Salextra
Salextra Limited operates salextra.com.bd, a Bangladesh-based direct-to-consumer e-commerce platform selling smartphones, tablets, appliances, accessories, and limited groceries to Bangladeshi consumers via home delivery and cash-on-delivery payment.
- Company typePrivate
- Founded2020
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Salextra does
Salextra Limited is a Bangladesh-based private limited company headquartered at Tejgaon Industrial Area, Dhaka, operating a direct-to-consumer e-commerce platform at salextra.com.bd (registered e-commerce DBID 674718735). It sells consumer electronics, mobile phones, tablets, mobile accessories, home appliances, computing devices, lifestyle products, and a limited grocery assortment (Xtra-Mart) to Bangladeshi consumers through its own online storefront with home delivery across the country.
The platform carries SKUs spanning budget feature phones (priced from BDT 1,060) to premium smartphones such as the iPhone 17 Pro Max 2TB at BDT 341,999, with authorized reseller relationships with major international brands (Apple, Samsung, Xiaomi, vivo, Oppo, Realme, Honor, OnePlus) and local brands (Walton, Symphony, TCL, Helio). Beyond handsets, the catalog extends to air conditioners, refrigerators, washing machines, kitchen appliances, smart watches, earbuds, power banks, laptops, gaming consoles, and lifestyle SKUs including electric two-wheelers, watches, and bags.
Salextra monetizes through one-time retail product sales, capturing the margin between wholesale procurement and retail pricing. Payment friction in Bangladesh is addressed via cash on delivery with checkout discounts (e.g., BDT 2,500 on select ACs), 0% EMI installments of 3–6 months on select bank cards, and free installation on certain appliances. Demand is stimulated through recurring thematic campaigns such as FIFA Carnival, Eid Hot Hut, Xtra-Mart, Sharadiya Mega Sale Offer, and Winter Flash Sale, and via website push notifications. No external funding, parent company, executive disclosures, or financial figures are present in the source data.
Salextra firmographics
Firmographics- Name
- Salextra
- Legal name
- Salextra Limited
- Website
- https://salextra.com.bd
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salextra Limited operates salextra.com.bd, a Bangladesh-based direct-to-consumer e-commerce platform selling smartphones, tablets, appliances, accessories, and limited groceries to Bangladeshi consumers via home delivery and cash-on-delivery payment.
- Ownership category
- akta.pro rank
Salextra industry classification
Industry- Product category
- Consumer Electronics Online Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Salextra is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Salextra business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: One-time product sales through online retail. The platform sells a wide range of consumer electronics, appliances, and lifestyle products directly to consumers in Bangladesh. Revenue is generated through the margin between wholesale procurement and retail pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Feature phones from BDT 1,060 to BDT 6,850 |
| Unit Pricing | Pay-as-you-go | Budget smartphones from BDT 8,999 to BDT 20,999 |
| Unit Pricing | Pay-as-you-go | Mid-range smartphones from BDT 21,000 to BDT 60,000 |
| Unit Pricing | Pay-as-you-go | Premium smartphones from BDT 60,000 to BDT 341,999 |
| Unit Pricing | Pay-as-you-go | Mobile accessories from BDT 49 to BDT 107,949 |
| Unit Pricing | Pay-as-you-go | Electronics and appliances with seasonal discounts up to 49% |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Salextra product offering
Product offeringCore offering
Salextra is a Bangladesh-based online retail platform that sells consumer electronics, smartphones, tablets, mobile accessories, home appliances, lifestyle products, computer products, and groceries directly to Bangladeshi consumers through its salextra.com.bd storefront. The platform stocks brands such as Apple, Samsung, Xiaomi, vivo, Oppo, Realme, Honor, Nokia, Tecno, Walton, Symphony, Philips, Haier, and Whirlpool, with prices ranging from BDT 49 for accessories to BDT 379,999 for premium smartphones. Orders are fulfilled via home delivery with payment options including cash on delivery (with discounts), 0% EMI installments on select cards, and free installation on select appliances.
Product overview
Salextra is an e-commerce platform in Bangladesh offering a diverse online shopping experience. The platform operates as a multi-category marketplace featuring smartphones and tablets (Apple, Samsung, Xiaomi, vivo, OPPO, Realme, Honor, Nokia, Tecno, Infinix, HTC, OnePlus, TCL, Symphony, Walton), mobile accessories (smart watches, earbuds, headphones, power banks), electronics and home appliances (air conditioners, refrigerators, washing machines, air fryers), lifestyle products (watches, perfumes, bags), computer products, and a grocery section called Xtra-Mart. The platform also runs promotional campaigns like FIFA Carnival and Eid Hot Hut. Salextra sells products from numerous international and local brands and appears to be a consumer-facing retail marketplace rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphones Mobile phones from brands including Apple, Samsung, Xiaomi, vivo, OPPO, Realme, Honor, Nokia, Tecno, Infinix, HTC, OnePlus, TCL, Symphony, Walton, and Helio. Pricing spans budget (BDT 8,999-20,999), mid-range (BDT 21,000-60,000), and premium (BDT 60,000-379,999) tiers. Targeted at Bangladeshi consumers seeking new mobile devices online.
- Tablets Tablet devices including Honor Tab, OnePlus Tab, Apple iPad, and Lenovo Tab. Apple iPad Pro models range from BDT 110,000 to BDT 115,000; Lenovo Tab M8 and M10 series range from BDT 15,999 to BDT 35,999. Targeted at consumers seeking tablets for productivity, education, or entertainment.
- Feature Phones Basic mobile phones from Symphony, Nokia, Xtra, and TCL. Pricing ranges from BDT 1,060 to BDT 6,850. Targeted at budget-conscious Bangladeshi consumers, secondary phone users, and feature-phone buyers.
- Mobile Accessories Accessories including smart watches (FASTRACK SMART, COLMI P and V series), true wireless earbuds, Bluetooth and wired headphones, power banks, portable speakers, chargers and adapters, data cables, action cameras, camera accessories, and memory cards. Pricing ranges from BDT 49 (data cables) to BDT 107,949 for premium accessories. Targeted at smartphone owners and lifestyle buyers.
- Electronics & Appliances Home appliances including small appliances (fans, electric kettles, air purifiers, home theater, vacuum cleaners, water purifiers, induction cookers, irons, air fryers, rice cookers, coffee makers), air conditioners (inverter and non-inverter, e.g., Haier ACs up to 30% off), geysers and water heaters, room heaters, televisions, washing machines, refrigerators and freezers (e.g., Walton inverter refrigerators), ovens (e.g., Whirlpool convection ovens at 24% off), grinders/blenders/juicers, and kitchen appliances (Philips up to 49% off). Free installation offered on select appliances. Targeted at households across Bangladesh.
- Lifestyle Products Personal care and lifestyle items including shavers and trimmers, men's and women's perfumes, hair dryers and straighteners, men's, women's, and couple watches, bags and travel items (trolley bags), electric vehicles (motors), bedding and bath products, raincoats and umbrellas, jerseys and backpacks, wallets, and fashion accessories such as men's belts. Targeted at lifestyle-oriented Bangladeshi consumers.
- Computer Products Computing devices and accessories including mini PCs, monitors, laptops, printers, computer accessories, routers and networking equipment, and gaming consoles with accessories. Targeted at home office users, students, and gamers in Bangladesh.
- Xtra-Mart Grocery and supermarket section offering food and snacks, candy, chocolate, and everyday essentials alongside electronics and appliances. Targeted at Bangladeshi consumers seeking groceries alongside their electronics purchases.
Companies that use Salextra
Customer profileSegments1 record
Ideal customer profiles1 record
Salextra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salextra partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered major, core and minor.
- ApplemajorAuthorized reseller of Apple products including iPhone, iPad, and Apple accessories. Apple products are prominently featured on the platform with price ranges from BDT 45,990 to BDT 379,999.
- SamsungmajorMajor brand partner selling Samsung smartphones, tablets, home appliances including ACs, microwaves, and accessories. Products range from budget Galaxy M14 to premium Galaxy S series.
- WaltonmajorLocal Bangladeshi brand partner specializing in refrigerators, smartphones, and home appliances. Products include Walton NEXG N6 smartphones and Walton inverter refrigerators.
- SymphonymajorLocal Bangladeshi mobile brand selling feature phones and smartphones. Multiple Symphony models featured including Symphony L series feature phones and smartphone lineup.
- PhilipsmajorHome appliances partner selling Philips kitchen appliances, air fryers, mixer grinders, induction cookers, and irons. Products feature discounts up to 49%.
- HaiermajorHome appliances partner selling Haier air conditioners, washing machines, chest freezers, and refrigerators. Featured in best-selling offers with up to 30% discount.
- vivocoreSmartphone brand partner offering vivo smartphones from budget Y series to premium V series including vivo V70 5G and vivo X300 Pro 5G.
- OppocoreSmartphone partner selling Oppo A series, Reno series, and Find series. Products range from BDT 16,999 to BDT 59,990.
- RealmecoreBudget to mid-range smartphone partner offering Realme C series, Note series, and 5G models. Products range from BDT 12,999 to BDT 41,999.
- HonorcoreSmartphone and tablet partner selling Honor X series, 90 series, 200 series, and premium Magic series including Honor Magic 6 Pro and Magic V2 foldable.
- NokiacoreFeature phones and smartphones partner selling Nokia basic phones and modern Android devices. Feature phones range from BDT 2,450 to BDT 6,850.
- TecnocoreBudget smartphone partner selling Tecno Spark Go series and Camon series. Products range from BDT 9,999 to BDT 27,999.
- InfinixcoreBudget smartphone partner selling Infinix Hot series. Products include Infinix Hot 60 Pro at BDT 15,000.
- LenovocoreTablet partner selling Lenovo Tab M8 and Tab M10 series. Products range from BDT 15,999 to BDT 35,999.
- XiaomicoreSmartphone and accessories partner selling Xiaomi smartphones and accessories including earphones and cables.
- OnePlusminorPremium smartphone brand with brand banner showcase on the platform. Products include OnePlus flagship devices.
- UgreenminorMobile accessories partner selling USB cables, adapters, and charging solutions. Multiple Ugreen products featured with prices ranging from BDT 99 to BDT 540.
- OraimominorMobile accessories brand partner selling Oraimo cables, earphones, smart watches, and charging adapters. Extensive Oraimo product lineup featured.
- AnkerminorPremium accessories partner selling Anker charging cables and power banks. Products include Anker USB-C cables at BDT 449.
- COLMIminorSmart watch brand partner selling COLMI Bluetooth calling smartwatches including P series and V series models. Products range from BDT 1,479 to BDT 3,449.
- PanasonicminorHome appliances partner selling Panasonic mixer grinders and other kitchen appliances. Products include Panasonic MX-GE3750 mixer grinder at BDT 7,800 (39% off).
- WhirlpoolminorHome appliances partner selling Whirlpool microwave convection ovens. Products include Whirlpool 30L Magicook at BDT 22,449 (24% off).
- GreeminorAir conditioner brand partner listed among the featured brands on the platform.
- JBLminorAudio brand partner listed among the featured accessory brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Salextra competitors and assessment
Company assessmentDirect peers
- Pickaboo: Bangladesh-focused electronics and gadgets e-commerce retailer offering smartphones, laptops, cameras, and accessories. Closest direct competitor given overlapping electronics-led catalog and authorized-brand positioning.
- Othoba.com: Bangladesh-based online marketplace for electronics, fashion, and home goods operated by PRAN-RFL group. Comparable multi-category DTC platform with similar payment and delivery propositions targeting Bangladeshi consumers.
- AjkerDeal: Bangladesh-based daily-deal and online marketplace platform selling electronics, fashion, and lifestyle products. Comparable on assortment breadth and promotional-campaign-driven GTM motion.
- Daraz Bangladesh: Bangladesh's largest online marketplace (Alibaba/Alibaba-affiliated), selling smartphones, appliances, fashion, and groceries with nationwide logistics. Directly competes with Salextra across virtually all of Salextra's core categories.
- Bagdoom: Bangladesh online shopping marketplace for electronics, appliances, fashion, and home goods. Comparable multi-category DTC platform targeting similar Bangladeshi consumer segments.
- Chaldal: Bangladesh's leading online grocery platform that has expanded into electronics and general merchandise. Comparable on DTC e-commerce, COD/localized payments, and home-delivery model that competes with Salextra's Xtra-Mart grocery line.
Broad incumbents
- Best Buy: U.S. specialty retailer of consumer electronics, appliances, and computing. Comparable on consumer-electronics-and-appliance category specialization, omnichannel assortment, and authorized-reseller relationships with Apple/Samsung.
- Flipkart: India's largest homegrown e-commerce marketplace covering electronics, appliances, fashion, and grocery. Comparable on electronics-and-appliances category leadership and EMI/COD localization, though operating in a different geography.
Regional players
- Shwapno: Bangladesh's largest retail chain (operated by ACI Group) with growing online channel for groceries, electronics, and lifestyle goods. Comparable on multi-category retail in Bangladesh, though primarily brick-and-mortar incumbent expanding digitally.
Emerging players
- PriyoShop: Bangladesh-origin social-commerce platform with B2C marketplace for electronics and lifestyle goods. Comparable on DTC e-commerce in Bangladesh but with a more distributed/reseller-led model rather than inventory-led.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Salextra social profiles
Digital presenceSalextra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salextra leadership team
Management profileNumber of profiles
Salextra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salextra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salextra
What does Salextra do?
Salextra is a Bangladesh-based online retail platform that sells consumer electronics, smartphones, tablets, mobile accessories, home appliances, lifestyle products, computer products, and groceries directly to Bangladeshi consumers through its salextra.com.bd storefront. The platform stocks brands such as Apple, Samsung, Xiaomi, vivo, Oppo, Realme, Honor, Nokia, Tecno, Walton, Symphony, Philips, Haier, and Whirlpool, with prices ranging from BDT 49 for accessories to BDT 379,999 for premium smartphones. Orders are fulfilled via home delivery with payment options including cash on delivery (with discounts), 0% EMI installments on select cards, and free installation on select appliances.
When was Salextra founded?
Salextra was founded in 2020. It employs 101 to 250 people.
Where is Salextra based?
Salextra is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Salextra make money?
One revenue line is on record: product Sales.
Who are Salextra's main competitors?
Direct peers on record are Pickaboo, Othoba.com, AjkerDeal, Daraz Bangladesh, Bagdoom and Chaldal. Broad incumbents are Best Buy and Flipkart. Shwapno is listed as a regional player. PriyoShop is listed as an emerging player.
Does Salextra have an API?
No public API is recorded for Salextra.
What industry is Salextra in?
Salextra's product category is Consumer Electronics Online Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 449 and its SIC code is 5731.