Ultimate Store Experience Asia

What Ultimate Store Experience Asia does

Ultimate Store Experience Asia (USEA Global) is a Singapore-headquartered B2B sensory marketing company that designs and deploys multi-sensory in-store experiences for enterprise retail, food and beverage, and hospitality clients across Asia-Pacific. The company operates three legal entities in Singapore (USEA Pte Ltd), Malaysia (USEA Sdn Bhd), and Vietnam (CÔNG TY TNHH USEA), and is a subsidiary of publicly listed U-NEXT HOLDINGS of Japan. Its offering is organized around three sensory pillars — sight (digital signage, LED walls, video walls, interactive signage, digital menu boards), sound (in-store background music, voiceovers, jingles, sonic logos), and scent (air purification, odor neutralization, professional-grade fragrances) — all managed through the proprietary CORE (Connected Omni-Channel Retail Experience) cloud platform.

Underlying technology includes a patented cloud computing system supporting plug-and-play device deployment and remote content streaming, a centralized cloud-based content management system, and AI-powered smart cameras for audience detection and message personalization on digital signage networks. The company leverages a substantial content library of over 300,000 music tracks, 70,000+ musicians, and 100+ content curators to deliver customized auditory branding, and claims to service over 860,000 outlets globally through strategic partnerships with 10+ leading retail solution providers.

USEA generates revenue through a blended model combining hardware sales (LED displays, digital signage equipment), recurring managed services for background music streaming and scent diffusion, content licensing and royalties for audio branding, and professional services for custom fragrance creation. Pricing is custom and quote-based with multi-year contracts, and go-to-market is executed via an enterprise field sales motion with free diagnosis and consultation as the primary demand-generation mechanism. Primary customer segments are food and beverage establishments, retail chains, and hospitality venues, supplemented by automotive showrooms and other commercial spaces.

Name

Ultimate Store Experience Asia

Legal name

USEA Pte Ltd

Website

https://usea.global

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

USEA Global is a Singapore-headquartered B2B sensory marketing company, subsidiary of Japan's U-NEXT HOLDINGS, that designs and deploys sight, sound, and scent in-store experiences for enterprise retail, F&B, and hospitality clients across Asia-Pacific via its proprietary CORE platform.

Ownership category

akta.pro rank

Product category

Sensory Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Sensory marketing services
• Digital signage solutions
• Background music streaming
• Scent marketing solutions
• Audio branding services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sensory Marketing Solutions: Recurring managed services for sensory marketing including background music streaming, digital signage deployment, and scent marketing. Services appear to be subscription-based with installation and ongoing support included.
2. Digital Signage Solutions: Sale and deployment of digital signage hardware (LED walls, video walls, interactive displays) combined with content management services.
3. Audio Branding Services: Customized audio marketing including background music licensing, voiceovers, jingles, and sonic logos. Revenue from content creation and music licensing.
4. Scent Marketing Services: Professional-grade fragrance solutions including air purification, odor neutralization, and custom brand fragrance creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

USEA Global (Ultimate Store Experience Asia) provides sensory marketing solutions for retail, food and beverage, and hospitality businesses across Asia-Pacific. The company integrates digital signage, in-store background music, voiceovers, jingles, and ambient scenting into a unified CORE (Connected Omni-Channel Retail Experience) platform with proprietary cloud-based content management and patented plug-and-play deployment.

Product overview

USEA Global operates as a sensory marketing company offering a unified CORE (Connected Omni-Channel Retail Experience) platform that provides tools for every retail need. The product portfolio consists of three core sensory pillars—Sight (Digital Signage, LED Walls, Video Walls, Interactive Signage, Digital Menu Boards), Sound (Background Music, Voiceovers, Jingles and Sonic Logos), and Scent (Air Purification, Odor Neutralisation, Professional Grade Fragrances)—all managed through a centralized cloud-based digital platform. The CORE system integrates these sensory elements to help retailers create memorable in-store experiences that boost customer engagement and revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• CORE (Connected Omni-Channel Retail Experience) Platform Unified sensory marketing platform providing tools for every retail need from store's sensory marketing experience (sight, scent, sound) to HR solutions, creating optimal omni-channel experiences through a centralized cloud-based management system.
• Digital Signage High-performance LED screens and creative visual content solutions including wall-mounted signages, kiosks, standing signages, and custom sizes for retail environments, with state-of-the-art visual technology not easily seen elsewhere.
• LED Walls High-transparency and high-definition LED display solutions with excellent heat dissipation performance to prevent overheating and screen burn, delivering flawless picture quality from any distance.
• Video Walls Bold statement displays with precise detail and vibrant colors for showcasing content indoors or outdoors at any time of day.
• Interactive Signage Interactive Flat-Panel Display with tools for interactive whiteboarding, video conferencing, Android writing and screencasting software, and discussion recording capabilities.
• Digital Menu Boards LED display boards for restaurants enabling flexible content updates, enhanced visual appeal with high-definition food images, promotion and upselling capabilities, and energy efficiency.
• Background Music (BGM) In-store music streaming with over 300,000 tracks, customized playlists, timeslot scheduling, and seamless retail music streaming with high-quality audio systems.
• Voiceovers Commercial voiceovers for retail stores including recording, scheduling, and a diverse voice talent pool in multiple languages (English, Malay, Chinese) with music layering.
• Jingles and Sonic Logos Audio branding elements including full-length brand songs, 30-second chorus commercials, and 2-4 second instrumental jingles that reinforce brand identity.
• Air Purification Scientifically-backed air purification solutions that remove 99% of harmful viruses, molds, and bacteria, and filter harmful gases and malodour.
• Odor Neutralisation Odour neutralising fragrances that target common malodours through odour detection and bonding technology.
• Professional Grade Fragrances Custom brand fragrances from 9 different fragrance experiences, customized to any type of space and business, designed to emotionalise brand and influence consumer behaviour.

Quantifiable outcome

• Revenue increase for supermarket and convenience store conglomerate through optimized in-store messaging and content strategy
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• cgnArchitectsminorStrategic or Co-development Partner · 3 January 2024Collaboration with cgnArchitects featuring Maureen, a Design and Planning Expert, envisioning a Multi-Sensory Retail Revolution. The partnership aims to redefine retail spaces through combined architectural and sensory marketing expertise.
• 10 Leading Companies (Strategic Partners)coreStrategic or Co-development PartnerStrategic partnerships with over 10 leading companies providing comprehensive solutions to the biggest areas of retail. These partnerships provide access to a wealth of experience and capabilities, enabling USEA to offer multifaceted retail solutions beyond sensory marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Air Aroma: Air Aroma is a global scent marketing company designing signature ambient fragrances for hotels, retail, and F&B brands. It competes with USEA's professional-grade fragrance and scent solutions.
• Soundtrack Your Brand: Soundtrack Your Brand is a streaming BGM provider for businesses, backed by Spotify, offering curated playlists and licensed music for retail and hospitality venues. It is a direct competitor to USEA's background music offering.
• Mood Media: Mood Media is the largest global in-store media company providing background music, digital signage, scent marketing, and audiovisual solutions to retail, hospitality, and F&B customers. It is the most direct end-to-end competitor to USEA Global's integrated sensory marketing platform.
• Broadsign: Broadsign is a major digital signage software platform powering in-store screens, menu boards, and retail media networks globally. It is a direct competitor in the sight/digital signage pillar.
• STRATACACHE: STRATACACHE is a large digital signage, in-store media, and retail analytics company serving global enterprise customers. It directly overlaps with USEA's digital signage and broader in-store experience offering.
• ScentAir: ScentAir is a leading global scent marketing company providing ambient scenting, odor neutralization, and custom fragrance solutions for retail, hospitality, and commercial spaces. It competes directly with USEA's scent pillar.
• PlayNetwork: PlayNetwork provides curated in-store music, branded audio content, and digital signage for retail and hospitality clients globally. It is a direct comparable in the integrated audio + signage space.
• Music Concierge: Music Concierge is a BGM and audio branding consultancy curating bespoke in-store music and sonic identities for hotels, retail, and F&B brands. It directly competes with USEA's BGM and audio branding services.

Emerging players

• YCD Multimedia: YCD Multimedia provides digital signage and in-store video solutions for retail, QSR, and hospitality. It is an emerging specialist competitor in the sight pillar.
• RetailNext: RetailNext provides in-store analytics, traffic counting, and digital signage optimization using computer vision for retail. It overlaps with USEA's AI-camera audience-targeting capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usea-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Store Experience Asia