websms
websms is the DACH-region CPaaS brand of LINK Mobility Austria GmbH (part of Oslo-listed LINK Mobility Group), offering SMS, WhatsApp Business API, and RCS messaging via a unified portal, REST APIs, and a HubSpot plugin to 7,500+ customers.
- Company typePrivate
- Founded2004
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What websms does
websms is a DACH-region mobile-messaging and CPaaS brand operated by LINK Mobility Austria GmbH (Graz, Austria), a wholly owned subsidiary of the publicly listed Norwegian parent LINK Mobility Group AS (Oslo Stock Exchange: LINK). Founded in 2004, the brand has operated for 20+ years and reports a base of 7,500+ customers across the German-speaking market. Its product is a multichannel messaging platform unifying SMS, WhatsApp Business API, and Rich Communication Services (RCS) behind a single Messaging Portal and a set of REST APIs, supplemented by email-to-SMS and email-to-WhatsApp bridges, a HubSpot CRM plugin, virtual sender numbers, and the SAM chatbot for automated responses.
Under the hood, the stack combines an SMS gateway, an official Meta WhatsApp Business Solution Provider integration, and an RCS API with automatic SMS fallback, served from geo-redundant ISO 27001-certified data centers in Germany and Austria and operated under GDPR and NIS-2-compliant processes. Distribution is hybrid: a self-serve Messaging Portal with a 14-day free trial supports product-led SMB acquisition; an API-first stack with developer documentation targets technical integrators; and a partner network of software vendors and agencies (with revenue share and delegated billing) extends reach into embedded and white-label deployments. Enterprise logos cited include DHL, IKEA, Norwegian, Zara, Galeries Lafayette, and Caritas, alongside numerous SMB and public-sector users.
The revenue model is primarily usage-based: per-message pricing for SMS (€0.06 AT / €0.08 DE / €0.12 international), Meta-managed template-category pricing for WhatsApp, and per-message RCS pricing, augmented by subscription fees for the HubSpot plugin (€19/month base) and premium sender options such as exclusive virtual long numbers. Free-trial-driven PLG, partner channel sales, and direct enterprise consultation form the three go-to-market motions, with Meta BSP status and the HubSpot marketplace listing serving as the principal distribution accelerators.
websms firmographics
Firmographics- Name
- websms
- Legal name
- LINK Mobility Austria GmbH
- Website
- https://websms.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- websms is the DACH-region CPaaS brand of LINK Mobility Austria GmbH (part of Oslo-listed LINK Mobility Group), offering SMS, WhatsApp Business API, and RCS messaging via a unified portal, REST APIs, and a HubSpot plugin to 7,500+ customers.
- Ownership category
- akta.pro rank
websms industry classification
Industry- Product category
- Mobile Messaging / CPaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industries
- CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
Keywords
Where websms is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
websms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- SMS Messaging Services: Usage-based pricing for SMS messages sent, with rates varying by destination country (e.g., €0.06 in Austria, €0.08 in Germany, €0.12 internationally per SMS). Revenue based on message volume.
- WhatsApp Business API: Usage-based model where Meta charges per sent template message based on category (Marketing, Utility, Authentication), recipient region, and sender volume tiers. Additional fees from websms for platform access and API usage.
- RCS Messaging: Usage-based pricing for RCS messages, with multimedia capabilities (images, videos, buttons, Rich Cards). Falls back to SMS automatically when RCS is not supported by recipient device or carrier.
- HubSpot SMS Plugin Subscription: Free plugin with €19/month base fee plus per-SMS charges. Provides SMS integration directly within HubSpot CRM workflows and contacts.
- Partner Revenue Share: Partners in the websms partner network earn a share of their referred customers' revenues. Partners can also delegate customer service and billing to websms while earning referral commissions.
- Premium Sender Options: Additional fees for premium sender options including exclusive virtual long numbers (international, reply-capable), own mobile/landline numbers (setup fee), alphanumeric senders, and shared shortcodes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | HubSpot SMS Plugin with base fee + per-message charges |
| Freemium | Pay-as-you-go | 14-day free trial |
| Usage-based | Pay-as-you-go | WhatsApp Business API usage-based pricing |
| Unit Pricing | Pay-as-you-go | SMS sender options with varying fees |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
websms product offering
Product offeringCore offering
websms sells a multichannel Mobile Messaging (CPaaS) platform that enables businesses to send and receive SMS, WhatsApp Business, and RCS messages through a unified web-based Messaging Portal and through REST APIs. The platform targets businesses in the DACH region for marketing campaigns, transactional notifications, customer service, appointment reminders, two-factor authentication, and alerts, and is offered as a 14-day free trial with usage-based per-message pricing.
Product overview
websms by LINK Mobility is a multichannel messaging platform providing mobile communication solutions via SMS, WhatsApp, RCS, and voice channels. The core offering consists of the Messaging Portal (web-based campaign management interface) and APIs (SMS Gateway API, RCS API, WhatsApp Business API) for direct system integration. Additional products include E-Mail to SMS and E-Mail to WhatsApp bridges for email-based messaging, a HubSpot SMS plug-in for CRM integration, SAM chatbot for automated conversations, and SMS Massenversand for bulk campaigns. Virtual phone numbers and shared shortcodes provide flexible sender identification options. The platform targets businesses in the DACH region seeking customer engagement, marketing, and service automation through mobile channels.
Differentiator
Problem solved
Functional benefit
Brands
- websms SMS Service for HubSpot: SMS plugin for HubSpot CRM enabling SMS messaging directly from HubSpot workflows
- E-Mail to WhatsApp
- RCS Business Messaging
- E-Mail to SMS
Products and services
- websms Multichannel Platform A multichannel mobile messaging platform enabling businesses to reach customers via WhatsApp, SMS, RCS, and voice channels through a unified Messaging Portal or REST API integration.
- Messaging Portal A web-based user interface for planning, executing, and analyzing SMS, WhatsApp, and RCS campaigns without requiring technical integration or programming knowledge.
- SMS Gateway API REST API enabling developers and businesses to send and receive SMS messages through existing systems such as websites, apps, CRM, and ERP platforms with a 98% open rate and 100% reach.
- RCS API REST API for sending and receiving interactive RCS (Rich Communication Services) messages with multimedia content (images, videos, buttons, Rich Cards, carousels, location sharing) directly from existing systems, with automatic SMS fallback and 99.5% availability.
- WhatsApp Business API Official Meta-partner WhatsApp Business API integration for automated, GDPR-compliant WhatsApp messaging used for customer service and marketing campaigns, with 90%+ open rates.
- HubSpot SMS Plug-in Native plug-in available on the HubSpot App Marketplace that enables SMS messaging directly from HubSpot contacts, deals, and automated workflows, with personalization placeholders and GDPR-compliant STOP-SMS blacklisting.
- SAM Chatbot Smart Assistant Mobile (SAM), a mobile service assistant chatbot that automatically reacts to recipient responses for automated customer service conversations, reducing service costs.
- SMS Massenversand Bulk SMS sending feature for mass messaging campaigns with contact management, audience segmentation, GDPR-compliant opt-in and blacklisting, integrated character counter, URL shortener, and personalization via placeholders.
- Virtuelle Telefonnummer Virtual phone number options for SMS sender identification, including dynamic virtual numbers, exclusive virtual long numbers (international, reply-capable), alphanumeric sender IDs, own mobile/landline numbers, and shared shortcodes.
Quantifiable outcome
- SMS open rates of 98%
- +5 more outcomes
Companies that use websms
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
websms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature12 records
websms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- APOVERLAGminorSoftware partner using websms messaging services to enhance their product offerings. Displayed in partner network logos section.
- AUSTminorPartner in the websms partner network, integrating mobile messaging solutions into their offerings.
- Dr. WienzlminorSoftware partner integrating websms messaging capabilities into their solutions.
- IOM SoftwareminorSoftware partner integrating websms messaging services into their product ecosystem.
- HubSpotcorewebsms SMS Service plugin available on HubSpot App Marketplace, enabling direct SMS sending from HubSpot CRM workflows, contacts, and deals with GDPR-compliant blacklisting.
- Meta (Facebook)coreOfficial WhatsApp Business Solution Provider (BSP) with direct Meta partnership for WhatsApp Business API access, verification, support, and billing in DACH region.
- LINK Mobility Groupcorewebsms is a brand of LINK Mobility Austria GmbH, part of LINK Mobility Group AS (Norwegian org. no. 984 066 910). LINK Mobility is listed on Oslo Stock Exchange under ticker LINK and is described as the leading European provider of Mobile Messaging and CPaaS solutions.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
websms competitors and assessment
Company assessmentDirect peers
- Bandwidth Inc. U.S.-listed CPaaS provider offering programmable SMS, voice, and messaging APIs to enterprises. Direct competitor in the SMS API and messaging space with similar usage-based pricing model, though with a primarily North American footprint.
- Sinch: Swedish-headquartered, Stockholm-listed CPaaS provider offering SMS, WhatsApp, RCS, and voice APIs globally. Closest publicly traded comparable to websms in terms of European CPaaS heritage, multichannel product mix, and enterprise customer base, though operating at significantly larger scale.
- Plivo: Cloud communications platform offering SMS, voice, and WhatsApp APIs to developers and enterprises with usage-based pricing. Direct competitor to websms on SMS API pricing and developer experience, though with weaker DACH presence and limited RCS support.
- Twilio: Global CPaaS leader offering SMS, WhatsApp Business API, and RCS via REST APIs with a developer-first, pay-as-you-go model. Directly competes with websms on the same core product set (programmable SMS/WhatsApp/RCS APIs), though at much larger scale and broader geographic coverage.
- CM.com: Dutch-listed CPaaS provider offering SMS, WhatsApp Business API, RCS, voice, and customer engagement solutions with strong EMEA focus. Closely comparable in scale, regional orientation, and product breadth, and a frequent head-to-head competitor in DACH enterprise RFPs.
- MessageBird (Bird): Amsterdam-based CPaaS platform providing SMS, WhatsApp Business API, and omnichannel messaging tools to enterprise and SMB customers. Direct competitor with overlapping multichannel product portfolio and strong European presence, competing for the same DACH and pan-European enterprise deals.
Broad incumbents
- Vonage (Ericsson): Now part of Ericsson, Vonage offers CPaaS APIs (SMS, voice, WhatsApp) alongside its UCaaS and CCaaS portfolio. Overlaps with websms on programmable communications but competes from a much broader communications-platform portfolio rather than as a focused messaging specialist.
- Infobip: Global CPaaS incumbent headquartered in Croatia with very large enterprise footprint across SMS, WhatsApp, RCS, and omnichannel engagement. Competes with websms across the same channels but at meaningfully larger scale and broader geographic coverage, often winning global enterprise accounts.
Others
- LINK Mobility Group: Oslo-listed parent company of websms (via LINK Mobility Austria GmbH), described as a leading European Mobile Messaging and CPaaS provider. Not a competitor but the corporate parent whose broader portfolio, network, and capital structure directly determine websms's strategic and operational trajectory.
Regional players
- retarus: Munich-based enterprise messaging and fax provider offering SMS, email, and fax APIs targeted at large DACH enterprises. Comparable as a DACH-focused messaging competitor, particularly for enterprise customers prioritizing GDPR-compliant German data centers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
websms social profiles
Digital presencewebsms compliance and trust
Trust signalCompliance3 records
websms financial estimates
Financial estimateRevenue estimate
Valuation estimate
websms leadership team
Management profileNumber of profiles
Profiles3 records
websms subsidiaries and ownership
Company hierarchySubsidiaries3 records
websms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
websms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about websms
What does websms do?
websms sells a multichannel Mobile Messaging (CPaaS) platform that enables businesses to send and receive SMS, WhatsApp Business, and RCS messages through a unified web-based Messaging Portal and through REST APIs. The platform targets businesses in the DACH region for marketing campaigns, transactional notifications, customer service, appointment reminders, two-factor authentication, and alerts, and is offered as a 14-day free trial with usage-based per-message pricing.
Is websms a public or private company?
websms is a private company. It is classified as corporate owned and is currently operating.
When was websms founded?
websms was founded in 2004. It employs 11 to 50 people.
Where is websms based?
websms is headquartered in Graz, Austria, in the Europe region.
How does websms make money?
Six revenue lines are on record. SMS Messaging Services are the primary driver. The others are whatsApp Business API, RCS Messaging, hubSpot SMS Plugin Subscription, partner Revenue Share and premium Sender Options.
Who are websms's main competitors?
Direct peers on record are Bandwidth Inc., Sinch, Plivo, Twilio, CM.com and MessageBird (Bird). Broad incumbents are Vonage (Ericsson) and Infobip. LINK Mobility Group is listed as an others. retarus is listed as a regional player.
Does websms have an API?
Yes. websms offers REST APIs for SMS, WhatsApp Business, and RCS messaging. The APIs provide platform-independent integration into existing systems including CRM, ERP, and E-commerce platforms. Features include code examples, a test environment, reports and statistics, and real-time monitoring. Developer and test accounts are available at no cost. Developer documentation is at developer.linkmobility.eu.
What industry is websms in?
websms's product category is Mobile Messaging / CPaaS. Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of HDAIAHAG, CPaaS (Programmable Voice, SMS, Video APIs). Its NAICS code is 518 and its SIC code is 7370.