Leap Media Group Llc

Name

Leap Media Group Llc

Legal name

Leap Media Group LLC

Website

https://leapmediagroupllc.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Television Advertising Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Cinema Media Planning & Buying (MPAAABAJ)

akta.pro secondary industries

Affiliate & Partner Media Buying (BPAFABAJ), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Television advertising services
• Streaming ad buying
• Branded content production
• Programmatic video advertising
• Video on demand advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Traditional TV Advertising: Places ads from their Traditional TV Ad Marketplace into shows on Top Linear and AVOD Networks. Revenue generated from ad placement fees and buying/selling of TV ad inventory.
2. Programmatic Streaming TV Ads: Manages programmatic ad marketplace for streaming TV. Clients can plan by Platform, Audience, Network; set maximum buying thresholds; connect via any DSP through RTB, VAST, or digital file. Provides managed service account executive support.
3. Syndication / Leap Lifestyle TV: Curates ads from their Syndication Ad Marketplace into their own Leap Lifestyle TV Shows, then distributes the shows/ads to top platforms and networks. Revenue from content integration and syndication fees.
4. Long Form Brand Engagement Production: Produces branded half-hour TV shows for clients to showcase their products, handling production and distribution to platforms and networks.
5. SMB Advertising Packages: Offers SMB advertising packages starting at $5,000 per month, including TV spot production and running ads on TV networks and streaming platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Leap Media Group LLC is an advertising technology and services company that places brands on TV through producing and distributing branded TV shows, curating ads into its own Leap Lifestyle TV shows, and operating programmatic planning and buying of streaming TV ad inventory. The company runs three connected ad marketplaces — Traditional TV (Linear/AVOD networks), Programmatic (DSP-enabled streaming), and Syndication (Leap Lifestyle TV shows) — and supports both enterprise brands and SMBs.

Product overview

Leap Media Group LLC is an award-winning independent TV content Producer and Distributor, and a Planner and Buyer of Streaming TV ad inventory. The company operates three interconnected advertising marketplaces: a Traditional TV Ad Marketplace for linear and AVOD networks, a Programmatic Ad Marketplace for streaming TV via DSP integrations, and a Syndication Ad Marketplace powering their proprietary Leap Lifestyle TV Shows. Their core product offering includes Long Form Brand Engagement TV (creating half-hour branded shows), VOD Dynamic Advertisement Insertion (VOD DAI), Addressable Services for household-level targeting, and Service Assurance for campaign reporting. For SMBs, they offer tiered advertising plans starting at $5,000/month. The company produces and distributes original travel, cooking, and lifestyle content including Expedia-branded shows, Bigger Bolder Baking, Peter Greenberg's The Travel Detective, Samantha Brown's Places to Love, Gordon Ramsay content, and their proprietary Travel Treasures show.

Differentiator

Problem solved

Functional benefit

Brands

• Leap Lifestyle: Leap's own TV shows with custom brand integrations, distributed to top Platforms and Networks through syndication marketplace.
• Long Form Brand Engagement

Products and services

• Traditional TV Ad Marketplace

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

33 partnerships are on record, tiered core and minor.

• Extreme ReachcoreTechnology or IntegrationCertified partner of Extreme Reach, an advertising technology company providing creative logistics and media intelligence solutions for brands and agencies.
• IAB (Interactive Advertising Bureau)minorOthersMember of IAB, the digital advertising industry's standards organization.
• PDMIminorOthersCertified member of PDMI (Professional Digital Media Institute), an industry training and certification organization.
• VAB (Video Advertising Bureau)minorOthersCertified member of VAB, the industry organization representing video advertising across TV and streaming.
• ExpediacoreStrategic or Co-development PartnerMajor brand partner for Long Form Brand Engagement TV shows including The Next Turn and Cabin Culture series. Works with Expedia E-Studio for content production.
• McDonald'scoreStrategic or Co-development PartnerBrand advertising partner for TV and streaming placements.
• LEGOcoreStrategic or Co-development PartnerBrand advertising partner for TV and streaming placements.
• RYSEminorStrategic or Co-development PartnerBrand advertising partner for TV and streaming placements.
• GroomieminorStrategic or Co-development PartnerBrand advertising partner for TV and streaming placements.
• Mode MobileminorStrategic or Co-development PartnerBrand advertising partner for TV and streaming placements.
• Bigger Bolder BakingcoreChannel Partner/ Reseller/ DistributorTV Producer partner providing content including Gemma's Summer Desserts and Gemma's Every Day Baking for distribution on Leap's network.
• Peter GreenbergcoreChannel Partner/ Reseller/ DistributorTV Producer partner providing The Travel Detective show for distribution.
• Samantha BrowncoreChannel Partner/ Reseller/ DistributorTV Producer partner providing Places to Love show for distribution.
• Silver Line FilmscoreChannel Partner/ Reseller/ DistributorFilm producer partner; Leap handles ad sales and distribution of feature film 'Happy Birthday' to AVOD and streaming platforms.
• Expedia E-StudiocoreChannel Partner/ Reseller/ DistributorContent production partner for Expedia brand content including Cabin Culture and The Next Turn series.
• DV360 (Display & Video 360)coreTechnology or IntegrationProgrammatic DSP partner for programmatic ad buying through Leap's marketplace via RTB, VAST, or digital file.
• Trade DeskcoreTechnology or IntegrationProgrammatic DSP partner for programmatic ad buying through Leap's marketplace.
• Roku Ads ManagercoreTechnology or IntegrationProgrammatic DSP partner for streaming TV ad buying.
• Marketing ArchitectscoreChannel Partner/ Reseller/ DistributorAd agency partner bringing demand into Leap's Ad Marketplace.
• Cornerstone MediacoreChannel Partner/ Reseller/ DistributorAd agency partner bringing demand into Leap's Ad Marketplace.
• Cannella MediaminorChannel Partner/ Reseller/ DistributorAd agency partner bringing demand into Leap's Ad Marketplace.
• PromediaminorChannel Partner/ Reseller/ DistributorAd agency partner bringing demand into Leap's Ad Marketplace.
• Direct AvenueminorChannel Partner/ Reseller/ DistributorAd agency partner bringing demand into Leap's Ad Marketplace.
• ContinuumminorChannel Partner/ Reseller/ DistributorAd agency partner bringing demand into Leap's Ad Marketplace.
• NetflixcoreChannel Partner/ Reseller/ DistributorStreaming platform partner airing Leap's shows and brand content.
• FubocoreChannel Partner/ Reseller/ DistributorStreaming platform partner airing Leap's shows and brand content.
• MoonbugcoreChannel Partner/ Reseller/ DistributorStreaming entertainment company partner airing Leap's shows and brand content.
• AMCcoreChannel Partner/ Reseller/ DistributorTV network partner for traditional linear TV ad placements.
• FoxcoreChannel Partner/ Reseller/ DistributorTV network partner for traditional linear TV ad placements.
• Paramount NetworkcoreChannel Partner/ Reseller/ DistributorTV network partner for traditional linear TV ad placements.
• HallmarkcoreChannel Partner/ Reseller/ DistributorTV network partner for traditional linear TV ad placements.
• GlobalGivingminorOthersCharity partner allowing Leap's clients and partners to donate to meaningful causes through the GlobalGiving organization.
• Adopt A StationminorOthersCharity partner helping preserve independent journalism and community programming across America.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Magnite: Largest independent SSP for CTV and video, monetizing inventory across major streaming platforms and FAST channels. Comparable demand-side position to Leap's Programmatic Marketplace, but at materially greater scale.
• Mediahub: Global media agency within IPG that plans and buys across TV, streaming, digital, and addressable channels for major enterprise brands. Comparable buyer-side motion and SMB-adjacent capabilities, but at significantly greater scale.
• Tinuiti: Performance-focused independent agency with strong streaming TV and CTV planning/buying capabilities, particularly for direct-to-consumer and SMB segments. Overlaps with Leap's SMB productization and programmatic execution.

Direct peers

• Innovid: CTV ad serving, creative, and measurement infrastructure used by TV networks and DSPs to deliver and verify dynamic ad insertion on VOD and linear. Comparable technology footprint to Leap's VOD DAI and addressable services.
• Marketing Architects: Performance TV advertising agency that plans and buys TV and streaming inventory for direct-to-consumer and SMB brands on a value-pricing model — directly comparable to Leap's SMB offering and agency-style buying motion.
• Atmosphere: Operates FAST-style ad-supported streaming channels distributed to venues and platforms, monetized through advertising. Overlaps with Leap's FAST distribution and Syndication Marketplace on the content + ads side.
• Simulmedia: TV ad planning and buying platform with cross-screen (linear + CTV) capabilities, targeting capabilities, and audience measurement. Operates in the same addressable TV buying space as Leap's Programmatic and Traditional Marketplaces.
• Publica by Azerion: CTV ad server and unified auction platform used by broadcasters and AVOD/FAST publishers to monetize streaming inventory. Comparable to Leap's VOD DAI / addressable ad insertion infrastructure.
• MNTN: Connected-TV advertising platform focused on performance-oriented SMB marketers, offering self-serve and managed TV ad buying across streaming inventory. Closest direct competitor to Leap's programmatic SMB product.

Others

• Extreme Reach: Ad-tech and creative logistics platform that Leap is a certified partner of, providing asset management and talent payment infrastructure for TV/video ad campaigns. Ecosystem enabler rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leap-media-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leap Media Group Llc