What Pro-install Automatisering does

Pro-install Automatisering BV is a Dutch IT services provider headquartered in Waalwijk, Netherlands, serving the MKB (small and medium business) segment with total office automation solutions. Founded in 1993, the company positions itself as a single point of contact for SMB clients needing network management, cloud services, online backup, VoIP/hosted PBX, mobile telephony, internet connectivity, presentation equipment, and web presence. The company bundles products from certified technology partners (HP, Microsoft, Fortinet, Aruba, Sophos, 3CX, Ziggo, Giritech) and resells them alongside proprietary offerings, including Pro-Actief Beheer (24x7x365 managed monitoring with preventive maintenance) and a proprietary Dreamsites CMS developed in-house since 2003.

The company's core revenue mechanics combine recurring monthly subscriptions for managed services with hardware resale and professional services. Pro-Actief managed services provide the recurring revenue base, while one-time revenue comes from hardware sales (HP servers, networking equipment), implementation/configuration projects (e.g., Windows Server migrations), and the wholly-owned Dreamsites subsidiary, which provides web design, hosting, SEO, and custom CMS development. Own backup servers housed in DataCenter Brabant support the online backup product. Distribution is direct sales-led with consultative technical sellers targeting the Dutch SMB market; no e-commerce or self-service channel exists.

In 2024, founders Esther and Robbert sold their shares in both Pro Install B.V. and Dreamsites B.V. to Emma Solutions of Den Bosch, citing lack of internal succession and labor market constraints on growth ambitions. Following the acquisition, the company continues to operate under new ownership while the founders remain involved during the transition. The combined organization is positioned to pursue scale-based growth in a rapidly changing IT services sector.

Name

Pro-install Automatisering

Legal name

Pro_Install Automatisering BV

Website

https://pro-install.nl

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

1–10 employees

Short description

Pro-install Automatisering is a Dutch SMB-focused IT services provider in Waalwijk offering total office automation solutions including network management, managed services, VoIP, cloud, and online backup, plus web design via its Dreamsites subsidiary. Acquired by Emma Solutions in 2024.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Managed IT services
• Network management
• Cloud services
• VoIP telephony
• Office automation

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (Pro-Actief): Monthly subscription-based proactive system management including monitoring, maintenance, and support. Covers servers and workstations with patch management, security updates, and performance monitoring.
2. Web Hosting: Annual subscription hosting services on Windows 2008 platform with 500MB webspace, email handling, statistics. Primary domain €150/year, additional domains €25/year. Optional spam/anti-virus filtering €120/year.
3. Hardware Sales: A-brand hardware supply including servers, networking equipment, workstations. Hardware provided as part of total office automation solutions.
4. Professional Services: Consulting, implementation, configuration, and on-site/remote maintenance services. Advisory services and migration assistance (e.g., Windows Server migration).
5. Web Design Services: Custom website development through Dreamsites subsidiary including design, programming, SEO optimization, responsive webdesign.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pro-install Automatisering delivers total office automation solutions to Dutch SMB (MKB) customers, combining network management, cloud services, online backup, internet connectivity, Hosted PBX/VoIP telephony, mobile subscriptions, and presentation equipment into a single IT partnership. Its Pro-Actief Beheer offering adds 24x7x365 monitoring and preventive maintenance on a monthly subscription. The wholly-owned Dreamsites Webdesign subsidiary supplies web design, a proprietary in-house CMS, hosting, domains, and SEO services.

Product overview

Pro-install Automatisering provides total IT solutions for SMB (MKB) including network management, cloud services, online backup, internet connectivity, VoIP/telephony, and mobile services. The core Pro-Actief management service offers 24x7x365 monitoring combined with preventive maintenance, with additional included activities like patch management and periodic audits. The portfolio includes partner technology solutions from Fortinet (security), Aruba Networks (wireless), Sophos (endpoint security), G/On/Giritech (secure remote access), 3CX (IP telephony), Trustwave (email security), Microsoft, HP, and Ziggo. The Dreamsites sub-brand provides web design, hosting, domains, and SEO services with proprietary CMS.

Differentiator

Problem solved

Functional benefit

Products and services

• Netwerk Beheer (Network Management) Comprehensive network management service for Dutch SMB customers covering hardware delivery, software configuration, and on-site or remote maintenance on-call or against a fixed schedule.
• Cloud Diensten (Cloud Services) Cloud services bundled with internal automation, providing flexibility, scalability, and fixed monthly costs through a hybrid on-premises + cloud approach for SMB customers.
• Online Backup Customised online backup solution that can supplement or replace existing backups, with customer data stored on Pro-install's own backup servers located in DataCenter Brabant, Waalwijk.
• Internet Dienst (Internet Services) Business internet connectivity delivered and managed through partners including Ziggo, SigNet, Esprit Telecom and fibre providers GlasNet Heusden, ParkNed Waalwijk, and GlasNet Kaatsheuvel.
• Hosted / VoIP Voice-over-IP telephony offering combining Pro-install's own VoIP central and Hosted PBX solutions, scalable in functionality and number of users for SMB customers.
• Mobile Mobile telephony and data subscriptions sourced via partner TelevakCenters from providers including Vodafone and KPN, delivered as part of Pro-install's total IT solution.
• Presentaties (Presentation Equipment) Supply and installation of presentation equipment including projectors, beamers, presentation screens, and interactive whiteboards from various brands for meeting and training rooms.
• Pro-Actief Beheer (Pro-Active Managed Services) Subscription-based 24x7x365 network monitoring combined with aggressive preventive maintenance for servers and workstations, including patch management, controlled Windows/IIS/SQL/Exchange updates, security patches, periodic disk defragmentation, temp file removal, print spooler restart, and periodic audits.
• Dreamsites Webdesign Custom web design and development subsidiary combining in-house programming and graphic layout to deliver visually distinctive, user-friendly websites, supported by a proprietary modular CMS developed since 2003.
• Hosting en Domeinen (Hosting and Domains) Website hosting on Dreamsites' own servers (since 2003) on a Windows 2008 platform with 500MB webspace, full email handling, statistics, and optional spam/anti-virus filtering; primary domain €150/year, additional domains €25/year, spam/anti-virus add-on €120/year.
• Zoekmachine Optimalisatie (SEO) Search Engine Optimization service improving customer websites' findability in Google search results via SEO-oriented web design and ongoing optimisation, positioned as honest and affordable.

Quantifiable outcome

• Reduced network downtime through proactive maintenance
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Hewlett-Packard (HP)coreChannel Partner/ Reseller/ DistributorHP Silver Partner status. Provides A-brand hardware including servers and networking equipment. HP Preferred Partners guarantee expertise, proximity, and customized solutions with certifications across HP product portfolio.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorCertified Microsoft Partner. Sells Microsoft software, builds systems with Microsoft platforms, develops for Microsoft software, and hosts/rents Microsoft software solutions.
• FortinetcoreTechnology or IntegrationOffers Fortinet security platforms including FortiGate firewalls, FortiAnalyzer logging/reporting, FortiWiFi wireless security, FortiWeb application firewalls, FortiMail messaging security, and FortiManager central management.
• Aruba Networks (now HP)coreTechnology or IntegrationUser-centric network solutions integrating flexible WLAN, identity-based security, and continuous availability of network applications. Provides wireless LAN solutions as alternative to wired networks.
• SophoscoreTechnology or IntegrationSecurity and data protection solutions including endpoint security, web security, email security, network security, mobile security, and encryption. Protects over 100 million users in 150 countries.
• 3CXcoreTechnology or IntegrationSoftware-based IP PBX replacing traditional hardware PBX. SIP standard based, supports common SIP phones, VoIP gateways, and PSTN lines. Enables hot-desking, teleworking, and cost savings on call charges.
• ZiggocoreChannel Partner/ Reseller/ DistributorBusiness Partner for Zakelijk (business) services. Provides Office Plus, Office Basis, Internet Plus, and Internet Pro packages including TV, phone lines, broadband internet, and fiber connectivity.
• Dreamsites WebdesigncoreStrategic or Co-development PartnerSubsidiary company for web design services. Combines programming and graphic layout in-house. Operates own web hosting servers since 2003. Provides SEO, responsive webdesign, and custom CMS.
• TelevakCentersminorChannel Partner/ Reseller/ DistributorPartner for mobile telephony/data subscriptions from providers including Vodafone and KPN. Provides mobile services as part of total IT solutions.
• GlasNet Heusden, ParkNed Waalwijk, GlasNet KaatsheuvelminorChannel Partner/ Reseller/ DistributorFiber connectivity partners for businesses in municipalities of Heusden, Waalwijk, and Kaatsheuvel. Provides dedicated fiber connections for business-critical internet needs.
• SigNetminorChannel Partner/ Reseller/ DistributorInternet service provider partner for business connectivity solutions.
• Esprit TelecomminorChannel Partner/ Reseller/ DistributorInternet service provider partner for business connectivity solutions.
• Emma SolutionscoreStrategic or Co-development PartnerAcquiring company. Pro Install and Dreamsites sold their shares to Emma Solutions from Den Bosch. Emma Solutions shares vision on quality, customer focus, and teamwork. Combined organization strengthens market position while preserving experience, knowledge, and culture of both companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Detron: Detron is a Dutch managed services and workplace provider serving SMB and mid-market organizations with proactive IT management, cloud, and unified communications. It is a direct competitor in Dutch managed IT services with comparable subscription managed-services revenue model.
• SLTN Group: SLTN is a Dutch IT services provider delivering managed services, workplace, cloud, and connectivity to Dutch SMB and mid-market customers. It is a directly comparable managed-IT competitor with overlapping product breadth and a similar Dutch geographic footprint.
• PQR: PQR is a Dutch IT infrastructure and managed-services provider specializing in virtualization, workplace, and cloud services for mid-market and SMB clients. It competes with Pro-install in the Dutch managed-IT market with a similar consultative, partner-led sales motion.
• ACC ICT: ACC ICT is a Dutch MSP focused on SMB/MKB customers, offering managed services, cloud, and workplace support across the Netherlands. It directly competes with Pro-install Automatisering for the same Dutch small-business IT-outsourcing wallet, with comparable managed-service and single-point-of-contact positioning.
• Ictivity: Ictivity is a Dutch managed services provider serving mid-market and SMB clients with proactive IT management, cloud, and security services. It competes head-to-head with Pro-install in the Dutch SMB IT-services segment and uses a comparable subscription-based managed-services commercial model.
• Vitasys: Vitasys is a Dutch managed-services and cloud provider focused on the MKB segment, offering proactive IT management, cloud, and security. It is a directly comparable Dutch MSP peer competing for the same SMB IT-outsourcing customer base as Pro-install.

Broad incumbents

• Centric: Centric is a large Dutch IT services provider offering managed services, cloud, workplace, and application management to SMB, mid-market, and public-sector customers. It competes with Pro-install in Dutch SMB managed services as part of a much broader IT-services portfolio.
• VodafoneZiggo Business: VodafoneZiggo is the incumbent Dutch cable/telco providing business connectivity, mobile, and increasingly cloud/managed services. Pro-install is already a Ziggo business partner, and VodafoneZiggo competes for the same Dutch SMB IT-services wallet with bundled connectivity-plus-services offerings.
• KPN Business: KPN is the incumbent Dutch telco offering connectivity, hosted PBX/VoIP, cloud, and managed workplace services to SMB and enterprise customers. It overlaps Pro-install's internet, telephony, and managed-services offerings as part of a much broader portfolio, and is a key alternative buyer of IT services in the Dutch MKB segment.

Others

• Conclusion Fit For Work: Conclusion is a large Dutch IT consultancy and services firm with a managed-services and digital-transformation practice serving Dutch enterprises. It is an adjacent ecosystem participant whose MKB-focused programs and partner ecosystem overlap with where Pro-install operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pro-Install-automatisering-100057141022984
• LinkedInlinkedin.com/company/pro_install-automatisering

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-install Automatisering