Trinity Falls

What Trinity Falls does

Trinity Falls is a 2,000-acre master-planned residential community located in McKinney, Texas, within the Dallas-Fort Worth Metroplex and Collin County. Developed and wholly owned by Johnson Development Corp., a Houston-based residential and commercial land developer with 45+ years of history and 18 active master-planned communities, Trinity Falls launched in 2019 and is targeted to accommodate approximately 5,000 families at build-out. The community sells no homes directly; instead, it operates an asset-light developer model in which seven premier home builders — Chesmar Homes, Coventry Homes, Del Webb, Drees Custom Homes, Highland Homes, Perry Homes, and Cadence Homes — construct and sell single-family homes, townhomes, and 55+ active-adult residences on Trinity Falls lots. Pricing spans from the mid $200,000s (Del Webb 55+) to $900,000+ (premium single-family), with home prices typically starting in the $300s–$400s for townhomes and the low $300s for entry single-family product.

The community's competitive core is its amenity stack and ecosystem rather than a proprietary technology platform. Trinity Falls features a 350-acre natural park (B.B. Owen Park) along the East Fork of the Trinity River with disc golf, amphitheater, and trails, alongside multiple amenity centers (The Lodge, The Club, Basecamp), 450+ acres of open space, 10+ miles of trails, an onsite elementary school (Ruth and Harold Frazier Elementary), and integration with McKinney ISD (Niche A+). Revenue mechanics for Trinity Falls (as distinct from the home builders) derive primarily from lot/land sales to builder partners, developer fees, and recurring HOA dues on completed homes. The GTM motion is multi-channel: 20+ on-site model homes staffed daily by builder sales representatives, a six-office Realtor VIP/affiliate program, annual signature events (Tour of Trees, Trail Day 5K, Hometown Lights), and content marketing across web, social, and email. No proprietary AI/ML platform is disclosed; AI usage is limited to a CRM for marketing automation.

Strategically, Trinity Falls is in active build-out phase, evidenced by an October 2025 Model Home Park grand opening, August 2024 onboarding of Cadence Homes, May 2025 adjacent H-E-B retail opening, and ongoing commercialization of remaining acreage. Johnson Development's parent-level recognition — including the 2021 Zonda Legends Award to CEO Larry Johnson, eight 2019 Texas Star Awards, and 2023 Texas Association of Builders Star Awards — provides reputational halo. Trinity Falls itself has been ranked among the nation's top-selling master-planned communities (Zonda) and won 2020 Best Lifestyle Program in Dallas.

Name

Trinity Falls

Legal name

Johnson Development Corp.

Website

https://trinityfalls.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Trinity Falls is a 2,000-acre master-planned residential community in McKinney, Texas, developed by Johnson Development Corp. to serve approximately 5,000 families. It sells no homes directly, instead partnering seven premier builders to deliver single-family, townhome, and 55+ active-adult product alongside parks, trails, schools, and amenity centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Home Sales: Primary revenue is generated from the sale of new homes through partner builders including Chesmar Homes, Coventry Homes, Del Webb, Drees Custom Homes, Highland Homes, Perry Homes, and Cadence Homes. Revenue is one-time at point of sale for each home.
2. HOA Fees: Homeowners Association fees are collected from residents for community maintenance, amenities, and services. The HOA is managed by dedicated staff and maintains community standards.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trinity Falls is a 2,000-acre master-planned residential community in McKinney, Texas that develops, markets, and operates a residential community where new homes are sold through seven partner builders. The community delivers single-family homes, townhomes, 55+ active adult homes (Del Webb), and rental homes, supported by 450+ acres of open space, 350-acre B.B. Owen Park, 10+ miles of trails, multiple amenity centers, and an onsite elementary school. Recurring HOA fees fund ongoing community maintenance and amenity operations.

Product overview

Trinity Falls is a 2,000-acre master-planned residential community developed by Johnson Development Corp. in McKinney, Texas. The community offers a diverse portfolio of housing products including single-family homes by seven premier builders (Chesmar Homes, Coventry Homes, Del Webb, Drees Custom Homes, Highland Homes, Perry Homes, and Cadence Homes), townhomes, and active adult (55+) living through Del Webb. The community centers around extensive lifestyle amenities including B.B. Owen Park (350-acre natural park), The Lodge and The Club amenity centers, hiking and bike trails, and hosts annual events like the Tour of Trees and Trail Day 5K. When complete, Trinity Falls will be home to approximately 5,000 families.

Differentiator

Problem solved

Functional benefit

Brands

• Del Webb at Trinity Falls: 55+ Active Adult community within Trinity Falls offering resort-style living for active adults.
• Heritage Crest

Products and services

• Single-Family Homes
• Townhomes
• Del Webb Active Adult Living (55+)
• Rental Homes
• HOA Membership and Community Services

Quantifiable outcome

• Ranked among nation's top-selling master-planned communities
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cadence HomescoreStrategic or Co-development Partner · 9 August 2024Cadence Homes is a newer townhome builder partner at Trinity Falls. The builder offers townhome products and has opened model homes at 112 Bee Balm Road. Hours are Monday-Saturday 10am-6pm, with townhome product information available at 972.630.0030.
• Chesmar HomescoreStrategic or Co-development PartnerChesmar Homes is a premier home builder partner in Trinity Falls offering single-family homes on 40' and 50' homesites. The builder takes pride in functional floor plans, quality workmanship, and a customer-first approach. Model home located at 124 Bee Balm Road with hours Monday-Thursday 10am-6pm, Friday 12pm-6pm, Saturday 10am-6pm, Sunday 12pm-6pm.
• Coventry HomescoreStrategic or Co-development PartnerCoventry Homes builds in Trinity Falls with offices at 537 Gray Spruce Trail. The builder is known for quality construction and design. Hours are Sunday 11am-6pm.
• Del WebbcoreStrategic or Co-development PartnerDel Webb offers homes exclusively designed for 55+ active adults in a 127-acre age-restricted neighborhood within Trinity Falls. With over six decades of expertise, Del Webb designs floor plans and amenities for social and active lifestyles. Model home at 108 Bee Balm Road, open Monday-Saturday 10am-6pm.
• Drees Custom HomescoreStrategic or Co-development PartnerDrees Custom Homes offers custom-quality construction with a customer-first approach in Trinity Falls. Located at 116 Bee Balm Road, open Monday-Saturday 10am-6pm.
• Highland HomescoreStrategic or Co-development PartnerHighland Homes offers both single-family homes and townhomes in Trinity Falls. Single-family homes range from upper $300,000s to $600,000s. Townhomes start in the $360,000s with three floor plans ranging from 1,792 to 1,830 square feet. Multiple model home locations including 7409 Pinchot Way, 120 Bee Balm Road, and 104 Bee Balm Road.
• Perry HomescoreStrategic or Co-development PartnerPerry Homes is a premier builder partner in Trinity Falls offering a variety of floor plans and design options. The builder is known for quality construction and value.
• First United BankminorGTM or Marketing PartnerFirst United Bank partnered with Trinity Falls for United Acts of Kindness Day, working together to help reach a goal of 350,000 acts of kindness in one day. The bank supported community kindness initiatives.
• Community Food Pantry of McKinneyminorGTM or Marketing PartnerCommunity Food Pantry of McKinney is a local nonprofit outreach program providing food and basic necessities to families in crisis or dealing with food insecurity. Trinity Falls partners with the pantry for cookie and canned food drives, with Johnson Development matching donations.
• Project Community Charity PartnersminorGTM or Marketing PartnerProject Community initiative donates $250 to one of four local charities for each new home sold: The Boys & Girls Clubs of Collin County, Children's Health Medical Center Foundation, Operation Kindness, and The Samaritan Inn. Over $15,000 has been raised for local non-profits.
• Ruth and Harold Frazier ElementarycoreStrategic or Co-development PartnerRuth and Harold Frazier Elementary is an onsite school serving Trinity Falls students from Kindergarten through 5th grade. The school's opening was celebrated as part of Trinity Falls' commitment to education and community development.
• Cadence CycleryminorGTM or Marketing PartnerCadence Cyclery is a family-owned bike shop in downtown McKinney that sponsors weekend Saturday Morning Road Rides for novice, intermediate, and experienced riders. The shop supports Trinity Falls residents exploring community trails with free bike promotions for new home buyers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lennar Corporation: Top US homebuilder with a large DFW presence and integrated land development arm. Comparable as a vertically integrated competitor that both builds and develops amenitized master-planned communities, including active-adult product lines.
• Tri Pointe Homes: National homebuilder with a meaningful DFW presence focused on move-up and premium product. Comparable as a competing builder on Trinity Falls-style master-planned community lots, with similar buyer demographic and price-point overlap.
• Toll Brothers: Luxury-focused national homebuilder with a strong DFW footprint and move-up/luxury product that overlaps Trinity Falls' higher-priced single-family tiers (up to $900K+). Comparable on product positioning and buyer profile.
• D.R. Horton: Largest US homebuilder by volume with extensive land position and active community development operations across DFW and other Sun Belt markets. Comparable as a builder-developer that competes with Trinity Falls' builder partner network on both lot supply and finished homes.
• Meritage Homes: Top-ten US homebuilder with a strong entry-level and first-move-up presence in DFW. Comparable on price-point overlap with Trinity Falls' lower-tier single-family and townhome product, and as a competing builder-developer in the same DFW submarkets.
• PulteGroup: National homebuilder whose Del Webb brand is Trinity Falls' 55+ partner on the 127-acre enclave. Comparable as both a competing homebuilder in the DFW market and the operator of the largest US active-adult community brand — a key channel partner and a structural competitor for similar product.
• Taylor Morrison: Top-five US homebuilder with significant DFW operations and an active-adult brand (Martinazzi) and growing build-to-rent exposure. Comparable on product mix breadth and active-adult positioning versus Trinity Falls' Del Webb enclave.

Direct peers

• FivePoint Holdings: Developer of large master-planned communities such as Great Park Neighborhoods in Irvine, CA and Valencia. Comparable as a developer-led MPC operator coordinating multiple homebuilders, amenities and HOAs at multi-thousand-home scale.
• Howard Hughes Holdings: Public developer of large-scale master-planned communities including The Woodlands (TX), Bridgeland (TX) and Summerlin (NV). Directly comparable as a long-duration, amenitized MPC developer with mixed homebuilder channels and HOA governance — the closest public analog to Trinity Falls.

Regional players

• Walton Global Holdings: Asset management and land development firm with significant DFW-area land holdings, including the Windsong Ranch master-planned community. Comparable as a regional MPC developer/land aggregator competing for the same Collin County demand pool that Trinity Falls serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trinityfallstx
• YouTubeyoutube.com/channel/UCFwQFJTX_a7nzVsGbZjtVqw
• Facebookfacebook.com/TrinityFallsTX
• LinkedInlinkedin.com/company/trinity-falls-homes-for-sale-in-mckinney-tx
• Instagraminstagram.com/trinityfallstx
• Pinterestco.pinterest.com/trinityfallshomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Falls