Tapin

What Tapin does

Tapin (تاپین) is an Iranian logistics software company founded in 2015 in Tehran that operates a "virtual post office" (باجه مجازی پستی) platform connecting online retailers to Iran's shipping and last-mile delivery infrastructure. The platform serves more than 53,000 active online businesses and has processed more than 36 million shipments, integrating with 27+ carriers including Iran's national postal service (Post), Tipax express delivery, and parcel locker networks (Jabar/Jabrik, Ganjafe/Ganjah). At the technical layer, the product is built around a REST API (api.tapin.ir) with JWT authentication and IP whitelisting, paired with a WordPress/WooCommerce plugin ecosystem (including Nabik professional shipping, Dokan multi-vendor, Basalam marketplace connector, and Masir route plugins), a Telegram bot, and an administrative dashboard with financial reporting, sub-panel management for branches, and customer/product databases. Core platform features include automatic order registration, dynamic multi-carrier price comparison, branded A5 invoice and postal label generation, SMS tracking notifications, COD collection and reconciliation, and a proprietary Tapin Insurance product for faster claims on lost/damaged shipments.

Tapin generates revenue through per-shipment transaction fees deducted from merchant wallet balances (panel credit, 100,000–20,000,000 Tomans per top-up, processed via Asan Pardakht), a one-time annual subscription granting unlimited panel access, commissions on Tapin Insurance, and COD settlement services. Distribution is product-led: merchants self-onboard through tapin.ir, install WooCommerce plugins, or integrate via API, with a developer portal and webhook support targeting marketplace operators, WMS/ERP integrators, and software developers. The customer base is concentrated entirely in Iran and skewed toward SMB online merchants, Instagram-based sellers, multi-vendor marketplace operators, and multi-branch retail chains, with no apparent international expansion. No institutional funding rounds or ownership disclosures were identified in the source data; the legal entity is Tousee Tejarate Hoshmand Mad (شرکت توسعه تجارت هوشمند ماد).

Name

Tapin

Legal name

شرکت توسعه تجارت هوشمند ماد (Tousee Tejarate Hoshmand Mad)

Website

https://tapin.ir

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tapin is an Iranian logistics SaaS company that operates a virtual post office platform connecting 53,000+ online retailers to 27+ carriers, including Iran's national postal service and Tipax, via REST API and WooCommerce plugins for automated shipping, label printing, tracking, and COD reconciliation.

Ownership category

akta.pro rank

Product category

Logistics Software

NAICS

Local Messengers and Local Delivery (49221)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Logistics software
• Shipping automation
• E-commerce fulfillment
• Parcel tracking
• Carrier integration

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees on Shipments: Merchants pay per shipment processed through the platform. Fees are deducted from panel credit (wallet) balance. Supports prepaid (online payment), COD, and post-payment models.
2. Panel Credit (Wallet) Top-up: Merchants purchase panel credit (شارژ کیف پول) to fund shipment costs. Minimum recharge 100,000 Tomans; maximum 20,000,000 Tomans per transaction. Payments via AsanPardakht gateway.
3. Shipping Insurance (بیمه تاپین): Commission from proprietary insurance product integrated into the order workflow, offering faster claims processing than standard postal insurance for lost or damaged shipments.
4. COD Collection and Settlement: Manages cash-on-delivery collections from recipients through carrier partners and settles amounts back to merchant accounts, with automatic reconciliation through the platform.
5. Annual Panel Subscription: One-time annual subscription providing unlimited panel access including price inquiry, barcode generation, support, tracking, dashboard, and multi-carrier access. After initial payment, usage is unlimited.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels12 records

Core offering

Tapin (تاپین) provides a virtual post office (باجه مجازی پستی) software platform that unifies the entire shipping workflow for online stores in Iran. Through a single REST API, an administrative dashboard, and a suite of WordPress/WooCommerce plugins, merchants can register orders, compare rates across 27+ carriers (including Iran's national postal service and Tipax), generate postal barcodes and branded A5 invoices, track shipments, manage COD reconciliation, and access a proprietary insurance product — all without physically visiting a post office.

Product overview

Tapin is a smart logistics platform operating as a virtual postal counter (باجه مجازی پستی) for Iran's e-commerce sector. The platform provides a unified API and user dashboard that connects online stores to Iran's national postal network and carriers like Tipax, enabling businesses to automate the entire shipping workflow — from price inquiry and order registration through barcode generation, label printing, tracking, and financial reconciliation. The core offering is supplemented by a suite of plugins for WordPress/WooCommerce (including WooCommerce, Dokan multivendor, Basalam marketplace, Nabik professional, and Route plugins), a Telegram bot, smart locker delivery via Jabrik/Ganjah networks, private insurance, SMS notifications, and comprehensive admin dashboards for managing orders, customers, and finances.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Post Office Platform (باجه مجازی پستی) The central Tapin platform enabling online businesses to create a virtual postal counter, manage electronic shipment processes, connect to Iran's national postal network, compare carrier rates, and run the full shipping workflow from a single dashboard.
• Tapin REST API Public RESTful API allowing developers, WMS, ERP, and marketplace operators to integrate price inquiry, order registration, barcode generation, shipment tracking, label printing, invoice generation, financial reconciliation, and customer management via JWT-authenticated endpoints.
• WooCommerce Shipping Plugin (افزونه حمل و نقل ووکامرس) Official WordPress plugin enabling WooCommerce store owners to automatically register shipments, generate postal barcodes, and track deliveries directly from their online store dashboard; distributed via the WordPress plugin directory with a 4.6+ rating.
• Nabik Professional WooCommerce Shipping Plugin (افزونه حرفه‌ای حمل و نقل ووکامرس) Advanced WooCommerce shipping plugin (Nabik) with professional-grade features aimed at high-volume Iranian e-commerce stores.
• Dokan Multi-Vendor Plugin Integration (افزونه دکان) Integration plugin connecting Dokan multi-vendor marketplace operators with Tapin's shipping infrastructure, enabling marketplace sellers to access shipping workflows inside the Dokan marketplace.
• Basalam WooCommerce Connector (افزونه اتصال ووکامرس به باسلام) Connector plugin linking WooCommerce stores to the Basalam marketplace platform through Tapin's logistics network, enabling product and shipping sync.
• Route Plugin (افزونه مسیر) Route mapping and tracking plugin developed by Tapin, available in the WordPress ecosystem for transportation management and delivery route visualization.
• Telegram Bot (ربات تلگرامی) Telegram-based bot enabling merchants and customers to track shipments, receive notifications, and manage delivery-related inquiries via a messaging interface.
• Unified Shipping Management Software for Carriers (نرم‌افزار یکپارچه مدیریت حمل‌ و نقل) Integrated transportation management software offered to carriers (such as national post and Tipax partners) to manage shipment workflows through Tapin's unified platform.
• Tapin Insurance (بیمه تاپین) Proprietary shipment insurance product offered through Tapin's order workflow, delivering faster claims processing than standard postal insurance for lost or damaged packages.

Quantifiable outcome

• 53,000+ active online businesses use the platform
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Postal Service of Iran (شرکت ملی پست)coreTechnology or IntegrationCore infrastructure partnership with Iran's national postal service, providing direct API integration for shipment registration, tracking, and label printing through Tapin's virtual post office counter. Enables delivery to all cities and villages across Iran.
• Tipax (تیپکس)coreTechnology or IntegrationIntegration with Tipax express delivery service, offering Tapin merchants access to Tipax's delivery network as an alternative carrier option alongside the national postal service.
• Jabar Parcel Locker NetworkcoreTechnology or IntegrationIntegration with Jazeera (Jabar) automated parcel locker network for last-mile delivery, allowing recipients to collect shipments from smart lockers. API-accessible kiosk locations and delivery management included.
• WooCommercecoreTechnology or IntegrationOfficial WooCommerce plugin development and maintenance, enabling direct plugin installation from the WordPress plugin directory. Connects WooCommerce stores to Tapin's logistics platform for automated shipping management.
• Dokan Multi-Vendor MarketplacecoreTechnology or IntegrationOfficial plugin integration with Dokan, a WordPress multi-vendor marketplace plugin, enabling marketplace operators to offer integrated Tapin shipping to their seller networks.
• Zibal (زیبال)minorStrategic or Co-development PartnerCo-sponsor of the 'Ronoun' (رونق) online store gathering event, co-hosted by Tapin, Zibal, and DirectCom. Zibal provides payment gateway services as part of the event support package.
• DirectCom (دایرکتم)minorStrategic or Co-development PartnerCo-sponsor and co-host of the 'Ronoun' online store event. DirectCom provides Instagram auto-responder services as part of the 'سهم همدلی' (Our Share of Solidarity) mutual support campaign.
• IranServer (ایران‌سرور)minorStrategic or Co-development PartnerParticipant in the 'سهم همدلی' mutual support campaign, providing hosting credit and infrastructure support to online businesses affected by internet disruptions.
• DaftarAshoma (دفترشما)minorStrategic or Co-development PartnerParticipant in the 'سهم همدلی' campaign, providing virtual phone system (cloud PBX) services with discounts to affected online businesses.
• SMS.irminorStrategic or Co-development PartnerParticipant in the 'سهم همدلی' campaign, providing bulk SMS services and credits to affected online businesses for customer communication.
• Zhaket (ژاکت)minorStrategic or Co-development PartnerParticipant in the 'سهم همدلی' campaign, offering WordPress themes, plugins, and hosting services at discounts to support online businesses.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Shippo: Shippo offers a shipping API and dashboard that lets SMB merchants and platforms access discounted carrier rates, print labels, and track parcels across multiple carriers. It is closely comparable to Tapin in product surface area (API + plugin + dashboard) and target customer (SMB e-commerce merchants).
• Sendcloud: Sendcloud is a European shipping aggregation platform offering multi-carrier checkout, label printing, returns, and tracking notifications for online retailers. It mirrors Tapin's model of consolidating multiple national postal and parcel carriers behind a single platform serving SMB e-commerce merchants.
• EasyPost: EasyPost provides a multi-carrier shipping API that developers and e-commerce platforms use for label generation, tracking, and rate shopping. Like Tapin's REST API, EasyPost abstracts carrier complexity behind a unified developer experience, serving developers and platforms as primary customers.
• Packlink: Packlink is a shipping aggregator that compares parcel delivery rates across multiple carriers and resells them to SMB merchants. It overlaps with Tapin's price-inquiry and rate-comparison functionality but serves European markets rather than Iran.
• ShipStation: ShipStation is a shipping aggregation SaaS platform that connects SMB e-commerce merchants to multiple carriers for label printing, rate comparison, and order automation. It is a direct functional peer to Tapin's virtual post office and WooCommerce plugin approach, differing mainly in its U.S./global carrier footprint versus Tapin's Iran-focused carrier integrations.

Regional players

• Snapp Post (Pishgaman): Snapp Post operates last-mile delivery within Iran using the Snapp ride-hailing courier fleet, serving the same Iranian SMB e-commerce market as Tapin but primarily through on-demand urban delivery rather than a national multi-carrier aggregator model.

Broad incumbents

• Tipax: Tipax is one of Iran's largest private express delivery carriers and a key Tapin integration partner. As an incumbent carrier with national coverage, Tipax has the scale and customer relationships to potentially disintermediate aggregators like Tapin for direct merchant accounts.
• National Post Company of Iran (Post.ir): Iran's national postal operator is both a core infrastructure partner and a broader incumbent in the same shipping value chain. While Tapin sits on top of Post as an aggregator, Post retains the ability to expand direct digital services that could overlap with Tapin's virtual post office offering.
• Alibaba Cainiao Network: Cainiao is Alibaba's logistics data and aggregation platform that connects marketplaces and merchants to multiple Chinese and global carriers. It represents a much larger-scale example of the same aggregation-plus-API model Tapin operates, serving as a strategic benchmark for platform-led logistics.
• Shopify Shipping: Shopify Shipping bundles carrier rate discounts, label printing, and tracking into the Shopify merchant platform, overlapping with Tapin's plugin-based shipping features but only for merchants already on Shopify's ecosystem rather than WooCommerce or custom platforms.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tapinir
• YouTubeaparat.com/playlist/12895504
• LinkedInlinkedin.com/company/tapin-ir
• Instagraml.tapin.ir/si9iE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapin