PsycApps
PsycApps is a London-based digital mental health company offering the eQuoo gamified mobile resilience app and a CPD-certified Resilience Development Programme to university students, enterprise organisations, schools, and individual consumers.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What PsycApps does
PsycApps LTD is a London-based, privately held digital mental health company founded by clinical psychologist Dr. Silja Litvin. The company develops and commercialises evidence-based psychological interventions delivered through mobile and online channels, with its portfolio centred on the eQuoo gamified mental health application and the CPD-certified Resilience Development Programme (RDP).
The core product, eQuoo, is a clinically validated mobile app that uses interactive storytelling and game mechanics to deliver psychological resilience training, targeting reduced attrition relative to traditional mobile mental health interventions. eQuoo is offered in three variants: eQuoo for Students (institutional deployments), eQuoo for Me (self-serve consumer), and the eQuoo Player Hub (a support portal including a Student Portal and parent/guardian resources). The RDP is positioned as a separate enterprise offering for professional resilience training. The company claims an evidence base built on randomized controlled trials published in JMIR Mental Health and PLoS ONE, and has secured third-party validations including NHS Apps Library listing, ORCHA ratings, Psyberguide verification, and CPD accreditation.
PsycApps operates a hybrid B2B/B2C revenue model. Enterprise contracts are negotiated on a quote-based annual subscription basis with multi-year renewal terms, supported by a Master Services Agreement structure and a referral programme offering 5-10% commission on introductions above a £5,000 minimum order value. Direct-to-consumer subscriptions are sold through mobile app stores for eQuoo for Me, while additional professional services accompany enterprise deployments. The company is founder-led, appears bootstrapped with no disclosed funding rounds, and is headquartered at Health Foundry, 1 Royal Street, London.
PsycApps firmographics
Firmographics- Name
- PsycApps
- Legal name
- PsycApps LTD
- Website
- https://psycapps.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PsycApps is a London-based digital mental health company offering the eQuoo gamified mobile resilience app and a CPD-certified Resilience Development Programme to university students, enterprise organisations, schools, and individual consumers.
- Ownership category
- akta.pro rank
PsycApps industry classification
Industry- Product category
- Digital Mental Health
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where PsycApps is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PsycApps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Licensing: B2B subscription licensing model where organisations pay for access to eQuoo and Resilience Development Programme for their employees or students. Fees are defined in Signed Quotes with annual or multi-year contract terms. Minimum order values apply for enterprise clients.
- Subscription Services: Individual consumer subscriptions through eQuoo for Me product, providing personal access to mental health and resilience tools on a recurring basis.
- Professional Services: Additional professional services and implementation support delivered alongside software licensing, including setup, training, and ongoing consultation as described in Master Services Agreement.
- Referral Programme Commissions: Commission revenue from affiliate referrals - 5% for introductions and 10% for end-to-end sales for minimum contractual values of £5,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Organisation License |
| Subscription | Monthly | Individual Consumer Subscription (eQuoo for Me) |
| Subscription | Annual | Academic/Student Programme (eQuoo for Students) |
| Subscription | Annual | Resilience Development Programme Enterprise |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
PsycApps product offering
Product offeringCore offering
PsycApps develops and sells two digital mental health products: eQuoo, a gamified, clinically proven mobile mental health app that delivers evidence-based psychological interventions to build emotional resilience (available in variants for students and individual consumers), and the Resilience Development Programme, a CPD-certified empirically based professional training programme for organisations seeking to build employee resilience. Both are delivered as subscriptions/licences underpinned by peer-reviewed randomized controlled trial evidence.
Product overview
PsycApps offers a dual-product portfolio of digital mental health solutions: eQuoo (a gamified, evidence-based mobile mental health app available in versions for students and individual consumers) and the Resilience Development Programme (a CPD-certified training programme for professionals). Both products are grounded in clinical psychology research and aim to build emotional resilience through science-backed interventions.
Differentiator
Problem solved
Functional benefit
Brands
- eQuoo: A gamified, evidence-based mobile mental health app designed to build emotional resilience, developed by PsycApps for students and individuals.
- Resilience Development Programme
Products and services
- eQuoo A clinically proven, gamified mobile mental health app that delivers evidence-based psychological interventions through interactive storytelling and game mechanics to build emotional resilience. Available in versions tailored for students and individual consumers.
- Resilience Development Programme A CPD-certified, empirically based transformative growth programme for professionals focused on building psychological resilience and emotional regulation in fast-paced work environments. Sold to organisations on annual subscription contracts.
- eQuoo for Students A version of eQuoo specifically designed for student populations, licensed to universities and schools to address student mental health, anxiety, depression, and resilience building in academic settings.
- eQuoo for Me A consumer-facing version of eQuoo offered through mobile app stores for individual users seeking to improve their mental health and resilience independently via self-serve monthly subscription.
Quantifiable outcome
- Randomized controlled trial showed eQuoo significantly improved resilience and mental health in student population
- +1 more outcomes
Companies that use PsycApps
Customer profileSegments4 records
Ideal customer profiles4 records
PsycApps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PsycApps partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- University College London (UCL)coreOngoing research partnership with UCL where Dr. Silja Litvin holds a Research Associate position. Collaboration on cutting-edge research in digital mental health and resilience, with peer-reviewed publications produced through this partnership.
- LMU MunichcoreAcademic research partnership with Ludwig Maximilian University of Munich for resilience research and technology development. Contributed to doctoral research and peer-reviewed publications on mobile mental health interventions.
- Resilience Research CentrecorePartnership with Resilience Research Centre keeps the company at the forefront of resilience research and best practices. Supports evidence-based approach and academic credibility of products.
- NHScoreeQuoo app is listed on the NHS Apps Library following clinical safety and efficacy review. This endorsement provides significant credibility for UK healthcare market adoption.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PsycApps competitors and assessment
Company assessmentBroad incumbents
- Spring Health: Spring Health is a global mental health benefits platform serving employers with therapy, coaching, and digital tools. Comparable to PsycApps in the enterprise mental health/resilience category, though Spring Health is a full-spectrum benefits platform versus PsycApps' digital therapeutic focus.
- BetterHelp: BetterHelp (Teladoc-owned) is the largest online therapy marketplace, serving individual consumers and increasingly employer channels. Comparable to PsycApps as a scaled digital mental health destination, though differentiated by clinician-led teletherapy versus PsycApps' self-guided DTx model.
- Lyra Health: Lyra Health provides employer-sponsored mental health benefits including therapy, coaching, and digital self-care. Comparable to PsycApps in the enterprise resilience and wellbeing subscription category, with overlapping buyer (HR/benefits leaders) but a broader care-delivery model.
- Sanvello (Optum): Sanvello, owned by Optum/UnitedHealth, is a digital mental health platform offering coaching, therapy, and self-guided tools with payer and employer distribution. Comparable to PsycApps on evidence-based self-guided mental health and enterprise/payer channels, but bundled into a much larger incumbent.
Direct peers
- Wysa: Wysa is an AI-chatbot mental health app with employer and health plan channels and clinical evidence. Comparable to PsycApps on chatbot-augmented engagement, evidence-based positioning, and B2B2C go-to-market via employers and payers.
- Calm: Calm is a leading consumer mental wellness and resilience app with growing Calm Business / Calm Health enterprise offerings. Comparable to PsycApps on engagement-driven mobile mental health content and expanding B2B resilience training.
- Headspace Health: Headspace offers a consumer-facing mental wellness and meditation app plus enterprise (Headspace for Work) and clinical care (Ginger) offerings. Direct overlap with PsycApps on gamified/self-guided mental health app, enterprise resilience subscriptions, and evidence-based positioning.
- Woebot Health: Woebot is an AI-chatbot-based digital therapeutic for mental health with published clinical evidence and partnerships with payers and providers. Closely comparable to PsycApps on the digital therapeutics, evidence-based, chatbot-augmented intervention model, though Woebot leans more on AI conversation versus PsycApps' gamified storytelling.
- Unmind: Unmind is a UK-based B2B mental health platform serving employers with evidence-based measurement, training, and content. Closely comparable to PsycApps on UK enterprise mental health/resilience subscription distribution, employer go-to-market, and evidence-led positioning.
Emerging players
- Moodfit: Moodfit is a mental health self-care app targeting individuals with mood, anxiety, and resilience tools. Comparable to PsycApps on consumer-facing self-guided mental wellness and resilience subscriptions, at a similar scale and stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PsycApps social profiles
Digital presencePsycApps financial estimates
Financial estimateRevenue estimate
Valuation estimate
PsycApps leadership team
Management profileNumber of profiles
Profiles1 record
PsycApps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PsycApps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PsycApps
What does PsycApps do?
PsycApps develops and sells two digital mental health products: eQuoo, a gamified, clinically proven mobile mental health app that delivers evidence-based psychological interventions to build emotional resilience (available in variants for students and individual consumers), and the Resilience Development Programme, a CPD-certified empirically based professional training programme for organisations seeking to build employee resilience. Both are delivered as subscriptions/licences underpinned by peer-reviewed randomized controlled trial evidence.
Is PsycApps a public or private company?
PsycApps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PsycApps founded?
PsycApps was founded in 2016. It employs 11 to 50 people.
Where is PsycApps based?
PsycApps is headquartered in London, United Kingdom, in the Europe region.
How does PsycApps make money?
Four revenue lines are on record. Enterprise Software Licensing is the primary driver. The others are subscription Services, professional Services and referral Programme Commissions.
Who are PsycApps's main competitors?
Broad incumbents on record are Spring Health, BetterHelp, Lyra Health and Sanvello (Optum). Direct peers are Wysa, Calm, Headspace Health, Woebot Health and Unmind. Moodfit is listed as an emerging player.
Does PsycApps have an API?
No public API is recorded for PsycApps.
What industry is PsycApps in?
PsycApps's product category is Digital Mental Health. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 624190 and its SIC code is 7372.