The B2B Marketing Company

What The B2B Marketing Company does

The B2B Marketing Company (TBM) is a privately held, boutique B2B marketing consultancy headquartered in Chicago, Illinois, founded in 2014 and operating with 11-50 employees. The firm specializes in go-to-market (GTM) orchestration for mid-market and enterprise B2B brands, addressing collaboration, alignment, and operational deficiencies across sales, marketing, and customer success functions. TBM delivers a portfolio of managed programs — CoE Program (Center of Excellence), Operations Program, and Growth Program — alongside 60-day Orchestration Audits, half-day workshops, and a custom B2B Demand-Side Platform (DSP) for IP-based programmatic, CTV, DOOH, and social media buying. The DSP integrates with execution partners Radiate B2B, Leap Media Group, and Wheelhouse to deliver differentiated targeting capabilities beyond standard LinkedIn-only B2B advertising.

TBM monetizes through multiple streams: enterprise managed services (project-based, quote-based, targeting clients spending $25K+/month on paid media), 60-day audit engagements, half-day workshops, and a community subscription layer. The proprietary Buzz ecosystem includes the B2B Buzz newsletter (1,400+ B2B GTM executive community), Buzz Premium membership ($24.99/month or $274.99/year), and Buzz B-School (an online learning platform). In 2025, TBM launched the AI Readiness Program and the BEO (Brand Engine Optimization) Audit, repositioning the firm for the AI-discovery era as LLMs replace traditional search engines. Notable historical and active clients include Adobe, Microsoft, Integral Ad Science, Spectrum Reach, Penske, Bloomberg, and Canoe Ventures. The firm is founder-led by CEO Adam Gelles, who brings decades of senior marketing experience at Global 50 companies including Coca-Cola, GM, Microsoft, and Turner Broadcasting.

Name

The B2B Marketing Company

Legal name

The B2B Marketing Company LLC

Website

https://theb2bmarketingco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The B2B Marketing Company is a boutique consultancy delivering GTM orchestration programs, audits, workshops, and a custom B2B DSP for mid-market and enterprise B2B brands. It also operates the 1,400+ executive B2B Buzz community and has expanded into AI-readiness and AI-discovery audit services.

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B marketing services
• Go-to-market consulting
• Marketing audits
• ABM programs
• Demand generation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Managed Programs & Consulting Services: Revenue generated through managed programs designed to improve GTM effectiveness, including CoE Program, Operations Program, Growth Program, and paid advertising solutions. Programs are designed as managed services that empower firms to internalize over time. These collaborate with senior leadership to deliver new logo revenue, improved GTM effectiveness, and operational efficiencies.
2. Buzz Premium Membership: Subscription-based membership program for B2B go-to-market executives offering monthly or annual plans. Includes monthly consultations, access to annual events, quarterly socials, library of frameworks, B-School access, and certification programs.
3. Paid Media/Advertising Solutions: B2B advertising solutions with custom DSP targeting. Designed for B2B brands spending north of $25k per month on paid advertising, delivering improved ROAS through unique digital and video inventory combined with custom targeting.
4. Audit Services: 60-day audit programs designed to help quantify and validate efforts against industry benchmarks, including Orchestration Audit and Discipline-Focused Audits. Delivers strategic, operational, technological and data management improvements.
5. Workshop Facilitation: Half-day (4 hour) ideation, discussion and learning sessions for 10 to 100 attendees. Topics include orchestration, ABM, metrics, AI in B2B GTM, demand gen, and marketing stack optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The B2B Marketing Company is a B2B marketing consultancy that delivers go-to-market (GTM) orchestration programs, audits, workshops, and paid-media solutions for mid-market and enterprise B2B brands. Its offerings include three flagship managed programs (CoE Program, Operations Program, Growth Program), paid media solutions built on a custom B2B DSP, 60-day GTM and discipline-specific audits, AI-readiness and BEO (Brand Engine Optimization) audits, and the Buzz community/membership/B-School ecosystem.

Product overview

The B2B Marketing Company offers a portfolio of orchestration-focused GTM consulting services and programs. The core offerings include three main programs (CoE Program for Center of Excellence creation, Operations Program for GTM operations improvement, and Growth Program for revenue/sales development), three paid media solutions (Ad Network Solution, Content Amp Solution, and Social Amp Solution), and audit services (Orchestration Audit™ and Discipline-Focused Audits). The company also provides AI-focused offerings including the AI Readiness Program and BEO (Brand Engine Optimization) Audit. Supporting these are workshop offerings (Orchestration Workshops and Topic-based Excellence Workshops) and the Buzz ecosystem including B2B Buzz Newsletter (free), Buzz Premium membership, and Buzz B-School online learning platform with multiple courses. The company also provides interactive GTM tools including calculators and planning boards.

Differentiator

Problem solved

Functional benefit

Brands

• The B2B Buzz: A community and newsletter platform for B2B go-to-market executives with over 1400 members from companies including Adobe to John Deere to Zendesk.
• Buzz Premium
• Buzz B-School

Products and services

• TBM's CoE Program A leadership managed program that creates a Center of Excellence to drive excellence in go-to-market operations across sales, marketing, and customer success for B2B brands with 10 or more marketers.
• TBM's Operations Program An operational managed program that improves process, technology, and data components of go-to-market for brands seeking revenue operations excellence.
• TBM's Growth Program An integrated B2B marketing and sales development managed program that delivers sales-ready pipeline for B2B brands with $10M+ ARR seeking scaled revenue growth.
• TBM's Ad Network Solution A B2B paid-media solution built on a custom DSP enabling targeting by geography, IP address, and intent across digital and video inventory for improved ROAS, designed for B2B brands spending north of $25k/month on paid advertising.
• TBM's Content Amp Solution A content amplification solution using DSP intent data, geotargeting, and content syndication tools to drive ICP audiences to thought leadership content.
• TBM's Social Amp Solution A paid social solution using a custom DSP to target by geography, IP address, and intent across LinkedIn, Facebook, Instagram, and other social networks for improved ROAS.
• The Orchestration Audit A 60-day audit that quantifies and validates collaboration, alignment, and operations excellence across an entire company's GTM engine, delivering an improvement plan with deployable frameworks and benchmarks.
• Discipline-Focused Audits Discipline-specific 60-day audits that quantify and validate a firm's ability to deliver sales or marketing programs (e.g., ABM), with an improvement roadmap toward program excellence.
• Orchestration Workshops Half-day (4-hour) ideation, discussion, and learning sessions covering GTM orchestration, ABM mindset, and metrics/dashboards for 10-100 attendees.
• Topic-based Excellence Workshops Workshops focused on specific marketing tactics and tools including AI in B2B GTM, Demand Gen vs Lead Gen, and Marketing Stack optimization, designed for 10-100 attendees.
• AI Readiness Program A 6-week AI readiness assessment that helps modern revenue teams evaluate AI maturity across a 4-stage model and build an 18-month AI roadmap for scaled AI-orchestrated GTM.
• BEO Audit A Brand Engine Optimization (BEO) audit that assesses a brand's presence across LLM platforms (ChatGPT, Claude, Perplexity, Gemini, Meta) through AI presence assessment, site/content audit, gap analysis, and a 90-day roadmap.
• Buzz Premium Membership A subscription membership program for B2B go-to-market executives including monthly consultations, annual events, quarterly socials, frameworks library, B-School access, and certification programs at $24.99/month or $274.99/year.
• Buzz B-School Online learning platform delivering B2B GTM excellence courses taught by industry practitioners, including certifications and on-demand classes on ABM, marketing planning, branding, content marketing, and technology selection.

Quantifiable outcome

• 200% increase in revenue (Accordant Media case study)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Radiate B2BcoreTechnology or IntegrationRadiate B2B is a leading B2B DSP (Demand-Side Platform) that serves as a main execution partner for TBM's Ad Network Solution, enabling programmatic advertising capabilities for B2B brands.
• Leap Media GroupcoreTechnology or IntegrationA unique provider of IP-based OTT, CTV, Cable, and Digital Inventory. Key execution partner for delivering video and digital advertising solutions through TBM's custom DSP.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Stein IAS: Stein IAS is a B2B marketing agency specializing in brand-to-demand programs for industrial and technology marketers. Closely aligned with TBM's managed B2B marketing and orchestration positioning.
• Godfrey: Godfrey is a B2B marketing agency serving technology and industrial brands with integrated brand-to-demand programs. Directly comparable to TBM in serving enterprise B2B clients with managed marketing solutions.
• Foundry: Foundry is a B2B technology marketing agency offering brand, demand, and ABM programs for enterprise tech clients. Directly comparable to TBM in its full-service B2B marketing focus and enterprise customer base.
• Velocity Partners: Velocity Partners is a B2B marketing agency focused on technology and B2B clients, providing content, demand generation, and ABM services. Comparable to TBM in target market and managed-services model.
• ForwardPMX: ForwardPMX is a global performance marketing agency offering media, data, and creative services to enterprise clients. Comparable to TBM in paid media/advertising solutions and enterprise GTM focus.

Emerging players

• Madison Logic: Madison Logic is an ABM platform combining intent data and programmatic activation for B2B marketers. Overlaps with TBM's Ad Network and DSP capabilities targeting enterprise B2B demand generation.
• Demandbase: Demandbase is an ABM platform offering advertising, intent, and sales intelligence for B2B brands. Comparable to TBM's Growth Program and DSP-powered B2B advertising offering.
• 6sense: 6sense is a B2B revenue intelligence platform focused on anonymous buying signals and ABM execution. Adjacent to TBM's orchestration and Growth Program offerings in mid-market and enterprise B2B.

Broad incumbents

• Publicis Groupe: Publicis is a global advertising and marketing services holding company with significant B2B and digital media capabilities. Represents the large incumbent alternative to TBM's boutique enterprise offering.
• Dentsu: Dentsu is a global advertising holding company with deep B2B and media-buying capabilities (including via the acquired Accordant Media, a former TBM client). Operates broadly across TBM's category with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theb2bmarketingco
• Xx.com/theb2bmktgco
• Facebookfacebook.com/b2bmktgco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The B2B Marketing Company