Alatus Solutions

What Alatus Solutions does

Alatus Solutions is a privately held MarTech firm based in Brookhaven, Georgia, serving dental practices and Dental Service Organizations (DSOs) across the United States. The company was founded in 1995 as Tyson Steele Associates, later operated as itrac, LLC, and rebranded to Alatus Solutions in 2023. It is backed by healthcare-focused private equity sponsors 424 Capital and Health Edge, and operates a platform-plus-brands model anchored by three wholly-owned subsidiaries: Amplify360 (dental marketing performance services offering personalized growth strategies and digital marketing for practices and DSOs), illumitrac Software® (a subscription platform that enables practices to create, automate, and manage white-label dental membership clubs and convert cash patients into recurring revenue), and DentalPost (the nation's largest dental professional job board, offering job postings, career profile tools, salary/compensation reports, and continuing education).

The company generates revenue via three primary subscription/recurring streams: Amplify360 marketing services engagements, illumitrac software subscriptions, and DentalPost job board services. Pricing is custom and quote-based with annual billing cadence; tiers are not publicly disclosed. Distribution is split between direct-sales websites for Amplify360 and illumitrac (targeting enterprise and mid-market DSO/practice buyers) and a self-serve model for DentalPost (targeting SMB practices and individual dental professionals). Go-to-market is sales-led with consultative engagement, supported by content marketing via the corporate blog, LinkedIn presence, and earned media in dental industry publications such as DentistryIQ and Dental Economics.

Alatus Solutions completed multiple acquisitions in 2023 to assemble its current three-brand platform and continues to operate with a 51–100 employee workforce. Trademarks are registered for illumitrac Software® and DentalPost. The company's stated competitive position rests on vertical specialization in dental, integrated marketing/membership/recruiting solutions, and the scale of its DentalPost job board network; however, the underlying technology stack, AI/ML capabilities, financial disclosures (revenue, ARR, funding amounts), and customer-level logo data are not publicly available in the supplied sources, which limits detailed assessment of unit economics, churn, and growth rate.

Name

Alatus Solutions

Legal name

Alatus Solutions

Website

https://alatussolutions.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Alatus Solutions is a private MarTech platform serving U.S. dental practices and DSOs via three brands—Amplify360 (marketing), illumitrac (membership subscription software), and DentalPost (job board)—generating recurring revenue through subscription and custom services.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookhaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Amplify360 Marketing Services: Performance-based dental marketing solutions providing personalized growth strategies for practices and DSOs, likely delivered as recurring service engagements
2. illumitrac Software Subscriptions: White-label dental membership club software enabling practices to automate subscription programs, turn cash patients into recurring revenue, and break away from insurance dependency
3. DentalPost Job Board Services: Dental industry's premier job board offering career profile tools, job postings, salary reports, and continuing education, serving both dental professionals seeking employment and practices seeking to hire

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alatus Solutions is a MarTech firm that sells specialized solutions to dental practices and Dental Service Organizations (DSOs) through three core brands: Amplify360 delivers personalized digital marketing and growth strategy services; illumitrac Software® provides white-label subscription software that enables practices to create and automate in-house dental membership clubs; and DentalPost operates the nation's largest dental professional job board with career tools and salary/compensation reporting.

Product overview

Alatus Solutions is a goal-focused, results-fueled MarTech firm that provides specialized solutions to dental practices and organizations. The company operates a platform-plus-brands architecture anchored by three main products: Amplify360 (dental marketing performance partner offering personalized growth strategies and marketing services), illumitrac Software® (membership subscription programs that enable practices to create automated white-label dental membership clubs), and DentalPost (the nation's largest dental professional job board with career tools and industry reporting). Formerly known as itrac, the company was established in 1995 as Tyson Steele Associates and has over 25 years of experience accelerating excellence and elevating trust for practices, DSOs, and investors.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify360: Dental marketing performance partner offering personalized growth strategies grounded in elevating dental practices. Provides innovative marketing ideas, dedicated support, and seamless technology integrations for practices and DSOs.
• illumitrac Software®
• DentalPost

Products and services

• Amplify360 Amplify360 is a dental marketing performance partner offering personalized growth strategies, innovative marketing ideas and techniques, dedicated support, and seamless technology integrations that help practices and DSOs increase the quality and quantity of patients.
• illumitrac Software® illumitrac is a subscription software platform that helps independent dental practices and DSOs create, automate, and grow a white-label dental membership club, set their own fees, break away from the insurance model, and turn cash patients into recurring revenue generators.
• DentalPost DentalPost is the nation's largest dental professional job board, providing career tools including profile scaling, better job matching, dental industry news, salary and compensation reports, and continuing education offerings for dental professionals seeking employment and practices seeking to hire.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solutionreach: Solutionreach is a long-standing dental patient communication, engagement, and marketing platform serving solo practices and group practices with automated outreach, reputation, and recall tools — closely comparable to Amplify360's marketing layer in the dental vertical.
• Doctible: Doctible is a dental-specific patient communication and practice growth platform with reputation and reactivation tools — a closely comparable direct peer to Alatus's Amplify360 marketing offering.
• Weave: Weave provides a patient communication and practice growth platform heavily adopted by dental practices, covering messaging, reviews, and recall — a comparable dental-vertical practice-marketing peer to Amplify360.
• NexHealth: NexHealth offers a patient experience platform with online scheduling, patient communication, and practice-marketing integrations for dental and medical practices — directly comparable to Alatus's practice growth stack.
• RevenueWell: RevenueWell (now part of Hu-Friedy) provides dental practice marketing, patient communication, and recall automation — a direct dental-vertical peer to Alatus's Amplify360 marketing and patient-engagement capabilities.
• Tebra (PatientPop + Kareo): Tebra formed from the merger of PatientPop and Kareo and provides a practice growth and clinical management platform for independent practices and DSOs, including marketing, patient engagement, and front-office software — directly comparable to Alatus's full-stack dental growth offering.

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation, CRM, and content platform used by SMBs including dental practices — the principal broad-incumbent comparable to Alatus's Amplify360 marketing services at much larger scale.
• ZipRecruiter: ZipRecruiter is a generalist online job marketplace with employer-posting and matching tools — the most direct functional peer to DentalPost at a broader scale, lacking the dental-vertical specialization.
• Indeed: Indeed is the largest generalist job board globally and competes with DentalPost for dental employer spend; its scale and brand make it the principal broad-incumbent competitor to DentalPost's vertical positioning.

Emerging players

• Birdeye: Birdeye is a customer experience and reviews-marketing platform with significant healthcare/dental adoption — comparable to Amplify360's reputation and marketing automation layer, though not dental-exclusive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alatus-solutions
• Facebookfacebook.com/alatussolutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alatus Solutions