Najwa
Najwa (نجوا) is an Iranian retention-marketing SaaS company founded in 2018 and headquartered in Tehran, offering integrated SMS, email, and push-notification services to Iranian e-commerce operators, media agencies, event platforms, and travel companies through a unified Persian-language dashboard.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Najwa does
Najwa (نجوا), legally Najva Electronic Commerce Company (شرکت تجارت الکترونیک نجوا), is a privately held Iranian retention-marketing SaaS company founded in 2018 and headquartered in Tehran. The company operates an integrated platform that enables Iranian businesses to re-engage customers across three channels: SMS marketing, email marketing, and push notifications (both web browser and Android app), all accessed through a unified Persian-language dashboard. Its primary users are Iranian online businesses, e-commerce operators, media/news agencies, event platforms, travel companies, and fintech services; named enterprise customers include BrozKala, Evand, EliGasht, Entekhab News Agency, Modiseh, IranianCard, and 30book.
Technically, Najwa is a multi-channel messaging platform rather than a single-channel tool. Core components include a drag-and-drop email editor with A/B testing, transactional SMTP/API email sending with SPF/DKIM/DMARC deliverability controls, bulk and OTP SMS with link tracking, UTM parameters, dedicated sender lines, and operator-level segmentation (MCI, Irancell, Rightel), web and Android push notifications with geolocation and behavioral segmentation, RSS-driven and cart-abandonment automation, and a REST API with bearer-token authentication and Python/Node.js/C# SDKs. The platform integrates with OneSignal (for migrating blocked subscribers), WordPress (via a dedicated plugin), and Bale Messenger, Iran's domestic super-app. The company holds Enamad and Samandehi trust seals and is registered with the Tehran Internet Businesses Trade Union (NSR), the standard compliance stack for Iranian e-commerce.
Commercially, Najwa runs a hybrid revenue model: SMS is usage-based (pay-per-page, 129-168 Tomans depending on volume, with enterprise contracts at 500,000+ SMS), while email and push notifications use tiered monthly subscriptions priced in Tomans. Push notification tiers range from a free panel to 1.8 and 3.375 million Tomans/month; the email product is split into three sub-brands (cMercury for newsletters, AHASend for transactional, Maileon for advanced marketing) at 12.9, 13, and 19.7 million Tomans/month respectively, with a free 2,000-email demo tier. The company employs a product-led growth motion via the free self-serve panel at najva.com/app, supplemented by direct sales and dedicated account managers for enterprise customers on the advanced plan. No external funding, M&A, or ownership structure beyond founder co-founder Hossein Ansari has been disclosed.
Najwa firmographics
Firmographics- Name
- Najwa
- Legal name
- شرکت تجارت الکترونیک نجوا (Najva Electronic Commerce Company)
- Website
- https://najva.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Najwa (نجوا) is an Iranian retention-marketing SaaS company founded in 2018 and headquartered in Tehran, offering integrated SMS, email, and push-notification services to Iranian e-commerce operators, media agencies, event platforms, and travel companies through a unified Persian-language dashboard.
- Ownership category
- akta.pro rank
Najwa industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Najwa is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Najwa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- SMS Marketing: Pay-per-SMS model based on number of pages/messages sent. Panel is free; charges apply only to successful deliveries. Volume discounts available for higher usage tiers.
- Email Marketing: Subscription-based pricing starting at 3 million Tomans per month for 20,000 sends. Three tiers available: cMercury (newsletter/campaigns), AHASend (transactional), and Maileon (advanced marketing). Demo panel with 2,000 free emails offered.
- Push Notification: Free panel available; paid tiers from 1.8 million Tomans/month for basic and 3.375 million Tomans/month for advanced plans. Unlimited push notification sending on all plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | SMS Pricing by Volume - Base tier (under 10,000 SMS) |
| Usage-based | Pay-as-you-go | SMS Pricing - Small Business (up to 100,000 SMS) |
| Usage-based | Pay-as-you-go | SMS Pricing - Medium Business (up to 250,000 SMS) |
| Usage-based | Multi-year contract | SMS Pricing - Large Business (500,000+ SMS) |
| Subscription | Monthly | AHASend - Transactional Email |
| Subscription | Monthly | cMercury - Marketing & Newsletter |
| Subscription | Monthly | Maileon - Advanced Marketing |
| Freemium | Monthly | Push Notification - Free Panel |
| Subscription | Monthly | Push Notification - Base Plan |
| Subscription | Monthly | Push Notification - Advanced Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Najwa product offering
Product offeringCore offering
Najwa operates an integrated retention marketing SaaS platform that enables Iranian businesses to re-engage website visitors and convert them into repeat customers through three channels — SMS marketing, email marketing, and push notifications (web browser and Android app) — accessible from a single Persian-language dashboard. The platform supports campaign creation, audience segmentation, A/B testing, transactional and bulk messaging, OTP verification, and analytics, with an additional REST API and integrations for WordPress, Bale Messenger, and OneSignal subscriber migration.
Product overview
Najwa is an Iranian retention marketing platform offering three integrated core communication channels — SMS marketing, Email Marketing, and Push Notifications (covering both web browsers and Android apps) — within a single unified Persian-language dashboard. The platform provides a complementary SMS Web Service/API for programmatic SMS sending, and a dedicated integration guide for Bale Messenger. Najwa positions itself as a comprehensive customer return/retention solution, allowing businesses to execute multi-channel campaigns (SMS, email, push) from one panel with features including audience segmentation, campaign automation, A/B testing, link tracking, and analytics. Pricing for SMS is pay-per-message, push notifications offer free/standard/advanced plans, and email marketing is available via three branded sub-products (AHASend, cMercury, and Maileon) targeting different use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- SMS Marketing Service (اساماس مارکتینگ) Bulk and transactional SMS marketing service for Iranian businesses to send targeted SMS campaigns, OTP codes, and personalized messages to customers. Includes campaign scheduling, link tracking, UTM parameters, contact segmentation by operator and behavior, and shared or dedicated sender lines. Priced pay-per-SMS with volume discounts.
- Email Marketing Service (سرویس ایمیل مارکتینگ) Email marketing platform with drag-and-drop editor, A/B testing, automation workflows, contact segmentation, template library, and campaign analytics. Supports Persian/RTL layout, transactional email via SMTP and API, and high deliverability through SPF, DKIM, and DMARC anti-spam protocols. Offered via three sub-products: AHASend (transactional), cMercury (newsletter/campaigns), and Maileon (advanced marketing).
- Web Push Notification (پوش نوتیفیکیشن وب) Browser-based push notification service allowing websites to send real-time or scheduled notifications to subscribed users on desktop and mobile browsers. Supports multimedia notifications with images and call-to-action buttons, user segmentation by behavior and tags, automated welcome and cart abandonment notifications, RSS feed automation, and integration via JavaScript snippet or WordPress plugin. Includes OneSignal subscriber migration capability.
- Android Push Notification (پوش نوتیفیکیشن اندروید) Push notification service for Android mobile applications with user segmentation by geography, device type, OS version, and behavior; landing page selection; multi-app management from a single panel; and SDK implementation guide. Cited to increase active app users up to 7 times.
- SMS Web Service / API (وب سرویس پیامک) REST API enabling developers to send SMS programmatically from any platform or application. Supports high-volume sending, transactional and bulk SMS, per-user personalized messaging, and detailed reporting. Available over HTTPS with bearer-token (najva-token header) authentication. SDKs and code samples provided in Python, Node.js, and C#.
Quantifiable outcome
- Return visitor rate increases up to 10x with push notifications
- +5 more outcomes
Companies that use Najwa
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Najwa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature17 records
Najwa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OneSignalcoreNajwa is integrated with OneSignal, allowing users to migrate existing OneSignal push notification subscribers to Najwa platform. This integration provides continuity for users switching from OneSignal (which is blocked in Iran) to Najwa.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Najwa competitors and assessment
Company assessmentRegional players
- Melipayamak: Iranian SMS panel provider and SMS web service. Closest domestic peer on the SMS channel, sharing operator integrations but lacking Najwa's email and push bundling.
- SMS.ir: Iranian bulk SMS and OTP service. Direct regional peer on the transactional and bulk SMS use case, with similar pricing in Tomans and local operator support.
Direct peers
- Klaviyo: Email and SMS retention marketing platform focused on e-commerce. Klaviyo targets the same customer return / lifecycle messaging use cases Najwa serves, with comparable segmentation, automation, and revenue-attribution features.
- PushEngage: Web push notification SaaS targeting SMBs and bloggers. Direct competitor on the web push channel that Najwa offers, with comparable segmentation and automation features.
- Mailchimp: Email marketing platform with drag-and-drop editor, A/B testing, and automation workflows. Najwa's email product (cMercury, AHASend, Maileon) competes with Mailchimp's feature set for SMBs.
- Brevo (formerly Sendinblue): Multi-channel marketing platform combining email, SMS, and push. Closely mirrors Najwa's three-channel offering (SMS + email + push) under a unified dashboard.
- ActiveCampaign: Customer experience automation platform combining email, CRM, and messaging. Comparable to Najwa on the automation and lifecycle messaging axis, with broader CRM functionality.
- OneSignal: Global push notification platform that Najwa explicitly integrates with and replicates locally. OneSignal's blocked status in Iran is the structural reason Najwa can capture that user base, making them the closest direct peer in push.
Emerging players
- Truepush: Free push notification platform for web and mobile. Overlaps with Najwa's free push panel tier and freemium go-to-market motion, though without the SMS and email channels.
Others
- Pusher (by MessageBird/Bird): Real-time messaging infrastructure provider. Not a direct competitor but adjacent ecosystem — its push and notification primitives overlap with part of Najwa's tech stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Najwa social profiles
Digital presenceNajwa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Najwa leadership team
Management profileNumber of profiles
Profiles1 record
Najwa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Najwa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Najwa
What does Najwa do?
Najwa operates an integrated retention marketing SaaS platform that enables Iranian businesses to re-engage website visitors and convert them into repeat customers through three channels — SMS marketing, email marketing, and push notifications (web browser and Android app) — accessible from a single Persian-language dashboard. The platform supports campaign creation, audience segmentation, A/B testing, transactional and bulk messaging, OTP verification, and analytics, with an additional REST API and integrations for WordPress, Bale Messenger, and OneSignal subscriber migration.
Is Najwa a public or private company?
Najwa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Najwa founded?
Najwa was founded in 2018. It employs 11 to 50 people.
Where is Najwa based?
Najwa is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Najwa make money?
Three revenue lines are on record. SMS Marketing is the primary driver. The others are email Marketing and push Notification.
Who are Najwa's main competitors?
Regional players on record are Melipayamak and SMS.ir. Direct peers are Klaviyo, PushEngage, Mailchimp, Brevo (formerly Sendinblue), ActiveCampaign and OneSignal. Truepush is listed as an emerging player. Pusher (by MessageBird/Bird) is listed as an others.
Does Najwa have an API?
Yes. Najwa provides a REST API for SMS sending. The API supports sending individual/transactional SMS and bulk SMS campaigns. Authentication uses a bearer token (najva-token header). Code samples are provided in Python, Nodejs, and C#. A PDF guide for transactional SMS API implementation is available. API endpoints include https://email.najva.com/v1/sms/transactional_sms/ for sending SMS. Developer documentation is at www.najva.com/api-docs.
What industry is Najwa in?
Najwa's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 5418 and its SIC code is 7310.