The Mental Move

What The Mental Move does

The Mental Move B.V. is a Dutch B2B2C workplace mental health platform founded in 2020 and headquartered in Houten, Netherlands. The company sells subscription-based services to organizations that want to improve employee mental resilience and reduce absenteeism, distributing access to employees via employer-specific codes through a web portal, a Microsoft Teams app, and native iOS and Android applications. Its core product is a prevention platform of scientifically-backed self-help modules, supplemented by an anonymous mental and lifestyle helpdesk that connects employees with a psychologist or coach within 36 hours, a live chat with 5-hour message retention, workshops, preventive health checks, an employee pulse measurement tool, and a culture program. When preventive support is insufficient, the company escalates employees into its B2B business care service, which delivers evidence-based treatments (CBT, EMDR, ACT, EFT) with no waiting times and coordinated reintegration with occupational health physicians.

The technology stack is built on Microsoft infrastructure (Azure, Office 365, Teams, Dynamics 365) and integrates with ISO 27001 and NEN 7510 certified vendors: WhereBy for video, Bastion365 for secure messaging, Zaurus for anonymous chat, Juvoly for speech-to-text EPD summaries, and Oscar for electronic client files. The company is privately held, has no disclosed funding rounds, and operates exclusively in the Netherlands with seven named reference customers concentrated in healthcare, alongside logistics and non-profit segments. Its revenue model combines recurring subscriptions for the prevention platform, helpdesk, and health checks with professional services for workshops and clinical business care, priced quote-based per organization.

Name

The Mental Move

Legal name

The Mental Move B.V.

Website

https://thementalmove.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mental Move is a Dutch B2B platform that helps organizations improve employee mental health and reduce absenteeism through a prevention app, 36-hour helpdesk, workshops, and clinical business care (CBT, EMDR, ACT, EFT), distributed to employees via Microsoft Teams and mobile apps.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

Keywords

• Workplace mental health
• Employee wellbeing services
• Mental health prevention
• Psychological helpdesk
• Corporate mental health

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Prevention Platform Services: Digital prevention platform with self-help modules, workshops, and mental health resources provided to organizations as part of subscription or service agreements.
2. Mental & Lifestyle Helpdesk: Low-threshold anonymous access to psychologists and coaches within 36 hours. Provided as a service to employees of client organizations.
3. Workshop Programs: Comprehensive launch campaigns and ongoing workshop programs for awareness and culture change.
4. Business Care (Zakelijke Zorg): Full psychological care in treatment or coaching trajectories. Escalation from mental helpdesk when more intensive support is needed. Includes intake, treatment, and reintegration support.
5. Preventive Health Check: Preventive medical examinations that provide macro-reporting to employers and personalized advice to employees.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Mental Move provides organizations with a digital prevention platform (web, Microsoft Teams, iOS, Android), an anonymous Mental & Lifestyle Helpdesk connecting employees to psychologists or coaches within 36 hours, live chat, preventive health checks, employee pulse surveys, workshops and culture programs, and an escalated Business Care treatment service using evidence-based methods (CBT, EMDR, ACT, EFT). The offering is sold as employer subscriptions aimed at reducing absenteeism and strengthening workforce mental resilience, with employee access via company codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Prevention Platform A digital prevention platform offering scientifically-backed modules on mental and physical health. Available via web browser and as a standalone app within Microsoft Teams, Apple App Store, and Google Play Store. No login required; anonymous access via company code. Targeted at employees of subscribing organizations.
• Mental & Lifestyle Helpdesk A low-threshold helpdesk connecting employees with a psychologist or (lifestyle) coach via an online session within 36 hours. Contact is anonymous and confidential; the employer receives no information. Targeted at employees of client organizations needing early intervention.
• Live Chat An anonymous chat function allowing employees to communicate with a professional. Chat messages are stored for 5 hours and then automatically deleted. Targeted at employees seeking low-friction, anonymous mental health support.
• Workshop Program A launch campaign and ongoing workshop program to increase awareness and culture change regarding mental health in the workplace. Targeted at HR teams and managers driving organizational wellbeing.
• Preventive Health Check A preventive medical examination that generates a personal advice report. Data is processed within 10-15 minutes after submission via a TLS 1.2 secured connection; personal data is encrypted and anonymized after report delivery. Includes macro-reporting to employers and personalized advice to employees.
• Employee Pulse A recurring assessment tool enabling organizations to monitor employee mental health and engagement over time. Targeted at HR and management teams needing aggregated, anonymized workforce wellbeing data.
• Culture Programme A program aimed at driving organizational culture change to support mental health and well-being in the workplace. Targeted at leadership and HR teams building sustainable psychological safety.
• Business Care (Zakelijke Zorg) Full psychological treatment and coaching for employees when the Mental & Lifestyle Helpdesk is insufficient. Provides evidence-based curative care including CBT, EMDR, ACT, and EFT, with no waiting times and structured coordination with employer and occupational physician. Includes intake, treatment, and reintegration support.
• Trainings (Trainingen) Training programs offered by The Mental Move for organizations, listed alongside prevention and care services on the website. Targeted at organizations building internal mental health capability among HR, managers, and employees.

Quantifiable outcome

• 20% absenteeism reduction
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• KwiekminorChannel Partner/ Reseller/ DistributorKwiek is an HR partner focused on healthy, agile employees who are energetically committed to their organization. They emphasize that focusing on health brings more than just combating absenteeism.
• @arbominorChannel Partner/ Reseller/ Distributor@arbo is a collaboration of three companies (@arbo, @prevention, @reintegration) with a shared vision on absenteeism and employee health policy. They use intelligent systems and predictive technology combined with experienced @arbo employees to achieve optimal occupational health results.
• Psychologiepraktijk HoutenminorStrategic or Co-development PartnerPsychologiepraktijk Houten provides treatment for various psychological complaints including overstrain, burnout, panic complaints, excessive brooding, compulsive complaints, social anxiety, depression, and processing traumatic experiences.
• Microsoft (Office 365, Teams, Dynamics, Azure)coreTechnology or IntegrationMicrosoft services used for core operations including data storage (ISO27001, ISO27017, ISO27018, SOC certified), Teams integration for app delivery, and Dynamics 365 for customer data management. Data stored in Microsoft data centers in Western Europe (Netherlands).
• WhereBycoreTechnology or IntegrationISO27001 certified video conferencing service used for video calling during helpdesk sessions and workshops.
• Bastion365coreTechnology or IntegrationISO27001 and NEN7510 certified service used for secure mailing of reports according to NTA7516 standards with 2FA verification.
• ZauruscoreTechnology or IntegrationISO27001 and NEN7510 certified provider (including Zorgmail) used for anonymous chat functionality.
• JuvolycoreTechnology or IntegrationISO27001 and NEN7510 certified API service that converts spoken text from video calls into summaries for electronic patient records (EPD) without storing the spoken text.
• Oscar (ECD System)coreTechnology or IntegrationISO27001 and NEN7510 certified electronic client file system used for patient records and treatment planning in business care trajectories.
• Erisietsmisgegaan.nlminorOthersIndependent complaints handling service used to ensure careful and independent processing of customer complaints.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindler: Swedish-origin digital mental health provider offering video-based therapy and self-guided treatment, including a Dutch practice. Competes for employer and insurer-sponsored contracts and represents a direct cross-border comparable.
• iPractice: Netherlands-based online psychology practice offering employer-paid sessions, self-help programs and CBT to individuals and corporate clients. Operates in the same Dutch market with overlapping target buyers and clinical modalities.
• OpenUp: Amsterdam-founded B2B mental health platform selling employer-sponsored access to psychologists and self-help modules across Europe. Directly competes with The Mental Move on the same Dutch HR buyer with a comparable prevention-plus-coaching model.

Broad incumbents

• Lyra Health: US-based enterprise mental health benefits platform serving large employers with therapy, coaching and self-care across a wide provider network. Larger and broader incumbent in the same employer-sponsored mental health category as The Mental Move.
• Spring Health: Global employer mental health benefits company combining precision matching, therapy, coaching and medication management. Operates broader scope and larger employer base but addresses the same buyer (HR) and use case (workplace mental health) as The Mental Move.
• Calm Business: Workplace mindfulness and wellness subscription sold to employers as an employee benefit. Adjacent to The Mental Move's self-help modules and workshop programs, though narrower in scope (no clinical care).
• Headspace Health: Global mental health and mindfulness platform offering Headspace for Work B2B subscriptions and Ginger-merged therapy services. Overlaps with The Mental Move's combination of self-guided prevention content and clinician-led care for employer buyers.

Regional players

• OpenUp (alt/Sanquin/Arbopunt/etc.): Smaller Dutch occupational health and EAP providers operating in adjacent local markets. Comparable as regional competitors in the Dutch employer mental health space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thementalmaidenmove
• LinkedInlinkedin.com/company/the-mental-move

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mental Move