VinFruits

What VinFruits does

VinFruits is a Ho Chi Minh City-based specialty e-commerce retailer that curates and sells premium imported fruit gift assortments — baskets, boxes, and trays — sourced from more than 15 countries to Vietnamese consumers and corporate clients. The company positions itself in the premium gifting segment, with catalog prices spanning roughly 65,000 to 3,500,000 VND per order, and emphasizes a 2-hour same-day delivery promise inside HCMC from a single District 3 operations base. Its customer base is reported at 3,400+ individuals and 1,000+ businesses, supported by 1,200+ Google reviews at a 4.9/5 rating.

The business operates on a largely transactional retail model without a proprietary technology platform; orders are captured through a website, Facebook, Zalo, and direct phone contact, with no disclosed AI/ML personalization, recommendation, or demand-forecasting layer. Product strategy is built around curated sourcing, festival and seasonal collections (Lunar New Year, Mid-Autumn, Christmas), and an expanding assortment that includes dried fruits and nuts to extend the gifting calendar beyond fresh fruit windows. The company is formally registered with Vietnam's Ministry of Industry and Trade (Bộ Công Thương), lending regulatory legitimacy to its e-commerce operations.

Commercially, VinFruits pursues a dual B2C and B2B model, with a dedicated corporate gifting portal and bulk-ordering workflow targeting Vietnamese businesses as a stated primary segment. Marketing infrastructure includes a Cẩm nang knowledge hub/blog for organic inbound traffic and a TRIAN5 loyalty discount program aimed at driving repeat purchase. No funding rounds, acquisitions, management disclosures, or technology partnerships are evident in the available data, indicating a bootstrapped, founder-led operating profile.

Name

VinFruits

Legal name

VinFruits

Website

https://vinfruits.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

VinFruits is a Ho Chi Minh City-based e-commerce retailer that sells premium imported fruit gift baskets, boxes, and trays sourced from 15+ countries to individual consumers and Vietnamese corporate clients, with same-day delivery in HCMC.

Ownership category

akta.pro rank

Product category

Premium Fruit Gifting Retail

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Fruit gift baskets
• Imported fruits
• Corporate gifting
• Premium fruit gifts
• Fruit delivery service

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Fruit Gift Boxes and Baskets: VinFruits generates revenue primarily through one-time transaction sales of curated fruit gift baskets, gift boxes, and trays sold directly to individual and corporate customers via its e-commerce website and phone/Zalo sales channel. Products range from individual imported fruits (e.g., 65,000 VND per plum) to premium gift sets (up to 3,500,000 VND). The model is transactional and non-recurring per order, with repeat business driven by holiday gifting cycles and corporate loyalty programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VinFruits curates and sells premium imported fruit gift baskets, boxes, and trays — sourced from 15+ countries — to individual consumers and corporate clients in Vietnam. Operating from Ho Chi Minh City, the company combines an e-commerce storefront with direct phone/Zalo sales, hand-arranged presentation, free handwritten cards, same-day in-city delivery, and formal VAT invoicing for corporate orders.

Product overview

VinFruits is a premium imported fruit gift company based in Ho Chi Minh City, Vietnam. The company operates as a curated marketplace offering fruit gift baskets (Giỏ Quà), boxes (Hộp Quà), and trays (Khay) alongside individual imported fruits. Products are sourced from 15+ countries including USA, New Zealand, Australia, South Korea, Japan, France, and India. The core portfolio consists of three packaging formats (baskets, boxes, trays) that can be combined with fruits or purchased separately, supplemented by dried fruits, nuts, and seasonal festival collections (Tet, Mid-Autumn, Valentine's Day, Women's Day). The company targets both individual consumers and corporate clients, offering enterprise services including bulk discounts up to 12.5%, VAT invoicing, logo printing, and scheduled delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Giỏ Quà Trái Cây (Fruit Gift Baskets) Hand-arranged premium imported fruit gift baskets (Giỏ Quà Trái Cây) sold to individual consumers and corporate clients for personal and corporate gifting occasions.
• Hộp Quà Trái Cây (Fruit Gift Boxes) Premium imported fruit gift boxes (Hộp Quà Trái Cây) presented as a packaged gifting format for individual consumers and corporate clients.
• Khay Trái Cây (Fruit Trays) Premium imported fruit trays (Khay Trái Cây) arranged as a presentable gifting format for individual and corporate recipients.
• Trái Cây Nhập Khẩu (Imported Fruits) Standalone imported fruit category (Trái Cây Nhập Khẩu) sold to customers who want individual premium fruits rather than a full basket, box, or tray.
• Trái Cây Khô (Dried Fruits) Dried fruit line (Trái Cây Khô) sold as an individual product category alongside the fresh fruit gift baskets, boxes, and trays.
• Hạt Sấy Khô (Roasted Nuts) Roasted nuts category (Hạt Sấy Khô) sold as an individually purchasable product line alongside the company's fresh fruit gifting offerings.
• Quà Tặng Lễ Hội (Festival Gift Collections) Seasonal festival-themed fruit gift collections (Quà Tặng Lễ Hội), including Lunar New Year (Tết) and Mid-Autumn Festival editions, designed as occasion-specific premium fruit gifts for individual and corporate buyers.
• Quà Tặng Doanh Nghiệp (Corporate Gifting Service) Dedicated corporate gifting service (Quà Tặng Doanh Nghiệp) for businesses ordering bulk premium fruit gifts, including VAT invoicing, project management support, and a separate corporate cooperation portal.

Quantifiable outcome

• 4.9/5 customer satisfaction rating from 1,200+ Google reviews
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ProFlowers: Established US online flower and gift delivery retailer (part of FTD). Comparable as an online-first occasion-gifting operator with same-day delivery and corporate offerings, though anchored in flowers rather than fruit.
• Harry & David: Established US premium fruit-of-the-month and gourmet gift brand (now part of 1-800-Flowers). Comparable premium imported fruit basket assortment and corporate gifting catalog, but at a much larger, multi-category scale.
• 1-800-Flowers.com: Large US online gifting platform offering flowers, fruit, gourmet food, and corporate gifts. Comparable in occupying the premium online gifting category with corporate offerings, but operates a much broader multi-category portfolio.
• From You Flowers: US online flower and gift marketplace with same-day local florist delivery. Comparable in being an online occasion-gifting retailer with rapid local delivery, but with a flowers-first assortment rather than fruit-led.

Direct peers

• Edible Arrangements: US-based franchise specializing in fresh fruit arrangements and fruit-based gifts sold online and delivered same-day. Direct analog to VinFruits in core product (curated fruit gifts) and delivery-led e-commerce model.
• Fruit Bouquets: Online retailer of fresh fruit bouquets and arrangements delivered same-day across US markets. Mirrors VinFruits' core proposition of curated fresh fruit gifts sold online for special occasions.
• Shari's Berries: Online retailer of chocolate-dipped strawberries and fresh fruit gift boxes for holidays and special occasions. Comparable premium fruit gifting positioning and direct-to-consumer e-commerce with seasonal demand concentration.
• The Fruit Company: Oregon-based online retailer of premium orchard-fresh fruit gifts and gift towers. Closely comparable in premium-tier positioning, curated fruit gift packaging, and direct-to-consumer e-commerce gifting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/traicayvinfruits
• Xx.com/vinfruits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VinFruits