Trustbox
Trustbox A/S is a Danish cloud backup and disaster recovery provider offering DRaaS, encrypted backup, antivirus, and identity monitoring, primarily serving SMBs across the Nordics and Benelux via direct sales and a white-label reseller channel.
- Company typePrivate
- Founded2014
- HeadquartersKongens Lyngby, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Trustbox does
Trustbox A/S is a Danish private cloud backup and disaster recovery provider headquartered in Kongens Lyngby, Denmark, founded in 2014. The company delivers an integrated data protection platform comprising Online Backup, Disaster Recovery as a Service (DRaaS), Antivirus, Password Bank, and Safe-ID identity monitoring, targeted primarily at small and medium businesses across the Nordics and Benelux with additional reach into financial, legal, healthcare, education, public sector, and telecom/hosting verticals. Its core technology stack includes proprietary push-button failover (CloudBoot/ApplianceBoot), UltraSafe private-key encryption with double-blind architecture, DDFS deduplication claiming 10X storage efficiency, and Infiniscale/AnyCloud multi-cloud orchestration across Trustbox Cloud, Google Cloud Platform (where Trustbox is an official Technology Partner), AWS, and Azure, backed by 15 global SSAE 16-compliant data centers and a 15-minute failover guarantee.
The business operates on subscription-based recurring revenue across all product lines, with contract terms ranging from one month to 36 months and automatic renewal. Go-to-market combines direct sales (phone hotline 44 22 12 12, online self-service, downloadable software trials for Windows, Mac, Android, and iOS) with a white-label reseller/partner program and field sales for enterprise and public sector accounts. Distribution is regional (Denmark, Sweden, Netherlands) rather than global, despite the underlying cloud infrastructure being worldwide. Pricing is quote-based and not publicly disclosed, with payment options including credit/debit cards, bank transfer, and ViaBill installment financing. The company is privately held with no disclosed external funding rounds, parent entity, or subsidiaries, indicating a bootstrapped operating model with 11–50 employees.
Trustbox firmographics
Firmographics- Name
- Trustbox
- Legal name
- Trustbox A/S
- Website
- https://trustbox.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trustbox A/S is a Danish cloud backup and disaster recovery provider offering DRaaS, encrypted backup, antivirus, and identity monitoring, primarily serving SMBs across the Nordics and Benelux via direct sales and a white-label reseller channel.
- Ownership category
- akta.pro rank
Trustbox industry classification
Industry- Product category
- Cloud Backup and Disaster Recovery
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Backup, Disaster Recovery & Data Protection for Private Cloud (HDABABAJ), Cloud DR, Backup & Business Continuity (BPAEACAJ), Backup, Disaster Recovery & Ransomware Resilience for Healthcare (HLACAJAO), Security, Anti-Cheat, DRM & Integrity Tools (MPAFAFAN)
Keywords
Where Trustbox is headquartered
LocationHeadquarters
- HQ city
- Kongens Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Trustbox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Cloud Backup Subscription: Recurring subscription revenue from online backup services. Payments made in advance for subscription periods from 1 month to 36 months. Automatic renewal upon expiration. Prices vary by storage capacity and number of devices covered.
- DRaaS (Disaster Recovery as a Service): Subscription-based disaster recovery services with guaranteed 15-minute failover. Revenue from both physical and virtual appliance deployments with flexible cloud storage options.
- Antivirus Software: Antivirus protection subscriptions for endpoints. Partnership with Panda Security provides the underlying antivirus technology.
- Partner/Reseller Program: Revenue from channel partners who resell Trustbox solutions under white-label arrangements. Partners receive technical support and access to partner dashboard.
- Safe-ID Identity Monitoring: Identity and credit monitoring service scanning dark web, public registries, and credit systems for compromised CPR numbers and financial data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription periods from 1 month to 36 months with automatic renewal |
| Other | Monthly | ViaBill installment payment option for qualifying purchases |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Trustbox product offering
Product offeringCore offering
Trustbox provides encrypted cloud backup and disaster recovery as a service (DRaaS) for SMBs, enterprises, resellers, and consumers, with proprietary push-button failover (CloudBoot/ApplianceBoot), three-layer customer-controlled encryption, ransomware anomaly detection, and multi-cloud replication to Trustbox Cloud, Google Cloud, AWS, and Azure. The platform is complemented by Trustbox Antivirus, Trustbox Password Bank password manager, and Safe-ID identity/credit monitoring, managed through a centralized Trustbox Dashboard across physical, virtual, and mobile environments (Windows, Linux, Unix, Mac, VMware, Hyper-V, iOS, Android).
Product overview
Trustbox is a Danish cloud backup and disaster recovery provider offering a unified security platform comprising Online Backup, Disaster Recovery as a Service (DRaaS), Antivirus, Password Manager, Safe-ID, and cloud/archive solutions. The core offering is a multi-layered data protection platform that combines encrypted cloud backup with push-button disaster recovery capabilities. Products include the Online Backup and DRaaS as primary services, supported by Trustbox Antivirus, Password Bank, and Safe-ID as security add-ons. The Trustbox Dashboard provides centralized management, while Cloud Failover and Data Protection Appliances offer hardware-accelerated recovery options. The platform supports physical servers, virtual machines, desktops, laptops, and mobile devices across Windows, Linux, Unix, Mac, iOS, and Android environments.
Differentiator
Problem solved
Functional benefit
Brands
- Safe-ID: Identity and credit monitoring service that scans the dark web, public registries, and credit systems for compromised CPR numbers, financial data, and business information. Includes fraud recovery assistance and integrated insurance.
- Trustbox Antivirus
- Trustbox Backup
- Trustbox Password Bank
Products and services
- Online Backup / Cloud Backup Encrypted online cloud backup solution that protects files, systems, and data against ransomware, server failure, and hardware loss. Enables quick restoration from clean versions of systems or files, with support for physical servers, virtual machines, desktops, laptops, and mobile devices.
- Disaster Recovery as a Service (DRaaS) Disaster recovery service providing push-button failover enabling businesses to recover systems within 15 minutes or less after hardware failure, natural disaster, or cyber attack. Supports physical and virtual environments with VMware and Hyper-V hypervisors and Bare Metal Recovery.
- Trustbox Antivirus Endpoint antivirus protection with real-time defense against viruses, ransomware, and other online threats for all devices. Powered by Panda Security technology.
- Trustbox Password Bank Encrypted password manager for securing passwords with unique passwords generated for each service, accessible across user devices.
- Safe-ID Identity and credit monitoring service that scans the dark web, public registries, and credit systems for compromised CPR numbers, financial data, and business information. Includes fraud recovery assistance, integrated insurance, and AI-driven removal of exposed personal data from public websites and phone directories.
- Archive Solutions Cloud archiving service providing ForeverSave unlimited version retention, retention policies, and compliance support for regulatory requirements including FFIEC, HIPAA, and government mandates.
- Cloud Failover Appliance Physical or virtual appliance enabling on-premise and cloud-based disaster recovery with push-button failover (CloudBoot/ApplianceBoot) and Bare Metal Recovery capabilities.
- Data Protection Appliance Hybrid backup appliance combining local storage with cloud replication, featuring intelligent caching and WAN optimization for bandwidth-efficient backup of on-premise servers.
Quantifiable outcome
- 15-minute or less failover guarantee for disaster recovery
- +5 more outcomes
Companies that use Trustbox
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles4 records
Trustbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature10 records
Trustbox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Google Cloud PlatformcoreOfficial Google Cloud Platform Technology Partner. Trustbox has integrated its cloud backup and disaster recovery solutions with Google Cloud, enabling fast failover in seconds. Trustbox can boot VMware and Hyper-V VMs on Google Cloud, and supports Windows and Linux physical environments.
- Panda SecuritycoreTrustbox partners with Panda Security for antivirus and anti-malware technology. Terms and conditions for Panda Security services govern this partnership.
- ViaBillminorPayment partner enabling installment financing for customers. ViaBill provides interest-free financing up to 4,000 DKK and extended payment plans up to 36 months. Higher amounts financed through SparXpress.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trustbox competitors and assessment
Company assessmentEmerging players
- Backblaze: Backblaze provides low-cost cloud backup (B2 and Computer Backup) and competes on storage economics — overlapping with Trustbox's value proposition of simple, low-cost cloud backup for individuals and SMBs.
Direct peers
- Veeam Software: Veeam is the dominant player in cloud backup and DRaaS for VMs, physical servers and cloud workloads — directly comparable to Trustbox's Backup and DRaaS core offering across the same environments (VMware, Hyper-V, Windows, Linux).
- Carbonite (OpenText): Carbonite targets small businesses and remote workers with cloud backup and endpoint protection, overlapping directly with Trustbox Backup, Trustbox Antivirus, and SMB positioning.
- Datto (Kaseya): Datto built a managed-service-provider channel delivering cloud backup and DRaaS to SMBs — the same reseller-led GTM motion that Trustbox's "Backup Reseller Program" is built on.
- Druva: Druva delivers cloud-native backup and DR delivered as SaaS with a similar subscription model, multi-cloud support, and ransomware detection — directly comparable on architecture and GTM motion.
- Keepit: Danish/Nordic cloud backup provider for SaaS and cloud workloads, headquartered nearby in Copenhagen; competes head-to-head with Trustbox in the same regional SMB and mid-market segment with a similar SaaS + channel model.
- CrashPlan: CrashPlan delivers unlimited cloud backup with continuous versioning aimed at SMBs and small enterprises — closely parallel to Trustbox Online Backup's ForeverSave-style retention and SMB pricing model.
- Acronis: Acronis combines backup, disaster recovery, and cybersecurity (anti-ransomware, AV) in a single platform — the same bundled backup + security + DR positioning Trustbox pursues for SMBs and resellers.
- Barracuda Networks: Barracuda bundles cloud backup, email security, and network security for SMBs through MSPs and resellers — the same multi-product security + backup + channel-led approach Trustbox pursues.
Broad incumbents
- Commvault: Commvault is an enterprise-grade data protection and information management platform that overlaps with Trustbox's DRaaS and archive offerings, but addresses larger organizations with a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trustbox social profiles
Digital presenceTrustbox compliance and trust
Trust signalCompliance1 record
Trustbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustbox leadership team
Management profileNumber of profiles
Trustbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustbox
What does Trustbox do?
Trustbox provides encrypted cloud backup and disaster recovery as a service (DRaaS) for SMBs, enterprises, resellers, and consumers, with proprietary push-button failover (CloudBoot/ApplianceBoot), three-layer customer-controlled encryption, ransomware anomaly detection, and multi-cloud replication to Trustbox Cloud, Google Cloud, AWS, and Azure. The platform is complemented by Trustbox Antivirus, Trustbox Password Bank password manager, and Safe-ID identity/credit monitoring, managed through a centralized Trustbox Dashboard across physical, virtual, and mobile environments (Windows, Linux, Unix, Mac, VMware, Hyper-V, iOS, Android).
Is Trustbox a public or private company?
Trustbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trustbox founded?
Trustbox was founded in 2014. It employs 11 to 50 people.
Where is Trustbox based?
Trustbox is headquartered in Kongens Lyngby, Denmark, in the Europe region.
How does Trustbox make money?
Five revenue lines are on record. Cloud Backup Subscription is the primary driver. The others are DRaaS (Disaster Recovery as a Service), antivirus Software, partner/Reseller Program and safe-ID Identity Monitoring.
Who are Trustbox's main competitors?
Backblaze is listed as an emerging player. Direct peers are Veeam Software, Carbonite (OpenText), Datto (Kaseya), Druva, Keepit, CrashPlan, Acronis and Barracuda Networks. Commvault is listed as a broad incumbent.
Does Trustbox have an API?
No public API is recorded for Trustbox.
What industry is Trustbox in?
Trustbox's product category is Cloud Backup and Disaster Recovery. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABABAJ, Backup, Disaster Recovery & Data Protection for Private Cloud. Its NAICS code is 518.