribution rights for Montelvini Sparkling Wines (Italian sparkling wines including Prosecco DOC, Asolo Prosecco DOCG, and Spumante varieties), alongside third-party brands from international suppliers. Services include sales, marketing solutions, and logistics for HORECA, ICM, and FCM market channels across Greece.

Differentiator

Problem solved

Functional benefit

Brands

• Montelvini: Italian sparkling wine brand exclusively distributed in Greece by Bakalaros Group. Montelvini is an established Italian winery established for over 130 years, producing Prosecco and sparkling wines from the Veneto region.

Products and services

• Beverage Distribution Services Nationwide B2B distribution and wholesale services for soft drinks, beer, wine, and spirits, delivered through 9 strategically located depots across Greece and a direct sales force covering over 6,000 customers in HORECA, ICM (Instant Consumption Market), and FCM (Future Consumption Market) channels.
• Sales and Marketing Solutions Customer-oriented sales and marketing services for supplier partners, including trade channel optimization and product mix recommendations tailored to HORECA, ICM, and FCM channels.
• Montelvini Sparkling Wines (Greek distribution) Exclusive Greek distribution of Italian Montelvini sparkling wines, including Prosecco DOC, Asolo Prosecco DOCG, and various Spumante varieties. Distributed exclusively in Greece by Bakalaros Group since 2019.

Quantifiable outcome

• 12,000,000 boxes distributed annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Cava KoulierisminorGTM or Marketing Partner · 1 June 2025Host venue partnership for Montelvini sparkling wine masterclass in Kalamata. The hub of Cava Koulieris hosted the exclusive presentation event.
• Pharae Palace HotelminorGTM or Marketing Partner · 1 June 2025Venue partnership for open wine tasting and pairing event with local partners and bartenders in Kalamata.
• Coca-Cola Hellenic (3E)coreOthersInternational beverage company partnership for distribution of Coca-Cola products in Greece through the Bakalaros Group network.
• Athenian BrewerycoreOthersGreek brewery partnership for beer distribution through the HORECA and retail channels.
• Olympic BrewerycoreOthersGreek brewery partnership for beer product distribution across Greece.
• DiageocoreOthersInternational spirits company partnership for premium spirits distribution in Greece.
• Pernod RicardcoreOthersInternational spirits and wine company partnership for distribution in the Greek market.
• Karoulas W.S.coreOthersGreek wine and spirits distributor partnership in the portfolio of international suppliers.
• AMVYXminorOthersGreek beverage company partnership for local distribution.
• Red BullcoreOthersEnergy drinks distribution partnership through Mantis in Greece.
• Perrier (Nestle)minorOthersPremium mineral water brand from Nestle distributed in Greece.
• Costa Coffee GreeceminorOthersCoffee brand partnership for distribution in the Greek market.
• Montelvini WinerycoreOthersExclusive partnership for Italy's Montelvini sparkling wines (Prosecco) distribution in Greece. Montelvini is an established Italian winery operating for over 130 years. Products include Prosecco DOC, Asolo Prosecco DOCG, and various Spumante varieties.
• Kotronis SchoolsminorOthersCSR partnership supporting student scholarship program. Bakalaros Group offers a full scholarship for academically excelling students at Kotronis Schools in Nafpaktos.
• W.S.P.C. (Konstantinos Lazarakis MW)minorStrategic or Co-development PartnerStrategic wine education partnership. Master of Wine Konstantinos Lazarakis coaches the Bakalaros Group sales team on wine category expertise, tasting experiences, and brand knowledge through theoretical and practical training sessions at the company's central showroom in Patras.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• US Foods Holding Corp: US Foods is a major US foodservice distributor serving restaurants and hospitality operators with a broad portfolio including beverages. Comparable to Bakalaros in HORECA-focused distribution model and customer segmentation.
• SpartanNash Company: SpartanNash is a US food solutions company operating wholesale distribution and retail banners. Comparable in distributing beverages and food to retail and foodservice customers through a depot-based network.
• Castel Group: Groupe Castel is a major French family-owned wine and beverage producer-distributor with global operations. Comparable as a vertically integrated beverage company with both production and wholesale distribution arms.
• METRO AG: METRO operates cash & carry wholesale and foodservice distribution across Europe including Greece (METRO Cash & Carry Hellas). Overlaps with Bakalaros in HORECA beverage supply at a much larger scale and broader product portfolio.
• Bid Corporation Limited: Bidcorp is a South Africa-headquartered international foodservice distribution group operating across five continents. Closely comparable multinational HORECA distribution model with depot networks.
• Performance Food Group: Performance Food Group is one of the largest US foodservice distributors with significant beverage distribution operations. Similar B2B HORECA channel focus and multi-product portfolio structure.
• Sligro Food Group: Sligro is a Dutch foodservice wholesale and distribution company serving HORECA customers across the Benelux. Highly comparable depot-based B2B distribution model focused on hospitality and foodservice customers.
• Sysco Corporation: Sysco is the largest US foodservice distribution company, distributing food, beverages and related products to restaurants, healthcare and hospitality customers globally. Closest large-cap comparable in HORECA distribution business model.

Direct peers

• Eurocash Group: Eurocash is the largest FMCG wholesale distributor in Poland, operating a nationwide cash & carry and foodservice distribution network. Highly comparable in business model to Bakalaros as a multi-category wholesale distributor serving HORECA and retail customers.
• Coca-Cola HBC AG: Coca-Cola Hellenic Bottling Company is the strategic bottler and distributor of Coca-Cola products across 28 markets including Greece. It shares Bakalaros Group's core business of beverage distribution into HORECA and retail channels across the Greek market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BAKALAROS.SA
• Xx.com/bakalarossa
• LinkedInlinkedin.com/company/bakalaros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakalaros Group