PsycApps

What PsycApps does

PsycApps LTD is a London-based, privately held digital mental health company founded by clinical psychologist Dr. Silja Litvin. The company develops and commercialises evidence-based psychological interventions delivered through mobile and online channels, with its portfolio centred on the eQuoo gamified mental health application and the CPD-certified Resilience Development Programme (RDP).

The core product, eQuoo, is a clinically validated mobile app that uses interactive storytelling and game mechanics to deliver psychological resilience training, targeting reduced attrition relative to traditional mobile mental health interventions. eQuoo is offered in three variants: eQuoo for Students (institutional deployments), eQuoo for Me (self-serve consumer), and the eQuoo Player Hub (a support portal including a Student Portal and parent/guardian resources). The RDP is positioned as a separate enterprise offering for professional resilience training. The company claims an evidence base built on randomized controlled trials published in JMIR Mental Health and PLoS ONE, and has secured third-party validations including NHS Apps Library listing, ORCHA ratings, Psyberguide verification, and CPD accreditation.

PsycApps operates a hybrid B2B/B2C revenue model. Enterprise contracts are negotiated on a quote-based annual subscription basis with multi-year renewal terms, supported by a Master Services Agreement structure and a referral programme offering 5-10% commission on introductions above a £5,000 minimum order value. Direct-to-consumer subscriptions are sold through mobile app stores for eQuoo for Me, while additional professional services accompany enterprise deployments. The company is founder-led, appears bootstrapped with no disclosed funding rounds, and is headquartered at Health Foundry, 1 Royal Street, London.

Name

PsycApps

Legal name

PsycApps LTD

Website

https://psycapps.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PsycApps is a London-based digital mental health company offering the eQuoo gamified mobile resilience app and a CPD-certified Resilience Development Programme to university students, enterprise organisations, schools, and individual consumers.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Digital mental health
• Mobile mental health
• Resilience training
• Gamified mental health
• Employee wellbeing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: B2B subscription licensing model where organisations pay for access to eQuoo and Resilience Development Programme for their employees or students. Fees are defined in Signed Quotes with annual or multi-year contract terms. Minimum order values apply for enterprise clients.
2. Subscription Services: Individual consumer subscriptions through eQuoo for Me product, providing personal access to mental health and resilience tools on a recurring basis.
3. Professional Services: Additional professional services and implementation support delivered alongside software licensing, including setup, training, and ongoing consultation as described in Master Services Agreement.
4. Referral Programme Commissions: Commission revenue from affiliate referrals - 5% for introductions and 10% for end-to-end sales for minimum contractual values of £5,000.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

PsycApps develops and sells two digital mental health products: eQuoo, a gamified, clinically proven mobile mental health app that delivers evidence-based psychological interventions to build emotional resilience (available in variants for students and individual consumers), and the Resilience Development Programme, a CPD-certified empirically based professional training programme for organisations seeking to build employee resilience. Both are delivered as subscriptions/licences underpinned by peer-reviewed randomized controlled trial evidence.

Product overview

PsycApps offers a dual-product portfolio of digital mental health solutions: eQuoo (a gamified, evidence-based mobile mental health app available in versions for students and individual consumers) and the Resilience Development Programme (a CPD-certified training programme for professionals). Both products are grounded in clinical psychology research and aim to build emotional resilience through science-backed interventions.

Differentiator

Problem solved

Functional benefit

Brands

• eQuoo: A gamified, evidence-based mobile mental health app designed to build emotional resilience, developed by PsycApps for students and individuals.
• Resilience Development Programme

Products and services

• eQuoo A clinically proven, gamified mobile mental health app that delivers evidence-based psychological interventions through interactive storytelling and game mechanics to build emotional resilience. Available in versions tailored for students and individual consumers.
• Resilience Development Programme A CPD-certified, empirically based transformative growth programme for professionals focused on building psychological resilience and emotional regulation in fast-paced work environments. Sold to organisations on annual subscription contracts.
• eQuoo for Students A version of eQuoo specifically designed for student populations, licensed to universities and schools to address student mental health, anxiety, depression, and resilience building in academic settings.
• eQuoo for Me A consumer-facing version of eQuoo offered through mobile app stores for individual users seeking to improve their mental health and resilience independently via self-serve monthly subscription.

Quantifiable outcome

• Randomized controlled trial showed eQuoo significantly improved resilience and mental health in student population
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• University College London (UCL)coreStrategic or Co-development PartnerOngoing research partnership with UCL where Dr. Silja Litvin holds a Research Associate position. Collaboration on cutting-edge research in digital mental health and resilience, with peer-reviewed publications produced through this partnership.
• LMU MunichcoreStrategic or Co-development PartnerAcademic research partnership with Ludwig Maximilian University of Munich for resilience research and technology development. Contributed to doctoral research and peer-reviewed publications on mobile mental health interventions.
• Resilience Research CentrecoreStrategic or Co-development PartnerPartnership with Resilience Research Centre keeps the company at the forefront of resilience research and best practices. Supports evidence-based approach and academic credibility of products.
• NHScoreOtherseQuoo app is listed on the NHS Apps Library following clinical safety and efficacy review. This endorsement provides significant credibility for UK healthcare market adoption.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spring Health: Spring Health is a global mental health benefits platform serving employers with therapy, coaching, and digital tools. Comparable to PsycApps in the enterprise mental health/resilience category, though Spring Health is a full-spectrum benefits platform versus PsycApps' digital therapeutic focus.
• BetterHelp: BetterHelp (Teladoc-owned) is the largest online therapy marketplace, serving individual consumers and increasingly employer channels. Comparable to PsycApps as a scaled digital mental health destination, though differentiated by clinician-led teletherapy versus PsycApps' self-guided DTx model.
• Lyra Health: Lyra Health provides employer-sponsored mental health benefits including therapy, coaching, and digital self-care. Comparable to PsycApps in the enterprise resilience and wellbeing subscription category, with overlapping buyer (HR/benefits leaders) but a broader care-delivery model.
• Sanvello (Optum): Sanvello, owned by Optum/UnitedHealth, is a digital mental health platform offering coaching, therapy, and self-guided tools with payer and employer distribution. Comparable to PsycApps on evidence-based self-guided mental health and enterprise/payer channels, but bundled into a much larger incumbent.

Direct peers

• Wysa: Wysa is an AI-chatbot mental health app with employer and health plan channels and clinical evidence. Comparable to PsycApps on chatbot-augmented engagement, evidence-based positioning, and B2B2C go-to-market via employers and payers.
• Calm: Calm is a leading consumer mental wellness and resilience app with growing Calm Business / Calm Health enterprise offerings. Comparable to PsycApps on engagement-driven mobile mental health content and expanding B2B resilience training.
• Headspace Health: Headspace offers a consumer-facing mental wellness and meditation app plus enterprise (Headspace for Work) and clinical care (Ginger) offerings. Direct overlap with PsycApps on gamified/self-guided mental health app, enterprise resilience subscriptions, and evidence-based positioning.
• Woebot Health: Woebot is an AI-chatbot-based digital therapeutic for mental health with published clinical evidence and partnerships with payers and providers. Closely comparable to PsycApps on the digital therapeutics, evidence-based, chatbot-augmented intervention model, though Woebot leans more on AI conversation versus PsycApps' gamified storytelling.
• Unmind: Unmind is a UK-based B2B mental health platform serving employers with evidence-based measurement, training, and content. Closely comparable to PsycApps on UK enterprise mental health/resilience subscription distribution, employer go-to-market, and evidence-led positioning.

Emerging players

• Moodfit: Moodfit is a mental health self-care app targeting individuals with mood, anxiety, and resilience tools. Comparable to PsycApps on consumer-facing self-guided mental wellness and resilience subscriptions, at a similar scale and stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eQuoogame
• YouTubeyoutube.com/@psycapps
• Facebookfacebook.com/PsycApps
• LinkedInlinkedin.com/company/psycapps
• Instagraminstagram.com/equoogame

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsycApps