Poulan Pro

Name

Poulan Pro

Legal name

Husqvarna AB (publ)

Website

https://poulanpro.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Poulan Pro is a 1946 heritage outdoor power equipment brand wholly owned by Husqvarna AB, monetized through a licensing program spanning 18+ product categories across the U.S. and Canada, serving residential homeowners and professional users via licensee partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Others, Personnel

Revenue model

1. Brand-licensed hardware sales: Revenue is generated through licensed partners who manufacture and sell branded outdoor power equipment (lawn mowers, chainsaws, trimmers, tillers, generators, snow blowers, pressure washers, water pumps, etc.) under the Poulan Pro brand across U.S. and Canadian territories.
2. Brand licensing royalties across 18+ product categories: Strategic licensing operation earns royalties across a comprehensive portfolio of licensed product categories including Wheeled (pressure washers, lawn mowers, tillers, log splitters, chipper shredders, stump grinders, steam cleaners), Hand-Held (hand tools, string trimmers/brushcutters, blowers, sprayers, hedge trimmers, chainsaws, toys, accessories), and Utility (generators, apparel & footwear, water pumps).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Poulan Pro is a heritage outdoor power equipment brand operating since 1946, owned by Husqvarna AB. It sells a core line of lawn mowers, chainsaws, and battery-powered tools (string trimmers, leaf blowers, hedge trimmers) while primarily operating as a brand-licensing platform, granting third-party licensees rights to manufacture and sell products under the Poulan Pro name across 18+ categories spanning Wheeled, Hand-Held, and Utility segments.

Differentiator

Problem solved

Functional benefit

Brands

• PoulanPro-Steam: Brand-licensed line of steam cleaners, supported separately via poulanprosteam.com.
• PoulanPro-Power

Products and services

• Poulan Pro Lawn Mowers Walk-behind and riding lawn mowers designed for residential yard maintenance, including battery-powered models alongside classic gas-powered options.
• Poulan Pro Chainsaws High-performance chainsaws built for both logging and backyard use, reflecting the brand's original heritage since 1946.
• Poulan Pro Battery-Powered Lawn Tools Cordless battery-powered outdoor tools including string trimmers, leaf blowers, and hedge trimmers for residential yard care.
• PoulanPro-Steam Steam Cleaners Licensed sub-brand line of steam cleaners offered under the Poulan Pro brand via a dedicated website.
• PoulanPro-Power Outdoor Equipment Licensed sub-brand covering tillers, water pumps, generators, snow blowers, and pressure washers, supported separately via poulanpro-power.com.
• Poulan Pro Pressure Washers Licensed category of pressure washers within the Poulan Pro brand licensing portfolio.
• Poulan Pro Log Splitters Licensed category of log splitters within the Poulan Pro brand licensing portfolio under the Utility category.
• Poulan Pro Chipper Shredders Licensed category of chipper shredders within the Poulan Pro brand licensing portfolio under the Utility category.
• Poulan Pro Stump Grinders Licensed category of stump grinders within the Poulan Pro brand licensing portfolio under the Utility category.
• Poulan Pro String Trimmers / Brushcutters Licensed category of string trimmers and brushcutters within the Poulan Pro brand licensing portfolio under the Hand-Held category.
• Poulan Pro Blowers Licensed category of leaf blowers within the Poulan Pro brand licensing portfolio under the Hand-Held category.
• Poulan Pro Hedge Trimmers Licensed category of hedge trimmers within the Poulan Pro brand licensing portfolio under the Hand-Held category.
• Poulan Pro Sprayers Licensed category of sprayers within the Poulan Pro brand licensing portfolio under the Hand-Held category.
• Poulan Pro Generators Licensed category of generators within the Poulan Pro brand licensing portfolio under the Utility category.
• Poulan Pro Water Pumps Licensed category of water pumps within the Poulan Pro brand licensing portfolio under the Utility category.
• Poulan Pro Hand Tools Licensed category of hand tools within the Poulan Pro brand licensing portfolio under the Hand-Held category.
• Poulan Pro Toys and Accessories Licensed category of toys (including electric scooters) and accessories (safety gear) within the Poulan Pro brand licensing portfolio.
• Poulan Pro Apparel & Footwear Licensed category of branded apparel and footwear within the Poulan Pro brand licensing portfolio.

Quantifiable outcome

• 75+ years of continuous brand presence in the outdoor power equipment market since 1946
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• PoulanPro-SteamcoreOEM/ Whitelabel/ Licensing PartnerPoulanPro-Steam is the licensed sub-brand partner that handles the Steam Cleaners category under the Poulan Pro brand. Customers seeking spare parts and warranty support for Poulan Pro steam cleaners are directed to [email protected] and to the dedicated poulanprosteam.com website. The licensing relationship is part of Poulan Pro's strategic licensing operation managed by parent Husqvarna AB.
• PoulanPro-PowercoreOEM/ Whitelabel/ Licensing PartnerPoulanPro-Power is the licensed sub-brand partner that manufactures and supports multiple Poulan Pro product categories, specifically Generators, Snow Blowers, Pressure Washers, Water Pumps, and Tillers. Support inquiries route to [email protected] and the partner operates its own website at poulanpro-power.com. This is a core licensee relationship within Poulan Pro's broader licensing portfolio.
• Husqvarna AB (publ.)flagshipStrategic or Co-development PartnerHusqvarna AB (publ.) is the parent company and rights-holder of the Poulan Pro brand ('© Husqvarna AB (publ). All rights reserved.'). Husqvarna owns the trademark, manages the strategic licensing operation (via [email protected]), and provides support for products bought before 2024 via husqvarna.com/us/discover/poulan-pro-support/. All product, engineering, and licensing decisions flow through the Husqvarna corporate structure.

Scale indicators4 records

Emerging players

• Greenworks: Battery-focused outdoor power equipment brand with a broad lineup of cordless mowers, trimmers, chainsaws, and snow blowers. Competes directly with Poulan Pro's battery-powered line as the cordless category expands.
• EGO (Chervon): Cordless-native outdoor power equipment brand built on a 56V battery platform, growing rapidly in residential mowers, trimmers, and blowers. Represents the battery-powered competitive threat to Poulan Pro's transition strategy.

Broad incumbents

• John Deere (Residential): Residential line of lawn tractors, zero-turn mowers, and outdoor equipment from the iconic agricultural and turf brand. Competes with Poulan Pro in riding mowers and higher-end residential lawn equipment through its dealer network.
• Husqvarna: Parent company and the most direct comparable brand, offering a full lineup of outdoor power equipment (chainsaws, mowers, trimmers, robotic mowers) across professional and consumer segments worldwide. The Husqvarna marque shares the same product DNA as Poulan Pro but targets higher-end professional users.
• Ryobi: Techtronic Industries-owned DIY brand with a broad 18V and 40V battery platform spanning power tools and outdoor equipment. Competes with Poulan Pro in mass-market residential battery-powered lawn and garden tools at The Home Depot.

Direct peers

• Troy-Bilt: Brand specializing in walk-behind mowers, tillers, snow blowers, and other residential outdoor equipment owned by MTD Products. Directly competes with Poulan Pro's wheeled and utility category products at mass-market retailers.
• Craftsman: Iconic American heritage brand of tools and outdoor equipment, now owned by Stanley Black & Decker. Craftsman competes with Poulan Pro in mid-tier lawn mowers, trimmers, and other residential outdoor power equipment — sharing a similar mass-market DIY positioning.
• Echo: Manufacturer of outdoor power equipment including chainsaws, trimmers, blowers, and edgers sold through a professional dealer network. Echo competes head-to-head with Poulan Pro in the residential and prosumer segments of hand-held OPE.
• Cub Cadet: MTD-owned brand offering riding lawn mowers, zero-turn mowers, and outdoor power equipment for residential users. Overlaps with Poulan Pro in lawn mowers, tillers, and snow blowers in U.S. big-box retail channels.
• Stihl: German global leader in chainsaws and outdoor power equipment with strong professional and consumer positioning in North America. Directly competes with Poulan Pro in chainsaws, trimmers, blowers, and other hand-held outdoor equipment categories.

Market position

Customer concentration

• Facebookfacebook.com/PoulanPro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poulan Pro