St. Clair & Massey Orthodontics

What St. Clair & Massey Orthodontics does

St. Clair & Massey Orthodontics is a privately held orthodontic practice operating from a single office at 5203 79th Street in Lubbock, Texas, serving patients across the West Texas region. The practice treats children, adolescents, and adults for teeth misalignment, bite irregularities, airway and breathing concerns, and early orthopedic developmental needs, and is led by Dr. James St. Clair and Associate Orthodontist Dr. Nicole Kim. The firm was recorded as founded in 1980 in firmographic data, with company history placing the establishment of the current St. Clair practice in 1999 when Dr. St. Clair completed his orthodontic residency at the University of Texas–Houston Dental Branch and returned to Lubbock.

The clinical portfolio is anchored by Invisalign clear aligners — using Align Technology's SmartTrack material and SmartForce attachments — and Damon System braces in metal and clear ceramic variants. Adjacent services include early orthodontic evaluation starting at age 7, Phase I orthopedic treatment for ages 5–10, Zoom in-office teeth whitening, prescription-strength take-home whitening at treatment completion, and an airway and breathing improvement program targeting pediatric sleep apnea risk and nasal breathing function. Treatment cases typically run 12–18 months, with aligner patients seen at approximately 6-week intervals. Intake is augmented by SmileSnap virtual consultation software enabling remote photo-based assessment and treatment plan pricing before any in-office visit. The practice carries Diamond-tier Invisalign provider status, placing it in the top 1% of Invisalign providers nationally.

The business operates on a direct-to-consumer orthodontic services model with hybrid sales channels. Dentist and pediatric dentist referral partnerships drive mid-funnel patient flow, while community outreach, organic social media (Facebook, Instagram, YouTube), the Google Business Profile, patient testimonials, and the Live Thankfully community initiative support top-of-funnel awareness. Revenue is generated primarily through one-time treatment fees for braces and Invisalign, with supplemental streams from teeth whitening, Phase I treatment, and the Smile Protection Plan — a recurring subscription covering ongoing maintenance for current patients. Initial consultations are complimentary, including photos, x-rays, smile analysis, and a customized treatment plan with pricing, and flexible monthly payment plans are offered to widen accessibility. No external funding, parent company, or multi-location expansion is disclosed, and revenue figures are not publicly reported.

Name

St. Clair & Massey Orthodontics

Legal name

St. Clair & Massey Orthodontics

Website

https://stclairandmasseyortho.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Clair & Massey Orthodontics is a private single-location orthodontic practice in Lubbock, Texas, offering Invisalign, Damon Braces, early intervention, and airway and breathing services to children, adolescents, and adults in West Texas.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Cleft & Craniofacial Orthodontics (HLABABAH)

Keywords

• Orthodontic treatment
• Clear aligners
• Braces treatment
• Teeth straightening
• Orthodontic care

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: One-time orthodontic treatment services including braces (Damon metal and clear) and Invisalign clear aligner therapy. Treatment spans 12-18 months on average. Payment plans and financing options available to patients.
2. Teeth Whitening Services: In-office Zoom Teeth Whitening procedures and at-home whitening gel provided with retainers at end of orthodontic treatment. One-time services for aesthetic finishing touches.
3. Phase I/Orthopedic Treatment: Early orthopedic treatment for children ages 5-10 to improve skeletal structure of face and jaw before full orthodontic treatment.
4. Smile Protection Plan: Ongoing protection plan for current patients covering emergencies and maintenance needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

St. Clair & Massey Orthodontics provides in-person orthodontic treatment services from its Lubbock, TX office, primarily offering Invisalign clear aligners and Damon Braces (metal and clear ceramic) to straighten teeth and correct bite issues. The practice also delivers adjunctive services including early/Phase I orthodontic intervention, airway and breathing improvement, Zoom and at-home teeth whitening, and a Smile Protection Plan for ongoing patient maintenance.

Product overview

St. Clair & Massey Orthodontics offers a comprehensive orthodontic treatment platform centered around two primary product lines: Damon Braces (including metal and clear ceramic options) and Invisalign clear aligners. The practice serves as a Diamond-tier provider for Invisalign and ranks in the top 1% nationally. Beyond traditional teeth straightening, the portfolio includes early orthodontic intervention programs starting at age 7 with Phase I orthopedic treatment, airway and breathing improvement services, and adjunctive offerings such as Zoom Teeth Whitening and prescription-strength at-home whitening. The practice also provides virtual consultation capabilities through SmileSnap for remote treatment planning. All services are delivered through a single-office practice model in Lubbock, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear aligner orthodontic treatment using SmartTrack material and SmartForce attachments to straighten teeth for teens and adults. Delivered by a top-1% Diamond-tier Invisalign provider.
• Damon Braces Self-ligating orthodontic braces system using passive slide technology with gentle force. Available in metal and clear ceramic options as a comfortable alternative to traditional braces.
• Damon Clear Braces Discreet ceramic braces that do not use elastic ties or bands that can become stained, offering a more aesthetic profile.
• Early Orthodontic Treatment Orthodontic evaluation starting at age 7, monitoring growth patterns and bite development to determine optimal timing for braces or further treatment.
• Phase I Treatment Orthopedic treatment for children ages 5-10 that improves skeletal structure of the face and jaw, creates space to prevent tooth impaction, and promotes healthy jaw growth and better breathing.
• Teeth Whitening Prescription-strength at-home whitening gel provided with retainers at end of orthodontic treatment, plus in-clinic Zoom Teeth Whitening for immediate results.
• Airway and Breathing Improvement Orthodontic intervention including expansion of the upper arch to promote better nasal breathing and reduce risk of sleep apnea in children and adults.
• Kids Club Monitoring program for children not yet ready for orthodontic treatment, providing periodic growth and development evaluations every 6-12 months.
• Smile Protection Plan Ongoing protection and maintenance program for current patients covering orthodontic emergencies and post-treatment maintenance needs.

Quantifiable outcome

• Treatment duration of 12-18 months for typical cases
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• United SupermarketscoreGTM or Marketing PartnerKey community partner for Live Thankfully initiative since 2012, providing support for the annual Thanksgiving food donation drive serving food-insecure families in West Texas.
• Lubbock Dream CentercoreStrategic or Co-development PartnerPrimary nonprofit partner for Live Thankfully Turkey Day Giveaway, receiving food donations and cranberry sauce collections to serve Lubbock families in need.
• Lubbock ISDminorOthersOne of the school districts whose families have been served through the Live Thankfully initiative since 2013.
• Frenship ISDminorOthersSchool district partner receiving support through Live Thankfully community food drive.
• Cooper ISDminorOthersSchool district partner benefiting from Live Thankfully food donation initiative.
• Lubbock ImpactminorOthersLocal nonprofit organization served by Live Thankfully food donation program.
• Hill Davis DentalminorOthersHarvest-level sponsor for 2023 Live Thankfully campaign.
• West Texas Oral Facial SurgeryminorOthersBounty-level sponsor for Live Thankfully 2023 community initiative.
• Owen Health GroupminorOthersBounty-level sponsor for Live Thankfully 2023 campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• SmileSnap: Virtual consultation and lead-conversion software used by St. Clair for online smile assessments. Relevant as the enabling technology provider for the practice's remote consultation funnel and an ecosystem participant in orthodontic patient acquisition.
• Ormco: Manufacturer of the Damon System braces used by St. Clair and a major orthodontic supplies vendor. Comparable as a key supplier and ecosystem participant in fixed-appliance orthodontics.

Direct peers

• Corus Orthodontists: Orthodontic partnership network aggregating independent orthodontic practices across North America. Directly comparable business model — independent orthodontic practices delivering Invisalign and braces — and a likely roll-up counterpart for St. Clair & Massey.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating hundreds of affiliated practices. Highly comparable as a multi-site orthodontic group providing Invisalign and braces with a similar clinical product mix, though at significantly greater scale and PE-backed.
• Southern Orthodontic Partners (SODO): PE-backed orthodontic group practice platform partnering with single-location orthodontists in the U.S. Southeast and beyond. Highly comparable clinical offering (braces, Invisalign, Phase I) and a relevant potential acquirer or affiliate for a top-tier independent practice.

Broad incumbents

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners, and the awarding body of the Diamond / Top 1% provider status St. Clair holds. Comparable as the dominant supplier in the orthodontic clear-aligner category and a key partner for the practice's core product line.
• Heartland Dental: Largest dental support organization in the U.S., supporting hundreds of general and specialty dental offices. Overlaps with St. Clair on ambulatory dental care delivery and office-operations support, but operates much broader general dentistry rather than orthodontic specialty.
• Aspen Dental: Large multi-site dental support organization offering general dentistry with some orthodontic services. Comparable as a scaled DSO operating consumer-facing dental practices, though broader than orthodontics and serving different geographies than St. Clair.

Emerging players

• Candid: Hybrid clear-aligner brand combining remote scanning with in-office orthodontist oversight. Competes with St. Clair in the adult mild-to-moderate cosmetic case segment and represents the evolving DTC-to-hybrid model reshaping orthodontic demand.
• OrthoFX: Clear-aligner company offering orthodontic practices in-office aligner programs under their own brand. Comparable as a competitor and alternative aligner brand challenging Align Technology's Invisalign within the orthodontic channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SmilesByStClair
• Facebookfacebook.com/StClairandMasseyOrtho
• Instagraminstagram.com/stclairorthodontics
• LinkedInlinkedin.com/company/st-clair-massey-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Clair & Massey Orthodontics