Tabula
- Company typePrivate
- Founded2006
- HeadquartersMosgiel, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Tabula firmographics
Firmographics- Name
- Tabula
- Legal name
- TracMap Limited
- Website
- https://tabula.live
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tabula industry classification
Industry- Product category
- Precision Agriculture and Field Operations Software
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
Keywords
Where Tabula is headquartered
LocationHeadquarters
- HQ city
- Mosgiel
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Tabula business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Software Subscriptions: Tabula operates as a connected platform with software subscriptions for field operations management including job planning, GPS guidance, fleet tracking, proof of application, and compliance reporting.
- Purpose-Built Hardware: Sale of proprietary hardware including AirVision, FireVision, and GroundVision tablets, spray controllers, fleet tracking devices, and laser altimeters designed for field operations.
- Professional Services & Support: Implementation support, training, and ongoing technical support services across all operating regions with dedicated support phone lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise field operations platform with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Tabula product offering
Product offeringCore offering
Tabula provides a connected field operations platform that combines smart software, purpose-built hardware (AirVision, FireVision, and GroundVision ruggedized tablets plus spray controllers and fleet tracking devices), and a mobile field support app in one integrated system. The platform delivers GPS-guided job management, precision guidance patterns, real-time fleet tracking with 5-second location updates, automatic proof-of-application capture, and compliance reporting. It serves aerial agriculture, agricultural contracting, fire and emergency response, horticulture, viticulture, citrus, mosquito control, and harvest operations across 16 countries.
Product overview
Tabula is a connected field operations platform combining smart software, purpose-built hardware, and a mobile app in one integrated system. The platform serves multiple industries including aerial agriculture, fire and emergency response, agricultural contracting, horticulture, viticulture, citrus, mosquito control, and harvest operations. The core Tabula platform connects with purpose-built hardware including AirVision (in-cockpit tablet for aerial operations), FireVision (for firefighting), and GroundVision (in-cab tablet for ground operations), plus a Field Support App for crews on foot. Software modules include Job Management, Proof of Application, Compliance & Reporting, Dispatch & Field Coordination, Fleet Management, GPS Guidance, and Health & Safety. The platform records 2 billion data points annually across 2.7 million hectares per month, operating in 16 countries since its founding in 2006.
Differentiator
Problem solved
Functional benefit
Brands
- AirVision: Purpose-built in-cockpit tablet for aerial operations, providing high-visibility moving map with defined job boundaries, precision swath guidance, real-time aircraft positioning, and dedicated SOS trigger.
- FireVision
- GroundVision
- Tabula Online
Products and services
- Tabula Platform A global connected field operations platform that combines smart software, purpose-built hardware, and a field support app in one integrated system for managing complex field operations across aerial agriculture, ag contracting, fire and emergency response, horticulture, viticulture, citrus, mosquito control, and harvest operations.
- AirVision Tablet
Quantifiable outcome
- Admin time reduced from 2 days per month to 4 hours per month
- +4 more outcomes
Companies that use Tabula
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
Tabula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature8 records
Tabula partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and major.
- Atom Sprayer SystemscoreIntegration partnership announced for Atom Sprayer Systems to streamline connected aerial and ground spray operations.
- Origo.agcorePartnership to bring live Australian weather intelligence into Tabula Live platform, enhancing operational decision-making.
- AerotaloncorePartnership to streamline connected aerial operations with Aerotalon integration.
- Lab 308corePartnership to bring live thermal intelligence into aerial firefighting operations.
- Helitak Fire Fighting EquipmentcorePartnership to close the loop on aerial firefighting with Helitak equipment integration.
- Transall TankerscoreIntegration of live fireground intelligence to improve future bushfire response coordination.
- Plane FindercorePartnership to deliver ADS-B In capability for enhanced cockpit awareness, integrating Plane Finder's aircraft tracking data.
- TopconcoreSolutions integration partnership with Topcon for precision agriculture positioning and guidance.
- CLASS SoftwaremajorAcquisition of CLASS Software to expand capabilities in field operations management.
- XerocoreIntegration with Xero accounting software for streamlined invoicing and billing from captured job data.
- AMZcoreAerial ag integration partner for enhanced operational capabilities.
- Chem-MancoreIntegration partner for chemical management and aerial application record keeping.
- DriftwatchcoreIntegration for sensitive crop location awareness and drift monitoring.
- Frontier PrecisioncoreIntegration partner for precision agriculture solutions.
- TracpluscoreIntegration for aircraft tracking and operational coordination.
- AMS (Aerial Management Systems)coreFire and emergency integration partner for aerial management systems.
- IridiumcoreSatellite communications integration for reliable connectivity in remote firefighting operations.
- OzRunwayscoreAustralian aviation integration for flight planning and operational awareness.
- HelitakcoreHelicopter firefighting equipment integration for aerial firefighting operations.
- StarlinkcoreStarlink Mini compatibility for affordable remote connectivity in the field.
- TeejetcoreSpray nozzle and control integration for precision application.
- TopconcorePrecision agriculture positioning and guidance systems.
- AragcoreSpray equipment integration for precision viticulture.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Tabula competitors and assessment
Company assessmentEmerging players
- DroneDeploy: DroneDeploy provides drone-based mapping and field-data analytics for agriculture and adjacent verticals; its emphasis on aerial imagery and visualization overlaps the upper end of Tabula's FireVision and aerial-ag proof-of-application use cases.
- Solinftec: Solinftec delivers operational SaaS and field-data platforms for agriculture at scale, with a particular focus on Latin American growers - comparable to Tabula's Latin American aerial-ag and Chilean fire-response expansion.
Direct peers
- Teejet Technologies: Teejet Technologies is a leading manufacturer of spray nozzles, controllers, and guidance electronics used in aerial and ground application; it is a Tabula integration partner and competes head-on in precision spray hardware.
- Ag Leader Technology: Ag Leader Technology provides GPS guidance, application control, and farm management software for ag retailers and contractors; the offering overlaps Tabula's proof-of-application and job-management modules for retailers and growers.
- Raven Industries: Raven Industries (now part of CNH Industrial) develops precision ag technology including guidance, application control, and connected workflow software; its product set mirrors Tabula's spray/spread control and job-management capabilities.
- Topcon Positioning: Topcon Positioning manufactures precision GPS guidance, autosteer, and data management hardware/software for agriculture and aerial spraying - directly overlapping Tabula's aerial ag guidance and proof-of-application stack and listed as a Tabula integration partner.
- Climate FieldView (Bayer): Climate FieldView is Bayer's digital agriculture platform for field data collection, agronomic insights, and farm management; it competes with Tabula's data-driven decision support and integrates similar prescription and analytics workflows.
Broad incumbents
- John Deere Operations Center: John Deere Operations Center is a farm management and connected-field-operations platform from the largest ag OEM; it competes for the same enterprise farmer/contractor workflows that Tabula targets but covers a much wider scope of agronomic and machine data.
- Trimble Agriculture: Trimble Agriculture offers GPS guidance, fleet management, and farm operations software across the full precision-ag stack; it overlaps Tabula's job management and proof-of-application capabilities but does so as part of a much broader portfolio.
- CNH Industrial AFS Connect: CNH Industrial's AFS Connect precision farming platform bundles guidance, telemetry, and farm management for Case IH and New Holland equipment, directly addressing the ag contractor and grower customers Tabula targets, though as part of a much larger OEM portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tabula compliance and trust
Trust signalCompliance2 records
Tabula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tabula leadership team
Management profileNumber of profiles
Profiles13 records
Tabula subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tabula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tabula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tabula
What does Tabula do?
Tabula provides a connected field operations platform that combines smart software, purpose-built hardware (AirVision, FireVision, and GroundVision ruggedized tablets plus spray controllers and fleet tracking devices), and a mobile field support app in one integrated system. The platform delivers GPS-guided job management, precision guidance patterns, real-time fleet tracking with 5-second location updates, automatic proof-of-application capture, and compliance reporting. It serves aerial agriculture, agricultural contracting, fire and emergency response, horticulture, viticulture, citrus, mosquito control, and harvest operations across 16 countries.
Is Tabula a public or private company?
Tabula is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tabula founded?
Tabula was founded in 2006. It employs 11 to 50 people.
Where is Tabula based?
Tabula is headquartered in Mosgiel, New Zealand, in the Oceania region.
How does Tabula make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are purpose-Built Hardware and professional Services & Support.
Who are Tabula's main competitors?
Emerging players on record are DroneDeploy and Solinftec. Direct peers are Teejet Technologies, Ag Leader Technology, Raven Industries, Topcon Positioning and Climate FieldView (Bayer). Broad incumbents are John Deere Operations Center, Trimble Agriculture and CNH Industrial AFS Connect.
Does Tabula have an API?
No public API is recorded for Tabula.
What industry is Tabula in?
Tabula's product category is Precision Agriculture and Field Operations Software. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 11511 and its SIC code is 7370.